The sociocultural sustainability of livestock farming: an inquiry into social perceptions of dairy farming

The Social Construction of Narratives and Arguments in Animal Welfare Discourse and Debate

Stakeholders can hold conflicting values and viewpoints, on what animal welfare is and how a good life is achieved and can signal different problems, or problematize specific aspects of farm animal welfare, and propose different actions or interventions within food supply chains. The aim of the study is to explore the contribution of narrative and argumentative discourse to the social construction and framing of animal welfare and its implications. The methodological approach in this research is composed of two phases with phase 1 being the foundational structured literature search in both academic and grey literature. Phase 2 was the analysis of the secondary data from the literature review to develop a synthesized iterative paper and in doing so develop a typology of five narratives: the 'farming as a business' narrative, the 'religion-based' narrative, the 'research, legislative and political based narrative', the 'higher welfare' narrative, and the "animal rights/power-based" narrative. Our findings demonstrate the contestation within the stakeholder discourse of the articulation of why farm animals should have a good life. Performance-related perspectives are rooted in the value-laden language and narratives that shape the arguments regarding notions of good and bad welfare; the emergent positioning of positive welfare for farm animals as well as how to achieve a good life in practice. The novel contribution of this review is the application of an explanatory word-language-discourse-person-situation-environment framework in this specific context to inform future research on animal welfare discourse analysis.

The End of Animal Welfare Labelling as We Know It? Persisting Problems at the Consumer Level and PLF-Based Solutions

Over the last few decades, animal welfare (AW) labels have become permanent factors in consumer markets for animal-based food products across Europe. During this time, scholarly thinking about consumer perspectives on AW labelling has identified problems that hinder the effectiveness of labels, pertaining to (i) consumers’ trust in labels, (ii) the number of labels present in the market, (iii) confusion about the meaning of labels, (iv) trade-offs between AW labels and price, (v) consistency between the AW standards and consumers’ individual opinions about AW and (vi) the ability of animal-based sectors to innovate in AW labelling. Based on these insights, this study explores the current state of these problems by questioning 2.433 consumers from four countries in the European Union (Finland, the Netherlands, Spain, and Italy) about these issues. The results show that, while opinions differ between countries and cross-border consumer segments, these issues persist for many consumers. These results cast doubt on the idea that AW labels in their traditional form can substantially increase their effect on the market. The study therefore explores potential data-based solutions to persistent consumer problems by drawing on precision livestock and e-commerce technologies. It extends current data use, which is often limited to farms and value chain actors but rarely reaches consumers. We argue that innovative technologies create opportunities to influence consumers in the often neglected pre- and post-purchase stages, through a selection system where consumers can indicate their AW preferences, receive feedback, and transparently provide insight into their preferences to other value chain actors.

How Farmers Conceive and Cope with Megatrends: The Case of Finnish Dairy Farmers

Megatrends (urbanization, digitalization, globalization, climate change, etc.) are mainstream developments that affect most economic activities. These megatrends have varying incidences and impacts on individual entrepreneurs and enterprises, also in farming sector. A farmer can either ignore or try to adapt to or benefit from megatrends. This reaction depends on many things: individuals’ futures orientation, management practices, business strategy, sunk costs, the life cycle and type of business, for example. The study explores the association between eight common megatrends and business strategies among a sample of Finnish dairy producers. The analysis is based on survey data from the year 2019 (n = 135) collected among a major Finnish dairy industry co-operative’s contract producers. The respondents evaluated the expected impact of the megatrends on their own business within the next 10 years with 5-point Likert-type scale (−2 … +2). K-means cluster analysis was utilized to uncover a few basic settings in the association between megatrends and farmers behaviours. After trying out several numbers of clusters, a distinctive three cluster solution was found. Additionally, cluster member profiles were framed with farmers’ Likert -scale responses. The analysis indicates that dairy farmers differ in their observation of megatrends. The results confirm that some of the farmers more or less ignore the common megatrends, whereas some other farmers adapt to or benefit from the common megatrends. Supporting farmers’ futures consciousness will strengthen their capacities of coping in the changing business environment.

Developing 'Smart' Dairy Farming Responsive to Farmers and Consumer-Citizens: A Review

Innovation has resulted in more dairy products being produced with less inputs than ever before. It has also affected how animals are raised, the structure of the sector and the nature of products produced. Not all impacts have been positive. As disruptive technologies-such as precision farming and robotics-herald significant change, it is timely to reflect on the perspectives of different actors on innovations within the sector. Drawing on a review of academic literature, this paper considers farmers' and consumer-citizens' perspectives; as expected, their diverse knowledge, interests and values surface a range of perspectives. To provide focus to the study, it examines technologies across three stages of the dairy production cycle: breeding, feeding and milking. It finds that consumer-citizen and farmer perspectives have been examined by researchers in several countries, using a variety of methods, across a range of technologies. It finds both areas of agreement and tension within and between consumer-citizen and producer cohorts. While differences in knowledge account for some variation, differences in values are also significant. The extent to which efforts can and should be put into addressing differences is raised as a point for reflection.

The Whole and the Parts—A New Perspective on Production Diseases and Economic Sustainability in Dairy Farming

The levels of production diseases (PD) and the cow replacement rate are high in dairy farming. They indicate excessive production demands on the cow and a poor state of animal welfare. This is the subject of increasing public debate. The purpose of this study was to assess the effect of production diseases on the economic sustainability of dairy farms. The contributions of individual culled cows to the farm’s economic performance were calculated, based on milk recording and accounting data from 32 farms in Germany. Cows were identified as ‘profit cows’ when they reached their individual ‘break-even point’. Data from milk recordings (yield and indicators for PD) were used to cluster farms by means of a principal component and a cluster analysis. The analysis revealed five clusters of farms. The average proportion of profit cows was 57.5%, 55.6%, 44.1%, 29.4% and 19.5%. Clusters characterized by a high proportion of cows with metabolic problems and high culling and mortality rates had lower proportions of profit cows, somewhat irrespective of the average milk-yield per cow. Changing the perception of PD from considering it as collateral damage to a threat to the farms’ economic viability might foster change processes to reduce production diseases.

Effect of Nutritional Variation and LCA Methodology on the Carbon Footprint of Milk Production From Holstein Friesian Dairy Cows

The UK livestock industry urgently needs to reduce greenhouse gas (GHG) emissions to contribute to ambitious climate change policy commitments. Achieving this requires an improved understanding of emission sources across a range of production systems to lower the burden associated with livestock products. Life cycle assessment (LCA) methods are used in this study to model milk production from two genetic merits of Holstein Friesian cows managed in two novel and two conventional UK dairy systems. Select merit cows sired by bulls with high predicted transmission for fat plus protein yield are compared with Control merit animals sired from UK average merit bulls. Cows were managed in conventional housed and grazed dairy systems with novel Byproduct and Homegrown feeding regimes. A LCA was used to quantify the effect of allocation and management of feed components on the carbon footprint of milk production. Natural variation in nutritional quality of dairy system rations was investigated to quantify uncertainty in the carbon footprint results. Novel production system data are used to assess the effect of introducing home grown legumes and co-product feeds. Control merit footprints across each of the management regimes were significantly higher (p<0.001) in comparison with a high production Select merit, on average by 15%. Livestock emissions (enteric, manure management and deposition) and embedded emissions (purchased feeds, fertiliser, and pesticides) were also significantly higher from control merit cows (p<0.01). Mass and economic allocation methods, and land use functional units, resulted in differences in performance ranking of the dairy systems, with larger footprints resulting from mass allocation. Pairwise comparisons showed GHG's from the systems to be significantly different in total and source category emissions, with significant differences in mean embedded emissions found between most management systems (p<0.05). Monte Carlo simulated system footprints considering the effect of variation in feed digestibility and crude protein also differed significantly from system footprints using standard methods (p < 0.001). Dairy system carbon footprint results should be expressed using multiple units and where possible calculations should incorporate variation in diet digestibility and crude protein content.

Agronomic Characteristics of the Compost-Bedded Pack Made with Forest Biomass or Sawdust

To ascertain the agronomic value of the material resulting from the compost-bedded pack (CBP) in dairy barns, a cross-over experiment was designed with eight dry non-pregnant Holstein cows. The study was performed in two 11-week periods. Bedding materials used were: (1) CBP with sawdust (S) and (2) CBP with forest biomass (FB). Samples were taken from the raw bedding materials and from the CBP across the experiment. We conducted an additional study preparing two piles, one of each CBP material, to accomplish a composting process of 3 months, where samples were also taken. Granulometry and some chemical composition characteristics of FB made it a suitable bedding material to be used as CBP, but its high moisture content limited the ability to absorb liquid manure. Both the degree of stability of the organic matter and the temperature evolution of CBP suggest that a real composting process did not occur. Finally, the composting process of the piles did not lead to any relevant change in CBP materials. From the agronomic point of view, S and FB present potentially valuable characteristics as regards organic amendment in the soil, thanks to their high organic matter content and low nutrient content.

Prudent Use of Antibiotics in Dairy Cows: The Nordic Approach to Udder Health

Global concerns regarding bacterial antibiotic resistance demand prudent use of antibiotics in livestock production. Dairy production in the Nordic countries has a low consumption of antibiotics, while animal health, productivity and milk quality are at high levels. Here, we describe the basis of Nordic mastitis control and treatment strategies, as a model for production of high-quality milk with prudent use of antibiotics. We hope this will be beneficial for dairy producers and advisors in other countries and regions that consider limiting antibiotic use in cattle herds. In this perspectives paper we describe the dairy sector in the Nordic countries, and present regulatory aspects of antibiotic use, diagnostics and current guidelines for treatment of clinical mastitis as well as dry cow therapy. We also show summary statistics of udder health indicators in Denmark, Finland, Norway and Sweden, to illustrate the effects of the implemented udder health management practices.

The Effect of Mother Goat Presence during Rearing on Kids' Response to Isolation and to an Arena Test

The aim of the study was to examine how early permanent separation, separation during the day only, or full-time access to the mother goat affected goat kids during social isolation with a sudden sound of a dog bark at two weeks and two months, and a novel arena test with a novel object at two months. Kids permanently separated reduced their vocalization earlier and had a higher heart rate before and after dog bark during isolation at two weeks, no effect was found on the daytime separated kids. Daytime separated kids bleated more at two weeks and decreased heart rate after dog barking at two months. Daytime separated kids showed the strongest fear reaction in the arena test, no effect was found on the permanently separated kids. Kids separated early vocalized more before novel object and showed more explorative behavior afterwards. Our study shows different responses in goat kids separated early permanent, daytime separated, or kept full-time with mother, which demonstrates the importance of if and how the mother is present, and the impact of using a wide variety of physiological and behavioral measures when evaluating stress in animal welfare research.

The Effect of Kurzrasen and Strip-Grazing on Grassland Performance and Soil Quality of a Peat Meadow

Due to the increased herd size in the Netherlands, there is need to assess the performance of different grazing systems at high stocking densities. The objective of the current experiment was to assess the effect of two extreme grazing systems, kurzrasen (continuous grazing at 3–5 cm sward height) and strip-grazing at a high stocking rate, on grass production and quality, grass morphology and sward density, root development and load bearing capacity on peat soil. To this end, a two-year grazing trial with four herds of 15 cows on 2 ha each was conducted. Kurzrasen showed 18% lower herbage dry matter production on average compared to strip-grazing. The yield penalty of using a shorter regrowth period under kurzrasen was limited due to the strong response in grass morphology, resulting in a dense and lamina-rich sward. There was a small decline in root density at 10 cm soil depth, but no evidence of a lower root density at 20 cm soil depth for kurzrasen compared to strip-grazing. Sward density was higher for kurzrasen compared to strip-grazing, which had a positive impact on load bearing capacity. This is an important feature on peat soils, where load bearing capacity is often limited.

Should Animal Welfare Regulations Be More Restrictive? A Case Study in Eight European Union Countries

Simple Summary

Intensive animal production systems are compromising current animal welfare standards. European societies’ growing concerns regarding how animals are raised have resulted in continuous European Union (EU) policy reforms that have banned certain intensive farming methods. We investigated whether EU respondents, differentiated by their roles as citizens and consumers, believe that the current regulations on animal welfare should be more restrictive. Data were collected using a survey approach implemented in eight European countries (Spain, the United Kingdom, Poland, Greece, Lithuania, Romania, Italy, and Sweden) with a sample of 3860 respondents. The results show that women citizens are more concerned with animal welfare and are prone to accept more restrictive regulations. Respondents from northern European countries (Poland and Sweden) are willing to accept regulations that are more restrictive than the current minimum standards than respondents from southern countries (Spain and Italy). Our results suggest that increasing knowledge of animal welfare is related to effective information campaigns that use the Internet to endorse the current animal welfare legislation.

Abstract

Increasingly, intensive livestock production systems have increased societal concern regarding the current animal welfare standards. We investigated whether individuals in their roles as consumers and citizens believe that the current European regulations regarding animal welfare should be more restrictive. Factors affecting this decision were assessed by analyzing respondents’ understanding of animal welfare-related issues, their subjective and objective knowledge levels, the credibility they assign to different information sources, their perceptions toward the current restrictiveness of animal welfare standards, and their socioeconomic characteristics. Data were collected using a semi-structured questionnaire distributed in eight European Union (EU) countries (Spain, the United Kingdom, Poland, Greece, Lithuania, Romania, Italy, and Sweden) with 3860 total responses. The results showed that consumers are more reluctant to adopt more restrictive regulations than respondents in the role of citizens. Respondents from northern European countries (Poland and Sweden) are more likely to support regulations that are more restrictive than the current minimum requirements than respondents from southern countries (Spain and Italy). Women were found to be more concerned with the welfare of pigs and laying hens—lending credibility to the Internet as an information source—and were more likely to support more restrictive animal welfare legislation.

Invited review: Metabolic challenges and adaptation during different functional stages of the mammary gland in dairy cows: Perspectives for sustainable milk production

Milk production of dairy cows has increased markedly during recent decades and continues to increase further. The evolutionarily conserved direction of nutrients to the mammary gland immediately after calving provided the basis for successful selective breeding toward higher performance. Considerable variation in adaptive responses toward energy and nutrient shortages exists; however, this variation in adaptability recently gained interest for identifying more metabolically robust dairy cows. Metabolic challenges during periods of high milk production considerably affect the immune system, reproductive performance, and product quality as well as animal welfare. Moreover, growing consumer concerns need to be taken into consideration because the public perception of industrialized dairy cow farming, the high dependency on feed sources suitable for human nutrition, and the apparently abundant use of antibiotics may affect the sales of dairy products. Breeding for high yield continues, but the metabolic challenges increasingly come close to the adaptational limits of meeting the mammary gland's requirements. The aim of the present review is to elucidate metabolic challenges and adaptational limitations at different functional stages of the mammary gland in dairy cows. From the challenges and adaptational limitations, we derive perspectives for sustainable milk production. Based on previous research, we highlight the importance of metabolic plasticity in adaptation mechanisms at different functional stages of the mammary gland. Metabolic adaptation and plasticity change among developing, nonlactating, remodeling, and lactational stages of the mammary gland. A higher metabolic plasticity in early-lactating dairy cows could be indicative of resilience, and a high performance level without an extraordinary occurrence of health disorders can be achieved.

Does picture background matter? People's evaluation of pigs in different farm settings

Pictures of farm animals and their husbandry systems are frequently presented in the media and are mostly connected to discussions surrounding farm animal welfare. How such pictures are perceived by the broader public is not fully understood thus far. It is presumable that the animals' expressions and body languages as well as their depicted environment or husbandry systems affect public perception. Therefore, the aim of this study is to test how the evaluation of a picture showing a farmed pig is influenced by portrayed attributes, as well as participants' perceptions of pigs' abilities in general, and if connection to agriculture has an influence. In an online survey, 1,019 German residents were shown four modified pictures of a pig in a pen. The pictures varied with regards to facial expression and body language of the pig ('happy' versus 'unhappy' pig) and the barn setting (straw versus slatted floor pen). Respondents were asked to evaluate both the pen and the welfare of the pig. Two Linear Mixed Models were calculated to analyze effects on pig and pen evaluation. For the pictures, the pen had the largest influence on both pig and pen evaluation, followed by the pig's appearance and participants' beliefs in pigs' mental and emotional abilities, as well as their connection to agriculture. The welfare of both the 'happy' and the 'unhappy' pig was assessed to be higher in the straw setting compared to the slatted floor setting in our study, and even the 'unhappy pig' on straw was perceived more positively than the 'happy pig' on slatted floor. The straw pen was evaluated as being better than the slatted floor pen on the pictures we presented but the pens also differed in level of dirt on the walls (more dirt in the slatted floor pen), which might have influenced the results. Nevertheless, the results suggest that enduring aspects of pictures such as the husbandry system influence perceptions more than a momentary body expression of the pig, at least in the settings tested herein.

Risk perceptions of public health and food safety hazards in poultry husbandry by citizens, poultry farmers and poultry veterinarians

Differences in risk perceptions of public health and food safety hazards in various poultry husbandry systems by various stakeholder groups, may affect the acceptability of those husbandry systems. Therefore, the objective was to gain insight into risk perceptions of citizens, poultry farmers, and poultry veterinarians regarding food safety and public health hazards in poultry husbandry systems, and into factors explaining these risk perceptions. We surveyed risk perceptions of Campylobacter contamination of broiler meat, avian influenza introduction in laying hens, and altered dioxin levels in eggs for the most commonly used broiler and laying hen husbandry systems in Dutch citizens (n = 2,259), poultry farmers (n = 100), and poultry veterinarians (n = 41). Citizens perceived the risks of the three hazards in the indoor systems higher and in the outdoor systems lower than did the professionals. Citizens reported higher concerns regarding aspects reflecting underlying psychological factors of risk perception compared to professionals. Professionals indicated a relatively low level of personal control, which might imply risk denial. Of the socio-demographic characteristics, gender and childhood residence were associated with risk perceptions. The influence of other factors of risks perception are discussed. It is suggested that risk perceptions of all stakeholder groups are influenced by affect, stigma, and underlying values. To adapt current or new husbandry systems that can count on societal support, views of key stakeholders and multiple aspects such as animal welfare, public health, food safety, and underlying values should be considered integrally. When trade-offs, such as between animal welfare and public health have to be made, insight into underlying values might help to find consensus among stakeholders.

Healthy and sustainable diets for future generations

Global food systems will face unprecedented challenges in the coming years. They will need to meet the nutritional needs of a growing population and feed an expanding demand for proteins. This is against a backdrop of increasing environmental challenges (water resources, climate change, soil health) and the need to improve farming livelihoods. Collaborative efforts by a variety of stakeholders are needed to ensure that future generations have access to healthy and sustainable diets. Food will play an increasingly important role in the global discourse on health. These topics were explored during Nestlé's second international conference on 'Planting Seeds for the Future of Food: The Agriculture, Nutrition and Sustainability Nexus', which took place in July 2017. This article discusses some of the key issues from the perspective of three major stakeholder groups, namely farming/agriculture, the food industry and consumers. © 2018 The Authors. Journal of The Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Farmer and Public Attitudes Toward Lamb Finishing Systems

To develop research and policy on the welfare of lambs in intensive finishing systems, it is important to understand public and sheep farmers' attitudes. The aim of this research was to identify and compare farmer and community attitudes relevant to the intensification of lamb finishing. The majority of respondents in the community sample expressed concern about all listed welfare issues, but particularly about feedlotting of lambs and the associated confinement. These attitudes correlated with community views on the importance of welfare issues including social contact and freedom to roam. Farmers expressed much lower levels of concern than did the general public except with regard to the health of lambs, disease control, access to shade, and lack of access to clean water.

Public Attitudes to Housing Systems for Pregnant Pigs

Understanding concerns about the welfare of farm animals is important for the development of socially sustainable production practices. This study used an online survey to test how views on group versus stall housing for pregnant sows varied when Canadian and US participants were provided information about these systems, including access to scientific papers, YouTube videos, Google images, and a frequently-asked-questions page (S1 Appendix). Initial responses and changes in responses after accessing the information were analyzed from Likert scores of 242 participants and from their written comments. Participants were less willing to accept the use of gestation stalls after viewing information on sow housing. For example, initially 30.4% of respondents indicated that they supported the use of gestation stalls; this declined to 17.8% after participants were provided additional information. Qualitative analysis of comments showed that supporters of gestation stalls expressed concern about the spread of disease and aggression between animals in less confined systems, whereas supporters of group housing placed more emphasis on the sow’s ability to interact socially and perform natural behaviors. These results point to public opposition to the use of gestation stalls, and indicate that the more that the public learns about gestation stalls the less willing they will be to accept their use.