Episodic simulation of helping behavior in younger and older adults during the COVID-19 pandemic

Imagining helping a person in need increases one's willingness to help beyond levels evoked by passively reading the same stories. We examined whether episodic simulation can increase younger and older adults' willingness to help in novel scenarios posed by the COVID-19 pandemic. Across 3 studies we demonstrate that episodic simulation of helping behavior increases younger and older adults' willingness to help during both everyday and COVID-related scenarios. Moreover, we show that imagining helping increases emotional concern, scene imagery, and theory of mind, which in turn relate to increased willingness to help. Studies 2 and 3 also showed that people produce more internal, episodic-like details when imagining everyday compared to COVID-related scenarios, suggesting that people are less able to draw on prior experiences when simulating such novel events. These findings suggest that encouraging engagement with stories of people in need by imagining helping can increase willingness to help during the pandemic.

Moral psychology from the lab to the wild: Relief registries as a paradigm for studying real-world altruism

Experimental psychology’s recent shift toward low-effort, high-volume methods (e.g., self-reports, online studies) and away from the more effortful study of naturalistic behavior raises concerns about the ecological validity of findings from these fields, concerns that have become particularly apparent in the field of moral psychology. To help address these concerns, we introduce a method allowing researchers to investigate an important, widespread form of altruistic behavior–charitable donations–in a manner balancing competing concerns about internal validity, ecological validity, and ease of implementation: relief registries, which leverage existing online gift registry platforms to allow research subjects to choose among highly needed donation items to ship directly to charitable organizations. Here, we demonstrate the use of relief registries in two experiments exploring the ecological validity of the finding from our own research that people are more willing to help others after having imagined themselves doing so. In this way, we sought to provide a blueprint for researchers seeking to enhance the ecological validity of their own research in a narrow sense (i.e., by using the relief registry method we introduce) and in broader terms by adapting methods that take advantage of modern technology to directly impact others’ lives outside the lab.