Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

Twitter (X) use predicts substantial changes in well-being, polarization, sense of belonging, and outrage

In public debate, Twitter (now X) is often said to cause detrimental effects on users and society. Here we address this research question by querying 252 participants from a representative sample of U.S. Twitter users 5 times per day over 7 days (6,218 observations). Results revealed that Twitter use is related to decreases in well-being, and increases in political polarization, outrage, and sense of belonging over the course of the following 30 minutes. Effect sizes were comparable to the effect of social interactions on well-being. These effects remained consistent even when accounting for demographic and personality traits. Different inferred uses of Twitter were linked to different outcomes: passive usage was associated with lower well-being, social usage with a higher sense of belonging, and information-seeking usage with increased outrage and most effects were driven by within-person changes.

Consumption of Health-Related Videos and Human Papillomavirus Awareness: Cross-Sectional Analyses of a US National Survey and YouTube From the Urban-Rural Context

BACKGROUND

Nearly 70% of Americans use the internet as their first source of information for health-related questions. Contemporary data on the consumption of web-based videos containing health information among American adults by urbanity or rurality is currently unavailable, and its link with health topic awareness, particularly for human papillomavirus (HPV), is not known.

OBJECTIVE

We aim to describe trends and patterns in the consumption of health-related videos on social media from an urban-rural context, examine the association between exposure to health-related videos on social media and awareness of health topics (ie, HPV and HPV vaccine), and understand public interest in HPV-related video content through search terms and engagement analytics.

METHODS

We conducted a cross-sectional analysis of the US Health Information National Trends Survey 6, a nationally representative survey that collects data from civilian, noninstitutionalized adults aged 18 years or older residing in the United States. Bivariable analyses were used to estimate the prevalence of consumption of health-related videos on social media among US adults overall and by urbanity or rurality. Multivariable logistic regression models were used to examine the association between the consumption of health-related videos and HPV awareness among urban and rural adults. To provide additional context on the public's interest in HPV-specific video content, we examined search volumes (quantitative) and related query searches (qualitative) for the terms "HPV" and "HPV vaccine" on YouTube.

RESULTS

In 2022, 59.6% of US adults (152.3 million) consumed health-related videos on social media, an increase of nearly 100% from 2017 to 2022. Prevalence increased among adults living in both urban (from 31.4% in 2017 to 59.8% in 2022; P<.001) and rural (from 22.4% in 2017 to 58% in 2022; P<.001) regions. Within the urban and rural groups, consumption of health-related videos on social media was most prevalent among adults aged between 18 and 40 years and college graduates or higher-educated adults. Among both urban and rural groups, adults who consumed health-related videos had a significantly higher probability of being aware of HPV and the HPV vaccine compared with those who did not watch health videos on the internet. The term "HPV" was more frequently searched on YouTube compared with "HPV vaccine." Individuals were most commonly searching for videos that covered content about the HPV vaccine, HPV in males, and side effects of the HPV vaccine.

CONCLUSIONS

The consumption of health-related videos on social media in the United States increased dramatically between 2017 and 2022. The rise was prominent among both urban and rural adults. Watching a health-related video on social media was associated with a greater probability of being aware of HPV and the HPV vaccine. Additional research on designing and developing social media strategies is needed to increase public awareness of health topics.

Balancing media selections over time: Emotional valence, informational content, and time intervals of use

The sequencing of information in media can influence processing of content via mechanisms like framing, mood management, and emotion regulation. This study examined three kinds of media sequences on smartphones: (1) balancing positive and negative emotional content; (2) balancing emotional content with informational content; and (3) balancing time spent on and off the media device. Actual media use was measured in natural settings using the Screenomics framework which gathers screenshots from smartphones every 5 s when devices are on. Time-series analyses of 223,531 smartphone sessions recorded from 94 participants showed that emotionally positive content was more likely to follow negative content, and that emotionally negative content was more likely to follow positive content; emotional content was more likely to follow informational content, and informational content was more likely to follow emotional content; and longer smartphone sessions were more likely to follow longer periods of non-use.

The Influence of Victim Self-Disclosure on Bystander Intervention in Cyberbullying

The frequent occurrences of cyberbullying on social platforms have sparked a great deal of social conflict, and bystander intervention plays a crucial role in preventing the escalation of cyberbullying. This research examines the impact of victim self-disclosure on bystander intervention in cyberbullying through two experimental studies. The studies collected data from March to July of 2022, utilizing a convenience sampling approach to recruit university students as experiment participants. Study 1 recruited 247 valid participants, while Study 2 recruited 522 eligible participants. The results of Study 1 indicate that the perceptible dimensions (frequency, privacy, and valence) of victim self-disclosure impact bystander intervention. Specifically, in a low privacy context, positive self-disclosure increases bystander intervention, while negative self-disclosure does the opposite. The results of Study 2 suggest that the valence of self-disclosure affects bystander intervention through the mediation of victim blaming, with interpersonal distance moderating the impact of victim self-disclosure valence on the extent of victim blaming. This moderated mediation model clarifies the psychological process by which the valence of victim self-disclosure affects bystander intervention. The findings of this study contribute to the understanding of the social psychological process behind bystander intervention, providing a scientific basis and pathway for reducing cyberbullying and fostering a harmonious online environment.

The relationship of Facebook, Instagram, Twitter, TikTok and WhatsApp/Telegram with loneliness and anger of adolescents living in Turkey: A structural equality model

PURPOSE

The aim of this study is to determine the relationship of social media with loneliness and anger levels of adolescents living in Turkey.

DESIGN AND METHODS

This study used a cross-sectional descriptive design. Loneliness and anger were measured with "University of California, Los Angeles Loneliness Scale" and "Adolescent Anger Rating Scale". Data collection forms were prepared on Google Form and form' link was sent to adolescents.

RESULTS

A total of 1176 adolescents aged 13-18 years within four high schools were included. The results obtained show use of Facebook and duration of Facebook use of adolescents were not related to mean scores of loneliness. Adolescents with high duration of Instagram use was to be found that loneliness scores were statistically high, but anger scores were similar. Twitter users had lower loneliness mean scores and higher anger scores. TikTok use was not related with loneliness scores.

CONCLUSION

In conclusion, this study found that high duration of Instagram use was associated with higher loneliness scores in adolescents, while Twitter users had lower loneliness scores and higher anger scores. The use of Facebook and TikTok did not significantly affect loneliness and anger levels.

PRACTICE IMPLICATIONS

This study suggest that pediatric nurses can play a significant role in promoting balanced social media use and healthy coping strategies to mitigate the negative impact of excessive social media use on adolescent mental health. Pediatric nurses can support adolescent emotional wellbeing and promote a healthier digital environment.

Examining retweeting behavior on social networking sites from the perspective of self-presentation

On social networking sites, people can express themselves in a variety of ways such as creating personalized profiles, commenting on some topics, sharing their experiences and thoughts. Among these technology-enabled features, retweeting other-sourced tweet is a powerful way for users to present themselves. We examine users' retweeting behavior from the perspective of online identity and self-presentation. The empirical results based on a panel dataset crawled from Twitter reveal that, people are prone to retweet topics they are interested in and familiar with, in order to convey a consistent and clear online identity. In addition, we also examine which user groups exhibit a stronger propensity for a clear online identity, considering the practical value of these users to both social media platforms and marketers. By integrating self-presentation theory with social influence theory and social cognitive theory, we propose and confirm that users with higher value in online self-presentation efficacy and users who are more involved with the social media platform have a stronger than average propensity to maintain a consistent online identity, and thus are more likely to retweet familiar topics. These users are characterized by (1) owning a larger number of followers, (2) authoring longer and more original tweets than average, (3) being active in retweeting other-sourced posts. This study contributes to our understanding of SNS users' retweeting behavior and adds to the emerging line of research on online identity. It also provides insights on how microblogging service providers and enterprises can promote people's retweeting behavior.

Instagram and TikTok Flow States and Their Association with Psychological Well-Being

Despite their growing popularity, little research has focused on the association between Instagram and TikTok use and psychological well-being. Informed by Uses and Gratifications Theory, the present study investigates the flow states experienced when using each social media platform and whether these flow states differentially impact user well-being. A flow state is achieved when people are so engrossed in an activity that little else seems to matter to them and they will often continue the activity despite its negative consequences. Based upon a survey of adult Instagram (n = 195, M_age = 38) and TikTok users (n = 225, M_age = 37), the present study identified four unique clusters of users for both platforms based upon the levels of five flow dimensions: focused attention, curiosity, enjoyment, telepresence, and time distortion. Results found that TikTok users reported higher levels of overall flow than Instagram users. TikTok users also reported higher levels of the flow dimensions "enjoyment" and "time distortion." The flow dimension of "telepresence" (immersion in a world created by the social media application) for both TikTok and Instagram users was associated with higher levels of depression and anxiety. These social media may provide an escape from everyday worries for users, although a suboptimal coping strategy. Whether Instagram and TikTok use are but "improved means to an unimproved end" is an important question that requires additional research.

Perception and use of social media by Indonesian adolescents and parents: A qualitative study

Social media are popular among adolescents worldwide, including the global South. The way adolescents use social media is influenced by their own perception of social media but also by how their parents use and perceive social media. This study aims to understand how Indonesian young adolescents (12-15 years old) and parents of adolescents use and perceive social media. For this purpose, we conducted eight focus group discussions and eight semi-structured interviews with 30 Indonesian adolescents and 15 Indonesian parents. Thematic analysis of the qualitative data reveals that both adolescents and parents use social media for social, practical, and pleasure activities. Most adolescents mention that they consider themselves skilled in using social media, while parents consider themselves less skilled. Both adolescents and parents mention that social media offer benefits for adolescents, including emotional, social, and practical benefits. However, adolescents and parents also mention the risks of social media use for adolescents, including social, emotional, and informational risks, as well as the displacement of more meaningful activities. As such, both adolescents and parents do not perceive social media as inherently good or bad but rather as a novel medium that offers benefits for adolescents but also involves several risks to be considered by parents and other relevant stakeholders. This study adds to our understanding of social media use in the global South and offers a theoretical basis for future studies on the impact of adolescents' social media usage on wellbeing in an Indonesian context. However, future research is necessary to depict possible differences in social media use between Indonesia and other countries in the global South.

Emerging Adulthood Uses and Gratifications of Social Media During the COVID-19 Pandemic: A Mixed Methods Study Among Filipino College Students

This exploratory mixed methods study examines how the emerging adulthood development tasks of autonomy, intimacy, and identity are reflected in the social media (SM) uses and gratifications during the COVID-19 pandemic. This research draws its analysis from qualitative and quantitative data from an online survey of 1003 Filipino college students aged 18-29. Convenient sampling was done via online recruitment on social media sites. Qualitative findings reveal subcategories characterizing how respondents use social media to meet three developmental needs of EA: (1) autonomy, by practicing informational control and performing adulthood-related tasks; (2) intimacy, by maintaining relationships with peers and family; and (3) identity, by engaging in educational experiences and in entertainment and self-expression. Quantitative strand results suggest that sex, household income, Instagram and Tiktok use, and the number of active SM sites are significantly associated with the use of SM for at least one emerging adulthood development task (p < 0.05).

Motivational Influences Affecting Middle-Aged and Elderly Users' Participation Intention in Health-Related Social Media

Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the 'greying' trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals' intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have.

Tumblr Facts: Antecedents of Self-Disclosure across Different Social Networking Sites

Previous research investigating antecedents of online self-disclosure pointed out two perspectives: social compensation and enhancement hypotheses, showing controversial findings. Furthermore, most contributions have focused on social networking sites (SNSs) considered mainstream, like Facebook and Instagram, and such results are often considered universally valid for all SNSs. Tumblr is a less-studied SNS with peculiar features—such as anonymity, higher control over the presentation of personal aspects, supportive communities—that could particularly lead individuals to self-disclose. As prior contributions highlighted that the features and affordances could define how a medium will be used, this paper aims to investigate the antecedents of online self-disclosure on Tumblr and other mainstream SNSs. We run a survey on 559 Tumblr users (aged 13−70; M = 28.86; SD = 12.34). T-test showed that Tumblr users have a higher willingness to self-disclose on Tumblr compared to another SNSs (t = 22.44, p < 0.001). A path analysis model confirmed the predictive role of some psychological variables on self-disclosure on Tumblr but not on mainstream SNSs. In particular, self-disclosure on Tumblr was predicted by self-esteem, negative emotionality, and preference for online social interactions, which was in turn predicted by social anxiety. These findings partially supported both social compensation and enhancement hypotheses, indicating that the phenomenon is more complex than expected.

A Taxonomy of Social-Network-Utilization Strategies for Emerging High-Technology Firms

Lack of network transparency limits entrepreneurs’ effective utilization of their networks for resource acquisition. Virtual platforms (e.g., SNS-Social Networking Sites) have the potential to leverage entrepreneurial networks. The purpose of this study is to understand why and how technology-based entrepreneurs use social media to effectively access resources and, in turn, shed light on how they overcome network transparency in the early stages of their new venture formation process. Through in-depth interviews with the (co-) founders of 18 technology-based start-ups, this work reports a four-way taxonomy of strategic use of SNS. This research provides new theoretical insights for the technoentrepreneurship literature and reports practical insights for entrepreneurs on how to use social media effectively. Furthermore, this work is a guide for future research looking at digital literacy in entrepreneurship.

#NotHolidayButDistance Education: a study on social media use for K-12 education during the COVID-19 pandemic

Purpose

This study aims to explore Twitter posts of Turkish government agencies and the public under a specific hashtag, #NotHolidayButDistanceEducation, specifically related to online distance education during the Covid-19 pandemic.

Design/methodology/approach

This study used a thematic analysis on 22,547 original tweets posted by 6,970 users during the first month of online distance education in Turkish K-12 schools. Based on like and retweet counts, the study further explored the extent of stakeholders’ engagement with the observed themes.

Findings

The findings showed that government agencies and citizens used Twitter to provide technical and psychological support, appreciate and motivate stakeholders, demonstrate sample distance education activities, share information and offer suggestions about the ongoing online distance education. It was also observed that the hashtag has been used for expressing negative views about online distance education and for political purposes. A positive relationship was found between social media engagement and providing technical support or sharing information for online distance education.

Practical implications

This study highlights the role of social media in providing practical and emotional support to education stakeholders in times of crisis. Thus, governments can use social media to provide evidence-based psychological and physical health support to their citizens during a pandemic. Social media can serve to improve education practices in schools through the interactions between the public and policymakers.

Originality/value

To the best of the authors’ knowledge, this study can be considered unique because it demonstrates the civic use of social media for educational crisis management. This study highlights the influence of social media in educational policy and practice development in the contemporary era.

How Do Mobile Social Apps Matter for College Students’ Satisfaction in Group-Based Learning? The Mediation of Collaborative Learning

Recently, many universities apply mobile tools to teaching practices. For instance, some teachers may set up groups on mobile social apps and assign course tasks and advise college students to submit papers online. Nevertheless, how these mobile social apps affect teaching practices, especially the process of students’ satisfaction needs to be further explored. To fill this research gap, we build a theoretical model of how mobile social apps’ functions affect course satisfaction from the perspective of Media Richness theory and the Uses and Gratifications (U and G) theory. A total of 186 valid questionnaires from college students in China were collected, and a structural equation model was built to test our research model. The results show that as: (1) only the communication function has positive impacts on knowledge sharing, while the impact of the information storing function and information distribution function on knowledge sharing is not significant; (2) knowledge sharing does not affect course satisfaction in a direct way, but it can act indirectly through promoting collaborative learning, which shows the mediating role of collaborative learning. The theoretical implications and practical implications of the study are discussed.

“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users

Fake news have pervaded the social media landscape during the COVID-19 outbreak. To further explore what contributed to fake news susceptibility of social media users, the research 1) integrated a widely-adopted mass communication theory of third-person perception (TPP) with digital disinformation; 2) examined users’ social media engagement and individual characteristics toward risk as antecedents of TPP; and lastly, 3) tested TPP of fake news under a context of COVID-19 outbreak, an uncertain situation flooded with baseless news and information. An online survey was conducted on 871 respondents via Amazon Mechanical Turk. As a result, we found that in the context of COVID-19, social media engagement 1) directly increased TPP; and 2) indirectly increased TPP via self-efficacy and perceived knowledge. However, negative affect failed to mediate a positive relationship between communal engagement and TPP, as the respondents rated themselves more attentive to fake news than are others. Therefore, the fact that social media directly and indirectly provoked higher TPP implicates that a potential harm of social media is not confined to a rumor mill that propagates false stories, as widely recognized, but can further extend to an echo chamber to cultivate a slanted belief that he or she is fake-news-proof.

Do news media and citizens have the same agenda on COVID-19? an empirical comparison of twitter posts

This study analyses the agenda setting on social media in the COVID-19 pandemic by exploiting one of the disruptive technologies, big data analytics. Our purpose is to examine whether the agenda of news organisations matches the public agenda on social media in crisis situations, and to explore the feasibility and efficacy of applying big data analytics on social media data. To this end, we used an unsupervised machine learning approach, structural topic modelling and analysed 129,965 tweets posted by UK news media and citizens during April 2, and 8, 2020. Our study reveals a wide diversity of topics in the tweets generated by both groups and finds only a small number of topics are similar, indicating different agendas set in the pandemic. Moreover, we show that citizen tweets focused more on expressing feelings and sharing personal activities while news media tweets talked more about facts and analysis on COVID-19. In addition, our results find that citizens responded more significantly to breaking news. The findings of the study contribute to the agenda setting literature and offer valuable practical implications.

Tweet so good that they can't ignore you! Suggesting posting strategies to micro-celebrities for online engagement

Purpose

The purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro celebrities in Pakistan.

Design/methodology/approach

For this research, micro celebrities of Pakistan have been defined as the target population. Secondary data consisting of 464 tweets from walls of six micro celebrities belonging to both genders and diverse set of socio-political fields was collected. Tweedie estimation analysis was run to accept or reject the hypotheses. Mean values with standard deviations were utilized to analyze the different engagement patterns of dichotomous variables (content type, content language, mentions, hashtags, text, images, links, videos, hour of the day and day of the week) on online engagement.

Findings

Content type, content language, content length, hashtags, mentions, images, links, videos, hour of the day and day of the week have been found to have a significant relationship with online engagement on Twitter.

Research limitations/implications

First, the study has been conducted in context of micro celebrities on Twitter. It did not include influencers on other social media networks. Second, study considered only quantitative aspects of engagement based on secondary data ignoring qualitative aspects of phenomenon due to time and methodology constraints. Third, study did not include link clicks as a measure of engagement as clicks data is not publicly available on the posts.

Practical implications

The study contributes significantly to find out valuable “micro celebrity” strategies in Pakistan. The study suggests micro celebrities to tweet soft content in Urdu language along with relevant hashtags and mentions to get higher engagement on their tweets. Further, tweets should contain maximum number of characters. Micro celebrities should not insert images, links and videos in their tweets as these media types result in lower engagement on Twitter. Micro celebrities should tweet at low hours and weekends.

Social implications

As this study focuses on investigation of better engagement practices for micro celebrities, it will help general public to express themselves more effectively through social media.

Originality/value

First, this is the first study that investigates the online engagement model for micro celebrities. Second, the online engagement model designed in this study has yet not been investigated to best of our knowledge. The theoretical model combines multiple engagement factors discussed in previous studies conducted on Facebook, YouTube, Instagram and Twitter.

"Music Has No Borders": An Exploratory Study of Audience Engagement With YouTube Music Broadcasts During COVID-19 Lockdown, 2020

This exploratory study engages with eight case studies of music performances broadcast online to investigate the role of music in facilitating social cohesion, intercultural understanding and community resilience during a time of social distancing and concomitant heightened racial tensions. Using an online ethnographic approach and thematic analysis of video comments, the nature of audience engagement with music performances broadcast via YouTube during COVID-19 lockdown of 2020 is explored through the lens of ritual engagement with media events and models of social capital. The eight case studies featured virtual choirs, orchestras and music collaborations of various genres, including classical, pop and fusion styles drawing from European, Asia Minor, South African, West African, North African, Arabic, South Asian, and East Asian cultural origins. Five overarching themes resulted from thematic analysis of video comments, including Interaction, Unity, Resilience, Identity, and Emotion. The paper contributes important theorisation that ritual engagement and social learning fosters intercultural understanding through engaging with music both cognitively and emotionally, which can in turn shape both individual and collective identity. Online platforms provide scope for both bonding and bridging opportunities. Community resilience is supported through the sharing of knowledge, sustaining music practice during social distancing, as well as emotional support shared among audience participants, with potential wellbeing outcomes.

Examining Serendipitous Encounters and Self-Determination in Twitter-Enabled Innovation

Serendipity refers to unexpected encounters with ideas or insights and their intentional application to achieve favorable outcomes. Despite extensive prior studies, the concept lacks theoretical logic and empirical validation regarding the role of an intentional act in the relationship between serendipitous encounters and their favorable outcomes. Drawing from self-determination theory, we develop a model that highlights the role of needs satisfaction in explaining this relationship. Positioning the empirical context to fortunate discoveries of information and social connections in professional use of Twitter, we validate the model by a cross-sectional survey study of 473 users. The model builds on the observation that individuals’ serendipitous encounters are associated with Twitter-enabled innovation, that is, a contextualized form of task innovation. The study findings support the research model revealing that serendipitous encounters are positively associated with needs satisfaction and that needs satisfaction is positively associated with Twitter-enabled innovation. In other words, fortunate discoveries of new information and contacts increase Twitter users’ intent to utilize the platform in new ways to accomplish work when the three key psychological needs of autonomy, competence, and relatedness are satisfied.

Do platforms favour dissidents? Characterizing political actor types based on social media uses and gratifications

BACKGROUND: The rise of social media has resulted in a dramatic change in citizen engagement in political processes. This raises the question of whether affordances of social network sites motivate alternative politics more than more conventional form of political engagement. OBJECTIVE: 1) identify differences in social media uses and gratifications among four political personality types (i.e., potential dissidents, allegiants, subordinates, and the alienated), and 2) examine the extent to which political personality types can be discerned using social media uses and gratifications. METHODS: 313 United States citizens above the age of 18 completed a survey using the revised MAIN model scale to measure social media uses and gratifications. Subjects were categorised into political personality types based on the Gamson Hypothesis and Paige’s conceptualisation of actor types. We developed a multinomial logistic regression model to examine the relationship between predictors (uses and gratifications) and political personality types. RESULTS: Potential allegiants and dissidents are driven by a similar set of social media uses and gratifications as opposed to political subordinates and the alienated. CONCLUSION: Social media can provide more gratifications for potential dissidents and allegiants, ‘favouring’ personality types with high political efficacy.

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

The article examines how many leaders used Twitter during the COVID-19 pandemic, in what way, and the impact they had on the public. In the context of Twitter, the impact on the public refers to the growth in followers as it signifies the increased interest of the public about information. 50,872 tweets were collected from 143 state leaders and an original dataset was created containing information on the growth of followers. Ordinary least squares regression models were used for the analysis. It was found that 64.8% of UN member states had a leader that tweeted about COVID-19. Furthermore, a significant increase in the number of followers during the pandemic compared to months prior was noted. Since March, the pandemic has been a dominant topic on Twitter. During the COVID-19 pandemic, the highest percentage increase in gaining Twitter followers was experienced by politicians who frequently tweeted and those who had a lower ratio of the number of followers to internet users. The research implies that citizens are interested in being informed about emergencies through social networks, and government officials should use them.

Sorting the Healthy Diet Signal from the Social Media Expert Noise: Preliminary Evidence from the Healthy Diet Discourse on Twitter

Over 2.8 million people die each year from being overweight or obese, a largely preventable disease. Social media has fundamentally changed the way we communicate, collaborate, consume, and create content. The ease with which content can be shared has resulted in a rapid increase in the number of individuals or organisations that seek to influence opinion and the volume of content that they generate. The nutrition and diet domain is not immune to this phenomenon. Unfortunately, from a public health perspective, many of these 'influencers' may be poorly qualified in order to provide nutritional or dietary guidance, and advice given may be without accepted scientific evidence and contrary to public health policy. In this preliminary study, we analyse the 'healthy diet' discourse on Twitter. While using a multi-component analytical approach, we analyse more than 1.2 million English language tweets over a 16-month period in order to identify and characterise the influential actors and discover topics of interest in the discourse. Our analysis suggests that the discourse is dominated by non-health professionals. There is widespread use of bots that pollute the discourse and seek to create a false equivalence on the efficacy of a particular nutritional strategy or diet. Topic modelling suggests a significant focus on diet, nutrition, exercise, weight, disease, and quality of life. Public health policy makers and professional nutritionists need to consider what interventions can be taken in order to counteract the influence of non-professional and bad actors on social media.

Oxytocin Receptor Gene Polymorphisms and Early Parental Bonding Interact in Shaping Instagram Social Behavior

Human beings engage in multiple social interactions daily, both in person and online. There are, however, individual differences in the frequency and quality of these interactions. This exploratory study focuses on online interactions and aims to model these differences by looking at potential environmental and genetic factors. The environmental factor is the childhood parental relationship, as reported by the participants in the dimensions of the Parental Bonding Instrument (N = 57, 41 females). At a genetic level, buccal mucosa cell samples were collected to assess participants' genetic susceptibility, and OXTr regions rs2254298 (G/G homozygotes vs. A-carriers) and rs53576 (A/A homozygotes vs. G-carriers) were analyzed. To capture participants' online activity, Instagram was probed. The number of people that the individual follows ("followings"), followers, and posts were used as a proxy for the quantity of interaction, and a Social Desirability Index (SDI) was computed as the ratio of followers to followings. An interaction between OXTr groups and parental bonding scores on the number of followings and posts was hypothesized. A gene-environment interaction for OXTr/rs2254298 on the number of Instagram posts was identified. In line with the hypothesis, participants with a genetic risk factor (A-carriers) and a history of low paternal care showed fewer Instagram posts than those without this risk factor (G/G genotype). Moreover, an interaction effect between maternal overprotection and OXTr/rs2254298 on the Instagram SDI was detected. These findings could represent an indirect pathway through which genes and parental behavior interact to shape social interactions on Instagram.

Emotion and Interaction Control: A Motive-Based Approach to Media Choice in Socio-Emotional Communication

A large part of everyday communication is mediated by technology, with a constantly growing number of choices. Accordingly, how people choose between different communication media is a long-standing research question. However, while prominent media theories focus on how media characteristics affect communication performance, the underlying psychological motives of media choice and how different technologies comply with these are less considered. We propose a theoretical framework that links media characteristics with peoples’ intentions to influence communication and present a qualitative study on reasons for media choice in socio-emotional situations. An analysis through the lens of the framework illustrates how users employ media to establish control over the interactional speed and emotional intensity of communication and thereby regulate their communication experience. Besides an advanced theoretical understanding, the present analysis provides a basis for a conscious design of communication media, to deliberately shape the way people interact with technology and each other.

Prospective associations of regional social media messages with attitudes and actual vaccination: A big data and survey study of the influenza vaccine in the United States

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Regional Twitter vaccine content was prospectively associated with attitudes.

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Regional Twitter vaccine content was prospectively associated with vaccination.

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Discussing the influenza vaccine with others can remove the negative effects of Twitter vaccine content.

Objective

Using longitudinal methods to assess regional associations between social media posts about vaccines and attitudes and actual vaccination against influenza in the US.

Methods

Geolocated tweets from U.S. counties (N = 115,330) were analyzed using MALLET LDA (Latent Dirichlet allocation) topic modeling techniques to correlate with prospective individual survey data (N = 3005) about vaccine attitudes, actual vaccination, and real-life discussions about vaccines with family and friends during the 2018–2019 influenza season.

Results

Ten topics were common across U.S. counties during the 2018–2019 influenza season. In the overall analyses, two of these topics (i.e., Vaccine Science Matters and Big Pharma) were associated with attitudes and behaviors. The topic concerning vaccine science in November-February was positively correlated with attitudes in February-March, r = 0.09, BF₁₀ = 3. Moreover, among respondents who did not discuss the influenza vaccine with family and friends, the topic about vaccine fraud and children in November-February was negatively correlated with attitudes in February-March and with vaccination in February-March, and April-May (rs = −0.18 to −0.25, BF₁₀ = 4–146). However, this was absent when participants had discussions about the influenza vaccine with family and friends.

Discussion

Regional vaccine content correlated with prospective measures of vaccine attitudes and actual vaccination.

Conclusions

Social media have demonstrated strong associations with vaccination patterns. When the associations are negative, discussions with family and friends appear to eliminate them. Programs to promote vaccination should encourage real-life conversations about vaccines.

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions

The objective of this work is to detect the variables that allow organizations to manage their social network services efficiently. The study, applying machine learning algorithms and multiple linear regressions, reveals which aspects of published content increase the recognition of publications through retweets and favorites. The authors examine (I) the characteristics of the content (publication volumes, publication components, and publication moments) and (II) the message of the content (publication topics). The research considers 21,771 publications and thirty-nine variables. The results show that the recognition obtained through retweets and favorites is conditioned both by the characteristics of the content and by the message of the content. The recognition through retweets improves when the organization uses links, hashtags, and topics related to gender equality, whereas the recognition through favorites increases when the organization uses original tweets, publications between 8:00 and 10:00 a.m. and, again, gender equality related topics. The findings of this research provide new knowledge about trends and patterns of use in social media, providing academics and professionals with the necessary guidelines to efficiently manage these technologies in the organizational field.

Who will land and stay? Page-specific antecedents of news engagement on social media

Purpose

The purpose of this study is to investigate the impact of page-specific factors such as page language, posting frequency and community size on online engagement in the context of social media pages of news channels in Pakistan.

Design/methodology/approach

For this research, official Facebook pages of news channels in Pakistan were defined as the target population. Secondary data were obtained from the Facebook pages of 28 news channels in Pakistan. For the selected period between August and September 2019, a total of 420 cases were obtained and manually entered in SPSS 21 for analysis. Tweedie estimation was run to check the proposed hypotheses.

Findings

Results show that English pages are more engaging than Urdu. Additionally, posting frequency and community size have a negative relationship with online engagement.

Practical implications

The findings of the study suggest that administrators of social media pages of news channels should target English news readers more than Urdu news readers. Additionally, they should manage a low posting frequency so that readers may not get irritated. Administrators should not sponsor their pages to expand community size on a single page. Instead, they may opt to build a separate page for each news category with smaller community size.

Originality/value

While previous studies have discussed the post-specific factors of engagement, this study has checked the impact of page-specific factors such as page language, posting frequency and community size on online engagement.

Exploring Mental Health Issues through the Use of Blogs: A Scoping Review of the Research Evidence

The aim of this scoping review of the available research evidence was to explore the experiences and perceptions of people with mental health difficulties through the use of blogs. A search of relevant electronic databases was undertaken from January 2009 to February 2019. Selected studies included people who blog about their mental health difficulties online. The PRISMA system was used to present the results of the searches. Following the application of specific inclusion and exclusion criteria, the final number of included studies was eleven. Following data analysis, the subordinate categories in the public category were moderation, confidentiality and boundaries. The subordinate categories in the private sphere included catharsis, enhanced coping strategies and social connectedness. The implications for mental health practice developments and research, are presented and discussed.

Measuring Interests Not Minutes: Development and Validation of the Adolescents' Digital Technology Interactions and Importance Scale (ADTI)

BACKGROUND

Interactive digital technology use is integral to adolescents' lives and has been associated with both health benefits and risks. Previous studies have largely focused on measuring the quantity of technology use or understanding the use of specific platforms. To better understand adolescents' interactive digital technology use, we need new approaches that consider technology interactions and their importance.

OBJECTIVE

This study aimed to develop an assessment tool to evaluate adolescents' digital technology interactions and their perceived importance.

METHODS

We used a validated scale development approach comprising 2 initial steps to create an item pool: item pool development and item pool refinement. These steps relied upon empirical literature review and an expert convening. We then evaluated the item pool using a Web-based survey. Data were collected via Qualtrics panel recruitment from a national sample of 12- to 18-year-olds. Participant data were randomly split into a development subsample for exploratory factor analysis (EFA) and a test subsample for confirmatory factor analysis (CFA). We assessed Cronbach alpha as well as model fit characteristics including root mean square error of approximation (RMSEA) and comparative fit index (CFI).

RESULTS

Our initial item pool had 71 items and the refined item pool contained 40. A total of 761 adolescents assessed the item pool via Web-based survey. Participants had a mean age of 14.8 (SD 1.7) years and were 52.8% (402/761) female and 77.5% (590/761) white. The EFA analysis included 500 participants and an 18-item draft scale was created. The CFA included 261 participants to test the draft scale. Adequate model fit for the scale was indicated by an RMSEA of 0.063 and a CFI of 0.95. The final scale included 18 items in a 3-factor model, with Cronbach alpha for the 3 factors of .87 (factor 1), .90 (factor 2) and .82 (factor 3). The 3 factors were named (1) technology to bridge online and offline experiences, (2) technology to go outside one's identity or offline environment, and (3) technology for social connection.

CONCLUSIONS

The resulting Adolescents' Digital Technology Interactions and Importance (ADTI) scale is a promising and psychometrically validated tool for identifying the importance of distinct technology interactions. The scale is informed by relevant theory and expert input. The 3 subscales have utility for future studies to understand whether certain subscale score ranges are associated with health or well-being outcomes.

Social media use in academia

Purpose

The high rate of internet penetration has led to the proliferation of social media (SM) use, even at the workplace, including academia. This research attempts to develop a topology and thereby determine the dominant use motive for faculty’s use of SM.

Design/methodology/approach

In this two-part study, a two-stage research design has been adopted for topology development based on the application of Uses and Gratifications Theory. In the second part, the Technology Acceptance Model is applied to discern the dominant motive for SM use in academia.

Findings

The work is able to develop a seven-item topology, conforming to the basic three use motives, namely, hedonic, utilitarian and social. The work shows faculty attach more value to the instrumental utility of SM, while the hedonic function is also significant.

Practical implications

Discerning dominant motive implies that SM use at the workplace should not be banned, rather effective regulated use will instil the faculty to enhance work outcomes. The conceptualisation of topology for SM use in academia at the workplace can aid in designing an effective organisation policy, and design of an internal SM platform.

Originality/value

The study is unique towards topology development for academic faculty and has many important implications for management and academia, especially towards policy design for SM use at the workplace.

Understanding high- and low-quality URL Sharing on COVID-19 Twitter streams

This article investigates the prevalence of high and low quality URLs shared on Twitter when users discuss COVID-19. We distinguish between high quality health sources, traditional news sources, and low quality misinformation sources. We find that misinformation, in terms of tweets containing URLs from low quality misinformation websites, is shared at a higher rate than tweets containing URLs on high quality health information websites. However, both are a relatively small proportion of the overall conversation. In contrast, news sources are shared at a much higher rate. These findings lead us to analyze the network created by the URLs referenced on the webpages shared by Twitter users. When looking at the combined network formed by all three of the source types, we find that the high quality health information network, the low quality misinformation network, and the news information network are all well connected with a clear community structure. While high and low quality sites do have connections to each other, the connections to and from news sources are more common, highlighting the central brokerage role news sources play in this information ecosystem. Our findings suggest that while low quality URLs are not extensively shared in the COVID-19 Twitter conversation, a well connected community of low quality COVID-19 related information has emerged on the web, and both health and news sources are connecting to this community.

Development and validation of the Scale of Motives for Using Social Networking Sites (SMU-SNS) for adolescents and youths

Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16-21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14-24) was performed. Third, a validation study (n = 1102, age range = 13-25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth's motives for using Social Networking Sites. Psychometric and general implications are discussed.

Perceptions of Food Hypersensitivity Expertise on Social Media: Qualitative Study

Background

Seeking and sharing information are the primary uses of the internet and social media. It is therefore vital to understand the processes individuals go through when engaging with information on these diverse platforms, especially in areas such as health- and risk-related information. One important element of such engagement is evaluating and attributing expertise to others.

Objective

This study aimed to explore how meanings around expertise in relation to food allergy and intolerance (food hypersensitivity) were constructed by 2 groups of social media users: (1) those who use platforms for reasons relating to food hypersensitivity and (2) those seen as experts by this community.

Methods

Survey participants were asked open-ended questions to identify potential experts in food hypersensitivity issues on social media and to discuss their reasoning for their choices (n=143). Subsequently, 8 adult social media users with experience of managing food hypersensitivity and 5 participants designated as experts by those users took part in email interviews. Survey and interview data were analyzed thematically using Braun and Clarke’s approach.

Results

Judging expertise on social media is a complex and multifaceted process. Users might be judged as experts through their professional background or their experience living with food hypersensitivities. How users behave on social media and the traces of their Web-based activity can influence how others will see them. Such considerations are both measured and moderated through the social media community itself. Findings highlighted how social media often act as a supportive information tool following a diagnosis, but this also raised concerns regarding the scenario of patients not being able to access suitable vetted information.

Conclusions

This work has implications for understanding how users perceive expertise on social media in relation to a health concern and how information assessments are made during the management of risks. Findings provide practical insights to both medical and organizational stakeholders involved in the support of those living with life-changing conditions, such as food hypersensitivities.

Mechanisms of Social Media Effects on Attitudes Toward E-Cigarette Use: Motivations, Mediators, and Moderators in a National Survey of Adolescents

BACKGROUND

Exposure to risk behavior on social media is associated with risk behavior tendencies among adolescents, but research on the mechanisms underlying the effects of social media exposure is sparse.

OBJECTIVE

This study aimed to investigate the motivations of social media use and the mediating and moderating mechanisms of their effects on attitude toward electronic cigarette (e-cigarette) use among adolescents.

METHODS

Using data from a national sample survey of adolescents (age=14-17 years, N=594), we developed and validated a social media use motivation scale. We examined the roles of motivations in the effect of social media use on risk exposure and risk attitude.

RESULTS

Motivations for social media use included agency, self-expression, realism, social learning, social comparison, and filter. These motivations were associated differentially with the frequency of use of Facebook, Instagram, Snapchat, and YouTube. Frequency of social media use was positively associated with exposure to e-cigarette messages across the four platforms (Ps<.001). Exposure to e-cigarette messages on Instagram (P=.005) and Snapchat (P=.03) was positively associated with attitude toward e-cigarette use. Perceived social media realism moderated the effects of e-cigarette message exposure such that when realism was high, the exposure effect was amplified, but when realism was low, the effect was mitigated (P<.001). A three-way interaction effect (P=.02) among exposure, social learning motivation, and social norm on attitude toward e-cigarette use was found. When perceived social norm was high, the moderating effect of social learning motivation on e-cigarette use attitude was amplified, but when social norm was low, the social learning motivation effect was attenuated.

CONCLUSIONS

Because perceived social media realism moderates the effect of exposure to e-cigarette messages on attitude toward e-cigarette use, future intervention efforts should address the realism perceptions. The three-way interaction among exposure, social learning motivation, and social norm indicates the importance of addressing both the online and offline social environments of adolescents. The social media use motivation scale, reflecting perceived affordances, is broadly applicable. Understanding social media use motivations is important, as they indirectly influence attitude toward e-cigarette use via frequency of social media use and/or frequency of exposure to e-cigarette messages on social media.

Cross-situation consistency of mobile App users' psychological needs

Previous studies showed that individuals’ traits could be used to explain the similarity of behavioral patterns across different occasions. Such studies have typically focused on personality traits, and have not been extended to psychological needs. Our study used a large dataset of 1,715,078 anonymous users’ App usage records to examine whether the individual’s needs-based profiles of App usage were consistent across different situations (as indexed by categories of App functions). Results showed a high level of consistency across situations in a user’s choice of Apps based on the needs the Apps could satisfy. These results provide clear evidence in support of cross-category App recommendation systems.