Relationship between the level of intimacy and lurking in online social network services

Investigating the conception of collaborative learning (CL) and student engagement in the acquisition of practical skills (SEPSA) among prospective physical education and sports students

The study aims to explore the association between collaborative learning and practical skills acquisition (SEPSA) among 310 students from second-year, third-year, and fourth-year (First stage of higher education) from the Institute of Arts, Culture, and Sports- Abai Kazakh National Pedagogical University. The data was collected using the time-lag approach at three intervals; 3rd week, 7th week, and 14th week. The mediation analysis suggests that collaborative learning (CL) has a positive mediating association with self-efficacy, and student engagement in practical skills acquisition (SEPSA). Additionally, collaborative learning (CL) has a positive mediating association with value-benefits, and practical skills acquisition (SEPSA). Furthermore, Collaborative learning (CL) has a positive significant association with practical skills acquisition (SEPSA). Our findings highlight the important potential of CL for increasing SEPSA. The finding of the study has implications for higher education teachers, students, administrators, and policymakers for developing more effective teaching and learning approaches using the concept of sharing and discussion with a specific focus on students' engagement.

Improving Knowledge, Engagement, and Self-Efficacy in the Creation of Healthy Home Environments for Mothers Using a Facebook Intervention (Design for Wellness): Randomized Controlled Trial

BACKGROUND

Designing the home environment can promote well-being. Social networks provide learning opportunities to improve health.

OBJECTIVE

This study aimed to develop and evaluate a Facebook intervention called Design for Wellness (DWELL). The program was created to improve knowledge, engagement, and self-efficacy in the creation of healthy home environments.

METHODS

A randomized controlled trial was conducted to assess the effects of the intervention program DWELL. Content was uploaded to the Facebook group and gave the participants practical solutions for how to design their home environment for wellness. The intervention addressed multiple components of health behaviors, such as healthy eating, physical activity, tobacco-free environment, hygiene, family conversations regarding wellness issues, and stress reduction. The main outcome was the participants' overall score on the DWELL index, which we developed to assess the elements of our intervention: knowledge, awareness, engagement, and self-efficacy regarding home design for wellness. The intervention was conducted in Israel and lasted 6 weeks during the third wave of the COVID-19 pandemic. The primary analysis included a multivariable model to assess the DWELL score at the end of the study while controlling for baseline characteristics. The waitlist control group did not receive an intervention between the 2 administrations of the questionnaire.

RESULTS

In total, 643 participants began the program: 322 (50.1%) in the intervention group and 321 (49.9%) in the control group. Of the 643 participants, 476 (74%) completed the study. At the end of the study, there was a statistically significant benefit of the intervention as assessed using a one-way analysis of covariance: there was a mean difference of 8.631 (SD 1.408) points in the DWELL score in favor of the intervention group (intervention: mean 61.92, SD 14.30; control: mean 53.29, SD 16.374; P<.001). Qualitative feedback from participants in the intervention group strengthened the positive results as most of them found the group beneficial. The Facebook group was very active. Being more engaged in the group correlated with having a higher DWELL score, but this relationship was weak (r=0.37; P<.001). The mean significant difference of 26.281 (SD 19.24) points between the overall DWELL score and the overall engagement score indicated that participants who were not active in the group still followed the posts and benefited. We found no improvements in the secondary outcome regarding participants' well-being. The COVID-19 lockdown may have prevented this.

CONCLUSIONS

DWELL was found to be a beneficial intervention for improving perceptions of the design of home environments to foster wellness. Facebook was an effective platform to deliver this intervention. DWELL may become a prototype for other health promotion interventions.

TRIAL REGISTRATION

ClinicalTrials.gov NCT03736525; https://clinicaltrials.gov/study/NCT03736525?term=DWELL&rank=1.

Home-Based Intelligent Exercise System for Seniors' Healthcare: The Example of Golf Croquet

In 2020, the world experienced the threat of the COVID-19 epidemic, and seniors and chronic disease patients generally reduced their exercise and social activities to avoid increasing the risk of infection, which could lead to increased loneliness and even many diseases. Combining golf croquet games with a mobile application (App) and AIoT companion robots, this research constructs a home-based intelligent exercise system, uses the technology acceptance model (TAM), deduces users' intention to use this system based on perceived usefulness and perceived ease of use, and adds the needs of love and belonging, esteem, cognitive, aesthetic, and self-actualization in Maslow's hierarchy of needs theory (HNT) to conduct an analysis of system needs. This study collected empirical data, totaling 320 participants including seniors and their caregivers, from elderly care centers in northern Taiwan using a cross-sectional survey and purposive sampling. Based on regression and variance analysis, the results show that participants have a high level of acceptance of this system, believing that it is easy to learn and operate and can increase interaction with others, improve self-confirmation, satisfy the thirst for knowledge, increase the feeling of happiness, and fulfill self-actualization needs. In the future, by collecting and recording the process of seniors using the App, so as to find out their health problems as soon as possible, expand their daily life through this exercise, and achieve the goal of happy living and better healthcare.

DWELL: Design for WELLness. A pilot study of an online Facebook intervention to improve perceptions of knowledge, engagement, and self-efficacy in the creation of healthy home environments

Background

Many factors in the environment influence healthy behaviors. Designing user-friendly environments, by changing the way choices are presented in the environment, may result in behavioral changes and promote the well-being.

Objectives

To run a pilot study to evaluate the feasibility and acceptability of DWELL (Design for WELLness), which is an online Facebook intervention to improve perceptions of knowledge, engagement, and self-efficacy in the creation of healthy home environments.

Methods

Both quantitative and qualitative methods were used to evaluate this 7.5-week pilot study. The intervention was conducted during the first wave of COVID-19 lockdown in Israel. Participants answered an online questionnaire at the beginning and end of the pilot. Afterwards, eleven semi-structured telephone interviews were conducted with some of the participants.

Results

There were 36 mothers who participated in the study. The overall DWELL index increased by 15.43 points (p < 0.001) from the beginning of the pilot [Mean(SD) = 48.14(17.91)] to the end [Mean(SD) = 63.57(11.98]. There were significant increases in all 5 items of DWELL (p < 0.05). Positive feedback was obtained from interviewees about their experience with the program, including being interested with the posts and having a mutual learning experience with other members. The intervention was found to be beneficial to most families during COVID-19 lockdown time.

Conclusions

DWELL was found to be a promising intervention for improving perceptions regarding designing home environments for wellness. These results justified the continuation of the program toward its next phase of the RCT.

Exploring how social ties affect lurking behaviour in Microblog: from a role stress and social identity perspective

Purpose

The primary objective of this research is to explore the underlying mechanisms of social ties influencing lurking behaviour in Microblog by combing role theory and social identity theory.

Design/methodology/approach

An online survey of 312 Microblog users in China was conducted to test the proposed research model and hypotheses. The partial least squares (PLS) approach was used to analyse the data.

Findings

The results show that social ties affect lurking behaviour on Microblog in two ways, directly and indirectly through role stress. Social ties have a negative direct impact on lurking behaviour. Based on the multiple mediation analysis, social ties positively affect lurking through role overload and negatively affect lurking via role ambiguity. Perceived heterogeneity strengthens the positive effects of social ties on role overload and conflict, and weakens the negative impact of social ties on role ambiguity. Social identification weakens the positive relationship between social ties and role overload and strengthens the negative relationship between social ties and role ambiguity.

Originality/value

This study extends the literature on the social interaction reasons behind lurking behaviour in Microblog by revealing the effects of social ties in Microblog. The theoretical mechanisms of social ties on lurking behaviour in Microblog are unveiled by discovering the direct effect of social ties, the mediating effects of multidimensional role stress, and the moderating effects of different kinds of social identity.

Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity

This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior. The moderating effect of social media celebrity is also investigated to examine the attitude-behavior gap. A total of 348 responses from Chinese users who followed digital celebrities were received using purposive sampling. Data analysis and hypothesis testing were carried out using SmartPLS, version 3 (partial least squares). The results indicated that relationship convenience, possession convenience, post possession conveniences, transaction convenience, and evaluation convenience have a crucial impact on cognitive and affective attitudes. Similarly, cognitive and affective attitudes are significant and positive predictors of generation z consumers’ online impulsive buying behavior. Moreover, empirical results supported the moderating role of social media celebrities that aid marketers in selecting a product endorser. The implications for marketers and policymakers are discussed based on the above research findings. Moreover, future research directions are suggested.

Social Media for Knowledge Acquisition and Dissemination: The Impact of the COVID-19 Pandemic on Collaborative Learning Driven Social Media Adoption

During the COVID-19 outbreak, educational institutions were closed, and students worldwide were confined to their homes. In an educational environment, students depend on collaborative learning (CL) to improve their learning performance. This study aimed to increase the understanding of social media adoption among students during the COVID-19 pandemic for the purpose of CL. Social media provides a learning platform that enables students to easily communicate with their peers and subject specialists, and is conducive to students' CL. This study addresses the key concept of CL during the COVID-19 pandemic by assessing social media use among students in higher education. The relationship between social media use and students' performance is crucial to understanding the role of social media during a pandemic. This study is based on constructivism theory and the technology acceptance model. Structural equation modeling was used to analyze the conceptual model using SmartPLS. The research findings indicate that social media plays an important role during the pandemic because it provides opportunities for students to enhance CL under the aforementioned situations. This study makes noteworthy theoretical and practical contributions.

Gratitude and Social Media: A Pilot Experiment on the Benefits of Exposure to Others' Grateful Interactions on Facebook

Facebook and other social networking sites allow observation of others’ interactions that in normal, offline life would simply be undetectable (e.g., a two-voice conversation viewable on the Facebook wall, from the perspective of a real, silent witness). Drawing on this specific property, the theory of social learning, and the most direct implications of emotional contagion, our pilot experiment (N = 49) aimed to test whether the exposure to others’ grateful interactions on Facebook enhances (a) users’ felt gratitude, (b) expressed gratitude, and (c) their subjective well-being. For the threefold purpose, we created ad hoc Facebook groups in which the exposure to some accomplices’ exchange of grateful messages for 2 weeks was experimentally manipulated and users’ felt/expressed gratitude and well-being were consequently assessed. Results partially supported both hypotheses. Observing others’ exchange of grateful posts/comments on Facebook appeared to enhance participants’ in-person expression of gratitude (i.e., self-reported gratitude expression within face-to-face interactions), but not their direct and subjective experiences of gratitude. Similarly, exposure to others’ grateful messages improved some components of subjective well-being, such as satisfaction with life, but not negative and positive affect. Taken together, however, our preliminary findings suggest for the first time that social networking sites may actually amplify the spreading of gratitude and its benefits. Implications of our results for professionals and future research in the field of health, education, and social media communication are discussed.

Online communication self-disclosure and intimacy development on Facebook: the perspective of uses and gratifications theory

Purpose

Motivating users to revisit a social networking site (SNS) by developing a long-term relationship with them is critical for SNS operators to enhance market control and competitiveness. By conceptualizing loyalty intention as an indicator of the long-term relationship, the present study, based on uses and gratification (U&G) theory, aims to explore the role played by online intimacy development with respect to loyalty intention when individuals have gained gratifications through using the SNS.

Design/methodology/approach

The study used a questionnaire measuring six types of Facebook gratifications as well as measuring self-disclosure breadth, self-disclosure depth, intimacy with Facebook, intimacy with Facebook friends and loyalty intention. Data, collected from the University of Economics in Vietnam, were analyzed using the partial least squares (PLS) approach.

Findings

The results support several findings: (1) the gratifications including entertainment, network extension, recognition and emotional support provided by Facebook may stimulate the users' intimacy with Facebook and/or Facebook users; (2) intimacy with Facebook and intimacy with Facebook friends facilitate users' loyalty intention; (3) having a sense of emotional support influences users to engage in self-disclosure with breadth and meaningful depth, thus leading them to develop a sense of intimacy with Facebook friends.

Originality/value

The study contributes to U&G research, intimacy theory and the SNS literature by offering an understanding of users' online communication self-disclosure and intimacy development, wherein the self-disclosure and intimacy stem from the users' gratifications via using specific SNS services and, in turn, create their loyalty intention toward that SNS.

Understanding the Key Antecedents of Users’ Disclosing Behaviors on Social Networking Sites: The Privacy Paradox

This study explored the formation mechanisms of users’ disclosing behaviors from the perspectives of the privacy paradox. The theoretical framework incorporates perceived control over personal information and subjective norms into the privacy calculus model. The proposed theoretical framework was empirically tested using survey data collected from 350 Facebook users. The findings show that users’ intention to disclose personal information has a marginally significant effect on users’ disclosing behaviors. The analysis results reveal that privacy concerns negatively affect the intention to disclose personal information while they are not significantly related to users’ disclosing behaviors. This study found that perceived control over personal information plays a significant role in enhancing trust in social network site (SNS) providers, users’ intention to disclose personal information, and users’ disclosing behaviors. Moreover, perceived control over personal information mitigates the level of privacy concerns. Several implications for research and practice are described.

Four-dimensional model: a literature review on reasons behind lurking behavior

Purpose

In the early days of online communities, researchers tended to view lurkers negatively and considered them illegitimate and peripheral members. However, the tide of opinion about lurkers has gradually become more positive. To take a broad view, lurkers should be included in the knowledge sharing context because while they may not share knowledge directly, they are still stakeholders in online communities who benefit from the knowledge shared. This study aims to review the literature from a knowledge sharing perspective to provide a comprehensive understanding of lurkers in online communities and identify additional reasons behind lurking behavior.

Design/methodology/approach

Previous studies that examined reasons behind lurking behavior in the literature were reviewed.

Findings

A four-dimensional model is provided, which categorizes the additional reasons for lurking into four domains: individual, social, organizational and technological.

Originality/value

The model serves as a roadmap for future researchers in examining lurkers and lurking behavior. Lurkers should be redefined. De-lurking strategies were suggested following the reasons for lurking behavior in the four-dimensional model, but de-lurking strategies were not recommended in all circumstances. An increase in active lurkers is another option to bring more value to online communities.

The impacts of relational capital on self-disclosure in virtual communities

Purpose

This study examines whether relational capital influences self-disclosure behavior through the mechanism of needs-based motivation in virtual communities.

Design/methodology/approach

This study adopts hierarchical linear model (HLM) to differentiate between the relationships at different levels, with 378 online questionnaires recovered from 42 virtual communities.

Findings

The results show that group-level relational capital is positively related to self-disclosure and affects it through the partially mediating mechanism of motivation. Relational capital also strengthens the positive influence of the need to be on trend on individual self-disclosure behavior.

Originality/value

This study makes four research contributions. Firstly, we identify the means by which relational capital established within a virtual community influences user disclosure behavior. This focus differs from those of previous studies, which have emphasized privacy and security of information systems, cost–benefit considerations, and/or adopted personality traits as the research basis. Secondly, this study examines and verifies the mediating mechanism of motivation, establishing an alternative perspective for theoretical studies, and providing future studies with a reference for investigating the self-disclosure behavior of members. Thirdly, this research introduces and verifies the moderating effects of relational capital based on member relationships, thus making further theoretical and empirical contributions. Finally, we adopt HLM to conduct our analyses, thereby ensuring higher precision regarding the explanatory power of group-level explanatory variables for individual-level dependent variables.

Tell me who you are and I will tell you which SNS you use: SNSs participation

Purpose

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and informational usage, and personality traits (extroversion/introversion, openness, neuroticism, internal and external locus of control) can explain participation frequency of the four biggest SNSs in Israel: Facebook, WhatsApp, Instagram and Twitter.

Design/methodology/approach

The research was conducted in Israel during the Fall semester of the 2017–2018 academic year and encompassed 244 students. Researchers used six questionnaires to gather data: a demographic questionnaire, a participation frequency questionnaire on four different SNSs, four SNSs importance questionnaire, social and informational usage on four different SNSs questionnaire, personality questionnaire (extroversion, openness and neuroticism) and the locus of control questionnaire.

Findings

The findings revealed that different social network sites play distinct roles for various individuals. WhatsApp, the most frequently used platform, is used more by women and people with internal locus of control. Facebook is more frequently used by open people and Instagram is more frequently used by women, younger adults and neurotic people. Twitter is more frequently used by men. In addition, for all SNSs, the higher the social and informational usage is, the more important the SNSs are to the users, which significantly explains participation frequency.

Originality/value

The differences between social networks can be evidence that each social network serves a different group and does not compete with other SNSs. This may well explain why many people make use of several social networks and have a tendency to move from one to another.

"I think people are powerful": The Sociality of Individuals Managing Depression

Millions of Americans struggle with depression, a condition characterized by feelings of sadness and motivation loss. To understand how individuals managing depression conceptualize their self-management activities, we conducted visual elicitations and semi-structured interviews with 30 participants managing depression in a large city in the U.S. Midwest. Many depression support tools are focused on the individual user and do not often incorporate social features. However, our analysis showed the key importance of sociality for self-management of depression. We describe how individuals connect with specific others to achieve expected support and how these interactions are mediated through locations and communication channels. We discuss factors influencing participants' sociality including relationship roles and expectations, mood state and communication channels, location and privacy, and culture and society. We broaden our understanding of sociality in CSCW through discussing diffuse sociality (being proximate to others but not interacting directly) as an important activity to support depression self-management.

Problematic Attachment to Social Media: Five Behavioural Archetypes

Today, social media play an important role in people's daily lives. Many people use social media to satisfy their personal and social needs, such as enhancing self-image, acquiring self-esteem, and gaining popularity. However, when social media are used obsessively and excessively, behavioural addiction symptoms can occur, leading to negative impacts on one's life, which is defined as a problematic attachment to social media. Research suggests that tools can be provided to assist the change of problematic attachment behaviour, but it remains unclear how such tools should be designed and personalised to meet individual needs and profiles. This study makes the first attempt to tackle this problem by developing five behavioural archetypes, characterising how social media users differ in their problematic attachments to them. The archetypes are meant to facilitate effective ideation, creativity, and communication during the design process and helping the elicitation and customisation of the variability in the requirements and design of behaviour change tools for combatting problematic usage of social media. This was achieved by using a four-phase qualitative study where the diary study method was considered at the initial stage, and also the refinement and confirmation stage, to enhance ecological validity.

Seeing Others Receive Support Online: Effects of Self-Disclosure and Similarity on Perceived Similarity and Health Behavior Intention

Participation in online support groups leads to improved health. While viewing others' interactions is one of the major activities in online support groups and lurkers comprise the majority of online support group participants, the literature on how participants benefit from viewing others' posts and comments is sparse. Building upon the Social Penetration Theory and the narrative persuasion process, this study focused on two key features of online support groups, self-disclosure and similarity. It tested their direct effects on viewers' perceived similarity with the poster and indirect effects on viewers' behavior intention through three mediators: perceived similarity, identification, and perceived support availability. A 2 (similarity vs. dissimilarity) by 3 (factual vs. cognitive vs. emotional self-disclosure) online experiment involving 280 overweight adult participants was conducted. Findings showed similarity of health status led to increased level of perceived similarity and moderated the effects of self-disclosure. Self-disclosure and similarity increased dieting intention through increasing perceived similarity, identification, and perceived support availability. This study provides experimental evidence suggesting viewers can benefit from online support groups through a narrative persuasion process.

Effects of self- and partner's online disclosure on relationship intimacy and satisfaction

Most research on the effects of disclosure on close relationships have been done using offline disclosure. However, disclosure done online has disparate features and thus its effects on relationships may also differ. In five studies and using primes emulating Facebook timelines and messages, we compared the effects of disclosure depth on intimacy and satisfaction in online vs. offline contexts, in romantic vs. friend relationships, and with differing content (self- vs. partner-focused). After demonstrating consistent differences, we examined one mechanism that accounted for the differential effects of online vs. offline disclosure in romantic relationships: perceived inclusivity of the recipients. Results revealed that greater disclosure was associated with higher relational intimacy and satisfaction when done offline (Studies 1 and 4), and lower intimacy and satisfaction when done online (Studies 1-4), in both the discloser (Study 1) and his or her partner (Studies 2-4). The negative association between online disclosure and intimacy was present in romantic relationships, but not in friendships (Study 1). Importantly, this effect only appeared when perceived inclusivity of recipients was high (Study 4). Focusing the online disclosure content on the partner/relationship dissipated its negative effects (Study 5). Together, these studies extend further knowledge on how the effects of disclosure are contextualized, and suggest that disclosure done publicly online may be detrimental to romantic relationships.

Forgiveness Predictors and Trust in a Digital Age

This article describes how interpersonal relationships structures and standards are evolving. By focusing on a social network context, this study examined different factors that can affect forgiveness decision of a victim of an online offense. In addition, it inspected whether the decrease of trust after an online-related offense can be affected by forgiveness. 323 participants took part in this study by completing a questionnaire that recorded different measurements. Structural equation modeling was used as the main technique for data analysis, and AMOS was used as a tool. Surprisingly, while empathy and commitment had no significant direct effect, results showed that the severity of the offense, its frequency and pretransgression trust are the main factors that influence forgiveness. Moreover, a victim's trust towards the transgressor decreased much more in the absence of forgiveness than in its presence. A valuable contribution of this article is in the prospect for related future research as well as the potential for applications that explore new techniques to facilitate forgiveness in the digital age.

Elevated romantic love and jealousy if relationship status is declared on Facebook

Declared relationship status on Facebook can serve as a public commitment and as an extra layer of a couple’s security. However, the question arises: do those who report the relationship status feel stronger romantic love and jealousy toward their partners than those who do not share such information publicly? To test this assumption, profile information and questionnaire data of romantic love and jealousy were gathered from 292, 230 females) respondents that were in a relationship. Our results suggest that announcing the relationship status is associated with elevated romantic love and jealousy. Therefore, being “Facebook official” can be interpreted as a tie-sign indicating that the couple is “out of the market,” and can promote their unity as a “digital wedding ring.”

Quitting smoking using health issue-specific Social Networking Sites (SNSs): What influences participation, social identification, and smoking cessation self-efficacy?

Introduction: This study examined members of health issue-specific social networking sites (SNSs) for smoking cessation, applying Social Identity Theory (SIT).

Aims: The aim of the study was to test the relationships between perceived verbal, affective, cognitive and physical intimacy on the sites, participation level, social identification and smoking cessation self-efficacy.

Methods: An online questionnaire (N = 252) assessed members of SNSs for smoking cessation. Confirmatory factor analysis (CFA), structural equation modelling (SEM), mediation analysis, MANOVA and ANOVA tests were used to test the hypotheses.

Results/Findings: Verbal, affective, cognitive and physical intimacy significantly predicted participation; participation significantly predicted social identification and smoking cessation self-efficacy; and social identification mediated between participation and smoking cessation self-efficacy. Active participants and lurkers differed significantly on perceived verbal, affective, cognitive and physical intimacy, social identification, and smoking cessation self-efficacy.

Conclusions: Health issue-specific SNSs for smoking cessation have a positive impact on members’ smoking cessation self-efficacy. Higher perceived intimacy facilitates participation online, which in turn influences smoking cessation self-efficacy, with social identification mediating this relationship.

Why people use Twitter: social conformity and social value perspectives

Purpose

– Based on social conformity and social value perspectives, the authors aim to empirically examine the critical role of social influences on Twitter user behaviour.

Design/methodology/approach

– An integrative structural model is developed to explain how social influences, which are divided into social conformity and social values, work with other salient factors such as the utilitarian and hedonic values to affect the use of Twitter. The partial least square method was used to verify the proposed model with usable data from 204 adult Korean Twitter users.

Findings

– Social conformity positively affects the frequent use of Twitter and it is mediated through perceived values such as the hedonic, utilitarian and social appearance values associated with Twitter use. While social appearance negatively affected the trustworthiness of information shared on Twitter, the social capital effect on Twitter use was insignificant.

Research limitations/implications

– This study has some limitations for general applicability of the results: the samples include only adult users in Korea, and it is a cross-sectional study for a specific social networking service. This study theoretically disentangles the complicated nature of social influences by proposing two distinct constructs (social conformity and social values) and empirically verifying their significant roles in Twitter use.

Practical implications

– Practitioners should recognise that the hedonic value of Twitter is the key factor that affects both the quantity and quality of information shared on Twitter. In addition user motivations for pursuing social appearance in SNSs might cause a user to distort the information that they produce.

Originality/value

– This study provides unique implications related to the role of social conformity, social values and user behaviour on Twitter.

Social networking in online support groups for health: how online social networking benefits patients

An increasing number of online support groups (OSGs) have embraced the features of social networking. So far, little is known about how patients use and benefit from these features. By implementing the uses-and-gratifications framework, the author conducted an online survey with current users of OSGs to examine associations among motivation, use of specific features of OSG, and support outcomes. Findings suggest that OSG users make selective use of varied features depending on their needs, and that perceptions of receiving emotional and informational support are associated more with the use of some features than others. For example, those with strong motivation for social interaction use diverse features of OSG and make one-to-one connections with other users by friending. In contrast, those with strong motivation for information seeking limit their use primarily to discussion boards. Results also show that online social networking features, such as friending and sharing of personal stories on blogs, are helpful in satisfying the need for emotional support. The present study sheds light on online social networking features in the context of health-related OSGs and provides practical lessons on how to improve the capacity of OSGs to serve the needs of their users.

Understanding motivations for continuance intention of online communities in China

Social networking sites (SNSs) and virtual communities (VCs) are popular online social media having similarities and differences. The paper investigated the difference in motivations and in the relationships from motivations to continuance intention between active users of SNSs and VCs. The results show that while connecting with old friends, meeting new people, seeking information, seeking entertainment, and seeking social support are significant motivations of both communities’ active users, active users of SNSs rate higher motivation to connect with old friends than VCs; seeking information and social support motivations have the same effect on the continuance intention of the both communities’ active users through attitude; connecting with old friends and meeting new people motivations have obvious different effects on continuance intention through attitude between the two communities’ active users.