The bigger one of the “Big Two”? Preferential processing of communal information

Who Do I (Not) Ask to Play my Lottery? Effects of Perceived Positive and Negative Agency, Communion and Luck on the Illusion of Control by Proxy

The paper investigates the illusion of control by proxy in games of chance - an attempt to exert control by assigning it to others who are perceived as more capable, communable or luckier. Following up on research by Wohl & Enzle, who showed participants' preference to ask lucky others to play a lottery instead of doing it themselves, we included proxies with positive and negative qualities in the domains of agency and communion, as well good and bad luck. In three experiments (total N = 249) we tested participants' choices between these proxies and a random number generator in a task consisting of obtaining lottery numbers. We obtained consistent preventative illusions of control (i.e. avoidance of proxies with strictly negative qualities, as well as proxies with positive communion but negative agency), however we observed indifference between proxies with positive qualities and random number generators.

Morality or competence is more important? The effect of evaluation dimensions on ERP responses to neutral faces depends on contextual valence and self-relevance

Recent studies have shown that the processing of neutral facial expressions could be modulated by the valence and self-relevance of preceding verbal evaluations. However, these studies have not distinguished the dimension (i.e., morality and competence) from verbal evaluations. In fact, there is a hot controversy about whether morality or competence receives more weight. Therefore, using the ERP technique, the current study aimed to address this issue by comparing the influence of morality and competence evaluations on behavioral and neural responses to neutral facial expressions when these evaluations varied with contextual valence and self-relevance. Our ERP results revealed that the early EPN amplitudes were larger for neutral faces after receiving evaluations about self relative to evaluations about senders. Moreover, the EPN was more negative after a competence evaluation relative to a morality evaluation when these evaluations were positive, while this effect was absent when these evaluations were negative. The late LPP was larger after a morality evaluation compared to a competence evaluation when these evaluations were negative and directed to self. However, no significant LPP effect between morality and competence evaluations was observed when these evaluations were positive. The present study extended previous studies by showing that early and late processing stages of faces are affected by the evaluation dimension in a top-down manner and further modulated by contextual valence and self-relevance.

Perceived Power Polarizes Moral Evaluations

We show an interactive effect of perceiver-target similarity in ideological beliefs and target power on impressions of target morality. Consistent with prior research, perceivers rated targets with dissimilar ideologies as less moral than targets with similar ideologies, but this difference in ratings was magnified for powerful targets relative to less powerful targets. We argue that these results emerged because perceivers expected similar-ideology, powerful (vs. powerless) targets to help the self more, and expected dissimilar-ideology, powerful (vs. powerless) targets to hurt the self more. We establish this effect when people evaluate politicians (Study 1), groups, and individuals (Studies 2a-2b); demonstrate its predictive power over other kinds of interpersonal similarity; and show that it affects morality judgments uniquely when compared with other consequential dimensions of social evaluation. Finally, we manipulated power experimentally and showed the interaction when the difference between high- and low-power manipulations was controlled over just $1 (Studies 3-4).

Happy thoughts: The role of communion in accepting and sharing (mis)beliefs

The negativity bias favours the cultural diffusion of negative beliefs, yet many common (mis)beliefs-naturopathy works, there's a heaven-are positive. Why? People might share 'happy thoughts'-beliefs that might make others happy-to display their kindness. Five experiments conducted among Japanese and English-speaking participants (N = 2412) show that: (i) people higher on communion are more likely to believe and share happier beliefs, by contrast with people higher in competence and dominance; (ii) when they want to appear nice and kind, rather than competent and dominant, people avoid sharing sad beliefs, and instead prefer sharing happy beliefs; (iii) sharing happier beliefs instead of sad beliefs leads to being perceived as nicer and kinder; and (iv) sharing happy beliefs instead of sad beliefs fleads to being perceived as less dominant. Happy beliefs could spread, despite a general negativity bias, because they allow their senders to signal kindness.

The early negative bias of social semantics: evidence from behavioral and ERP studies

BACKGROUND

Compared to nonsocial information, the human brain is more highly sensitive to social information. As a kind of typical social semantic information, the words describing person traits differ from the nonsocial semantic information describing inanimate objects in many ways. It remains to be seen whether the processing of trait words has a valence asymmetric and whether it differs from the processing of nonsocial semantic information in terms of behavioral responses and neural temporal processes.

METHOD

Taking person and object names as priming stimuli and adjective words only used for describing humans or objects as target stimuli, the present study aimed to investigate the processing characteristics of social and nonsocial semantic information by recording both behavioral and ERP data.

RESULTS

Behavioral results showed that the response times for negative words were significantly slower than those for positive words whether for social or nonsocial semantic information. The accuracy rates of negative words were significantly lower than those of positive words when the targets were social words which is contrary to the nonsocial words. The ERP results indicated that there was a negative bias effect on the processing of both types of information during the whole time course of brain neural activity; that is, the P2, N400, and LPP amplitudes elicited by negative words were larger than those elicited by positive words; However, the negative bias effect of social semantic information started at the early perceptual stage which was significantly earlier than the onset of negative bias of nonsocial semantic information, and was significantly affected by the prime type. In addition, there was a significant semantic conflict N400 effect only for nonsocial semantic information.

CONCLUSIONS

Overall, the present study revealed the existence of an early negative bias of social information and provided evidence for the specificity of social information.

Which Front-of-Package Nutrition Label Is Better? The Influence of Front-of-Package Nutrition Label Type on Consumers' Healthy Food Purchase Behavior

To help consumers understand the healthfulness of food and make healthy food choices, manufacturers are increasingly providing front-of-package nutrition labels. However, not all types of front-of-package nutrition labels can promote consumers' healthy food purchase behavior. We explored the impact of front-of-package nutrition label type on the consumer purchase behavior of healthy food through three experiments. The results show that evaluative (vs. objective) front-of-package nutrition labels can improve consumer purchase intention and willingness to pay for healthy food. The spokesperson type moderates the influence of front-of-package nutrition labels on consumers' healthy food purchase behavior. Specifically, when the spokesperson type is a typical consumer, consumers are more willing to buy healthy foods with evaluative nutrition labels than those with objective nutrition labels. When the spokesperson type is a star, consumers are more willing to buy healthy food with objective nutrition labels (vs. evaluative nutrition labels). Finally, this study provides feasible suggestions for marketers to select appropriate front-of-package nutrition labels.

Wage (in)equality matters: the effect of organizational economic inequality on others' and self-ascriptions

Economic inequality has consequences at the social-psychological level, such as in the way people make inferences about their environment and other people. In the present two preregistered studies, we used a paradigm of an organizational setting to manipulate economic inequality and measured ascriptions of agentic versus communal traits to employees and the self. In Study 1 (N = 187), participants attributed more agency than communion to a middle-status employee, and more communion than agency when economic equality was salient. In Study 2 (N = 198) this finding was replicated. Further, this inequality-agency association was explained by perceptions of competitive employee relationships. Results, moreover, suggested that participants mainly attributed more communion than agency to themselves in the equality condition. We conclude that agency and communion ascriptions may be functional and thus inform about the expectations people have on the nature of social relationships in the face of economic inequality.

What Ratio of Warmth to Competence Is Ideal for Likable Friends?

The current study aimed to test the perceivers' ratings of likability and their willingness to become friends with targets who have different ratios of warmth to competence. In Study 1, we recruited 106 females and 61 males. The results of Study 1 showed that perceivers were reluctant to become friends with targets that had extreme ratios of warmth to competence (0:5 or 5:0). In Study 2, we recruited 137 males and 164 females. The results of Study 2 showed that male perceivers were willing to become friends with a female target whose ratio of warmth to competence was 5:0 and unwilling to become friends with a male target whose ratio was 0:5. Female perceivers were unwilling to become friends with a female target whose ratio was 0:5. Moreover, participants were unwilling to choose targets with a ratio of 5:0 as partners in a competition context. These results could help researchers understand how the process of impression formation works when considering different ratios of warmth to competence.

The Social Consequences of Frequent Versus Infrequent Apologizing

The effectiveness of interpersonal apologies is well established, but most existing research has examined the benefits of isolated apologies. How do apologies function when considered in the context of a transgressor's apology baseline-the frequency with which they tend to apologize for their behavior? We examined whether people consider others' apology baselines when evaluating both their character and specific apologies from them. In Study 1, participants judged a character with a high (vs. low) apology baseline as higher in communion and lower in agency. In Study 2, participants judged romantic partners with high (vs. low) apology baselines as higher in communion, but only lower in agency when they perceived these frequent apologies as low-quality. In both studies, having a high apology baseline was also indirectly associated with more favorable reactions to a specific apology via higher communion judgments, revealing the role of apology baselines in shaping conflict resolution processes.

Science for Others or the Self? Presumed Motives for Science Shape Public Trust in Science

Science can improve life around the world, but public trust in science is at risk. Understanding the presumed motives of scientists and science can inform the social psychological underpinnings of public trust in science. Across five independent datasets, perceiving the motives of science and scientists as prosocial promoted public trust in science. In Studies 1 and 2, perceptions that science was more prosocially oriented were associated with greater trust in science. Studies 3 and 4a & 4b employed experimental methods to establish that perceiving other-oriented motives, versus self-oriented motives, enhanced public trust in science. Respondents recommend greater funding allocations for science subdomains described as prosocially oriented versus power-oriented. Emphasizing the prosocial aspects of science can build stronger foundations of public trust in science.

Appearing competent or moral? The role of organizational goals in the evaluation of candidates

The Big Two theoretical framework suggests that two traits, namely morality and competence, govern social judgments of individuals and that morality shows a primacy effect over competence because it has more diagnostic value. In this study we tested the primacy effect of morality in the workplace by examining how instrumental or relational goals of organizations might influence the importance of morality or competence of candidates during the hiring process. We hypothesized that the primacy effect of morality might hold when organizational goals are relational, but it might get reversed when organizational goals are instrumental. Supporting our hypothesis, in a field study and two experiments (both preregistered) we found that people perceive moral candidates as more appropriate for recruitment when an organization prioritizes relational goals (Studies 1, 2, and 3). In contrast, people perceive competent candidates as more appropriate for recruitment when an organization prioritizes instrumental goals (Studies 1 and 2). Perceived appropriateness of a candidate, in turn, predicts a stronger intention to recruit a candidate (Studies 2 and 3). These results provide evidence for a reversal of the primacy effect of morality in a work setting, and illuminate the important role of organizational goals in social judgments.

Impact of Surgeon Gender and Seniority in use of Agentic and Communal Language in Letters of Recommendation for Surgery Residency Applicants

OBJECTIVE

Differential use of communal (kindness, cooperation, morality) and agentic terms (competence, assertiveness, decisiveness) may reveal bias and has been extensively reported in letters of recommendation (LoR) for residency but letter writer factors have not been thoroughly studied. We estimate the association between use of agentic and communal language with letter writer and applicant characteristics.

DESIGN

Retrospective review of LoR comparing 2 letters written for the same applicant. Applicant demographics and USMLE scores as well as letter writer demographics and academic/departmental rank were compared. Multilevel regression controlling for clustering of letters within applicant was performed.

SETTING

Single academic surgery residency program in a tertiary center.

PARTICIPANTS

US medical students applying for categorical surgery residency.

RESULTS

Applications of 667 US medical students (age 27.1, interquartile range [IQR] 26.2-28.6; female 340, 51%, white 337, 54.2%) were evaluated. Most commonly, letters writers were males (n = 1031, 77.3%), Full Professors (n = 660, 49.48%) and Department Chairs or Division Chiefs (n = 629, 47.151%). Overall, median bias score was 14.29 (interquartile range -4 to 33.33), indicating predominance of agentic terms. Applicant female gender (coef 3.64, 95% confidence interval [CI] 0.33-6.96) and higher Step 1 USMLE scores (coef 0.12, 95% CI 0.0026-0.24) were associated with increased use of agentic terms. For letter writer characteristics, female (coef -4.23, 95% CI -8.14 to -0.32) and fewer years in practice (coef -0.32, 95% CI -0.48 to -0.16) were independent predictors of increased use of communal traits.

CONCLUSIONS

Comparing 2 LoR written for the same applicant, male and more senior surgeons use more agentic language in their LoR as compared to female and younger surgeons. Increased use of communal language is expected as the pool of letter writers is diversified and reflects essential characteristics of contemporary surgeons.

Why Warmth Matters More Than Competence: A New Evolutionary Approach

Multiple lines of evidence suggest that there are two major dimensions of social perception, often called warmth and competence, and that warmth is prioritized over competence in multiple types of social decision-making. Existing explanations for this prioritization argue that warmth is more consequential for an observer's welfare than is competence. We present a new explanation for the prioritization of warmth based on humans' evolutionary history of cooperative partner choice. We argue that the prioritization of warmth evolved because ancestral humans faced greater variance in the warmth of potential cooperative partners than in their competence but greater variance in competence over time within cooperative relationships. These each made warmth more predictive than competence of the future benefits of a relationship, but because of differences in the distributions of these traits, not because of differences in their intrinsic consequentiality. A broad, synthetic review of the anthropological literature suggests that these conditions were characteristic of the ecologies in which human social cognition evolved, and agent-based models demonstrate the plausibility of these selection pressures. We conclude with future directions for the study of preferences and the further integration of social and evolutionary psychology.

The (Bounded) Role of Stated-Lived Value Congruence and Authenticity in Employee Evaluations of Organizations

A growing body of research documents that audiences reward organizations perceived to be authentic with positive evaluations. In the current work, we adopt a mixed-methods approach—using data collected from Glassdoor.com and two experiments—to establish that perceptions of authenticity are elicited by perceived congruence between an organization’s stated values (i.e., the values it claims to hold) and its lived values (i.e., values members perceive as embodied by the organization), which in turn lead to more positive organizational evaluations. We then explore the conditions under which audiences are less likely to respond favorably to organizational authenticity, finding that the positive effects of stated-lived value congruence on evaluations are attenuated when audiences have a lower preference for stated values. Although scholars have often explored whether and how organizations can successfully make themselves appear authentic to reap rewards, our findings suggest that the perceived authenticity that results from stated-lived value congruence may not prove fruitful unless the audience holds a higher preference for an organization’s stated values.

Racism in Europe: Characteristics and Intersections With Other Social Categories

Concerning race and its intertwinements with gender, sexual orientation, class, accents, or ability there is a scarcity of social psychological research in Europe. With an intersectional approach studying racism in Europe it is possible to detect specific experiences of discrimination. The prevalent understanding of European racism is connected to migration from the former colonies to the European metropoles and the post-Second-World-War immigration of ‘guest workers.’ Thus, the focus of this research is on work-related discrimination. Against the background of a short historical review, we present the results of the few existing studies on intersectional discrimination within the labor market in Europe and discuss their implications. The pattern of findings is more complex than the assumption that individuals belonging to two or more marginalized social categories are always the most discriminated ones. Gender, sexual orientation, and origin rather interact with the specific job context. These interactions determine whether minority individuals are discriminated against or even preferred over individuals belonging to the majority group. We argue that considering the stereotype content model and social-identity theory helps to structure the sometimes contradictory results of intersectionality research. Therefore, the review presents new perspectives on racism in Europe based on current research, develops hypotheses on the interplay of intersecting identities, and identifies four novel research questions based on racist attributions considering situational variables: These are the role of concrete job contexts in explaining (no) discrimination, the influence of different stereotypes regarding marginalized groups, the explanatory value of sexual orientation as well as class or socioeconomic-status and age in terms of some patterns of results.

Cues of Collective Threat Increase Salience of Positive Ingroup Agency-Related Traits

Abstract. Three studies investigated the influence of collective threat on the importance of agency- and communion-related traits used in ingroup perception. Study 1 ( N = 137) investigated how cues of such threat affect reaction times when individuals are asked to ascribe agentic or communal traits to their ingroup. Study 2 ( N = 96) and Study 3 ( N = 337) examined the role of social identification in response to a collective threat. The results suggest that cues of threat may lead to preferential processing of positive (but not negative) ingroup agency over ingroup communion, the effect particularly likely among highly identified individuals. Perceiving the ingroup as an agentic collective may thus act as a buffer that assists in managing threat-related emotions.

Ambivalent Stereotypes and Persuasion: Attitudinal Effects of Warmth vs. Competence Ascribed to Message Sources

The stereotype content model (Fiske et al., 2002) defines warmth and competence as basic dimensions of social judgment, with warmth often dominating perceptions; it also states that many group-related stereotypes are ambivalent, featuring high levels on one dimension and low levels on the other. Persuasion theories feature both direct and indirect source effects (Bohner et al., 1995). Combining both the approaches, we studied the persuasiveness of ambivalently stereotyped sources. Participants (total n = 296) read persuasive arguments attributed to groups stereotyped as either low in competence but high in warmth (e.g., housewives) or vice versa (e.g., lawyers). In Study 1, high competence/low warmth sources were more persuasive than low competence/high warmth sources. In Study 2, this pattern replicated when an accuracy motive had been induced, whereas it reversed when a connectedness motive had been induced. These source effects were direct, that is, independent of message processing. We discuss our findings in terms of the persuasiveness of warmth vs. competence of the source as being dependent on recipient motivation; we also consider theoretical implications and perspectives for future research.

An Implicit Stereotype of the Rich and Its Relation to Psychological Connectedness

This study investigates people's implicit stereotype of the social group of the rich in terms of competence and warmth. We further examine the stereotype's relationship with temporal selves. Implicit Association Tests were used as measures of implicit social perception in a social comparison context. We also rated the degree of psychological connectedness between current and possible future selves across time. Our results demonstrate that the rich are implicitly perceived as having high levels of competence and low levels of warmth compared to the average person, and that a close psychological connectedness mitigates the negative perception of the rich. The implications and limitations of these findings are also discussed.

Halfway to My Request Is Not Halfway to My Heart: Underestimating Appreciation for Partial Help

When being asked for help, people sometimes can only offer part of what is requested (i.e., partial help). The present research investigates whether helpers can accurately forecast how much help-seekers appreciate this understudied form of assistance. From multiple helping scenarios and a face-to-face interaction, we demonstrate an asymmetry in helpers' and help-seeker's appraisals of partial help: Helpers anticipated less appreciation for partial help than help-seekers felt in receiving it. This asymmetry arose from helpers' greater valuation of helping outcomes over intentions to be helpful than help-seekers'. Accordingly, when helpers' intentions were discounted, this asymmetry no longer persisted. Another account-helpers feel worse for breaking norms of helping than help-seekers-was not supported. We discuss several directions for future research on the psychology of partial prosocial behaviors.

How different autonomous vehicle presentation influences its acceptance: Is a communal car better than agentic one?

Public acceptance of autonomous vehicles (AVs) is still questionable. Nevertheless, it can be influenced by proper communication strategy. Therefore, our research focuses on (1) the type of information concerning AVs that consumers seek and (2) how to communicate this technology in order to increase its acceptance. In the first study (N = 711) topic modeling showed that the most sought for information concern the communion and the agency of AVs. In the second, experimental study (N = 303) we measured the participants' fear and goal-orientation in relation to AVs. Then, after the manipulation of the AV advertisement (imbued with communal vs agentic content), technology acceptance components (perceived ease of use, perceived usefulness and behavioral intention) were verified. The comparative analysis of the structural model estimates showed that the both participants' fear and goal-orientation in relation to AVs were associated much more with the acceptance components of the communal AV rather than the agentic one. Therefore, people want to know both whether AVs are communal and agentic, but they are more prone to accept a communal AV than agentic one.

Social perceptions of warmth and competence influence behavioral intentions and neural processing

Perceptions of the primary social dimensions, warmth and competence, determine how we view and relate to social targets. To discern how warmth and competence might affect neural processing and its downstream behavioral consequences, we manipulated impressions of targets' warmth and competence and then measured intentions toward the target and motor resonance, a neural process previously linked to social processing. While EEG was recorded, 66 participants watched videos of people performing a simple motor activity and completed a measure of hypothetical intentions to help or harm. Both perceptions of warmth and competence predicted an increase in helping intentions. Moreover, participants showed the least motor resonance with high competence-medium warmth targets, suggesting the importance of both social dimensions in driving neural simulation of targets' actions. Perceptions of a person's warmth and competence can affect not only how others might intend to treat them, but also how they might process their basic experiences on a neural level.

Agency and Communion From the Perspective of Self Versus Others: The Moderating Role of Social Class

Communion and agency are the two fundamental dimensions of social perception. The dual perspective model (DPM) predicts that communion is more desirable and important in the other perspective, whereas agency is more desirable and important in the self-perspective. Social class psychology has suggested that social class is also systematically linked to one’s orientation toward communion and agency. However, little is known about how basic perspectives (i.e., self versus other) and social class jointly affect the primacy of communion and agency in social cognition. The current study attempted to address this gap by asking participants from different social class conditions to rate the importance of communal and agentic traits both with respect to the self and to another person. Results indicated that lower class individuals rated communal traits as more important than agentic ones for others, whereas upper class individuals rated agentic traits as more important than communal ones for themselves. This work extends both DPM and the social class psychology. Current findings could provide important practical implications for inter-class communications.

Do facial first impressions reflect a shared social reality?

Influential facial impression models have repeatedly shown that trustworthiness, youthful-attractiveness, and dominance dimensions subserve a wide variety of first impressions formed from strangers' faces, suggestive of a shared social reality. However, these models are built from impressions aggregated across observers. Critically, recent work has now shown substantial inter-observer differences in facial impressions, raising the important question of whether these dimensional models based on aggregated group data are meaningful at the individual observer level. We addressed this question with a novel case series approach, using factor analyses of ratings of twelve different traits to build individual models of facial impressions for different observers. Strikingly, three dimensions of trustworthiness, youthful/attractiveness, and competence/dominance appeared across the majority of these individual observer models, demonstrating that the dimensional approach is indeed meaningful at the individual level. Nonetheless, we also found differences in the stability of the competence/dominance dimension across observers. Taken together, results suggest that individual differences in impressions arise in the context of a largely common structure that supports a shared social reality.

Of Nice and Mean: The Personal Relevance of Others’ Competence Drives Perceptions of Warmth

Past research shows that when forming an impression of an interdependent person, perceivers are motivated to look for information relevant to their goals and interests. The present experiments examined what happens after this information-seeking stage and showed that the relevance of the target’s attributes for one’s goals and interests drives warmth impressions. Using both a scenario (Experiment 1) and realistic methodologies (Experiment 3), we showed that when the perceiver had to collaborate with a target, the more competent the target, the more perceivers anticipated success and the more the target came across as warm. By contrast, in a competition setting, the competence of the target negatively affected prospects of success and impressions of warmth. Experiment 2 further showed that the target’s competence drove warmth impressions only when perceivers attached a great value to the success of the task, suggesting that these inferences have a motivational underpinning.

Reactions to offenders: Psychological differences between beliefs versus punishment

In the present research, we examined a discrepancy between people's beliefs about, versus punitive reactions towards, offenders. Particularly, appraisals of offenders along the dimension of communion (i.e., being friendly or trustworthy) should primarily affect people's beliefs about them, as reflected in demonizing and conspiracy theories, and to a lesser extent observers' punitive reactions. However, actual evidence of transgression should (more strongly than beliefs) influence observers' punitive reactions. In two studies, we manipulated communion and transgression ambiguity in the context of financial offences. The transgression was presented as either an observable and clear-cut immoral case (non-ambiguous transgression) or as a case that involves a grey area between what is legal or illegal (ambiguous transgression). Study 1 revealed that viewing an offender as low (as opposed to high) in communion predominantly influenced demonization and conspiracy beliefs involving the offender. The transgression manipulation, however, mostly influenced observers' punitive reactions and their underlying punitive motives. Similar findings were obtained in Study 2. We conclude that although beliefs about offenders and punitive reactions are often strongly related, they are actually grounded in different psychological processes.

Agentic and communal interaction goals in conflictual intergroup relations

Members of conflicting groups experience threats to different identity dimensions, resulting in the need to restore the aspect of identity that was threatened. Do these needs translate into specific goals in social interactions? In the present research, we examined the hypotheses that (1) experiencing one’s ingroup as illegitimately disadvantaged or victimized arouses agentic goals (to act and appear assertive and confident) when interacting with the advantaged or victimizing group, while (2) experiencing one’s ingroup as illegitimately advantaged or perpetrating transgressions arouses communal goals (to act and appear warm and trustworthy) when interacting with the disadvantaged or victimized group. Study 1 (N = 391) generally supported both hypotheses across diverse intergroup contexts involving gender, national/ethnic, and consumer identities. Study 2 (N = 122) replicated this pattern in a context of occupational identities. Study 2 further showed that the effect of ingroup role on agentic and communal intergroup goals was not moderated by participants’ general dispositional preferences for agentic and communal goals in interpersonal interactions, thus demonstrating how ingroup role exerts a distinct and robust influence on goals for interactions with other groups. Theoretical and practical implications are discussed.

The Primacy-of-Warmth Effect on Spontaneous Trait Inferences and the Moderating Role of Trait Valence: Evidence From Chinese Undergraduates

Research has shown that warmth and competence are the fundamental content dimensions underlying social judgment, and warmth judgments are primary. However, the overwhelming majority of research concerning "primacy-of-warmth" rests on trait judgment or lexical recognition, and little attention has been paid to spontaneous trait inferences (STIs) that are made on exposure to trait-implying behaviors. Two studies were performed to examine the primacy-of-warmth effect on STIs and to further explore whether trait valence moderates the effect. Consistent with our expectations, the results of Experiments 1 and 2 (for spontaneous trait activation and spontaneous trait binding, respectively) consistently demonstrated the primacy-of-warmth on STIs. Participants were more likely to draw STIs from behaviors implying warmth traits than those implying competence traits. Moreover, the primacy-of-warmth effect on STIs was moderated by trait valence. In concrete terms, participants were more likely to draw STIs from negative warmth behavioral sentences than negative competence behavioral sentences, whereas participants draw STIs from positive warmth behavioral sentences and from positive competence behavioral sentences equally. An original contribution made by our study is that we obtained the primacy-of-warmth effect on STIs, providing further evidence for the primacy-of-warmth effect in the domain of implicit social cognition.