Evidence for Shifting Cognitive Strategies when Icons Appear in Unexpected Locations

OBJECTIVE

The present study examines the cognitive effects of placing icons in unexpected spatial locations within websites.

BACKGROUND

Prior research has revealed evidence for cognitive conflict when web icons occur in unexpected locations (e.g., cart, top left), generally consistent with a dynamical systems models. Here, we compare the relative strength of evidence for both dual and dynamical systems models.

METHODS

Participants clicked on icons located in either expected (e.g., cart, top right) or unexpected (e.g., cart, top left) locations while mouse trajectories were continuously recorded. Trajectories were classified according to prototypes associated with each cognitive model. The dynamical systems model predicts curved trajectories, while the dual-systems model predicts straight and change of mind trajectories.

RESULTS

Trajectory classification revealed that curved trajectories increased (+11%), while straight and change of mind trajectories decreased (-12%) when target icons occurred in unexpected locations (p < .001).

CONCLUSION

Rather than employing a single cognitive strategy, users shift from a primarily dual-systems to dynamical systems strategy when icons occur in unexpected locations.

APPLICATION

Potential applications of this work include the assessment of cognitive impacts such as mental workload and cognitive conflict during real-time interaction with websites and other screen-based interfaces, personalization and adaptive interfaces based on an individual's cognitive strategy, and data-driven A/B testing of alternative interface designs.

Political affiliation moderates subjective interpretations of COVID-19 graphs

We examined the relationship between political affiliation, perceptual (percentage, slope) estimates, and subjective judgements of disease prevalence and mortality across three chart types. An online survey (N = 787) exposed separate groups of participants to charts displaying (a) COVID-19 data or (b) COVID-19 data labeled 'Influenza (Flu)'. Block 1 examined responses to cross-sectional mortality data (bar graphs, treemaps); results revealed that perceptual estimates comparing mortality in two countries were similar across political affiliations and chart types (all ps > .05), while subjective judgements revealed a disease x political party interaction (p < .05). Although Democrats and Republicans provided similar proportion estimates, Democrats interpreted mortality to be higher than Republicans; Democrats also interpreted mortality to be higher for COVID-19 than Influenza. Block 2 examined responses to time series (line graphs); Democrats and Republicans estimated greater slopes for COVID-19 trend lines than Influenza lines (p < .001); subjective judgements revealed a disease x political party interaction (p < .05). Democrats and Republicans indicated similar subjective rates of change for COVID-19 trends, and Democrats indicated lower subjective rates of change for Influenza than in any other condition. Thus, while Democrats and Republicans saw the graphs similarly in terms of percentages and line slopes, their subjective interpretations diverged. While we may see graphs of infectious disease data similarly from a purely mathematical or geometric perspective, our political affiliations may moderate how we subjectively interpret the data.