Do educational affordances and gratifications drive intensive Facebook use among adolescents?

Concept analysis of adolescent use of social media for emotional well-being

AIM

The aim of the study is to conduct a concept analysis of adolescents' emotional well-being resulting from healthy social media use.

BACKGROUND

Adolescents are the group that uses mobile social media the most. They connect to others and achieve life satisfaction via social media. Here, we consider both the positive and negative aspects of social media use and recognize the need for clear guidance on proper social media use among adolescents.

DESIGN

This study utilized an eight-step method of concept analysis.

DATA SOURCES

A systematic literature search of PubMed, CINAHL and PsycInfo was conducted, and 10 articles were selected.

REVIEW METHODS

We defined attributes, model cases, antecedents, consequences and referents.

RESULTS

The attributes of adolescent emotional well-being on social media are (a) relationships with others, (b) internet-based communication and (c) being happy and maintaining emotional health. Adolescents use social media to feel safe, seek information and connect to others. Adolescents reported having better relationships and positive affect as a result of social media use.

CONCLUSION

This concept analysis will help health-care providers understand how adolescent emotional well-being is attained through social media. Additionally, this study will provide the basis of behavioural theories and future interventions that guide adolescent use of social media.

The impact of TV series consumption on cultural knowledge: An empirical study based on gratification-cultivation theory

This study aims to clarify the media-induced trends of cross-cultural transmission and examine the implicit promotional potential for cultural branding. The gratification and cultivation theories are used to explore the promotional media prospect in forming perceptions of foreign cultures' traditions, habits, norms, and values to contribute to international communication. We analyzed the theoretical applicability in the case of China-Thailand contemporary media culture. A total of 856 Chinese series watchers were surveyed. Structural equation modeling was used to analyze the path effect of consumption of Chinese TV series on other endogenous variables. Results showed that cross-cultural media product consumption strengthens bilateral relations. Moreover, the acceptance and appropriation during engagement with media characters and producers lead to favorable attitudes toward the target culture. Results confirm the positive mutual association between the gratification and cultivation theories and their applicability in the current context. This study offers an important contribution through its finding that the need for gratification significantly and positively impacts consumption and cross-cultural learning and raises cross-cultural awareness, thereby leading to sustainable practices.

The Association between Appetitive Aggression and Social Media Addiction Mediated by Cyberbullying: The Moderating Role of Inclusive Norms

Appetitive aggression, i.e., the motivation to obtain rewards through aggressive behaviors, has been suggested as a key driver of cyberbullying. Due to the contextual properties of cyberspace (e.g., anonymity), it is assumed that the negative effects of cyberbullying are masked, leading to a preponderance of its positive outcomes (e.g., thrill). Since cyberbullying occurs predominantly in social media, reward-learning effects may lead to problematic social media use, such as addiction. Anti-cyberbullying inclusive norms might act as a buffering factor to break this chain. However, while inclusive norms are known to reduce cyberbullying in general, their influence on the indirect effect of appetitive aggression via cyberbullying on social media addiction is yet unknown. The present study examined this indirect effect, while taking the moderating role of inclusive norms into account. A total of 1064 adolescents (42.05% male, Mage = 14.07, SD = 2.15) completed questionnaires. Results revealed the indirect effect of appetitive aggression on social media addiction through cyberbullying as expected. Surprisingly, this indirect effect was amplified with increasing anti-cyberbullying inclusive norms. Our findings indicate that appetitive aggression, which manifests in cyberbullying, contributes to the development of social media addiction. The unexpected results and the implications of our findings were discussed.

How Do Different Types of University Academics Perceive Work from Home Amidst COVID-19 and Beyond?

The COVID-19 pandemic resulted in a massive and unintentional shift to work from home (WFH) or working remotely, as well as broad adoption of web-based platforms. The goal of this research is to uncover the attitudes to WFH among different types of academics in the Sri Lankan higher education sector. An online questionnaire survey was conducted amidst a severe COVID-19 wave during June–September 2021, and 337 valid responses were received. The questionnaire contained 49 questions under four sections excluding demographic questions. The gathered data were analysed using multiple regression models. Results of the study ascertained a significant (p < 0.01) positive attitude among academics towards online teaching (academic orientation), other than academics who from disciplines with more practical components, and there was a significant (p < 0.01) positive attitude among academics to conducting research (research orientation) while WFH. Further, the findings indicate a significant (p < 0.01) negative attitude to WFH when disseminating knowledge and engaging in community services with various stakeholders. When considering the criticality of demographics variables in the new normal, a hybrid working model can be introduced by reaping the benefits of WFH based on different types of academic orientations and their favourability towards the WFH model, rather than reverting to a full physical academic working environment. As a developing country, Sri Lanka can formulate policies on effective hybrid working models for academics to realise the potential from the lessons learned. This experience will enable the country to accomplish or move towards accomplishing the fourth goal of SDGs, quality education by 2030.

Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19

Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement (OCE) and platform preference in the foodservice industry, keeping in view the moderating role of peer pressure by following uses and gratifications theory (UGT). The data were collected from 322 FDA's user in China during the COVID-19 lockdown and analyzed employing partial least-square structural equation modeling (PLS-SEM). PLS-SEM results revealed that consumer’s self-concept and platform interactivity affect OCE and platform preference. Further, OCE mediates the effect of the relationship between platform interactivity, self-concept, and platform preference. Furthermore, peer pressure significantly moderates the relationship between OCE and platform preference. This research contributes to the prevailing body of literature in a novel way by employing UGT on consumer behavior in the FDA. The study has value for online food businesses and implications for consumers, retailers, and practitioners to formulate and implement value-added strategies in a consumption-oriented emerging economy.

Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem

When the world was engulfed by a COVID-19 pandemic crisis, various activities could not be carried out normally. Activities may continue from home during a crisis by the use of a smartphone through the internet, because almost all people have their own smartphone, without requiring additional purchase of hardware. For formal learning, people can take the opportunity to use social media platforms to undertake conversations easily by using smart phones, even tablets. Teenagers or adults who are still studying in higher education institutions can undertake continuous learning for their work assignments. For example, they can use these tools to communicate through social media such as the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo apps to connect with friends and lecturers. This research reveals trends of digital social media security and usability in the time of the COVID-19 pandemic situation, such as working from home, establishing a start-up, improving business processes and conducting online business within the digital ecosystem. The result is interesting and there are many uses of social media which have been addressed in this study during the COVID-19 pandemic for business purposes. The various social media platforms have different features that are available for use by subscribers, and also make it easier for people to do business. This is mainly due to the fact that they open up the global market and also make it cheaper to advertise. The government as well as the private sector has been in the forefront when it comes to the use of social media. Maintaining a good online presence is one of the key aspects that determine the success of start-up companies. This is due to the fact that most customers usually rely on the customer reviews in determining the ability of a company to meet the needs of clients. The main reason why most companies set up a customer relations department that is mandated with the responsibility of responding to customer feedback on various online platforms. On the other hand, the increased use of social media has brought new challenges when it comes to the security of information. Users must, therefore, secure their servers and technology from external and internal threats. One of the strategies used is the use of passwords to log into a portal where each person authorized to access the portal is provided with a password that is unique and known only by the user. The study has covered all these areas in detail including the use of database management systems in an organization or individual.

Efficacy of Social Networking Sites for Sustainable Education in the Era of COVID-19: A Systematic Review

The sudden advent of the COVID-19 pandemic and the associated containment measures require educational institutions of all sizes to adopt eLearning as the only option for sustainable education. Despite the numerous Learning Management Systems, the rapid migration to eLearning posed numerous challenges that negatively affect the effectiveness and sustainability of the educational activities. The current study systematically reviewed recent articles that recognized the value and feasibility of using Social Networking Sites (SNSs) in education. The study highlighted the current eLearning challenges and illustrated effective strategies for the sustainable educational use of SNSs by both institutions, teachers, and students. Thus, solutions to the problems experienced in education during the COVID-19 period were highlighted based on SNS-supported strategies.

Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis

Sharing of fake news on social media platforms is a global concern, with research offering little insight into the motives behind such sharing. This study adopts a mixed-method approach to explore fake-news sharing behaviour. To begin with, qualitative data from 58 open-ended essays was analysed to identify six behavioural manifestations associated with sharing fake news. Thereafter, research model hypothesizing the association between these behaviours was proposed using the honeycomb framework and the third-person effect hypothesis. Age and gender were the control variables. Two data sets obtained from cross-sectional surveys with 471 and 374 social media users were utilized to test the proposed model. The study results suggest that instantaneous sharing of news for creating awareness had positive effect on sharing fake news due to lack of time and religiosity. However, authenticating news before sharing had no effect on sharing fake news due to lack of time and religiosity. The study results also suggest that social media users who engage in active corrective action are unlikely to share fake news due to lack of time. These results have significant theoretical and practical implications.

The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by social media and consumer stickiness, intention to share user-generated content (UGC), and eWOM review adoption.

Smart Consumers: A New Segment for Sustainable Digital Retailing in Korea

Today’s smart consumers are intelligent consumers with multiple roles in the digital consumption environment. Consumer smartness refers to the multi-dimensional qualities that support various roles. Aiming to discover who the smart consumers are in the digital consumption context, this study classifies consumer segments based on consumer smartness and explores each segment’s profile in terms of demographic and behavioral characteristics. Using the data of 541 adult consumers, a clustering analysis generated four optimal clusters: Go-getters, Socialites, Realists, and Shopping-pococurante. Consumers with a higher level of consumer smartness were likely to have stronger shopping and sharing intentions, which indicates that smart consumers are active entities in the digital consumption context. This is the first attempt to segment today’s consumers carrying out multiple roles based on the concept of consumer smartness.

Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media

In the era of globalization, due to the prevalent cultural exchange between countries, inflows of foreign cultural products can enrich local culture by hybridizing local and global culture together. Although there have been numerous studies on cultural hybridity using qualitative interviews with recipients of foreign cultural products in single countries, cross-national studies that examine the national characteristics that facilitate or impede cultural hybridity remain scarce. The purpose of the present study is to identify the factors that promote or hinder cultural hybridity between the Korean Wave and Muslim culture by probing the similarities and differences in social media data on Korean cultural products between Indonesia and Malaysia using a semantic network analysis. The results of the study uncovered the three factors that promote cultural hybridity (‘Asian identity’, policies emphasizing ‘unity in ethnic diversity’, and ‘local consumers xenocentrism’) and the two hindering elements (‘a conservative nature of religion’ and ‘discrimination between ethnic groups’). Theoretical contributions and practical implications are also provided for promoting cultural hybridity.

Exploring Health Information Sharing Behavior of Chinese Elderly Adults on WeChat

WeChat has increasingly become an important platform for users to acquire and share health information in China. However, little is known about elderly adults' sharing behavior. This study aims to explore the characteristics and influencing factors of health information sharing behavior among Chinese older adults on WeChat, with the method both of questionnaire survey (N = 336) and in-depth interviews (N = 40). The study finds that sharing health information, mainly represented by four specific methods of forwarding, consulting, replying, and posting, has become an important part of the daily life of elderly adults on WeChat. Social media provide a good opportunity for the flow of health information. However, the purpose to share health information of Chinese older adults is mainly based on relationship maintenance more than real information support; they share health information to friends and relatives first, then to spouses and children, which does not follow the trust model as usual. Experience in online health information, authority orientation, and relationship orientation is positively associated with health information sharing behavior, however, there is no significant correlation between perceived health information credibility and health information sharing behavior. Moreover, social and cultural factors are the important explanation mechanism.

A Systematic Review of Social Media Acceptance From the Perspective of Educational and Information Systems Theories and Models

The study of social media acceptance and adoption is not a new research topic. However, the analysis of the educational and information systems (IS) theories/models that are used to examine the social media acceptance and adoption is considered an important research direction. To examine these theories/models and provide researchers with a clear vision of this research topic, we should be aware of the leading educational and IS theories/models used in this line of research. To this end, this systematic review retrieved and analyzed 2,382 articles. The retrieved articles were then critically examined to meet the inclusion and exclusion criteria, in which 122 articles published between 2009 and 2018 were eventually selected for further critical analysis. The main findings indicated that the uses and gratifications theory (U&G) and the social constructivism theory were considered the most widely used educational theories in social media. Besides, the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) were considered the most extensively used IS models in studying the social media acceptance and adoption. These results afford a better understanding of social media studies related to the educational and IS theories/models and form a constructive reference for future research.

Development and validation of the Scale of Motives for Using Social Networking Sites (SMU-SNS) for adolescents and youths

Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16-21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14-24) was performed. Third, a validation study (n = 1102, age range = 13-25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth's motives for using Social Networking Sites. Psychometric and general implications are discussed.

Clothing brand purchase intention through SNS

Purpose

The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC).

Design/methodology/approach

Data were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.

Findings

The results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.

Practical implications

This research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.

Originality/value

This research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

Why people use online social media brand communities

Purpose

The success and survival of any form of online community relies on the presence and active participation of its users. Hence, ensuring active user participation and retaining existing users is a key concern of the moderators of online communities. To address these challenges, the purpose of this paper is to investigate the epistemic, emotional, and social values that influence users’ intention to continue using an online social media brand community. Moreover, the study also investigates the differences in the influence of the investigated constructs and users’ various activity levels.

Design/methodology/approach

This study utilized the consumption value theory framework for testing the relationship between different measures. An empirical analysis of the consumption values of 577 users in an online social media brand community was accomplished using structural equation modeling.

Findings

The study findings revealed that emotional and social values exert partial influence in predicting users’ intention to continue using online social media brand communities. In particular, social enhancement and playfulness predict users’ continuation intentions. Moreover, the results show that the influence of the investigated constructs (except playfulness) is consistent across users with various activity levels in online social media brand communities.

Research limitations/implications

These findings pave the way for further theoretical and practical considerations of the role of consumption values in resolving challenges of user participation and retention. However, there are still some open gaps concerning the generalizability of the findings as well as other factors that could potentially influence the user intentions. Future studies should validate the findings by recruiting diverse users in terms of their age and cultural background.

Practical implications

The study findings are of special relevance for the service operators interested in practicing user-centric innovation. Moreover, the findings can help online social media brand community managers to kick start user-centric innovation activities in their community.

Originality/value

The study provides a novel perspective on the challenges of assessing users’ consumption behavior. The perceived values have been conceptualized using the constructs of social influence, problem solving, playfulness, social enhancement, and social interaction.

Do Online Privacy Concerns Predict Selfie Behavior among Adolescents, Young Adults and Adults?

Selfies, or self-portraits, are often taken and shared on social media for online self-presentation reasons, which are considered essential for the psychosocial development and well-being of people in today’s culture. Despite the growing popularity and widespread sharing of selfies in the online space, little is known about how privacy concerns moderate selfie behavior. In addition to this, it is also not known whether privacy concerns across age and gender groups influence selfie behavior. To address this timely issue, a survey assessing common selfie behaviors, that is, frequency of taking (individual and group selfies), editing (cropping and filtering), and posting selfies online, and social media privacy concerns (over personal data being accessed and misused by third parties) was conducted. The web-survey was administered to 3,763 Norwegian social media users, ranging from 13 to 50 years, with a preponderance of women (n = 2,509, 66.7%). The present study investigated the impact of privacy concerns on selfie behaviors across gender and age groups (adolescent, young adult, and adult) by use of the structural equation modeling approach. The results suggest that young adults have greater privacy concerns compared to adolescents and adults. Females have greater privacy concerns than males. Greater privacy concerns among female social media users were linked to lower engagement in selfie behavior, but privacy concerns did not influence selfie behavior in the case of male adolescents and young adults. Overall, privacy concerns were more consistently and inversely related to selfie behavior (taking and posting) among females than males. The study results have theoretical as well as practical implications for both researchers and policy makers.