Reward favors the prepared: Incentive and task-informative cues interact to enhance attentional control

Proactive reward in conflict tasks: Does it only enhance general performance or also modulate conflict effects?

In the present study, we investigated the influence of performance-contingent reward prospects on task performance across three visual conflict tasks with manual responses (Experiments 1 & 2: Simon and Stroop tasks; Experiment 3: Simon and Eriksen flanker task) using block-wise (Experiment 1) and trial-wise (Experiments 2 & 3) manipulations to signal the possibility of reward. Across all experiments, task performance (in reaction time and/or error rates) generally improved in reward compared with no-reward conditions in each conflict task. However, there was, if any, little evidence that the reward manipulation modulated the size of the mean conflict effects, and there was also no evidence for conflict-specific effects of reward when controlling for time-varying fluctuations in conflict processing via distributional analyses (delta plots). Thus, the results provide no evidence for conflict-specific accounts and instead favor performance-general accounts, where reward anticipation leads to overall performance improvements without affecting conflict effects. We discuss possible implications for how proactive control might modulate the interplay between target- and distractor-processing in conflict tasks.

Early and late contingent negative variation (CNV) reflect different aspects of deficits in schizophrenia

Abnormal reward processing and psychomotor slowing are well-known in schizophrenia (SZ). As a slow frontocentral potential, contingent negative variation (CNV) is associated with anticipatory attention, motivation and motor planning. The present study aims to evaluate the early and late amplitude and latencies of CNV in patients with SZ compared to healthy controls during a reward processing task and to show its association with clinical symptoms. We recruited 21 patients with SZ and 22 healthy controls to compare early and late CNV amplitude and latency values during a Monetary Incentive Delay (MID) Task between groups. Patients' symptom severity, levels of negative symptoms and depressive symptoms were assessed. Clinical features of the patients were further examined for their relation with CNV components. In conclusion, we found decreased early CNV amplitudes in SZ during the reward condition. They also displayed diminished and shortened late CNV responses for incentive cues, specifically at the central location. Furthermore, early CNV amplitudes exhibited a significant correlation with positive symptoms. Both CNV latencies were linked with medication dosage and the behavioural outcomes of the MID task. We revealed that early and late CNV exhibit different functions in neurophysiology and correspond to various facets of the deficits observed in patients. Our findings also emphasized that slow cortical potentials are indicative of deficient motivational processes as well as impaired reaction preparation in SZ. To gain a deeper understanding of the cognitive and motor impairments associated with psychosis, future studies must compare the effects of CNV in the early and late phases.

Contributions of transient and sustained reward to memory formation

Reward benefits to memory formation have been robustly linked to dopaminergic activity. Despite the established characterization of dopaminergic mechanisms as operating at multiple timescales, potentially supporting distinct functional outcomes, the temporal dynamics by which reward might modulate memory encoding are just beginning to be investigated. In the present study, we leveraged a mixed block/event experimental design to disentangle transient and sustained reward influences on task engagement and subsequent recognition memory in an adapted monetary-incentive-encoding (MIE) paradigm. Across three behavioral experiments, transient and sustained reward modulation of item and context memory was probed, at both 24-h and ~ 15-min retention intervals, to investigate the importance of overnight consolidation. In general, we observed that transient reward was associated with enhanced item memory encoding, while sustained reward modulated response speed but did not appear to benefit subsequent recognition accuracy. Notably, reward effects on item memory performance and response speed were somewhat inconsistent across the three experiments, with suggestions that RT speeding might also be related to time on task, and we did not observe reward modulation of context memory performance or amplification of reward benefits to memory by overnight consolidation. Taken together, the observed pattern of behavior is consistent with potentially distinct roles for transient and sustained reward in memory encoding and cognitive performance and suggests that further investigation of the temporal dynamics of dopaminergic contributions to memory formation will advance the understanding of motivated memory.

Reward influences the allocation but not the availability of resources in visual working memory

Visual working memory possesses capacity constraints limiting the availability of resources for encoding and maintaining information. Studies have shown that prospective rewards improve performance on visual working memory tasks, but it remains unclear whether rewards increase total resource availability or simply influence the allocation of resources. Participants performed a continuous report visual working memory task with oriented grating stimuli. On each trial, participants were presented with a priority cue, which signaled the item most likely to be probed, and a reward cue, which signaled the magnitude of a performance-contingent reward. We showed that rewards decreased recall error for cued items and increased recall error for noncued items. This tradeoff was due to a change in the probability of successfully encoding a cued versus a noncued item rather than a change in recall precision or the probability of binding errors. Rewards did not modulate performance when priority cues were retroactively presented after the stimulus presentation period, indicating that rewards only affect resource allocation when participants are able to engage proactive control before encoding. Additionally, reward had no effect on visual working memory performance when priority cues were absent and thus unable to guide resource allocation. These findings indicate that rewards influence the flexible allocation of resources during selection and encoding in visual working memory, but do not augment total capacity. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Exploring global trends and future directions in advertising research: A focus on consumer behavior

This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of consumers' mental responses to advertising held by marketers and advertisers. To fill the gap, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was employed to select relevant articles, and bibliometric analysis was conducted to determine global trends and advancements in advertising and neuromarketing. The study selected and analyzed forty-one papers from the Web of Science (WoS) database from 2009-2020. The results indicated that Spain, particularly the Complutense University of Madrid, was the most productive country and institution, respectively, with 11 and 3 articles. The journal Frontiers in Psychology was the most prolific, with eight articles. The article "Neuromarketing: The New Science of Consumer Behavior" had the most citations (152 T.Cs). Additionally, the researchers discovered that the inferior frontal and middle temporal gyri were associated with pleasant and unpleasant emotions, respectively, while the right superior temporal and right middle frontal gyrus was connected to high and low arousal. Furthermore, the right prefrontal cortex (PFC) and left PFC were linked to withdrawal and approach behaviors. In terms of the reward system, the ventral striatum played a critical role, while the orbitofrontal cortex and ventromedial PFC were connected to perception. As far as we know, this is the first paper that focused on the global academic trends and developments of neurophysiological and physiological instruments used in advertising in the new millennium, emphasizing the significance of intrinsic and extrinsic emotional processes, endogenous and exogenous attentional processes, memory, reward, motivational attitude, and perception in advertising campaigns.

Adult Age Differences in the Temporal Dynamics of Motivated Attention

Reward-based motivation modulates attention and cognitive control across the life span, but little is known about age differences in the temporal dynamics of motivated attention. The current study examined the effects of financial incentives on visual attention using ERPs. Participants (26 younger, aged 18-33 years; 24 older, aged 65-95 years) completed an incentivized flanker task in which trial-level incentive cues signaled the availability of performance-contingent reward, and subsequent alerting cues signaled the onset of the flanker target. ERP components of interest included cue-related components (incentive-cue P2 and contingent negative variation, and alerting-cue N1) as well as target-related components (target N1 and P3). Transient effects of incentives were assessed by comparing ERP amplitudes across incentive and non-incentive trials from mixed-incentive blocks. Sustained effects of incentives were assessed by comparing ERP amplitudes across non-incentive trials from mixed-incentive blocks and non-incentive trials from pure non-incentive blocks. Younger adults showed transient effects of incentives on all components, whereas older adults showed these effects for incentive-cue P2 and alerting-cue N1 only. Both age groups showed sustained effects of incentives on cue-locked ERPs, but only younger adults showed sustained effects on target-locked ERPs. RT patterns mirrored the ERP findings, in that younger adults showed greater incentive-based modulation than older adults, but at a greater cost to accuracy. Overall, these findings reveal widespread age differences in the dynamics of incentive-motivated attention and cognitive control, particularly at longer timescales.

Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (e.g., emotions, motivation, reward, attention, perception, and memory) toward advertising are scant, and remain unclear in the academic literature. To fill the gap in the literature, this study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to extract relevant articles. It extracted and analysed 76 empirical articles from the Web of Science (WoS) database from 2009-2020. The findings revealed that the inferior frontal gyrus was associated with pleasure, while the middle temporal gyrus correlated with displeasure of advertising. Meanwhile, the right superior-temporal is related to high arousal and the right middle-frontal-gyrus is linked to low arousal toward advertisement campaigns. The right prefrontal-cortex (PFC) is correlated with withdrawal behaviour, and the left PFC is linked to approach behaviour. For the reward system, the ventral striatum has a main role in the reward system. It has also been found that perception is connected to the orbitofrontal cortex (OFC) and ventromedial (Vm) PFC. The study's findings provide a profound overview of the importance of brain processes such as emotional processes, reward, motivation, cognitive processes, and perception in advertising campaigns such as commercial, social initiative, and public health.

An fMRI protocol for administering liquid incentives to human participants

This protocol describes the materials and approaches for administering liquid incentives to human participants during fMRI scanning. We first describe preparation of the liquid solutions (e.g., neutral solution and saltwater) and liquid delivery setups. We then detail steps to connect the setups to the computer-controlled syringe pump in the MRI control room, followed by procedures for testing the syringe pump dispensing a liquid bolus during the task. Description of custom software and required adapters for implementing the liquid setup are included. For complete details on the use and execution of this protocol, please refer to Yee et al. (2021).

Neural Underpinnings of Proactive and Preemptive Adjustments of Action Control

This study aimed to trace the neural basis of proactive and preemptive adjustments of executive control and their effects on online processing of response conflict. In two EEG experiments, participants performed the flanker task with predictive cueing of conflict. The following questions were addressed: "Does conflict cueing improve performance?" We observed improved behavioral performance in the predictive condition, suggesting that participants proactively utilized the cues to prepare for the upcoming demands. "How is conflict processing affected by predictive cueing?" Conflict-related modulations of midfrontal N2 and theta power were smaller in the predictive than in the neutral condition. This suggests that proactive control suppressed the impact of incongruent flankers so that the conflict was reduced, and so was the involvement of online control. "Is proactive control implemented through preactivation of online control?" Conflict cueing increased midfrontal theta power also before target onset, suggesting preactivation of the control processes beforehand. "Do proactive and reactive control depend on common or unique processes?" Unlike the online control, the proactive control triggered a burst of theta power in the right hemisphere's dorsal and ventral lateral prefrontal cortices, connected with the midfrontal area via theta phase coherence. This indicates that the two control modes involve partially unique but coordinated neural processes. "Is preemptive control implemented through modulations of visual processing?" Predictive cueing modulated both the pretarget preparatory alpha desynchronization and the target selection-related posterior contralateral negativity (N2pc and sustained posterior contralateral negativity), in line with the hypothesis of preemptive tuning of sensory selection aimed at reducing the impact of conflicting stimuli.

Developmental differences in processing the valence and magnitude of incentive cues: Mid-adolescents are more sensitive to potential gains than early- or late-adolescents

Recent research has focused on the interaction between motivation and cognitive control and shown that both are important for goal-directed behavior. There also is evidence for developmental differences in the sensitivity and behavioral effectiveness of incentives, showing that mid-adolescents might be especially susceptible to rewards. Further pursuing this line of research, the present study examined developmental differences in incentive processing and whether these potential differences also would correspond to changes in cognitive control. We compared the processing of high and low potential gains and losses in early-, mid-, and late adolescents by means of event-related potentials (ERPs) and examined whether these incentives also led to specific performance differences in task-switching. We expected that potential gains compared to potential losses and high compared to low incentives would lead to more preparatory updating as reflected in the P3b and consequently to better task performance and smaller global and local switch costs as indicators of cognitive control in all age groups. Furthermore, we expected that mid-adolescents should be especially sensitive to high gains and thus show the most pronounced enhancements in task performance and global and local switch costs in trials with high gains, respectively. Our results corroborate the idea of a special sensitivity to high rewards during mid-adolescence. The analysis of ERPs showed age-related differences in the processing of incentive cues that also varied with cognitive control demands. However, the different incentives did not impact age-related differences in indices of cognitive control, but had a general effect on response speed.

Cognitive Control as a Multivariate Optimization Problem

A hallmark of adaptation in humans and other animals is our ability to control how we think and behave across different settings. Research has characterized the various forms cognitive control can take-including enhancement of goal-relevant information, suppression of goal-irrelevant information, and overall inhibition of potential responses-and has identified computations and neural circuits that underpin this multitude of control types. Studies have also identified a wide range of situations that elicit adjustments in control allocation (e.g., those eliciting signals indicating an error or increased processing conflict), but the rules governing when a given situation will give rise to a given control adjustment remain poorly understood. Significant progress has recently been made on this front by casting the allocation of control as a decision-making problem. This approach has developed unifying and normative models that prescribe when and how a change in incentives and task demands will result in changes in a given form of control. Despite their successes, these models, and the experiments that have been developed to test them, have yet to face their greatest challenge: deciding how to select among the multiplicity of configurations that control can take at any given time. Here, we will lay out the complexities of the inverse problem inherent to cognitive control allocation, and their close parallels to inverse problems within motor control (e.g., choosing between redundant limb movements). We discuss existing solutions to motor control's inverse problems drawn from optimal control theory, which have proposed that effort costs act to regularize actions and transform motor planning into a well-posed problem. These same principles may help shed light on how our brains optimize over complex control configuration, while providing a new normative perspective on the origins of mental effort.

Aversive motivation and cognitive control

Aversive motivation plays a prominent role in driving individuals to exert cognitive control. However, the complexity of behavioral responses attributed to aversive incentives creates significant challenges for developing a clear understanding of the neural mechanisms of this motivation-control interaction. We review the animal learning, systems neuroscience, and computational literatures to highlight the importance of experimental paradigms that incorporate both motivational context manipulations and mixed motivational components (e.g., bundling of appetitive and aversive incentives). Specifically, we postulate that to understand aversive incentive effects on cognitive control allocation, a critical contextual factor is whether such incentives are associated with negative reinforcement or punishment. We further illustrate how the inclusion of mixed motivational components in experimental paradigms enables increased precision in the measurement of aversive influences on cognitive control. A sharpened experimental and theoretical focus regarding the manipulation and assessment of distinct motivational dimensions promises to advance understanding of the neural, monoaminergic, and computational mechanisms that underlie the interaction of motivation and cognitive control.

Dissociable influences of reward and punishment on adaptive cognitive control

To invest effort into any cognitive task, people must be sufficiently motivated. Whereas prior research has focused primarily on how the cognitive control required to complete these tasks is motivated by the potential rewards for success, it is also known that control investment can be equally motivated by the potential negative consequence for failure. Previous theoretical and experimental work has yet to examine how positive and negative incentives differentially influence the manner and intensity with which people allocate control. Here, we develop and test a normative model of control allocation under conditions of varying positive and negative performance incentives. Our model predicts, and our empirical findings confirm, that rewards for success and punishment for failure should differentially influence adjustments to the evidence accumulation rate versus response threshold, respectively. This dissociation further enabled us to infer how motivated a given person was by the consequences of success versus failure.

Evaluating the learning of stimulus-control associations through incidental memory of reinforcement events

Cognitive control describes the ability to use internal goals to strategically guide how we process and respond to our environment. Changes in the environment lead to adaptation in control strategies. This type of control learning can be observed in performance adjustments in response to varying proportions of easy to hard trials over blocks of trials on classic control tasks. Known as the list-wide proportion congruent (LWPC) effect, increased difficulty is met with enhanced attentional control. Recent research has shown that motivational manipulations may enhance the LWPC effect, but the underlying mechanisms are not yet understood. We manipulated Stroop proportion congruency over blocks of trials and, after each trial, provided participants with either performance-contingent feedback ("correct/incorrect") or noncontingent feedback ("response logged") above trial-unique, task-irrelevant images (reinforcement events). The LWPC task was followed by a surprise recognition memory task, which allowed us to test whether attention to feedback (incidental memory for the images) varies as a function of proportion congruency, time, performance contingency, and individual differences. We replicated a robust LWPC effect in a large sample (N = 402) but observed no differences in behavior between feedback groups. Importantly, the memory data revealed better encoding of feedback images from context-defining trials (e.g., congruent trials in a mostly congruent block), especially early in a new context and in congruent conditions. Individual differences in reward and punishment sensitivity were not strongly associated with control-learning effects. These results suggest that statistical learning of contextual demand may have a larger impact on control learning than individual differences in motivation. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Executive Functions in Social Context: Implications for Conceptualizing, Measuring, and Supporting Developmental Trajectories

Success in life is linked to executive functions, a collection of cognitive processes that support goal-directed behaviors. Executive functions is an umbrella term related to cognitive control, self-control, and more. Variations in executive functioning predict concurrent success in schooling, relationships, and behavior, as well as important life outcomes years later. Such findings may suggest that certain individuals are destined for good executive functioning and success. However, environmental influences on executive function and development have long been recognized. Recent research in this tradition demonstrates the power of social contextual influences on children's engagement of executive functions. Such findings suggest new interpretations of why individuals differ in executive functioning and associated life outcomes, including across cultures and socioeconomic statuses. These findings raise fundamental questions about how best to conceptualize, measure, and support executive functioning across diverse contexts. Future research addressing real-world dynamics and computational mechanisms will elucidate how executive functioning emerges in the world.

Neural Coding of Cognitive Control: The Representational Similarity Analysis Approach

Cognitive control relies on distributed and potentially high-dimensional frontoparietal task representations. Yet, the classical cognitive neuroscience approach in this domain has focused on aggregating and contrasting neural measures - either via univariate or multivariate methods - along highly abstracted, 1D factors (e.g., Stroop congruency). Here, we present representational similarity analysis (RSA) as a complementary approach that can powerfully inform representational components of cognitive control theories. We review several exemplary uses of RSA in this regard. We further show that most classical paradigms, given their factorial structure, can be optimized for RSA with minimal modification. Our aim is to illustrate how RSA can be incorporated into cognitive control investigations to shed new light on old questions.

Reduced Segregation Between Cognitive and Emotional Processes in Cannabis Dependence

Addiction is characterized by an erosion of cognitive control toward drug taking that is accentuated by negative emotional states. Here we tested the hypothesis that enhanced interference on cognitive control reflects a loss of segregation between cognition and emotion in addiction. We analyzed Human Connectome Project data from 1206 young adults, including 89 with cannabis dependence (CD). Two composite factors, one for cognition and one for emotion, were derived using principal component (PC) analyses. Component scores for these PCs were significantly associated in the CD group, such that negative emotionality correlated with poor cognition. However, the corresponding component scores were uncorrelated in matched controls and nondependent recreational cannabis users (n = 87). In CD, but not controls or recreational users, functional magnetic resonance imaging activations to emotional stimuli (angry/fearful faces > shapes) correlated with activations to cognitive demand (working memory; 2-back > 0-back). Canonical correlation analyses linked individual differences in cognitive and emotional component scores with brain activations. In CD, there was substantial overlap between cognitive and emotional brain-behavior associations, but in controls, associations were more restricted to the cognitive domain. These findings support our hypothesis of impaired segregation between cognitive and emotional processes in CD that might contribute to poor cognitive control under conditions of increased emotional demand.

A mosaic of cost-benefit control over cortico-striatal circuitry

Dopamine contributes to cognitive control through well-established effects in both the striatum and cortex. Although earlier work suggests that dopamine affects cognitive control capacity, more recent work suggests that striatal dopamine may also impact on cognitive motivation. We consider the emerging perspective that striatal dopamine boosts control by making people more sensitive to the benefits versus the costs of cognitive effort, and we discuss how this sensitivity shapes competition between controlled and prepotent actions. We propose that dopamine signaling in distinct cortico-striatal subregions mediates different types of cost-benefit tradeoffs, and also discuss mechanisms for the local control of dopamine release, enabling selectivity among cortico-striatal circuits. In so doing, we show how this cost-benefit mosaic can reconcile seemingly conflicting findings about the impact of dopamine signaling on cognitive control.

Revisiting positive affect and reward influences on cognitive control

Modulation of cognitive control by emotion and motivation has become a major topic in cognition research; however, characterizing the extent to which these influences may dissociate has proved challenging. Here, I examine recent advances in this literature, focusing on: (1) neuromodulator mechanisms underlying positive affect and reward motivation effects on cognitive control; (2) contingency and associative learning in interactions between affect/reward and cognitive control; (3) aspects of task design, unrelated to affect/reward, that may have acted as confounding influences on cognitive control in prior work. I suggest that positive affect and reward should not be considered singular in their effects on cognitive control, but instead varying on multiple parameters and interacting with task demands, to determine goal-directed, adaptive behavior.

Neurodevelopment of the incentive network facilitates motivated behaviour from adolescence to adulthood

The ability to enhance motivated performance through incentives is crucial to guide and ultimately optimise the outcome of goal-directed behaviour. It remains largely unclear how motivated behaviour and performance develops particularly across adolescence. Here, we used computational fMRI to assess how response speed and its underlying neural circuitry are modulated by reward and loss in a monetary incentive delay paradigm. We demonstrate that maturational fine-tuning of functional coupling within the cortico-striatal incentive circuitry from adolescence to adulthood facilitates the ability to enhance performance selectively for higher subjective values. Additionally, during feedback, we found developmental sex differences of striatal representations of reward prediction errors in an exploratory analysis. Our findings suggest that a reduced capacity to utilise subjective value for motivated behaviour in adolescence is rooted in immature information processing in the incentive system. This indicates that the neurocircuitry for coordination of incentivised, motivated cognitive control acts as a bottleneck for behavioural adjustments in adolescence.

The influence of monetary reward on proactive and reactive control in adolescent males

•

Reward reduced RT interference during reactive control, but increased RT interference during proactive control in male adolescents.

•

Increased reward-related cue-locked theta power was associated with increased RT interference on proactive trials.

•

Increased reward-related stimulus-locked theta inter-channel phase synchrony was related to facilitated performance on proactive trials.

Adolescence is marked by increased reward-seeking, which can alter cognitive control abilities. Previous research found that rewards actually improve cognitive control in children, adolescents, and adults, but these studies only investigated reactive control. The goal of the current study was to elucidate reward’s influence on both proactive and reactive control during adolescence. To this end, 68 (Mean age = 13.61, SD = 2.52) male adolescents completed a rewarded cued flanker paradigm while electroencephalogram (EEG) was collected. Theta power and inter-channel phase synchrony, both implicated in cognitive control, were quantified after cues and stimuli to understand their role during reward-cognitive control interactions. The data suggest that reward reduced interference during reactive control; however, reward increased interference during proactive control in this sample of adolescent males. Reward-related increases in cue-locked theta power predicted more reward-related RT interference on proactive trials. In contrast, increases in stimulus-locked theta ICPS were associated with better performance on rewarded proactive trials. The pattern of results show that reward differentially impacted proactive and reactive control in adolescence, which may have implications for the increased risk-taking behaviors observed during adolescence.

The influence of social motivation on neural correlates of cognitive control in girls

Motivation influences cognitive control, particularly in childhood and adolescence. Previous work finds that the error-related negativity (ERN), an event-related potential (ERP) linked to cognitive control following errors, is influenced by social motivation. However, it is unclear whether the influences of social motivation on the ERN extend to stimulus-locked neural correlates of cognitive control. This study reexamines how social motivation influences cognitive control in adolescence by exploring motivational influences on two stimulus-locked ERPs; the N2 and P3. Adolescent girls (8-17 years of age) completed a flanker task under two different conditions. In the social condition, girls were led to believe that they were evaluated by a peer during a flanker task. In the nonsocial condition, girls completed a flanker task while evaluated by a computer. Results revealed that all girls exhibited a larger P3 in social as compared to nonsocial contexts, whereas the N2 was not different between contexts. In addition, the largest P3 enhancements were observed among younger girls. These findings suggest that social motivation influences some ERP components related to cognitive control, and such influences change across development. Additionally, findings suggest the importance of including multiple ERPs when interpreting the functional significance of motivation on cognitive control.

Reward does not modulate corticospinal excitability in anticipation of a Stroop trial

Action preparation is associated with a transient decrease of corticospinal excitability just before target onset. We have previously shown that the prospect of reward modulates preparatory corticospinal excitability in a Simon task. While the conflict in the Simon task strongly implicates the motor system, it is unknown whether reward prospect modulates preparatory corticospinal excitability in tasks that implicate the motor system less directly. To that effect, we examined reward-modulated preparatory corticospinal excitability in the Stroop task. We administered a rewarded cue-target delay paradigm using Stroop stimuli that afforded a left or right index finger response. Single-pulse transcranial magnetic stimulation was administered over the left primary motor cortex and electromyography was obtained from the right first dorsal interosseous muscle. In line with previous findings, there was a preparatory decrease in corticospinal excitability during the delay period. In contrast to our previous study using the Simon task, preparatory corticospinal excitability was not modulated by reward. Our results indicate that reward-modulated changes in the motor system depend on specific task-demands, possibly related to varying degrees of motor conflict.

Performance feedback promotes proactive but not reactive adaptation of conflict-control

Cognitive control refers to the use of internal goals to guide how we process stimuli, and control can be applied proactively (in anticipation of a stimulus) or reactively (once that stimulus has been presented). The application of control can be guided by memory; for instance, people typically learn to adjust their level of attentional selectivity to changing task statistics, such as different frequencies of hard and easy trials in the Stroop task. This type of control-learning is highly adaptive, but its boundary conditions are currently not well understood. In the present study, we assessed how the presence of performance feedback shapes control-learning in the context of item-specific (reactive control, Experiments 1a and 1b) and list-wide (proactive control, Experiments 2a and 2b) proportion of congruency manipulations in a Stroop protocol. We found that performance feedback did not alter the modulation of the Stroop effect by item-specific cueing, but did enhance the modulation of the Stroop effect by a list-wide context. Performance feedback thus selectively promoted proactive, but not reactive, adaptation of cognitive control. These results have important implications for experimental designs, potential psychiatric treatment, and theoretical accounts of the mechanisms underlying control-learning. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Losing Money and Motivation: Effects of Loss Incentives on Motivation and Metacognition in Younger and Older Adults

Incentives are usually expected to increase motivation and cognitive control and to thereby improve performance. A small but growing number of studies have begun to investigate whether the effects of incentive on cognitive performance differ for younger vs. older adults. Most have used attention and cognitive control paradigms, trial-wise implementation of incentive condition, and gain incentives (reward), with only a very few investigating the effects of loss incentives. The present study takes a complementary approach: We tested younger and older adults in a working memory paradigm with loss incentives implemented session-wide (between subjects). We also included self-report measures to ask how loss incentive affected participants’ perceptions of the mental demand of the task, as well as their perceived effort, frustration, motivation, distraction, and metacognitive judgments of how well they had performed. This allowed us to test the disparate predictions of different theoretical views: the intuitive hypothesis that incentive should increase motivation and performance, the motivational shift proposal that older adults are especially motivated to avoid losses (Freund and Ebner, 2005), a heuristic “positivity effect” perspective that older adults ignore losses (Brassen et al., 2012; Williams et al., 2017), and a more nuanced view that suggests that when negative information is unavoidable and increases perceived costs, older adults may instead disengage from the situation (Charles, 2010; Hess, 2014). The results seemed most consistent with the more nuanced view of the positivity effect. While neither group showed incentive-related performance differences, both younger and older adults reported greater perceived demand and frustration under loss incentive, especially in the most challenging conditions. Loss incentive increased the accuracy of immediate metacognitive judgments, but reduced the accuracy of later, more global judgments of competency for older adults. Self-report measures suggested that the loss incentive manipulation was distracting to young adults and demotivating for older adults. The results suggest a need for caution in generalizing from existing studies to everyday life, and that additional studies parameterizing critical aspects of task design and incentive manipulation are needed to fully understand how incentives affect cognition and motivation in younger and older adults.

Are all behavioral reward benefits created equally? An EEG-fMRI study

Reward consistently boosts performance in cognitive tasks. Although many different reward manipulations exist, systematic comparisons are lacking. Reward effects on cognitive control are usually studied using monetary incentive delay (MID; cue-related reward information) or stimulus-reward association (SRA; target-related reward information) tasks. While for MID tasks, evidence clearly implicates reward-triggered global increases in proactive control, it is unclear how reward effects arise in SRA tasks, and in how far such mechanisms overlap during task preparation and target processing. Here, we address these questions with simultaneous EEG-fMRI using a Stroop task with four different block types. In addition to MID and SRA blocks, we used an SRA-task modification with reward-irrelevant cues (C-SRA) and regular reward-neutral Stroop-task blocks. Behaviorally, we observed superior performance for all reward conditions compared to Neutral, and more pronounced reward effects in the SRA and C-SRA blocks, compared to MID blocks. The fMRI data showed similar reward effects in value-related areas for events that signaled reward availability (MID cues and (C-)SRA targets), and comparable reward modulations in cognitive-control regions for all targets regardless of block type. This result pattern was echoed by the EEG data, showing clear markers of valuation and cognitive control, which only differed during task preparation, whereas reward-related modulations during target processing were again comparable across block types. Yet, considering only cue-related fMRI data, C-SRA cues triggered preparatory control processes beyond reward-unrelated MID cues, without simultaneous modulations in typical reward areas, implicating enhanced task preparation that is not directly driven by a concurrent neural reward-anticipation response.

Differential modulation of cognitive control networks by monetary reward and punishment

Incentives are primary determinants of if and how well an organism will perform a given behavior. Here, we examined how incentive valence and magnitude influence task switching, a critical cognitive control process, and test the predictions that the anterior cingulate cortex (ACC) and the ventral striatum (vStr) function as key nodes linking motivation and control systems in the brain. Our results indicate that reward and punishment incentives have both common and distinct effects on cognitive control at the behavioral and neurobiological levels. For example, reward incentives led to greater activity in the ACC during the engagement of control relative to punishments. Furthermore, the neural responses to reward and punishment differed as a function of individual sensitivity to each incentive valence. Functional connectivity analyses suggest a role for vStr in signaling motivational value during cognitive control and as a potential link between motivation and control networks. Overall, our findings suggest that similar changes in observed behavior (e.g. response accuracy) under reward and punishment incentives are mediated by, at least partially, distinct neurobiological substrates.

Biasing Actions by Incentive Valence in an Approach/Avoidance Task

The present study investigates interactions between incentive valence and action, which mirror well-known valence-action biases in the emotional domain. In three joystick experiments, incentive valence (win/loss) and action type (approach/avoid) were signaled by distinct orthogonal stimulus features. By combining several design aspects, i.e., the use of bi-directional joystick movements, the inclusion of no-incentive baseline trials, and cue-locked versus target-locked valence and action signals, we tried to bridge between paradigms used in the emotional and motivational domain, and to understand previous, partly inconsistent results. In the first task variant (Experiment 1), we observed performance benefits for compatible mappings (win-approach; loss-avoid) relative to incompatible ones (loss-approach; win-avoid) when valence and action signals were target-locked, consistent with a fairly automatic response activation that can benefit or impair task performance. In contrast, cue-locked valence signals led to response facilitation (relative to a no-incentive baseline) more or less independent of actual valence (win/loss) and action type (approach/avoid), which is reminiscent of general facilitation effects of incentive cues across diverse cognitive tasks. Slight design variations did not change this main result pattern, indicating that it was neither driven by the close proximity between target and performance feedback (Experiment 2), nor by mere temporal coincidence of valence and action signals (Experiment 3), but rather by differences between preparatory (cued) and immediate (non-cued) effects of incentive valence. The present study provides novel insights regarding the nature of valence-action biases in the motivational domain and helps to integrate previous, partly inconsistent findings across domains.

"A" for Effort: Rewarding Effortful Retrieval Attempts Improves Learning From General Knowledge Errors in Women

Previous research has shown that the prospect of attaining a reward can promote task-engagement, up-regulate attention toward reward-relevant information, and facilitate enhanced encoding of new information into declarative memory. However, past research on reward-based enhancement of declarative memory has focused primarily on paradigms in which rewards are contingent upon accurate responses. Yet, findings from test-enhanced learning show that making errors can also be useful for learning if those errors represent effortful retrieval attempts and are followed by corrective feedback. Here, we used a challenging general knowledge task to examine the effects of explicitly rewarding retrieval effort, defined as a semantically plausible answer to a question (referenced to a semantic knowledge database www.mangelslab.org/bknorms), regardless of response accuracy. In particular, we asked whether intermittent rewards following effortful incorrect responses facilitated learning from corrective feedback as measured by incidental learning outcomes on a 24-48 h delayed retest. Given that effort-contingent extrinsic rewards represent the intersection between an internal locus of control and competency, we compared participants in this "Effort" group to three other groups in a between-subjects design: a Luck group that framed rewards as related to participant-chosen lottery numbers (reward with internal control, not competence-based), a random Award group that framed rewards as computer generated (no control, not competence-based), and a Control group with no reward, but matched on all other task features. Both men and women in the Effort group showed increased self-reports of concentration and positive feelings following the receipt of rewards, as well as subjective effort on the retest, compared to the Control group. However, only women additionally exhibited performance benefits of effort framing on error correction. These benefits were found for both rewarded and non-rewarded trials, but only for correction of low confidence errors, suggesting that effort-contingent rewards produced task-level changes in motivation to learn less familiar information in women, rather than trial-level influences in encoding or consolidation. The Luck and Award groups did not demonstrate significant motivational or behavioral benefits for either gender. These results suggest that both reward context and gender are important factors contributing to the effectiveness of rewards as tools to enhance learning from errors.

Age-Related Differences in Motivational Integration and Cognitive Control

Motivational incentives play an influential role in value-based decision-making and cognitive control. A compelling hypothesis in the literature suggests that the motivational value of diverse incentives are integrated in the brain into a common currency value signal that influences decision-making and behavior. To investigate whether motivational integration processes change during healthy aging, we tested older (N = 44) and younger (N = 54) adults in an innovative incentive integration task paradigm that establishes dissociable and additive effects of liquid (e.g., juice, neutral, saltwater) and monetary incentives on cognitive task performance. The results reveal that motivational incentives improve cognitive task performance in both older and younger adults, providing novel evidence demonstrating that age-related cognitive control deficits can be ameliorated with sufficient incentive motivation. Additional analyses revealed clear age-related differences in motivational integration. Younger adult task performance was modulated by both monetary and liquid incentives, whereas monetary reward effects were more gradual in older adults and more strongly impacted by trial-by-trial performance feedback. A surprising discovery was that older adults shifted attention from liquid valence toward monetary reward throughout task performance, but younger adults shifted attention from monetary reward toward integrating both monetary reward and liquid valence by the end of the task, suggesting differential strategic utilization of incentives. These data suggest that older adults may have impairments in incentive integration and employ different motivational strategies to improve cognitive task performance. The findings suggest potential candidate neural mechanisms that may serve as the locus of age-related change, providing targets for future cognitive neuroscience investigations.

Transient and sustained incentive effects on electrophysiological indices of cognitive control in younger and older adults

Preparing for upcoming events, separating task-relevant from task-irrelevant information and efficiently responding to stimuli all require cognitive control. The adaptive recruitment of cognitive control depends on activity in the dopaminergic reward system as well as the frontoparietal control network. In healthy aging, dopaminergic neuromodulation is reduced, resulting in altered incentive-based recruitment of control mechanisms. In the present study, younger adults (18-28 years) and healthy older adults (66-89 years) completed an incentivized flanker task that included gain, loss, and neutral trials. Event-related potentials (ERPs) were recorded at the time of incentive cue and target presentation. We examined the contingent negative variation (CNV), implicated in stimulus anticipation and response preparation, as well as the P3, which is involved in the evaluation of visual stimuli. Both younger and older adults showed transient incentive-based modulation of CNV. Critically, cue-locked and target-locked P3s were influenced by transient and sustained effects of incentives in younger adults, while such modulation was limited to a sustained effect of gain incentives on cue-P3 in older adults. Overall, these findings are in line with an age-related reduction in the flexible recruitment of preparatory and target-related cognitive control processes in the presence of motivational incentives.

Motivation alters implicit temporal attention through sustained and transient mechanisms: A behavioral and pupillometric study

Temporal expectations aid performance by allowing the optimization of attentional readiness at moment of highest target probability. Reward enhances cognitive performance through its action on preparatory and reactive attentional processes. To elucidate how motivation interacts with mechanisms of implicit temporal attention, we studied healthy young adult participants (N = 73) performing a sustained attention task with simultaneous pupillometric recording, under different reward conditions (baseline: 0 c; reward: 10 c/fast response). Target timing was temporally unpredictable (variable foreperiod: 2-10 s, uniformly distributed), in which case implicitly formed timing expectations. Trials were binned according to current foreperiod (FP_n ; short: 2-6 s; long: 6-10 s) and preceding foreperiod (FP_n-1 ; short: 2-6 s; long: 6-10 s). Overall, performance data showed the expected temporal attention effects, with slower responses after shorter FP_n s, particularly when they followed longer FP_n-1 s. Moreover, these temporal effects were significantly reduced in the reward condition. While performance improved in all trial types, the largest benefit appeared in trials that were normally most disadvantaged by invalid temporal expectation. Furthermore, reward motivation was accompanied by an increase in sustained (prestimulus) and transient (poststimulus response) pupil diameter. The latter effect was particularly evident following short FP_n s. The current findings suggest that reward motivation can improve overall attentional performance and reduce implicit temporal bias, both through preparatory and reactive attentional mechanisms.

The Motivation-Based Promotion of Proactive Control: The Role of Salience Network

It has been shown that reward motivation can facilitate proactive control, a cognitive control mode that is characterized of prior preparation and sustained holding of the goal-relevant information in working memory. However, it remains to be established the neural networks that may be involved in this promotion effect. In this study, participants underwent the AX-Continuous Performance Task (AX-CPT) that measures relative proactive control during functional magnetic resonance imaging (fMRI) scanning. We employed independent component analysis to decompose multiple brain networks and identified the task related network. Results showed that the salience network (SN) was engaged in the AX-CPT protocol. Importantly, our data demonstrated that reward modulated the association between task engagement of SN and proactive control, whereby the positive correlation was particularly observed in the reward condition. Moreover, reward modulated task engagement of the SN in a proactive manner, which may contribute to the behavioral proactive performance. Overall, our data suggest the involvement of SN in the reward facilitation effect of proactive control.

Motivational Influences on Performance Monitoring and Cognitive Control Across the Adult Lifespan

Cognitive control refers to the ability to regulate cognitive processing according to the tasks at hand, especially when these are demanding. It includes maintaining and updating relevant information in working memory, inhibiting irrelevant information, and flexibly switching between tasks. Performance monitoring denotes the processing of feedback from the environment and the detection of errors or other unexpected events and signals when cognitive control needs to be exerted. These two aspects of behavioral adaptation critically rely on the integrity of the frontal lobes, which are known to show pronounced age-related performance decrements. By contrast, there is evidence that processing of rewards remains relatively intact across the adult lifespan. Hence, motivation may play an important role in modulating or even counteracting age-related changes in cognitive control functions. To answer this question, neuroscientific data can be particularly useful to uncover potential underlying mechanisms beyond behavioral outcome. The aims of this article are twofold: First, to review and systematize the extant literature on how motivational incentives can modulate performance monitoring and cognitive control in young and older adults. Second, to demonstrate that important pieces of empirical data are currently missing for the evaluation of this central question, specifically in old age. Hence, we would like to stimulate further research uncovering potential mechanisms underlying motivation-cognition interactions in young and in particular in older adults and investigating whether or not those can help to ameliorate age-related impairments.

Interactions of Motivation and Cognitive Control

There is general agreement that both motivation and cognitive control play critical roles in shaping goal-directed behavior, but only recently has scientific interest focused around the question of motivation-control interactions. Here we briefly survey this literature, organizing contemporary findings around three issues: 1) whether motivation preferentially impacts cognitive control processes, 2) the neural mechanisms that underlie motivation-cognition interactions, and 3) why motivation might be relevant for overcoming the costs of control. Dopamine (DA) is discussed as a key neuromodulator in these motivation-cognition interactions. We conclude by highlighting open issues, specifically Pavlovian versus instrumental control distinctions and effects of motivational valence and conflict, which could benefit from future research attention.

Pre-stimulus pupil dilation and the preparatory control of attention

Task preparation involves multiple component processes, including a general evaluative process that signals the need for adjustments in control, and the engagement of task-specific control settings. Here we examined the dynamics of these different mechanisms in preparing the attentional control system for visual search. We explored preparatory activity using pupil dilation, a well-established measure of task demands and effortful processing. In an initial exploratory experiment, participants were cued at the start of each trial to search for either a salient color singleton target (an easy search task) or a low-salience shape singleton target (a difficult search task). Pupil dilation was measured during the preparation period from cue onset to search display onset. Mean dilation was larger in preparation for the difficult shape target than the easy color target. In two additional experiments, we sought to vary effects of evaluative processing and task-specific preparation separately. Experiment 2 showed that when the color and shape search tasks were matched for difficulty, the shape target no longer evoked larger dilations, and the pattern of results was in fact reversed. In Experiment 3, we manipulated difficulty within a single feature dimension, and found that the difficult search task evoked larger dilations. These results suggest that pupil dilation reflects expectations of difficulty in preparation for a search task, consistent with the activity of an evaluative mechanism. We did not find consistent evidence for relationship between pupil dilation and search performance (accuracy and response timing), suggesting that pupil dilation during search preparation may not be strongly linked to ongoing task-specific preparation.

Does the Effort of Processing Potential Incentives Influence the Adaption of Context Updating in Older Adults?

A number of aging studies suggest that older adults process positive and negative information differently. For instance, the socioemotional selectivity theory postulates that older adults preferably process positive information in service of emotional well-being (Reed and Carstensen, 2012). Moreover, recent research has started to investigate whether incentives like gains or losses can influence cognitive control in an ongoing task. In an earlier study (Schmitt et al., 2015), we examined whether incentive cues, indicating potential monetary gains, losses, or neutral outcomes for good performance in the following trial, would influence older adults’ ability to exert cognitive control. Cognitive control was measured in an AX-Continuous-Performance-Task (AX-CPT) in which participants had to select their responses to probe stimuli depending on a preceding context cue. In this study, we did not find support for a positivity effect in older adults, but both gains and losses led to enhanced context processing. As the trial-wise presentation mode may be too demanding on cognitive resources for such a bias to occur, the main goal of the present study was to examine whether motivational mindsets, induced by block-wise presentation of incentives, would result in a positivity effect. For this reason, we examined 17 older participants (65–76 years) in the AX-CPT using a block-wise presentation of incentive cues and compared them to 18 older adults (69–78 years) with the trial-wise presentation mode from our earlier study (Schmitt et al., 2015). Event-related potentials were recorded to the onset of the motivational cue and during the AX-CPT. Our results show that (a) older adults initially process cues signaling potential losses more strongly, but later during the AX-CPT invest more cognitive resources in preparatory processes like context updating in conditions with potential gains, and (b) block-wise and trial-wise presentation of incentive cues differentially influenced cognitive control. When incentives were presented block-wise, the above described valence effects were consistently found. In contrast, when incentives were presented trial-wise, the effects were mixed and salience as well as valence effects can be obtained. Hence, how positive and negative incentive cues influence cognitive control in older adults is dependent on demands of cue processing.

Paradigms for Assessing Hedonic Processing and Motivation in Humans: Relevance to Understanding Negative Symptoms in Psychopathology

Clinicians and researchers have long known that one of the debilitating aspects of psychotic disorders is the presence of "negative symptoms," which involve impairments in hedonic and motivational function, and/or alterations in expressive affect. We have a number of excellent clinical tools available for assessing the presence and severity of negative symptoms. However, to better understand the mechanisms that may give rise to negative symptoms, we need tools and methods that can help distinguish among different potential contributing causes, as a means to develop more targeted intervention pathways. Using such paradigms is particularly important if we wish to understand whether the causes are the same or different across disorders that may share surface features of negative symptoms. This approach is in line with the goals of the Research Diagnostic Criteria Initiative, which advocates understanding the nature of core dimensions of brain-behavior relationships transdiagnostically. Here we highlight some of the emerging measures and paradigms that may help us to parse the nature and causes of negative symptoms, illustrating both the research approaches from which they emerge and the types of constructs that they can help elucidate.

Reward Anticipation Dynamics during Cognitive Control and Episodic Encoding: Implications for Dopamine

Dopamine (DA) modulatory activity critically supports motivated behavior. This modulation operates at multiple timescales, but the functional roles of these distinct dynamics on cognition are still being characterized. Reward processing has been robustly linked to DA activity; thus, examining behavioral effects of reward anticipation at different timing intervals, corresponding to different putative dopaminergic dynamics, may help in characterizing the functional role of these dynamics. Towards this end, we present two research studies investigating reward motivation effects on cognitive control and episodic memory, converging in their manipulation of rapid vs. multi-second reward anticipation (consistent with timing profiles of phasic vs. ramping DA, respectively) on performance. Under prolonged reward anticipation, both control and memory performances were enhanced, specifically when combined with other experimental factors: task-informative cues (control task) and reward uncertainty (memory task). Given observations of ramping DA under uncertainty (Fiorillo et al., 2003) and arguments that uncertainty may act as a control signal increasing environmental monitoring (Mushtaq et al., 2011), we suggest that task information and reward uncertainty can both serve as “need for control” signals that facilitate learning via enhanced monitoring, and that this activity may be supported by a ramping profile of dopaminergic activity. Observations of rapid (i.e., phasic) reward on control and memory performance can be interpreted in line with prior evidence, but review indicates that contributions of different dopaminergic timescales in these processes are not well-understood. Future experimental work to clarify these dynamics and characterize a cross-domain role for reward motivation and DA in goal-directed behavior is suggested.