The Associative–Propositional Evaluation Model

Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

In the context of digital marketing, consumers often express aversion to perk advertisements yet find it challenging to resist the temptation and forward it, resulting in inconsistent attitudes and behaviors. This study, based on the Associative Propositional Evaluation model and the Confirmation Bias theory, utilizes event-related potential experiments to identify the interactive impacts of immediate rewards and information diagnosticity in advertisements on consumer attitude change in specific contexts. The research findings indicate that when rewards were present, information diagnosticity positively influences attitude change and the willingness to forward. However, when rewards were absent, the impact of information diagnosticity on attitude change and the willingness to forward is not significant, and neuroscientific evidence supports these findings. Theoretically, this study extends the research perspective on attitude change in online advertising contexts and broadens the application of the Associative Propositional Evaluation model in the field of consumer attitude change towards advertisements. In practice, this research holds significant guiding value for constraining platform manipulation of consumer cognitive behaviors, guiding the healthy development of platform economics, and promoting digital technology ethics.

Negative affect related to door-in-the-face strategy

A full 46 years after the first study of the door-in-the-face strategy (DITF), there is still a debate about the processes behind its effect. One relatively unexplored interpretation is the presence of negative affect related to large request refusal. We explored negative affect after large request refusal both explicitly (Experiment 1) and implicitly (Experiments 1 and 2). Participants were in a negative state after large request refusal (Experiment 1), and target request acceptance was a function of their emotional state (Experiment 2). Negative affect appears to play a role in acceptance of the target request in the door-in-the-face strategy. However, this pattern of results was only observed when affect was measured implicitly. The findings shed new light on the DIFT, by taking into account the complexity of the interaction with emotion. The reasons why negative affect occurs after large request refusal are discussed.

The effectiveness of a masked counterconditioning approach using continuous flash suppression to alleviate body dissatisfaction in women with high body image concerns

BACKGROUND AND OBJECTIVES

Research that used counterconditioning (CC) to reduce women's negative body image has led to mixed results. One explanation could be that the negative responses elicited by own body pictures hinder the effectiveness of CC procedures in adjusting overly negative attitudes towards the own body. In this study we therefore tried to prevent the impact of negative responses by limiting women's perceptual awareness of the own body pictures during the CC procedure.

METHODS

Women with a negative body image were randomly assigned to an experimental (n = 75) or control (n = 71) condition. In the experimental condition, participants' masked body pictures were systematically followed by visible social approval cues (i.e., smiling faces), whereas neutral body-unrelated control pictures were followed by a blank screen. In the control condition, both own body and control pictures were followed by a blank screen.

RESULTS

Participants in the experimental condition did not report a more positive evaluation of the own body (pictures) after CC than participants in the control condition. Also, the strength of automatic affective body evaluations as indexed by a single-target Implicit Association Test did not differ between conditions.

LIMITATIONS

Many participants did not remain fully unaware of their body pictures during conditioning.

CONCLUSIONS

The findings provided no support for the idea that CC with masked own body pictures can be used in women with body dissatisfaction to improve their body image.

Perceived controllability of group membership does not moderate individuating information effects in implicit person perception

Although the effects of counterstereotypic individuating information (i.e., information specific to individual members of stereotyped groups that disconfirms the group stereotype) on biases in explicit person perception are well-established, research shows mixed effects of such information on implicit person perception. The present research tested the overarching hypothesis that, when social group membership is perceived to be under an individual's control, diagnostic individuating information would have lesser effects on implicit person perception than it would when social group membership is perceived not to be under an individual's control. This hypothesis was tested in the domain of implicit attitudinal and stereotype-relevant judgments of individuals who belonged to existing social groups and individuals who belonged to novel social groups. We found that individuating information consistently shifted scores on implicit measures among targets belonging to existing social groups, but not in a theoretically predicted direction among targets belonging to novel social groups. Controllability of group membership did not moderate such effects. Results of implicit and explicit measures were mostly consistent when targets belonged to existing social groups, but mostly inconsistent when targets belonged to novel social groups.

How far can the self be extended? Automatic attention capture is triggered not only by the self-face

The preferential processing of self-related information is thought to be driven by its high level of familiarity. However, some behavioral studies have shown that people may exhibit a preference for initially unfamiliar stimuli that have been associated with themselves arbitrarily. One of the key questions that needs to be addressed concerns the role of early attention in the prioritization of newly acquired information associated with the self. Another question is whether both highly familiar as well as new information referring to a subjectively significant person (i.e. close-other) benefits from preferential attentional processing. We aimed to tackle both questions by investigating the neural mechanisms involved in processing extremely familiar stimuli, like one's own face or the face of a close-other, as well as stimuli (abstract shapes) that were newly linked to each person. We used a dot-probe paradigm that allowed us to investigate the early stages of attentional prioritization. Our analysis of the N2pc component unveiled that attention was automatically captured by the self-face, a shape associated with oneself, and the face of the close person. However, a shape associated with the close-other did not elicit the same attentional response, as the N2pc was absent. Thus, both the self-face and information referring to the extended self (self-assigned shape, close-other's face) benefit from preferential early and automatic attentional processing.

Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of different breeding techniques

New plant breeding techniques may play an important role in improving food quality, global food security and sustainability. Previous breeding techniques have, however, met with substantial resistance from society. This study examined the role of associations and deliberation in the evaluation of breeding techniques. Breeding techniques studied included conventional breeding, gene-editing, genetic modification (cisgenesis and transgenesis), marker-assisted breeding and synthetic biology. By using focus group discussions that included individual tasks, we found that when participants relied on their spontaneous associations, gene-editing was evaluated similarly as genetic modification. However, after information provision and group discussion, gene-editing was preferred over genetic modification. Perceived naturalness was found to be the main reason for obtaining different levels of acceptance, not only between gene-editing and genetic modification but across all breeding techniques examined. These findings highlight the importance of associations and show that beliefs about naturalness remain crucial in understanding how consumers evaluate breeding techniques.

An Assimilative Effect of Stimulus Co-Occurrence on Evaluation Despite Contrasting Relational Information

The co-occurrence of a neutral stimulus with affective stimuli typically causes the neutral stimulus's evaluation to shift toward the affective stimuli's valence. Does that assimilative effect occur even when one knows the co-occurrence is due to an opposition relation between the stimuli (e.g., Batman stops crime)? Previous evidence tentatively supported that possibility, based on results compatible with an assimilative effect obscured by a larger contrast effect of the opposition relation (e.g., people like Batman less than expected, perhaps due to his co-occurrence with crime). We report three experiments (N = 802) in which participants preferred stimuli that stopped positive events over stimuli that stopped negative events-an assimilative effect of co-occurrence, unobscured by a contrast effect, despite comprehending the opposition relation and its evaluative implications. Our findings suggest that the assimilative effect of co-occurrence is potentially ubiquitous, not limited only to co-occurrence due to relations that suggest valence similarity.

Individual Differences in Implicit Bias Can Be Measured Reliably by Administering the Same Implicit Association Test Multiple Times

The use of the Implicit Association Test (IAT) as a measure of individual differences is stymied by insufficient test-retest reliability for assessing trait-level constructs. We assess the degree to which the IAT measures individual differences and test a method to improve its validity as a "trait" measure: aggregating across IATs. Across three studies, participants (total n = 960) completed multiple IATs in the same session or across multiple sessions. Using latent-variable models, we found that half of the variance in IAT scores reflects individual differences. Aggregating across multiple IATs approximately doubled the variance explained with explicit measures compared with a single IAT D-score. These findings show that IAT scores contain considerable noise and that a single IAT is inadequate to estimate trait bias. However, aggregation across multiple administrations can correct this and better estimate individual differences in implicit attitudes.

Constructing Explicit Prejudice: Evidence From Large Sample Datasets

How does implicit bias contribute to explicit prejudice? Prior experiments show that concept knowledge about fear versus sympathy determines whether negative affect (captured as implicit bias) predicts antisocial outcomes (Lee et al.). Concept knowledge (i.e., beliefs) about groups may similarly moderate the link between implicitly measured negative affect (implicit negative affect) and explicit prejudice. We tested this hypothesis using data from the American National Election Studies (ANES) 2008 Time Series Study (Study 1) and Project Implicit (Study 2). In both studies, participants high in implicit negative affect reported more explicit prejudice if they possessed negative beliefs about Black Americans. Yet, participants high in implicit negative affect reported less explicit prejudice if they possessed fewer negative beliefs about Black Americans. The results are consistent with psychological constructionist and dynamic models of evaluation and offer a more ecologically valid extension of our past laboratory work.

Aberrant memory and delusional ideation: A pernicious partnership?

Delusions can be conceptualized as beliefs that are both at odds with consensus reality and espoused with high conviction. While delusions represent a cardinal symptom of schizophrenia, delusion-like beliefs can be found in the general population. Do similar cognitive mechanisms support delusionality across this spectrum? If so, what are they? Here, we examine evidence for a mechanistic role of the (associative) memory system in the formation and maintenance of delusions and delusion-like beliefs. While general neurocognitive metrics do not tend to associate with delusionality, our scoping review of the clinical and subclinical literature reveals several subdomains of memory function that do. These include a propensity to commit errors of commission (i.e., false alarms and intrusions), source memory biases, and metamemory impairment. We discuss how several of these effects may stem from aberrant associative memory function and offer recommendations for future research. Further, we propose a state/trait interaction model in which underlying traits (i.e., impaired associative and metamemory function) may become coupled with delusionality during states of acute psychosis, when memory function is particularly challenged by aberrant salience attribution and noisy perceptual input. According to this model, delusions may arise as explanations to high-salience (but low-source) mnemonic content that is endorsed with high confidence.

Attribution Impacts Implicit (And Explicit) Evaluations

Two studies examined whether the attributional framing of negative events affected explicit evaluations, as measured by differences in liking, and implicit evaluations, as measured by the Implicit Association Test (Greenwald et al., 1998). In Study 1, participants read negative information about a novel target ordered to elicit internal or external attributions. Participants in the internal attribution condition evaluated the target more negatively than did those in the external attribution condition on both implicit and explicit measures. Study 2 replicated these results and tested the effects of attribution on recently formed negative evaluations. Participants who evaluated targets before and after receiving additional negative information about them demonstrated implicit and explicit evaluative change consistent with the attributional framing of that information. This research provides clear evidence that attribution influences the formation and change of implicit evaluations; however, these effects were weaker than those on explicit measures of evaluation.

Evaluative Conditioning: Past, Present, and Future

Evaluative conditioning (EC) research investigates changes in the evaluation of a stimulus after co-occurrence with an affective stimulus. To explain the motivation behind this research, this review begins with an overview of the history of EC research, followed by a summary of the state of the art with respect to three key questions. First, how should EC procedures be used to influence evaluation? We provide a guide based on evidence concerning the functional properties of EC effects. Second, how does the EC effect occur? We discuss the possible mediating cognitive processes and their automaticity. Third, are EC effects ubiquitous outside the lab? We discuss the evidence for the external validity of EC research. We conclude that the most important open questions pertain to the relevance of EC to everyday life and to the level of control that characterizes the processes that mediate the EC effect after people notice the stimulus co-occurrence.

Debunking Misinformation About a Causal Link Between Vaccines and Autism: Two Preregistered Tests of Dual-Process Versus Single-Process Predictions (With Conflicting Results)

Dual-process and single-process theories lead to conflicting predictions about whether debunking messages negating a state of affairs should change responses on implicit measures in a manner intended by the message. Two preregistered studies (N1 = 550; N2 = 880) tested these predictions using official health information from the U.S. Centers for Disease Control and Prevention debunking the idea that vaccines would cause autism. Consistent with predictions derived from dual-process learning theories, Experiment 1 found that debunking-via-negation increased responses linking vaccines to autism on implicit measures, although it effectively reduced self-reported judgments linking vaccines to autism on explicit measures. Using the same measures and materials, Experiment 2 found that debunking-via-negation effectively reduced responses linking vaccines to autism on both implicit and explicit measures, consistent with predictions derived from single-process propositional theories. Potential reasons for the conflicting outcomes are discussed, including their implications for the debate between dual-process and single-process theories.

A Theory of Reliance on Individuating Information and Stereotypes in Implicit Judgments of Individuals and Social Groups

We propose a theory of (a) reliance on stereotypes and individuating information in implicit person perception and (b) the relationship between individuation in implicit person perception and shifts in implicit group stereotypes. The present research preliminarily tested this theory by assessing whether individuating information or stereotypes take primacy in implicit judgments of individuals under circumstances specified by our model and then testing the malleability of implicit group stereotypes in the presence of the same (or additional) counterstereotypic individuating information. Studies 1 and 2 conceptually replicated previous research by examining the effects of stereotype-inconsistent and stereotype-consistent individuating information on implicit stereotype-relevant judgments of individuals. Both studies showed that stereotypic implicit judgments of individuals made in the absence of individuating information were reversed when the individuals were portrayed as stereotype-inconsistent and were strengthened when targets were portrayed as stereotype-consistent (though in Study 2 this strengthening was descriptive rather than inferential). Studies 3 and 4 examined whether the strong effects of individuating information found in studies 1 and 2 extended to the social groups to which the individuals belonged. Even in the presence of up to eight counterstereotypic exemplars, there was no evidence of significant shifts in group stereotypes. Thus, the data showed that the shifts in implicit judgments that were caused by individuating information did not generalize to stereotypes of the social groups to which the individuals belong. Finally, we propose modifications to our theory that include potential reasons for this lack of generalization that we invite future research to explore.

Understanding parental vaccine refusal: Implicit and explicit associations about vaccines as potential building blocks of vaccine beliefs and behavior

Objective

A movement of parents refusing vaccines for their children has contributed to increasingly large outbreaks of diseases that are preventable by vaccines. Research has identified multiple factors that relate to parents' vaccination behaviors (i.e., whether not they vaccinate their children), including their beliefs about vaccines' safety and utility and their trust in those who recommend vaccines. Here we examine the role of more fundamental psychological processes that may contribute to multiple vaccine-related beliefs and behaviors: cognitive associations.

Methods

Using a large sample of U.S. parents (pre-COVID-19), we investigated parents' associations between vaccines and helpfulness/harmfulness, as well as between the self and vaccines (vaccine identity), and their relation to parents' beliefs about vaccine safety and utility, trust in authorities' vaccine recommendations, and prior vaccination refusal for their children. To capture a more complete understanding of people's associations, we examined both explicit associations (measured via self-report) and implicit associations (measured by the Implicit Association Test).

Results

Both implicit and explicit associations correlated with beliefs, trust, and vaccination refusal. Results from structural equation models indicated that explicit vaccine-identity and vaccine-helpfulness associations and implicit vaccine helpfulness associations were indirectly related to vaccination refusal via their relation with vaccine beliefs.

Conclusions

Collectively, study findings suggest that vaccine associations—especially those related to helpfulness/harmfulness—may serve as psychological building blocks for parental vaccine beliefs and behaviors.

Implicit Bias Reflects the Company That Words Keep

In everyday language, concepts appear alongside (i.e., collocate with) related concepts. Societal biases often emerge in these collocations; e.g., female (vs. male) names collocate with art- (vs. science-) related concepts, and African American (vs. White American) names collocate with negative (vs. positive) concepts. It is unknown whether such collocations merely reflect societal biases or contribute to them. Concepts that are themselves neutral in valence but nevertheless collocate with valenced concepts provide a unique opportunity to address this question. For example, when asked, most people evaluate the concept "cause" as neutral, but "cause" is frequently followed by negative concepts (e.g., death, pain, and trouble). We use such semantically prosodic concepts to test the influence of collocation on the emergence of implicit bias: do neutral concepts that frequently collocate with valenced concepts have corresponding implicit bias? In evaluative priming tasks, participants evaluated positive/negative nouns (Study 1) or pictures (Study 2) after seeing verb primes that were (a) strongly valenced (e.g., hate and comfort), (b) neutral in valence but collocated with valenced concepts in corpora (e.g., ease and gain), or (c) neutral in valence and not collocated with valenced concepts in corpora (e.g., reply and describe). Throughout, neutral primes with positive (negative) collocates facilitated the evaluation of positive (negative) targets much like strongly valenced primes, whereas neutral primes without valenced collocates did not. That neutral concepts with valenced collocates parallel the influence of valenced concepts suggests that their collocations in natural language may be sufficient for fostering implicit bias. Societal implications of the causal embedding hypothesis are discussed.

Trait Stereotypes of Scientists as Analytical and Cold Align With Perceptions of Men More Than Women on Both Implicit and Explicit Measures

Previous work using implicit tasks has demonstrated associations at a categorical level between men and science-related words (e.g., chemistry, physics, engineering). The current research explores trait attributes, examining the overlap in trait stereotypes of scientists with trait stereotypes of men and women, using both implicit and explicit stereotyping measures. Study 1 identified traits stereotypically associated with scientists along the analytic and cold dimensions, and counterstereotypic traits on unquestioning and warm dimensions. Study 2 demonstrated strong gender-scientist stereotypes on both explicit and implicit measures such that men were seen as more analytic and cold and less unquestioning and warm than women. Although robust effects were observed on both types of measures, their correlation was weak and nonsignificant. The misfit between trait perceptions of scientists and women, whether measured implicitly or explicitly, suggests trait stereotypes help maintain the gender imbalance in physical science fields.

Dining with liberals and conservatives: The social underpinnings of food neophobia

Although food and politics seem to be distant domains, socio-political ideology and food neophobia (i.e., reluctance to eat unfamiliar food) may be related. Conservatives’ high threat sensitivity and the inherently threatening nature of novel foods (the existential explanation), along with conservatives’ negative attitudes toward minority outgroups (e.g., foreigners) and the role of the latter in introducing novel foods to a culture (the social explanation), led us to expect that socio-political ideology would predict food neophobia over and above their common roots. Across two correlational and two experimental studies (N = 627), socio-political ideology emerged as a strong predictor of food neophobia. In addition, the findings did not support the existential explanation, while confirming the social explanation of the ideology–food neophobia link: Conservatives seem more neophobic than liberals not because of their higher threat sensitivity but rather because they hold more negative attitudes toward foreigners who are associated with those foods.

Science-utility and science-trust associations and how they relate to knowledge about how science works

Knowledge about how science works, trust in scientists, and the perceived utility of science currently appear to be eroding in these times in which “alternative facts” or personal experiences and opinions are used as arguments. Yet, in many situations, it would be beneficial for the individual and all of society if scientific findings were considered in decision-making. For this to happen, people have to trust in scientists and perceive science as useful. Still, in university contexts, it might not be desirable to report negative beliefs about science. In addition, science-utility and science-trust associations may differ from explicit beliefs because associations were learned through the co-occurrence of stimuli rather than being based on propositional reasoning. We developed two IATs to measure science-utility and science-trust associations in university students and tested the psychometric properties and predictive potential of these measures. In a study of 261 university students, the IATs were found to have good psychometric properties and small correlations with their corresponding self-report scales. Science-utility and science-trust associations predicted knowledge about how science works over and above self-reported beliefs. The results suggest that indirect measures are useful for assessing beliefs about science and can be used to predict outcome measures.

Food neophobia and the evaluation of novel foods in adults; the sensory, emotional, association (SEA) model of the decision to taste a novel food

Reluctance to eat new foods, known as food neophobia, is well researched in children but not adults. Two studies were carried out to understand the emotional, sensory, and cognitive factors associated with food neophobia in an adult sample, and to propose a preliminary explanation of the decision to taste a novel food named the SEA model (Sensory, Emotional, cognitive Association model). Participants were recruited through opportunity sampling of a university population in the Leicester region of the UK. Study one (n = 534) was a cross sectional study examining associations between self-report measures of food neophobia, emotional variables and sensory variables. In study two (n = 160), participants completed an online cognitive evaluation of 7 images of novel fruits and vegetables, rating perceived familiarity, categorisation as fruit or vegetable, cognitive associations based on appearance (what does the food look like), liking of any associated foods, and expected liking of the novel food. In study 1 it was found that tactile sensitivity and disgust sensitivity were the main sensory and emotional variables associated with food neophobia. In study 2, it was found that food neophobia and lower expected liking of novel foods were associated with disgust sensitivity, associating the novel foods with disliked foods, and lower perceived familiarity. The SEA model further proposes that underlying tendencies and automatic reactions to foods, combine with cognitive associations based on negative memories and negative beliefs about tasting new foods, to create expected disliking of a food and a decreased likelihood that it will be tried. Further work is needed to fully test the SEA model of the decision to taste a novel food, in particular to further examine how associations are formed.

Attitudinal Effects of Stimulus Co-occurrence and Stimulus Relations: Paradoxical Effects of Cognitive Load

Research suggests that evaluations of an object can be jointly influenced by (a) the mere co-occurrence of the object with a pleasant or unpleasant stimulus (e.g., mere co-occurrence of object A and negative event B) and (b) the object's specific relation to the co-occurring stimulus (e.g., object A starts vs. stops negative event B). Three experiments investigated the impact of cognitive load during learning on the effects of stimulus co-occurrence and stimulus relations. Counter to the shared prediction of competing theories suggesting that effects of stimulus relations should be reduced by cognitive load during learning, effects of stimulus relations were greater (rather than smaller) under high-load compared with low-load conditions. Effects of stimulus co-occurrence were not significantly affected by cognitive load. The results are discussed in terms of theories suggesting that cognitive load can influence behavioral outcomes via strategic shifts in resource allocation in response to task-specific affordances.

A Preliminary Investigation Into a Range of Implicit and Explicit Offense Supportive Cognitions in Perpetrators of Physical Intimate Partner Violence

The current study assessed a wide range of offense supportive cognitions in relation to the perpetration of physical intimate partner violence (IPV). This research used both implicit and explicit measures in a U.K. sample of 19 male IPV perpetrators recruited from a community-based IPV intervention program and 20 men from the community with no history of IPV. The study also explored the ability of the implicit measures to differentiate between the two groups. The cognitions assessed included gender-role stereotype, attitudes condoning violence against a partner, attitudes condoning violence in general, hostile attitudes toward women, sense of entitlement in the relationship and over the intimate partner (control and dominance), and general sense of entitlement. Participants completed a number of established self-report measures and a series of computer-based reaction time tasks including two implicit association tests, one go/no-go association task, and four sentence judgment tasks. Significant group differences emerged across all measures both at the explicit and at the implicit level. Most implicit measures had very good discriminatory power, and the combination of all implicit measures showed excellent discriminatory power, equal to that of the explicit measures combined. These findings suggest that some IPV perpetrators hold offense supportive cognitions that may have become fairly well established and have started to operate at an automatic level. Implicit measures could be useful tools for risk assessment purposes and identification of treatment needs alongside already established measures.

Attitudinal Effects of Stimulus Co-Occurrence and Stimulus Relations: Range and Limits of Intentional Control

Research suggests that evaluations of an object can be simultaneously influenced by (a) the mere co-occurrence of the object with a pleasant or unpleasant stimulus (e.g., mere co-occurrence of object A and negative event B) and (b) the object’s particular relation to the co-occurring stimulus (e.g., object A starts vs. stops negative event B). Using a multinomial modeling approach to disentangle the two kinds of influences on choice decisions, three experiments investigated whether learners can intentionally control the relative impact of stimulus co-occurrence and stimulus relations. An integrative analysis of the data from the three experiments ( N = 1,154) indicate that incentivized instructions to counteract effects of stimulus co-occurrence by focusing on stimulus relations increased the impact of stimulus relations without affecting the impact of stimulus co-occurrence. Implications for evaluative learning, intentional control, and public policy are discussed.

Discrepant negative self-associations as a risk factor for depressive deterioration after outpatient psychotherapy

BACKGROUND AND OBJECTIVES

This paper examines the discrepancy between implicit and explicit negative self-associations (NSA) after cognitive psychotherapy for depression as a predictor of long-term outcome.

METHODS

One hundred and twenty patients completed an Implicit-Association Test relating the self with depressive attributes and a self-report questionnaire with identical item content, at the end of time-limited outpatient depression psychotherapy. At post-treatment and at 3-, 6-, and 12-month follow-up, patients completed the BDI-II. We used different strategies to operationalized implicit and explicit NSA discrepancies and three-level Hierarchical linear models to analyze the effects.

RESULTS

We found significant interactive effects of discrepancy between implicit and explicit NSA and the direction of the discrepancy on long-term outcome. In patients with a greater explicit than implicit NSA (a damaged self-esteem pattern) a greater absolute discrepancy was associated with worse long-term outcome in terms of BDI scores at the end of follow-up and rate of change during follow-up. Consistently, with an alternative method, we found that damaged self-esteem discrepancies were associated with worse estimated BDI-II scores at the end of follow-up.

LIMITATIONS

The inclusion in the sample of only treatment completers limits the generalizability of the results. Furthermore, the follow-up period captured only the first 12 months after treatment.

CONCLUSIONS

Our results support the notion that a discrepancy between implicit and explicit negative self-associations may pose a risk factor for deterioration after psychotherapy for depression.

Implicit attitudes towards risky driving behaviors: Evidence of validity for the implicit association test

INTRODUCTION

Attitudes toward risky driving behaviors are commonly evaluated through direct self-report measures. Nevertheless, these instruments have limitations, such as socially-desirable responding. This study examines the validity of the Implicit Association Test (IAT) as an indirect measure of attitudes towards risky driving. An IAT with "risky" vs. "safe" driving behaviors categories was evaluated.

METHOD

A sample of 100 participants (ranging from 18 to 70 years of age) completed the IAT and measures of attitudes, driving styles, personality traits, risk-taking (IOWA Gambling Task), and social desirability (Driver Social Desirability Scale).

RESULTS

A high level of internal consistency was found for IAT scores. The IAT was correlated with driving styles (risky, dissociative, and careful dimensions), risk-related personality traits (impulsive/sensation seeking and aggression/hostility) and risk-taking measures. IAT scores were also associated with self-reported risky driving behaviors (r = 0.33). As expected, a higher level of negative implicit attitudes was found among young drivers. The driver social desirability scale was correlated with most self-report measures, but not with the IAT.

CONCLUSION

The present study provides reliability and validity evidence for the IAT as an indirect measure of attitudes towards risky driving. The IAT can serve as an important complement to conventional self-report measures of driving attitudes. Practical Applications: Potential use of global measure of implicit attitudes toward risky driving behaviors in the evaluation, education, and training of drivers are discussed.

Can (Instructions About) Stimulus Pairings Influence Automatic and Self-Reported Evaluations in the Presence of More Diagnostic Evaluative Information?

Evaluative conditioning (EC) and persuasion are important pathways for shaping evaluations. However, little is known about how these pathways interact. Two preregistered experiments (total N = 1,510) examined effects of EC procedures (i.e., stimulus pairings) and EC instructions (i.e., instructions about stimulus pairings) on automatic and self-reported evaluations of social groups in the presence of more diagnostic information about the evaluative traits of those groups. Interestingly, both EC procedures and EC instructions still influenced automatic and self-reported evaluations when participants had read more diagnostic persuasive information. In line with predictions of propositional accounts of evaluation, EC instruction effects on automatic evaluations were not mediated by corresponding changes in self-reported evaluations. These results have theoretical implications and also highlight the important role that (instructions about) stimulus pairings have in social learning.

The Case for Studying Implicit Social Cognition in Close Relationships

This review offers close relationships as a fruitful avenue to address long-lasting questions and current controversies in implicit social cognition research. Close relationships provide a unique opportunity to study strong attitudes that are formed and updated through ongoing contact with significant others and appear to have important downstream consequences. Therefore, close relationship contexts enable researchers to apply fine-grained, dyadic, longitudinal methodologies to provide unique insights regarding whether and how automatic attitudes relate to personal experience, change meaningfully and reliably over time, and predict consequential judgments and behaviors. Further, given that close relationships are critical to people's well-being and health, applying implicit social cognition theories to close relationships may also offer practical benefits regarding real-world issues related to relationship decay. In this regard, we provide guidance for future research by highlighting how continuing to refine our understanding of implicit social cognition in close relationships can inform interventions and reliably benefit society

Research With Implicit Measures: Suggestions for a New Agenda of Sub-Personal Psychology

Research with implicit measures has been criticized for an unclear meaning of the term implicit and inadequate psychometric properties, as well as problems regarding internal validity and low predictive validity of implicit measures. To these criticisms, we add an overly restrictive theoretical focus and research agenda that is limited to the narrow dichotomy between associations versus propositional beliefs. In this article, we address the last problem by introducing a new perspective of a sub-personal psychology. This broad approach expands the conceptual horizon in order to make use of the full potential that experimental paradigms can offer for assessing, explaining, predicting, and modifying human functioning and behavior. Going beyond the analysis of associations and beliefs, we highlight the use of experimental paradigms to examine and modify motivational, environmental, and episodic memory factors that influence human action.

Twenty-Five Years of Research Using Implicit Measures

The year 2020 marks the 25th anniversary of two seminal publications that have set the foundation for an exponentially growing body of research using implicit measures: Fazio, Jackson, Dunton, and Williams's (1995) work using evaluative priming to measure racial attitudes, and Greenwald and Banaji's (1995) review of implicit social cognition research that served as the basis for the development of the Implicit Association Test (IAT). The current article provides an overview of (1) two conceptual roots that continue to shape interpretations of implicit measures; (2) conflicting interpretations of the term implicit; (3) different kinds of dissociations between implicit and explicit measures; (4) theoretical developments inspired by these dissociations; and (5) research that used implicit measures to address domain-specific and applied questions. We conclude with a discussion of challenges and open questions that remain to be addressed, offering guidance for the next generation of research using implicit measures.

A Process Dissociation Model of Implicit Rapid Revision in Response to Diagnostic Revelations

Previous research has demonstrated that implicit evaluations can be reversed with exposure to a single impression-inconsistent behavior. But what exactly is changing when perceivers encounter diagnostic revelations about someone? One possibility is that rapid changes are occurring in the extent to which perceivers view the person positively or negatively. Another possibility is that they override the expression of initial evaluations through control-oriented processes. We conducted three studies (one preregistered) that used multinomial process trees to distinguish between these possibilities. We find consistent support across two different implicit measures that diagnostic behaviors result in rapid changes in evaluative processes. We obtained only inconsistent evidence for effects on more control-oriented processes. These findings thus help to reveal the cognitive processes underlying rapid implicit revision. Implications for theoretical perspectives on implicit attitudes are discussed.

Can the Implicit Association Test Serve as a Valid Measure of Automatic Cognition? A Response to Schimmack (2021)

Much of human thought, feeling, and behavior unfolds automatically. Indirect measures of cognition capture such processes by observing responding under corresponding conditions (e.g., lack of intention or control). The Implicit Association Test (IAT) is one such measure. The IAT indexes the strength of association between categories such as “planes” and “trains” and attributes such as “fast” and “slow” by comparing response latencies across two sorting tasks (planes–fast/trains–slow vs. trains–fast/planes–slow). Relying on a reanalysis of multitrait–multimethod (MTMM) studies, Schimmack (this issue, p. 396) argues that the IAT and direct measures of cognition, for example, Likert scales, can serve as indicators of the same latent construct, thereby purportedly undermining the validity of the IAT as a measure of individual differences in automatic cognition. Here we note the compatibility of Schimmack’s empirical findings with a range of existing theoretical perspectives and the importance of considering evidence beyond MTMM approaches to establishing construct validity. Depending on the nature of the study, different standards of validity may apply to each use of the IAT; however, the evidence presented by Schimmack is easily reconcilable with the potential of the IAT to serve as a valid measure of automatic processes in human cognition, including in individual-difference contexts.

Expanding the Scope of Implicit Personality Assessment: An Examination of the Questionnaire-Based Implicit Association Test (qIAT)

Self-report questionnaires can only yield information that people are able and willing to report, but implicit assessment methods are not commonly used in mainstream personality research. The Questionnaire-based Implicit Association Test (qIAT) was designed to address the limitations associated with the conventional self-concept IAT, and it enables an indirect assessment that is based on the items of standard self-reports. The present studies examined the psychometric properties of the qIAT across two personality constructs. Study 1 (N = 528) provided support for the internal consistency, test-retest reliability and convergent and discriminant validity of the qIAT that measured extraversion. Study 2 (N = 164) supported the reliability and validity of the qIAT assessment of conscientiousness, which predicted who returned to complete the second session of the study two weeks later, for which participants were paid in advance. This same prediction effect was marginally significant in Study 3 (N = 200), and across both Studies 2 and 3 the qIAT prediction of the criterion behavior was incremental to the parallel self-report questionnaire. Taken together, findings support the reliability and validity of the qIAT, which enables the indirect measurement of a wide variety of distinct personality constructs, currently measured only by self-report scales.

Attention for future reward

When stimuli are consistently paired with reward, attention toward these stimuli becomes biased (e.g., Abrahamse, Braem, Notebaert & Verguts, et al., Psychological Bulletin 142:693-728, 2016, https://doi.org/10.1037/bul0000047). An important premise is that participants need to repeatedly experience stimulus-reward pairings to obtain these effects (e.g., Awh, Belopolsky & Theeuwes, Trends in Cognitive Sciences 16:437-443, 2012, https://doi.org/10.1016/j.tics.2012.06.010). This idea is based on associative learning theories (e.g., Pearce & Bouton, Annual Review of Psychology 52:111-139, 2001) that suggest that exposure to stimulus-reward pairings leads to the formation of stimulus-reward associations, and a transfer of salience of the reward to the neutral stimulus. However, novel learning theories (e.g., De Houwer, Learning and Motivation 53:7-23, 2009, https://doi.org/10.1016/j.lmot.2015.11.001) suggest such effects are not necessarily the result of associative learning, but can be caused by complex knowledge and expectancies as well. In the current experiment, we first instructed participants that a correct response to one centrally presented stimulus would be followed by a high reward, whereas a correct response to another centrally presented stimulus would be paired with a low reward. Before participants executed this task, they performed a visual probe task in which these stimuli were presented as distractors. We found that attention was drawn automatically toward high-reward stimuli relative to low-reward stimuli. This implies that complex inferences and expectancies can cause automatic attentional bias, challenging associative learning models of attentional control (Abrahamse et al., 2016; Awh et al., 2012).

Can the Implicit Association Test Measure Automatic Judgment? The Validation Continues

In this commentary, we welcome Schimmack’s reanalysis of Bar-Anan and Vianello’s multitrait multimethod (MTMM) data set, and we highlight some limitations of both the original and the secondary analyses. We note that when testing the fit of a confirmatory model to a data set, theoretical justifications for the choices of the measures to include in the model and how to construct the model improve the informational value of the results. We show that making different, theory-driven specification choices leads to different results and conclusions than those reported by Schimmack (this issue, p. 396). Therefore, Schimmack’s reanalyses of our data are insufficient to cast doubt on the Implicit Association Test (IAT) as a measure of automatic judgment. We note other reasons why the validation of the IAT is still incomplete but conclude that, currently, the IAT is the best available candidate for measuring automatic judgment at the person level.

The Bidirectional Causal Relation Between Implicit Stereotypes and Implicit Prejudice

Although stereotypes and prejudice are commonly regarded as conceptually distinct but related constructs, previous research remains silent on the processes underlying their relation. Applying the balance-congruity principle to the concepts (a) group, (b) valence, and (c) attribute, we argue that the valence of attributes contained in a group-stereotype shapes evaluations of the group, while prejudice toward a group influences which attributes are stereotypically associated with the group. Using fictitious (Experiments 1 and 3) and real (Experiments 2 and 4) groups, the current studies demonstrate that (a) experimentally induced changes in the valence of semantic attributes associated with a group (stereotypes) influence implicit prejudice toward that group (Experiments 1 and 2), and (b) experimentally induced changes in the valence of a group (prejudice) influence implicit stereotyping of that group (Experiments 3 and 4). These findings demonstrate a bidirectional causal relation between prejudice and stereotypes.