Testing Go/No-Go training effects on implicit evaluations of unhealthy and healthy snack foods

OBJECTIVE

Despite intending to eat healthy foods, people often yield to temptation. In environments rife with unhealthy food options, a positive implicit evaluation of unhealthy foods may inadvertently influence unhealthy choices. This study investigates if and under which conditions implicit evaluations of unhealthy and healthy foods can be influenced by a computer-based Go/No-Go (GNG) training.

DESIGN

Undergraduate student participants (N = 161 participants; 117 females, 44 males; Mage = 19 years, SD = 2 years) completed a GNG training with two healthy (grape and nut) and two unhealthy (potato chip and cookie) stimuli. Participants were either instructed to inhibit their responses to the potato chip (No-Go Chips/Go Grape) or to a grape (No-Go Grape/Go Chips).

MAIN OUTCOME MEASURE

Implicit evaluations of chips and grapes were assessed using the Extrinsic Affective Simon Task.

RESULTS

This GNG training impacted implicit evaluations of chips, but not grapes. GNG training effects were stronger for participants with lower sensitivity for behavioural inhibition measured with the Behavioural Inhibition System scale.

CONCLUSION

GNG training might help people change implicit food evaluations. More research is needed to understand how individual and training characteristics affect outcomes with the goal of tailoring and optimising the GNG training to produce the strongest effect.

Oppressed Groups Engender Implicit Positivity: Seven Demonstrations Using Novel and Familiar Targets

Across seven preregistered studies in online adult volunteer samples (N = 5,323), we measured implicit evaluations of social groups following exposure to historical narratives about their oppression. Although the valence of such information is highly negative and its interpretation was left up to participants, implicit evaluations of oppressed groups shifted toward positivity, including in designs involving fictitious, well-known, and even self-relevant targets. The sole deviation from this pattern was observed in an experiment using a vignette about slavery in the United States, in response to which neither White nor Black Americans exhibited any change in implicit race attitudes. In line with propositional perspectives, these findings suggest that implicit evaluations (including, notably, implicit evaluations of well-known and self-relevant social groups) tend to change toward positivity in response to extremely negative information involving past oppression. However, macro-level phenomena, such as public awareness of histories of oppression, can modulate such updating processes.

Model-free and model-based learning processes in the updating of explicit and implicit evaluations

Evaluating stimuli along a good-bad dimension is a fundamental computation performed by the human mind. In recent decades, research has documented dissociations and associations between explicit (i.e., self-reported) and implicit (i.e., indirectly measured) forms of evaluations. However, it is unclear whether such dissociations arise from relatively more superficial differences in measurement techniques or from deeper differences in the processes by which explicit and implicit evaluations are acquired and represented. The present project (total N = 2,354) relies on the computationally well-specified distinction between model-based and model-free reinforcement learning to investigate the unique and shared aspects of explicit and implicit evaluations. Study 1 used a revaluation procedure to reveal that, whereas explicit evaluations of novel targets are updated via model-free and model-based processes, implicit evaluations depend on the former but are impervious to the latter. Studies 2 and 3 demonstrated the robustness of this effect to (i) the number of stimulus exposures in the revaluation phase and (ii) the deterministic vs. probabilistic nature of initial reinforcement. These findings provide a framework, going beyond traditional dual-process and single-process accounts, to highlight the context-sensitivity and long-term recalcitrance of implicit evaluations as well as variations in their relationship with their explicit counterparts. These results also suggest avenues for designing theoretically guided interventions to produce change in implicit evaluations.

Automatic affective responses towards the bed in patients with primary insomnia: evidence for a negativity bias

Ruminating about sleep problems and negatively valenced thinking play a key role in the maintenance of sleep complaints in patients with insomnia. Based on associative learning principles, we hypothesized that repeated co-occurrence of negative thoughts (unconditioned stimulus) and the bedroom environment (conditioned stimulus) results in automatic negative affective responses towards the bed (conditioned response). Twenty-two insomniacs and 22 good sleepers performed a Single-Target Implicit Association Test measuring the strength of automatically triggered affective responses towards the bed. Results revealed a significant group difference, indicating a stronger negative affective response towards the bed in patients with insomnia. No correlations were found between the strength of negative affective responses towards the bed and subjective measures of sleep quality. As it might increase the stress experience further during bedtime, automatic negative responses towards the bed are likely to represent an additional factor accounting for the development and maintenance of sleep disorders and represent a potential target for therapeutic interventions.

Hooked on a feeling: affective anti-smoking messages are more effective than cognitive messages at changing implicit evaluations of smoking

Because implicit evaluations are thought to underlie many aspects of behavior, researchers have started looking for ways to change them. We examine whether and when persuasive messages alter strongly held implicit evaluations of smoking. In smokers, an affective anti-smoking message led to more negative implicit evaluations on four different implicit measures as compared to a cognitive anti-smoking message which seemed to backfire. Additional analyses suggested that the observed effects were mediated by the feelings and emotions raised by the messages. In non-smokers, both the affective and cognitive message engendered slightly more negative implicit evaluations. We conclude that persuasive messages change implicit evaluations in a way that depends on properties of the message and of the participant. Thus, our data open new avenues for research directed at tailoring persuasive messages to change implicit evaluations.

Reduce temptation or resist it? Experienced temptation mediates the relationship between implicit evaluations of unhealthy snack foods and subsequent intake

A more negative implicit evaluation of unhealthy food stimuli and a more positive implicit evaluation of a weight-management goal have been shown to predict lower consumption of unhealthy food. However, the associations between these evaluations, temptation to indulge and consumption of unhealthy food remain unclear. The current study investigated whether temptation would mediate the relationship between implicit food and goal evaluations and consumption (resembling an antecedent-focused route to self-control of eating), or whether those evaluations would moderate the relationship between temptation and consumption (resembling a response-focused route). A sample of 156 women (17-25 years), who tried to manage their weight through healthy eating, completed two implicit association tasks assessing implicit food and goal evaluations, respectively. Intake of four energy-dense snack foods was measured in a task disguised as a taste test, and participants reported the strength of experienced temptation to indulge in the snacks offered. Negative implicit food evaluation was associated with lower snack intake, and temptation mediated this relationship. Implicit goal evaluation was unrelated to both temptation strength and snack consumption. The findings contribute to an understanding of how negative implicit unhealthy food evaluation relates to lower consumption, namely through the mediation of temptation to indulge in those foods.