What Can Google Inform Us about People's Interests regarding Dental Caries in Different Populations?

Digital surveillance: The interest in mouthwash-related information

BACKGROUND

The comprehension of the interests of Internet users regarding their health-related searches may reveal the community's demands about oral health. The study aimed to characterize the interests of Google users related to mouthwash in Australia, Brazil, Chile, Japan, Mexico, Russia, the United Kingdom, the United States, Saudi Arabia and South Africa applying the Google Trends.

METHODS

This longitudinal retrospective study analysed the mouthwash-related interest of Google users from January 2004 to December 2020. The monthly variation of relative search volume (RSV) and the main queries related were determined using Google Trends. Autoregressive integrated moving average (ARIMA) forecasting models were built to establish the predictive RSV values for mouthwash for additional 12 months. Auto-correlation plots and a general additive model (GAM) were used to diagnose trends and seasonality in RSV curves. In addition, the influence of social isolation related to the outbreak of COVID-19 were analysed.

RESULTS

The RSVs curves showed a considerable increase in searches related to mouthwash to AUS, BRA, JAP, MEX, GBR and USA (RSV > 25), while the growth was slight to CHI, KSA, RSA and RUS (RSV < 25) over the years, without influence of monthly seasonality. All countries showed a significant increase in mouthwash interest after the outbreak of COVID-19, except for KSA and RUS. The mouthwash-related searches were associated to specific brands or chemical compositions, treatments, whitening agents, homemade mouthwash and indications for the 'best mouthwash'.

CONCLUSIONS

In general, there was an increasing interest of Google users in mouthwash-related topics between 2004 and 2020. In addition, in most countries, there was an expansion in searches during the social isolation of the COVID-19 pandemics.

Infodemiology for oral health and disease: A scoping review

INTRODUCTION

Increasing affordability, accessibility and penetration of internet services worldwide, have substantially changed the ways of gathering health-related information. This has led to the origin of concept infodemiology that allows the information to be collected and analysed in near real time. Globally, oral diseases affect nearly 3.5 billion people; thus, volume and profile of oral health searches would help in understanding specific community dental needs and formulation of pertinent oral health strategies.

AIM

To review the published literature on infodemiological aspects of oral health and disease.

METHODOLOGY

This scoping review was conducted in accordance with PRISMA-ScR guidelines. Electronic search engines (Google Scholar) and databases (PubMed, Web of science, Scopus) were searched from 2002 onwards.

RESULTS

Thirty-eight articles were included in this review. The infodemiological studies for oral health and disease were mainly used in two domains. Out of 38 articles, 24 accessed the quality of available online information and 15 studied online oral health-related information seeking behaviour.

CONCLUSION

The most commonly searched oral diseases were toothache, oral cancer, dental caries, periodontal disease, oral maxillofacial surgical procedures and paediatric oral diseases. Most of the studies belonged to developed countries and Google was the most researched search engine.

Trends and seasonality in public interest in dental trauma: Insights from Google Trends

AIM

To assess trends and seasonal variation of dental trauma by using the Google Trends data.

DESIGN

Google Trends was used to obtain relative search volume (RSV) of search terms such as dental trauma, broken tooth, chipped tooth, knocked-out tooth, avulsed tooth, and gum trauma. The search strategy was set to the time period (January 2004 to December 2019), region (worldwide, the United States, the UK, Australia, Canada, New Zealand, Ireland, and Turkey), Web search, and all categories. Seasonal variation was evaluated using the cosinor analysis.

RESULTS

The worldwide RSV values of broken tooth, chipped tooth, knocked-out tooth, and avulsed tooth have shown a general increase in recent years with an upward forecast line. The RSV values of dental trauma have shown a general increase in recent years with a plateau forecast line, and gum trauma has shown a stable trend with a plateau forecast line. Seasonal variation of chipped tooth, broken tooth, dental trauma, knocked-out tooth, avulsed tooth, and gum trauma was not found statistically significant in any of the countries (p > .025). The top related queries of chipped tooth and broken tooth were about pain, fix/repair, and cost. The top related topics for avulsed tooth and knocked-out tooth are about infant, child, toddler, and primary tooth.

CONCLUSIONS

People's interest on dental trauma, broken tooth, chipped tooth, knocked-out tooth, and avulsed tooth has shown a general increase in recent years without showing a seasonal pattern. Healthcare professionals should pay more attention to people's concerns and informational needs.

Effect of the COVID-19 Mitigation Measure on Dental Care Needs in 17 Countries: A Regression Discontinuity Analysis

Objectives

The effect of COVID-19 mitigation measures on different oral health care needs is unclear. This study aimed to estimate the effect of COVID-19 mitigation measures on different types of oral health care utilization needs and explore the heterogeneity of such effects in different countries by using real-time Internet search data.

Methods

Data were obtained from Google Trends and other public databases. The monthly relative search volume (RSV) of the search topics "toothache," "gingivitis," "dentures," "orthodontics," and "mouth ulcer" from January 2004 to June 2021 was collected for analysis. The RSV value of each topics before and after COVID-19 was the primary outcome, which was estimated by regression discontinuity analysis (RD). The effect bandwidth time after the COVID-19 outbreak was estimated by the data-driven optimal mean square error bandwidth method. Effect heterogeneity of COVID-19 on dental care was also evaluated in different dental care categories and in countries with different human development index (HDI) rankings, dentist densities, and population age structures.

Results

A total of 17,850 monthly RSV from 17 countries were used for analysis. The RD results indicated that advanced dental care was significantly decreased (OR: 0.63, 95% CI: 0.47-0.85) after the COVID-19 outbreak, while emergency dental care toothache was significantly increased (OR: 1.54, 95% CI: 0.99-2.37) 4 months after the COVID-19 outbreak. Compared to the countries with low HDI and low dentist density, the effect was much more evident in countries with high HDI and high dentist density.

Conclusions

COVID-19 mitigation measures have different effects on people with various dental care needs worldwide. Dental care services should be defined into essential care and advanced care according to specific socioeconomic status in different countries. Targeted health strategies should be conducted to satisfy different dental care needs in countries.

Digital surveillance: Monitoring the activity of Internet users searching for information related to early childhood caries

This study evaluated the behavior of Internet users from seven countries through the analysis of the monthly variation of the Relative Search Volume (RSV) for queries related to early childhood caries (ECC), retrieved by Google Trends application programming interface between January 2004 to December 2020. The association of RSV with years lived with disability (YLDs) for untreated dental caries in deciduous teeth and Internet penetration were tested by regression models. Forecasting models were developed to predict the interests until December 2021. Relevant topics linked to searches were assessed qualitatively. Increasing levels of interests were observed in most countries, regarding the comparison of periods 2004-2012 and 2013-2021, without influence of seasonality. These results were associated with YLDs only in France and with the Internet penetration in Mexico and France. Searches were mostly related to the definition, risk factors, and preventive care of ECC. The interests of Internet users in ECC-related information increased in the last years in all seven countries, although it was maintained low over time. It might indicate a lack of awareness about the negative consequences of the disease in the early stages of life. Specific policies should be developed toward the dissemination of oral health information and the prevention of the disease.

Digital surveillance: The interests in toothache-related information after the outbreak of COVID-19

Objectives

The aim of this ecological study was to analyze the relationship of social restriction measures and people's interest in searching toothache‐related information on the Internet.

Materials and Methods

The following indicators Stringency Index (SI), Years Lived with Disability (YLDs) for untreated caries in permanent teeth, Google market share, Internet penetration, and relative search volume (RSV) for the Topic "Toothache" in Google Trends were determined for 21 countries with available data, from April 2018 to May 2020. Statistical analysis was performed using Mann–Whitney U test, t‐Student test, Pearson's Chi‐square test, and Spearman and Pearson's cross‐correlation tests (α = 0.05).

Results

Relative search volume values increased significantly after restriction measures in all countries, except for Japan. Higher RSV values were found among 11 countries that presented a cross‐correlation between RSV and SI with r≥│0.6│. The most common queries were linked to the treatment and self‐resolution of toothache, with a sudden increase of searches that combined the symptom with COVID‐19.

Conclusions

The interests in toothache‐related digital information were associated with social restriction measures. These results allow the identification of dental demands of distinct populations, contributing to the planning of specific public health policies during and after the pandemic period.

Google searches for bruxism, teeth grinding, and teeth clenching during the COVID-19 pandemic

Purpose

Whether coronavirus disease 2019 (COVID-19) pandemic has an impact on bruxism represents an important gap of knowledge. This study evaluated the trends in Google searches, as an indication of public interest and demand, for bruxism and its symptoms during the COVID-19 pandemic.

Methods

Google Trends was queried for bruxism, teeth grinding, and teeth clenching both worldwide and in the United States. Two periods in 2020 (March 15–May 9 and May 10–October 17) were compared to similar periods of 2016–2019 to investigate both initial and short-term interest.

Results

The relative search volume of bruxism, teeth grinding, and teeth clenching was not significantly different between 2020 and 2016–2019 worldwide or in the United States in the March 15–May 9 period. Only the search for teeth grinding showed an increase worldwide. In the May 10–October 17 period, the relative search volume of bruxism, teeth grinding, and teeth clenching all was significantly higher in 2020 compared to 2016–2019 both worldwide and in the United States.

Conclusion

The study showed that the relative search volume for bruxism, teeth grinding, and teeth clenching, as an indication of public interest and demand, was increased both worldwide and in the United States during the May–October 2020 period compared to similar periods of the previous 4 years. Dentists should address this increased public interest and demand for information seeking for bruxism. Follow-up studies monitoring long-term interest as a real-time surveillance and evaluating whether increased internet searches are linked to an actual increase or worsening of bruxism and its symptoms in the clinic are required.

Lifestyle Disease Surveillance Using Population Search Behavior: Feasibility Study

Background

As the process of producing official health statistics for lifestyle diseases is slow, researchers have explored using Web search data as a proxy for lifestyle disease surveillance. Existing studies, however, are prone to at least one of the following issues: ad-hoc keyword selection, overfitting, insufficient predictive evaluation, lack of generalization, and failure to compare against trivial baselines.

Objective

The aims of this study were to (1) employ a corrective approach improving previous methods; (2) study the key limitations in using Google Trends for lifestyle disease surveillance; and (3) test the generalizability of our methodology to other countries beyond the United States.

Methods

For each of the target variables (diabetes, obesity, and exercise), prevalence rates were collected. After a rigorous keyword selection process, data from Google Trends were collected. These data were denormalized to form spatio-temporal indices. L1-regularized regression models were trained to predict prevalence rates from denormalized Google Trends indices. Models were tested on a held-out set and compared against baselines from the literature as well as a trivial last year equals this year baseline. A similar analysis was done using a multivariate spatio-temporal model where the previous year’s prevalence was included as a covariate. This model was modified to create a time-lagged regression analysis framework. Finally, a hierarchical time-lagged multivariate spatio-temporal model was created to account for subnational trends in the data. The model trained on US data was, then, applied in a transfer learning framework to Canada.

Results

In the US context, our proposed models beat the performances of the prior work, as well as the trivial baselines. In terms of the mean absolute error (MAE), the best of our proposed models yields 24% improvement (0.72-0.55; P<.001) for diabetes; 18% improvement (1.20-0.99; P=.001) for obesity, and 34% improvement (2.89-1.95; P<.001) for exercise. Our proposed across-country transfer learning framework also shows promising results with an average Spearman and Pearson correlation of 0.70 for diabetes and 0.90 and 0.91 for obesity, respectively.

Conclusions

Although our proposed models beat the baselines, we find the modeling of lifestyle diseases to be a challenging problem, one that requires an abundance of data as well as creative modeling strategies. In doing so, this study shows a low-to-moderate validity of Google Trends in the context of lifestyle disease surveillance, even when applying novel corrective approaches, including a proposed denormalization scheme. We envision qualitative analyses to be a more practical use of Google Trends in the context of lifestyle disease surveillance. For the quantitative analyses, the highest utility of using Google Trends is in the context of transfer learning where low-resource countries could benefit from high-resource countries by using proxy models.

Are the Internet users concerned about molar incisor hypomineralization? An infoveillance study

BACKGROUND

Molar incisor hypomineralization (MIH) is a developmental enamel defect characterized by well-demarcated discolorations frequently detected in molars, causing pain and esthetic alterations.

AIM

To assess the interests of Google users on MIH-related information.

DESIGN

Digital data were collected in Google Trends through two search strategies, 'molar incisor hypomineralization' (topic) and 'MIH' (search term), between January 2004 and November 2018. ARIMA models were applied to analyze trends of curves and to predict the activity of Google users during 12 months. Autocorrelation and partial autocorrelation (ACF/PACF) plots were used to detect trends in the variation of relative search volume (RSV) related to search strategies over time. The most popular queries were analyzed qualitatively, whereas geographical heat maps were retrieved to determine search volumes according to countries (P < .05).

RESULTS

Gradual increasing trends were detected, with forecasts indicating similar levels of RSVs to the period between December 2017 and November 2018. Most popular queries and topics were associated with MIH diagnosis, being retrieved predominantly in European countries.

CONCLUSIONS

The activity of Google users related to this condition is maintained low, with a reduced intensification over time, suggesting that the awareness on MIH is probably confined to dentists and affected people worldwide.

Levels of toothache-related interests of Google and YouTube users from developed and developing countries over time

Background

The preferences of Web users can be influenced by distinct factors of populations. Hence, hypothetically, source-based patterns of health-related Web searches might differ between individuals from developed and developing countries, due to their distinct educational, social, economic, political, cultural, and psychosocial backgrounds. In this context, this study aimed to determine the trends of toothache-related searches performed on Google Search and YouTube, regarding differences between developed and developing countries.

Methods

This retrospective longitudinal study analyzed computational metadata on toothache-related interests of Internet users. Google Trends was accessed to obtain the monthly variation of relative search volume (RSV) of the topic “Toothache-Disease” on Google (G) and YouTube (YT) through 2008–2017. Autocorrelation and partial autocorrelation plots, ARIMA models, Kruskal–Wallis, Dunn’s and T tests were performed for evaluating trends, 12-month forecasts and the differences of annual ratios of YT/G searches between developed and developing countries, respectively (P < 0.05).

Results

Uptrends of RSVs were observed in both country groups over time, although 12-month forecasts tended to plateau.The volumes of searches were higher in developed countries in comparison to developing ones; however, this difference was not observed regarding Google searches performed between 2016 and 2017. Independently of country groups, the ratios YT/G remained relatively constant throughout the period, indicating a greater interest in toothache-related information available on Google.

Conclusion

In conclusion, toothache-related searches from Google and YouTube increased during the last decade. The preferences of Web users seemed to be influenced by the differences between developed and developing countries, such as the availability and penetration of the Internet, and education levels.

Digital behavior surveillance for monitoring the interests of Google users in amber necklace in different countries

AIM

To determine the interests of Google users in information about amber necklace in distinct countries over time.

DESIGN

This longitudinal retrospective study analyzed the amber necklace-related computational data generated from the activity of Google users from17 countries, by the application of Google Trends. Four search strategies were defined in English, Spanish, Portuguese, and Italian, for retrieving the monthly variation of relative search volume (RSV) between January 2004 and September 2018, including all categories and sources of search. Trends and 12-month predictive interests of users were analyzed by forecasting autoregressive integrated moving average models, while the influences of seasonality were evaluated by generalized additive models. The most popular queries employed for Google users were determined to qualitative analysis. P values < 0.05 were considered significant.

RESULTS

In general, RSV curves were characterized by uptrends in most studied countries over the years, without the influence of monthly or quarterly seasonality. The queries were frequently associated with a desire for additional information, with respect to the definition, usability, and teething symptoms relief promoted by amber jewelries.

CONCLUSIONS

These findings indicate an increasing interest of Google users in amber necklace-related topics in different countries.

Digital behavior surveillance: Monitoring dental caries and toothache interests of Google users from developing countries

OBJECTIVE

To determine the differences between the levels of interest of South American Google users on information related to dental caries and toothache over time.

MATERIALS AND METHODS

The monthly variation of Relative Search Volume (RSV) for both queries was obtained in Google Trends between 2004 and 2017. The association between RSVs, Internet penetration, and disability-adjusted life-years (DALYs) for dental caries in permanent teeth were tested by distinct regression models. Forecasting ARIMA models were developed to analyze trends and predict the interests until December 2018.

RESULTS

In general, toothache-related searches presented an uptrend associated positively with Internet penetration and negatively with DALYs, whereas dental caries-related searches presented a downtrend associated negatively with Internet penetration and positively with DALYs. The seasonality affected only dental caries curves, with the highest rates observed in the first trimester and the lowest rates in June, July, and December.

CONCLUSION

The levels of interests of South American Google users in seeking dental caries and toothache information appear to have a direct connection with the burden of untreated dental caries lesions and Internet penetration. The no association between dental caries- and toothache-related interests reinforces the unfamiliarity of most people about the relationship of dental pain with the final stages of chronic oral diseases.