How Do Pandemic Policies and Communication Shape Intergroup Outcomes? Initial Findings From the COVID-19 Pandemic and Open Questions for Research and Policy

Government policies can be productive tools for protecting citizens while simultaneously forging more egalitarian societies. At the same time, history has shown that well-intentioned governmental actions, such as those meant to quell pandemics (e.g., blood-donation restrictions), can single out members of marginalized groups (e.g., men who have sex with men). How did government actions shape intergroup outcomes during the COVID-19 pandemic? Here, we draw from emerging research to provide informed conjectures regarding whether and how government actions affected stereotypes (e.g., beliefs about gender), prejudice (e.g., anti-Asian bias), and intergroup violence (e.g., hate crimes against Asian individuals) during the COVID-19 pandemic. We discuss research examining the impact of policies intended to curb the spread of the disease, and we consider possible effects of the strategies used to communicate about the virus. Furthermore, we highlight open questions regarding how and why pandemic policies and communication shape intergroup outcomes, propose key directions for future research, and note possible implications for future development of policy and communication strategies.

Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis

In a public health crisis, communication plays a vital role in making sure policies and recommendations from the government level get disseminated accurately to its people and is only considered as effective when the public accepts, supports, complies to, and engages in policies or behaves as per governments' recommendations. Adopting the multivariate audience segmentation strategy for health communication, this study uses a data-driven analytical method to (1) identify audience segments of public health crisis communication in Singapore based on knowledge, risk perception, emotional responses, and preventive behaviors; and (2) characterize each audience segment according to demographic factors, personality traits, information processing styles, and health information preferences. Results (N = 2033) from a web-based questionnaire executed in August 2021 have identified three audience segments: the less-concerned (n = 650), the risk-anxious (n = 142), and the risk-majority (n = 1,241). This study offers insights to how audiences of public health crisis communication perceive, process, and respond to information directed to them during the pandemic, thereby informing policy makers to tailor more targeted public health communication interventions in promoting positive attitude and behavior change.