Management of cultural tourism in Ban Toon, Muang District, Phayao Province, Thailand during the COVID-19 pandemic

Background Add ABSTRACT above the background

The research aims to study the process of managing cultural tourism in the community and assess the socio-economic impact on the community with the help of eight key contributors to the project who play an essential role in the implementation of cultural tourism management.

Methods

We prepared field notes from interviews and observations, and provided details from data collection (in the form of transcripts). Thematic analysis was employed to answer the research questions using a content analysis tool to obtain the community context in cultural tourism and tourism management dimensions. Participatory Action Research (PAR) was employed to meet the needs of stakeholders and test tourism routes through such routes. The tourism route development was evaluated using descriptive statistics.

Results

There is one new cultural tourism route and the process of managing cultural tourism developed community-level organizations with spiritual leaders as the main advisors. The result of the net present value (NPV) analysis is 917,149 baht or 27,792$. The return from the implementation of this project (the internal rate of return (IRR)) is 11.32%. In addition, the ratio of the sum of the present value over the life of the project to the sum of the present value of the cost over the life of the project is 2.45 times, giving the project, if continued, an income 2.45 times greater than its expenditure.

Conclusions

Cultural tourism management in Ban Toon, Muang District, and Phayao Province during the COVID-19 pandemic can be used as a guideline in other communities with similar contexts.

Tourism destinations and tourist behavior based on community interaction models of film-enabled tourism destinations

The importance of media-induced tourism has increased in the latest decade. The integration and collaboration of film elements is an especially effective pathway for the innovative development and upgrading of the experience of the cultural tourism industry. Existing studies on the mechanism of tourism destinations and cultural tourism development, mainly from the perspective of tourism destinations and tourist experience, have rarely explored the cultural tourism development mechanism from the perspective of interest-related community interaction in the film-enabling context. In this study, we conducted high-frequency word analysis and element category analysis of the online text data of the Japanese animation film Your Name from the angle of interest-related community interaction through utilizing online text analysis and Grounded Theory analysis. Based on the interest-related community interaction, we analyzed the elements of interest-related community interaction in cultural tourism triggered by the film, including tourist hotspots, tourism resources, the tourist experience, sightseeing expectations, tourism evaluation and information dissemination, and formulated the orientation pathway of film-enabling cultural tourism. In this study, we aimed to enrich cultural tourism research and provide a reference point and theoretical support for film-enabling cultural tourism in the Internet era by introducing the concept of interest-related community innovation to the scene of film-enabling cultural tourism.

COVID-19 Pandemic and Local Cultural Tourism in the Buzău Carpathians and Subcarpathians (Romania)

The COVID-19 pandemic was and continues to be a major challenge for tourist activities worldwide. Cultural tourism was mostly hit because of the social distancing measures, travel restrictions and ban on people gatherings for cultural events. The current study is trying to provide an overall image of the challenges local cultural tourism has faced during the COVID-19 pandemic in a predominantly rural area of Romania-the Buzău Carpathians and Subcarpathians. The area has a high tourist potential stemming from the complexity and diversity of the natural landscapes and the local historical setting. The survey relies on two field campaigns carried out in 2020 when 161 questionnaires were applied to tourists, businesses and residents. The results highlight the significant impact of the COVID-19 pandemic on small businesses during and after the travel restrictions (e.g., revenue losses, temporary business shut-downs and layoffs/technical unemployment), but also on tourists' travelling preferences and sentiment and on residents' attitudes and behaviour.

Research on the Integration of Cultural Tourism Industry Driven by Digital Economy in the Context of COVID-19-Based on the Data of 31 Chinese Provinces

This article examines the impact of digital economy on the integration of China's cultural tourism industry in the context of COVID-19 by measuring the integration degree of cultural tourism industry as a substitute variable of cultural tourism integration. The empirical study found that the development of digital economy during the COVID-19 pandemic did promote the integration of China's cultural tourism industry, and compared with year 2019, the digital economy has strengthened the integration of cultural tourism industry. During the COVID-19 pandemic, the development of digital economy has promoted the integration of China's cultural tourism industry, and the positive effect of digital economy on the integration of China's cultural tourism industry has gradually strengthened compared to previous ones. The digital economy has played a mediating role in the impact of COVID-19 on the integration of China's cultural tourism industry. Therefore, China should formulate macropolicies and digital economy-related policies to strengthen the ability of digital economy to deal with risks and improve the digital system.

The Spanish Language as a Cultural and Touristic Resource for the Chinese Market to Develop Quality Education

Since 1952, Spanish has been included as a Degree in the Foreign Language Studies in the higher education system of China. The number of Spanish students has gradually increased and, until March 2020, with 6 Universities recently approved by the Chinese Ministry of Education (MOE), there are 102 Chinese universities that teach Spanish as a university degree. In 2017, the MOE of the People's Republic of China (PRC) published the Curriculum Plan in the Higher Secondary Schools, which incorporated the teaching of Spanish as a teaching option along with other languages, such as English, Japanese, Russian, German, and French. In the following year, during the Chinese President's state visit to Spain, a cooperation agreement was signed between the Royal Spanish Academy (abbreviated as RAE for its Spanish name) and SISU, under which a RAE-SISU Joint Research Centre was established. This study aims to publicize the situation of Spanish teaching in China, showing how a language can become a cultural and language tourism resource for Spain. An empirical study of student profiles was carried out at one of the most prestigious universities with reference to Spanish teaching in China, SISU. The data were obtained through primary sources employing a survey sent to the Chinese students studying their bachelor's degree of Spanish Philology, obtaining a sample of 159 students. The results revealed information on the studies carried out, also reviewing the most popular universities among the Chinese students in Spain, their stay period, and the destination image that the students have. The data will serve to show the opportunities for Spain as a destination for language tourism for the Chinese market. One of the implications of this study would be that it helps to explain how Spain can design a product for a niche market that demands Spain as a destination for language and cultural tourism.

Research on the Development of Religious Tourism and the Sustainable Development of Rural Environment and Health

The purpose of the research is to explore how to reach a consensus on the development of cultural tourism and the sustainability of the entire rural environment from the perspective of different rights holders. Using Beigang Township in Taiwan as a case study, we first conducted a questionnaire survey and analyzed 600 respondents by statistical verifications method, then used an interview method to compile suggestions from experts and scholars, and finally conducted a field survey to collect actual information. After summarizing, organizing, and analyzing all the data, the study was examined in a multivariate manner. This study concludes that creating parking spaces, providing a comfortable resting place, facilitating the exchange of ideas, and improving the environmental literacy of the public will increase the public attention to issues such as village visibility, people interaction, ancient architecture, culture and totems, public health and transportation, and entrepreneurial development, as well as address the concerns of local residents and some men and people over 31–40 years old. By doing so, we can improve community building and security, enrich cultural resources, build and develop sufficient industries, stabilize prices, obtain a safe and hygienic village environment, increase the desire to revisit, become a recommendation for family travel, and achieve the goal of sustainable development of rural environment and health.

The impact of COVID-19 on cultural tourism: art, culture and communication in four regional sites of Queensland, Australia

The arts, cultural and creative industries are among the most adversely affected sectors of the economy in the wake of COVID-19 social distancing measures, travel restrictions and prohibition of large gatherings of people. Focusing on Cairns, the Gold Coast, Central West and the Sunshine Coast – four regional areas of Queensland, Australia – this article provides an overview of impacts on cultural tourism and considers the prospects for regional cultural tourism as part of a ‘creative economy’ revival.