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Kim N, Skurka C, Madden S. The effects of self-disclosure and gender on a climate scientist's credibility and likability on social media. PUBLIC UNDERSTANDING OF SCIENCE (BRISTOL, ENGLAND) 2024; 33:692-708. [PMID: 38326976 DOI: 10.1177/09636625231225073] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/09/2024]
Abstract
To examine whether different types of disclosure made by climate scientists on social media influence perceived source credibility (i.e. competence, integrity, benevolence) and likability, we conducted a 2 (self-disclosure type: personal vs political) × 3 (proportion of posts including a self-disclosure: 20% vs 50% vs 80%) × 2 (gender identity of scientist: male vs female) between-subjects experiment (N = 734). We found that people liked the scientist more for a personal than political disclosure, rated them as being more competent for a political disclosure, and liked a female scientist more than a male scientist. However, scientist's gender did not moderate the effect of disclosure type or the effect of participants' gender. Our results suggest distinct benefits when scientists deliver different types of messages on social media, although disclosure is unlikely to have substantial effects on lay judgments of scientists' credibility.
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2
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Tang X, Hao Z, Li X. The influence of streamers' physical attractiveness on consumer response behavior: based on eye-tracking experiments. Front Psychol 2024; 14:1297369. [PMID: 38282839 PMCID: PMC10811056 DOI: 10.3389/fpsyg.2023.1297369] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/20/2023] [Accepted: 12/04/2023] [Indexed: 01/30/2024] Open
Abstract
Live streaming marketing has become a popular topic of academic research. However, relatively few studies have been conducted in terms of the physical attractiveness of streamers, and even fewer studies have analyzed the changes in cognitive-emotional mechanisms that affect consumer response behavior. Based on SOR theory and cognitive-emotional system theory, this study proposes a theoretical research model and analyzes the internal mechanism of streamers' physical attractiveness affecting consumers' response using a combination of eye-tracking experiments and questionnaires. The results showed that: compared to streamers with lower physical attractiveness, consumers pay longer attention to streamers and products with higher physical attractiveness, and their response behaviors (continued watching intention, continued engagement intention, and purchase intention) are more active; compared to consumers with low involvement, consumers with high involvement pay longer attention to the product and perceive the process for a longer period of time; and quasi-social interaction and the flow experience play the role of a chain mediator between streamers' physical attractiveness and consumers' response behaviors. This study not only has certain theoretical significance for expanding the applicable boundaries of the physical appearance halo effect, but also has important practical significance for live broadcasting e-commerce companies to effectively adopt visual marketing and enhance customer retention.
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Affiliation(s)
- Xiaoli Tang
- School of Economics and Management, Yanshan University, Qinhuangdao, China
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Ma Y. Effects of interactivity affordance on user stickiness in livestream shopping:identification and gratification as mediators. Heliyon 2023; 9:e12917. [PMID: 36685458 PMCID: PMC9853373 DOI: 10.1016/j.heliyon.2023.e12917] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/29/2022] [Revised: 01/06/2023] [Accepted: 01/09/2023] [Indexed: 01/13/2023] Open
Abstract
In this day and age, livestream shopping is developing by leaps and bounds in China. It has been proved that livestream shopping is efficient in attracting customers and boosting the sales of products. However, very little research has been carried out on user stickiness, which plays a valuable role in business success. In light of the stimulus-organism-response framework (S-O-R), a multiple-mediation model (identification and gratification as mediators) was established to examine the effect of interactivity affordance (S) on the user stickiness (R) of a sample of 489 Chinese livestream viewers. Structural equation modeling with bootstrapping estimation was performed to examine the mediating roles of identification (O-cognitive) and gratification (O-affective). The modeling results revealed that the relationship between interactivity affordance and user stickiness was partially mediated by identification combined with utilitarian gratification and fully mediated by identification combined with hedonic gratification. The findings stress the importance of categorizing gratifications. In addition, these findings offer new perspectives for understanding the effects of IT affordance on user stickiness.
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4
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de Bérail P, Bungener C. Favorite YouTubers as a source of health information during quarantine: viewers trust their favorite YouTubers with health information. SOCIAL NETWORK ANALYSIS AND MINING 2022; 12:88. [PMID: 35911482 PMCID: PMC9308993 DOI: 10.1007/s13278-022-00925-5] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/03/2021] [Revised: 07/05/2022] [Accepted: 07/09/2022] [Indexed: 11/30/2022]
Abstract
During quarantine, between March and May 2020, YouTubers disseminated information about Covid-19 and the quarantine. The objectives of this study are (1) to explore whether YouTubers are considered as reliable sources of information regarding quarantine by French social media users, (2) to evaluate the link between the parasocial relationship with a favorite YouTuber and the level of trust in the information provided by this YouTuber and (3) to test the effectiveness of the favorite YouTuber as a source of information about the benefit of quarantine. Data from 596 participants were collected through an online survey, among whom, 251 had a favorite YouTuber. Wilcoxon signed-rank tests and ordered logistic regressions were used to explore two research questions and to test two hypotheses. Results show that (1) information about the benefit of quarantine from the favorite YouTuber is considered just as reliable as information from journalists, friends or family members, (2) the intensity of the parasocial relationship with the favorite YouTuber is positively and significantly associated with the level of trust in that favorite YouTuber, (3) having received trusted information about the benefit of quarantine from one’s favorite YouTubers is positively and significantly associated with the perception of the utility of quarantining. This study identifies YouTubers as important sources for health communication.
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Affiliation(s)
- Pierre de Bérail
- Université Paris Cité, Laboratoire de Psychopathologie et Processus de Santé, 92100 Boulogne-Billancourt, France
| | - Catherine Bungener
- Université Paris Cité, Laboratoire de Psychopathologie et Processus de Santé, 92100 Boulogne-Billancourt, France
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5
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Li X, Ju C, Li K, Wang C, Li C, Yu J. Research on the dissemination of celebrities’ opinions based on speech act theory and potential category analysis. Front Psychol 2022; 13:1041644. [PMID: 36438348 PMCID: PMC9685166 DOI: 10.3389/fpsyg.2022.1041644] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/11/2022] [Accepted: 10/11/2022] [Indexed: 11/11/2022] Open
Abstract
With the increasingly prominent role of social media in the timeliness and sharing of information dissemination, more and more research has focused on how to further improve user stickiness through social media. However, there is little consideration of the impact of celebrities’ views on user behavior in social media. The main goal of this paper is to study the influence of celebrity language style on user communication and opinions dissemination. First, it analyzes the language style characteristics of celebrities’ opinions and conducts cross-influence analysis between celebrity language style characteristics and user communication characteristics. Based on speech act theory, this study studies the influence of different language styles of celebrity Microblog on users’ communication behavior and then builds a potential category analysis model to subdivide the views of celebrities. The results show that (1) Positive expression is the most common language style element combination of celebrities, and it also shows the most effective communication effect. This shows that users like to see celebrities show an active and positive side to the outside world, can analyze external things, and express their own opinions on these contents; (2) The combination of positive emotion, external attention, and analysis can produce the best communication effect; (3) The emotion of celebrities’ opinions will affect the communication emotion of users to a certain extent, and the communication of users will have the development trend of reducing positive emotions and increasing negative emotions. Therefore, positive guidance and the dissemination of positive energy are more needed on public social platforms to minimize or avoid the dissemination of negative emotions.
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Affiliation(s)
- Xinhe Li
- Department of Modern Business Research Center, Zhejiang Gongshang University, Hangzhou, China
- Zhejiang Agricultural and Rural Big Data Development Center, Hangzhou, China
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
- *Correspondence: Xinhe Li,
| | - Chunhua Ju
- Department of Modern Business Research Center, Zhejiang Gongshang University, Hangzhou, China
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
- School of Statistics and Mathematics, Zhejiang Gongshang University, Hangzhou, China
| | - Ke Li
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
| | - Chenyu Wang
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
| | - Chuang Li
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
| | - Jie Yu
- School of Management Engineering and E-Business, Zhejiang Gongshang University, Hangzhou, China
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6
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Sun J, Dushime H, Zhu A. Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce. Front Psychol 2022; 13:944607. [PMID: 36160554 PMCID: PMC9501850 DOI: 10.3389/fpsyg.2022.944607] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/24/2022] [Accepted: 08/23/2022] [Indexed: 11/13/2022] Open
Abstract
Live commerce is a phenomenally innovative form of social commerce in China. In this paper, the authors aim to explore the authenticity of live commerce. By employing a qualitative approach using in-depth interviews and grounded theory, 21 initial categories are classified into six core categories. Among them, authenticity-associated concepts are classified into explicit concepts and implicit concepts. Explicit concepts of authenticity are associated with objectively authentic cues, while implicit concepts of authenticity are associated with subjectively authentic experiences. Moreover, the study explores the relationship between explicit concepts of authenticity and product commitment, as well as the relationship between implicit concepts of authenticity and affective commitment. Both of these paths are found to influence consumers' shopping-related behaviors. Although consumers can more easily perceive explicitly authentic cues than implicitly authentic experiences, this study suggests that the latter may be more effective in inducing shopping behaviors. In addition, the effect of streamer attractiveness on opinion leader building is addressed, while authenticity is found to be an alternative approach to attract consumers both for attractive and nonattractive streamers. Finally, the study addresses theoretical implications and practical implications as well as suggestions for future research.
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Affiliation(s)
- Jiani Sun
- Modern Business Research Center, Key Research Institute of Humanities and Social Sciences for Universities, Zhejiang Gongshang University, Ministry of Education of China, Hangzhou, China
- School of Management and E-Business, Zhejiang Gonghang University, Hangzhou, China
| | - Honorine Dushime
- Modern Business Research Center, Key Research Institute of Humanities and Social Sciences for Universities, Zhejiang Gongshang University, Ministry of Education of China, Hangzhou, China
- School of Management and E-Business, Zhejiang Gonghang University, Hangzhou, China
| | - Anding Zhu
- Modern Business Research Center, Key Research Institute of Humanities and Social Sciences for Universities, Zhejiang Gongshang University, Ministry of Education of China, Hangzhou, China
- School of Management and E-Business, Zhejiang Gonghang University, Hangzhou, China
- *Correspondence: Anding Zhu
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7
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The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking. COMPUTERS IN HUMAN BEHAVIOR 2022. [DOI: 10.1016/j.chb.2022.107330] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/23/2022]
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8
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Oh HJ, Kim J, Chang JJ, Park N, Sangrock L. Social Benefits of Living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness. COMPUTERS IN HUMAN BEHAVIOR 2022. [DOI: 10.1016/j.chb.2022.107498] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/14/2022]
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9
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Sun W, Liu H, Wen N. What motivates people to continuously engage in online task-oriented check-ins? The role of perceived social presence. ASLIB J INFORM MANAG 2022. [DOI: 10.1108/ajim-05-2022-0252] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
PurposeOnline task-oriented check-ins (i.e. OTOCs) are popular means of tracking personal progress in certain fields. This study focused on the use of OTOC platforms and explored the predictors of individuals' continuing usage intention.Design/methodology/approachA model was proposed to understand Chinese users' continuous intention of OTOCs based on the UTAUT framework. Perceived social presence was also incorporated as a predictor of continuance intention of OTOC platforms. A survey of 397 users of the OTOC platforms was conducted in Nanjing, China.FindingsPerformance expectancy, hedonic motivation, and habit had direct, positive influence on the continuous use intention, whereas effort expectancy and social influence were not significant predictors of continuance intention of OTOCs. Perceived social presence was a significant, indirect predictor of intention to continuously use the OTOCs, and the relationship was mediated by performance expectancy, hedonic motivation, and habit.Originality/valueThis study distinguished OTOCs from other modes of self-tracking and extended the UTAUT framework by incorporating perceived social presence as a predictor of continuous technology use in the context of OTOCs. This study also provided a deeper understanding of the interrelations between the explanatory variables of the model that have been identified as robust in previous literature on technology use.
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10
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Zhang W. Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence. Front Psychol 2022; 13:953484. [PMID: 36033098 PMCID: PMC9403413 DOI: 10.3389/fpsyg.2022.953484] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/26/2022] [Accepted: 07/13/2022] [Indexed: 11/23/2022] Open
Abstract
In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming and viewers' live streaming experience. Specifically, this study aims to explore the correlation between Para-social Relationships, Social Presence, and gift-giving in the context of China. Based on the survey and interview of the viewer on Douyu, a Chinese live streaming platform, this study found that there is only a weak to a medium correlation between para-social relationships and viewers' gift-giving behavior. The correlation between social presence and gift-giving was even weaker. Although the conclusion of this study may be affected by the sample size limitation, it can still provide a reference for the current research on gift-giving on Chinese live streaming platforms.
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11
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Beuckels E, De Jans S. 'My Mom Got Influenced by Yours': The persuasiveness of mom influencers in relation to mothers' food assessments and decisions. Appetite 2022; 178:106269. [PMID: 35963585 DOI: 10.1016/j.appet.2022.106269] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/04/2022] [Revised: 07/25/2022] [Accepted: 07/31/2022] [Indexed: 11/30/2022]
Abstract
Childhood obesity is a worldwide health problem with a range of short- and long-term health and social consequences; however, the World Health Organization (WHO) argues that this epidemic is preventable and reversible. The biggest dietary gatekeepers of children are their parents and more specifically mothers, whose attitudes and consumption choices are nowadays often affected by the opinions of influencers on social network sites (SNSs). Using two experimental studies, the current paper investigates how mothers' food assessments and decisions for their children are affected by sponsored posts on social media. The first study adopted a two-level between-subjects experiment (N = 81), which showed that mothers like sponsored Instagram posts better when they are posted by a mom influencer (i.e. a mother who accumulated a large following on social media and often engages in sponsored partnerships with brands) compared to a brand. This consequently positively affected source credibility, post engagement, purchase intention and the child appropriateness of the food. In the second experiment, a two-by-two between-subjects design (N = 169) showed that while a typical mom influencer is perceived as less effective in promoting food compared to an expert (i.e. a pediatric nutritionist) mom influencer due to lower credibility, a typical mom influencer is more efficient in promoting unhealthy foods through higher influencer-brand congruence.
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Affiliation(s)
- Emma Beuckels
- Ghent University, Communication Sciences, Sint-Pietersnieuwstraat 41, 9000, Ghent, Belgium.
| | - Steffi De Jans
- Ghent University, Communication Sciences, Sint-Pietersnieuwstraat 41, 9000, Ghent, Belgium
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12
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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility. COMPUTERS IN HUMAN BEHAVIOR 2022. [DOI: 10.1016/j.chb.2022.107274] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/23/2022]
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13
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How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement. HUMAN BEHAVIOR AND EMERGING TECHNOLOGIES 2022. [DOI: 10.1155/2022/4432977] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior.
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14
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Scientific Landscape of Embodied Experience in the Virtual Environment: A Bibliometric Analysis. BUILDINGS 2022. [DOI: 10.3390/buildings12060844] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/06/2023]
Abstract
The realm of architecture has been influenced by the expansion in virtual environments (VEs), along with Industry 4.0 technologies transforming human–VE interactions. Despite increasing scholarly interest in embodied experience-integrated VE, there have been few comprehensive literature reviews undertaken on VEs from a holistic experience perspective. Therefore, this article reviews the literature on the embodied experiential dimension of VEs that has become necessary to adapt theories and methodologies in a way that enhances the user experience in a VE. This study employs a bibliometric analysis to review research performance and undertake a science mapping of the literature. The 969 pieces of data retrieved from Web of Science were subjected to a performance analysis, and VOSviewer was used to visualize the intellectual structure and research themes. The results of this study emphasize the strength and growing interest in VEs from the embodied experience perspective. Another significant finding is that VE experience studies are mostly based on embodied technologies. In this paper, the results of analyses are discussed in terms of productivity, collaboration, and research themes for future. This study contributes to the literature by providing a significant theoretical reference for the potential of the embodied experience in VE research, which will mostly attract the interest of architectural design researchers.
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15
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Chen J, Liao J. Antecedents of Viewers' Live Streaming Watching: A Perspective of Social Presence Theory. Front Psychol 2022; 13:839629. [PMID: 35432106 PMCID: PMC9008234 DOI: 10.3389/fpsyg.2022.839629] [Citation(s) in RCA: 10] [Impact Index Per Article: 5.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/20/2021] [Accepted: 02/28/2022] [Indexed: 11/21/2022] Open
Abstract
Live streaming commerce as a popular marketing method has attracted wide attention, but little is known about why consumers continue to watch live streaming. To fill this research gap, this study draws on social presence theory to examine the impact of sense of community, emotional support, and interactivity on viewers’ social presence, which, in turn, influences their live streaming watching. Furthermore, the moderating role of streamer attractiveness is also investigated. The authors collected survey data from 386 live streaming viewers and used the structural equation model to test the research model. The results reveal that sense of community, interactivity, and emotional support positively affects viewers’ social presence, leading to viewers’ watching live streaming. Furthermore, streamer attractiveness plays a significant moderating role between social presence and live streaming watching. This study provides a unified theoretical framework to explain the intention to watch live streaming based on social presence theory.
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Affiliation(s)
- Jiada Chen
- Research Institute on Brand Innovation and Development of Guangzhou, School of Management, Jinan University, Guangzhou, China
| | - Junyun Liao
- Research Institute on Brand Innovation and Development of Guangzhou, School of Management, Jinan University, Guangzhou, China
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16
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Wang W, Huang M, Zheng S, Lin L, Wang L. The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community. Front Psychol 2022; 12:810883. [PMID: 35185706 PMCID: PMC8850974 DOI: 10.3389/fpsyg.2021.810883] [Citation(s) in RCA: 5] [Impact Index Per Article: 2.5] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/08/2021] [Accepted: 12/31/2021] [Indexed: 11/13/2022] Open
Abstract
As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. For many companies, inviting celebrities has become a shortcut to attract new followers. Considering the unsustainability and high cost of the celebrity host mode, some companies switched to using their own branded broadcasters to attract followers. However, as branded broadcasters lack a fan base, choosing the suitable broadcaster type has become a challenge in livestream e-commerce. The motivation of consumers to follow brand livestream accounts is mainly to obtain potential value by embedding them in social networks. Therefore, based on motive theory, this research explores how different broadcaster types affect consumer's intention to follow a livestream brand community. Results from the analysis of secondary data from livestream platforms and two laboratory experiments reveal that (1) celebrities contribute more to consumer's intention to follow than branded broadcasters, and utilitarian (vs. hedonic) products can strengthen the effect of branded (vs. celebrity) broadcasters on attracting potential followers. (2) Moreover, branded (vs. celebrity) broadcasters can promote consumer's intention to follow a livestream brand community by satisfying consumer's need for informational (vs. emotional) value during utilitarian (vs. hedonic) product evaluation. This research analyzes the differential effects of different types of broadcasters on livestream brand community building. The findings can deepen the understanding of the consumer's behavior of following brand livestream communities and provide companies with suggestions on broadcaster selection in livestream e-commerce.
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Affiliation(s)
- Wei Wang
- School of Economics and Management, Wuhan University, Wuhan, China
| | - Minxue Huang
- School of Economics and Management, Wuhan University, Wuhan, China
| | - Shiyong Zheng
- School of Economics and Management, Wuhan University, Wuhan, China
- School of Business, Guilin University of Electronic Technology, Guilin, China
- Management School of Hainan University, Haikou, China
| | - Liangtong Lin
- School of Economics and Management, Wuhan University, Wuhan, China
| | - Lei Wang
- School of Business, Guilin University of Electronic Technology, Guilin, China
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17
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Parasocial Relationships, Social Media, & Well-Being. Curr Opin Psychol 2022; 45:101306. [DOI: 10.1016/j.copsyc.2022.101306] [Citation(s) in RCA: 5] [Impact Index Per Article: 2.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/03/2021] [Revised: 01/19/2022] [Accepted: 01/20/2022] [Indexed: 11/22/2022]
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18
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Ferrell D, Campos-Castillo C. Factors Affecting Physicians' Credibility on Twitter When Sharing Health Information: Online Experimental Study. JMIR INFODEMIOLOGY 2022; 2:e34525. [PMID: 37113807 PMCID: PMC9987183 DOI: 10.2196/34525] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Subscribe] [Scholar Register] [Received: 10/27/2021] [Revised: 02/04/2022] [Accepted: 03/21/2022] [Indexed: 04/29/2023]
Abstract
Background Largely absent from research on how users appraise the credibility of professionals as sources for the information they find on social media is work investigating factors shaping credibility within a specific profession, such as physicians. Objective We address debates about how physicians can show their credibility on social media depending on whether they employ a formal or casual appearance in their profile picture. Using prominence-interpretation theory, we posit that formal appearance will affect perceived credibility based on users' social context-specifically, whether they have a regular health care provider. Methods For this experiment, we recruited 205 social media users using Amazon Mechanical Turk. We asked participants if they had a regular health care provider and then randomly assigned them to read 1 of 3 Twitter posts that varied only in the profile picture of the physician offering health advice. Next, we tasked participants with assessing the credibility of the physician and their likelihood of engaging with the tweet and the physician on Twitter. We used path analysis to assess whether participants having a regular health care provider impacted how the profile picture affected their ratings of the physician's credibility and their likelihood to engage with the tweet and physician on Twitter. Results We found that the profile picture of a physician posting health advice in either formal or casual attire did not elicit significant differences in credibility, with ratings comparable to those having no profile image. Among participants assigned the formal appearance condition, those with a regular provider rated the physician higher on a credibility than those without, which led to stronger intentions to engage with the tweet and physician. Conclusions The findings add to existing research by showing how the social context of information seeking on social media shapes the credibility of a given professional. Practical implications for professionals engaging with the public on social media and combating false information include moving past debates about casual versus formal appearances and toward identifying ways to segment audiences based on factors like their backgrounds (eg, experiences with health care providers).
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Affiliation(s)
- DaJuan Ferrell
- Critical Writing Program University of Pennsylvania Philadelphia, PA United States
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19
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Chen A, Ng A, Xi Y, Hu Y. What makes an online help-seeking message go far during the COVID-19 crisis in mainland China? A multilevel regression analysis. Digit Health 2022; 8:20552076221085061. [PMID: 35340906 PMCID: PMC8942799 DOI: 10.1177/20552076221085061] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/16/2021] [Accepted: 02/16/2022] [Indexed: 11/22/2022] Open
Abstract
Various studies have explored the underlying mechanisms that enhance the overall reach of a support-seeking message on social media networks. However, little attention has been paid to an under-examined structural feature of help-seeking message diffusion, information diffusion depth, and how support-seeking messages can traverse vertically into social media networks to reach other users who are not directly connected to the help-seeker. Using the multilevel regression to analyze 705 help-seeking posts regarding COVID-19 on Sina Weibo, we examined sender, content, and environmental factors to investigate what makes help-seeking messages traverse deeply into social media networks. Results suggested that bandwagon cues, anger, instrumental appeal, and intermediate self-disclosure facilitate the diffusion depth of help-seeking messages. However, the effects of these factors were moderated by the epidemic severity. Implications of the findings on support-seeking behavior and narrative strategies on social media were also discussed.
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Affiliation(s)
- Anfan Chen
- School of Humanity and Social Science, University of Science and Technology of China, Anhui Province, China
| | - Aaron Ng
- Business, Communication and Design Cluster, Singapore Institute of Technology, Singapore
| | - Yipeng Xi
- School of Media and Communication, Shanghai Jiao Tong University, P.R.China
| | - Yong Hu
- Department of Computer Science and Technology, Beijing Institute of Technology, Beijing, China
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Di Domenico G, Tuan A, Visentin M. Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. ITALIAN JOURNAL OF MARKETING 2021. [PMCID: PMC8164397 DOI: 10.1007/s43039-021-00026-9] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Abstract] [Grants] [Track Full Text] [Download PDF] [Figures] [Subscribe] [Scholar Register] [Indexed: 11/28/2022]
Abstract
In the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.
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Affiliation(s)
- Giandomenico Di Domenico
- Faculty of Business and Law, University of Portsmouth, Richmond Building, Portsmouth, PO1 3DE UK
| | - Annamaria Tuan
- Department of Management, University of Bologna, Via Capo di Lucca 34, Bologna, Italy
| | - Marco Visentin
- Department of Management, University of Bologna, Via Capo di Lucca 34, Bologna, Italy
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21
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Wu T, Reynolds J, Wu J, Schlegelmilch BB. CEOs as corporate ambassadors: deciphering leadership communication via Twitter. ONLINE INFORMATION REVIEW 2021. [DOI: 10.1108/oir-09-2021-0484] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
PurposeThis study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication.Design/methodology/approachThe authors conduct a large-scale content analysis of more than 65,000 tweets by 338 CEOs.FindingsThe authors propose a model that categorizes differences in CEO tweets along six independent dimensions: content professionalism, language professionalism, emotional valence, emotion activation, interactional efforts and information cues. The authors also develop coding schemes and measurement scales for each dimension.Originality/valueThis study provides a multi-dimensional paradigm as well as useful tools for future research on corporate leadership communication on social media.
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22
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Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships. SUSTAINABILITY 2021. [DOI: 10.3390/su131910919] [Citation(s) in RCA: 8] [Impact Index Per Article: 2.7] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 12/25/2022]
Abstract
Audiences’ purchase intentions are vital to the success of influencers on social media. This research examined how interpersonal attraction enhances parasocial relationships (PSRs) between influencers and audiences on social media, and how such parasocial relationships, in turn, affect audiences’ continuance intention. Interpersonal attraction contains three dimensions: task attraction, social attraction, and physical attraction. The results indicated that the three dimensions of interpersonal attraction significantly affected PSRs. The results also showed that informational influence and perceived credibility strengthened the relationship between PSRs and purchase intentions. Moreover, online comments positively moderated the effect of PSRs on informational influence and perceived credibility. The implications and suggestions for future research are also discussed.
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Liao Y, Lin B, Zhou H, Yang X. The Power of Unrequited Love: The Parasocial Relationship, Trust, and Organizational Identification Between Middle-Level Managers and CEOs. Front Psychol 2021; 12:689511. [PMID: 34566768 PMCID: PMC8461072 DOI: 10.3389/fpsyg.2021.689511] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/01/2021] [Accepted: 08/05/2021] [Indexed: 11/16/2022] Open
Abstract
Previous studies have found that CEOs manage their firms through traditional methods such as leadership and management practices. In this study, we investigate how the parasocial relationship (PSR) between middle-level managers and CEOs affects the organizational trust and the organizational identification (OI) of middle managers. We find that the PSR between middle managers and CEOs has a positive effect on the OI of middle managers, which is mediated by the organizational trust of middle managers. Purpose: Middle managers and CEOs are the key components of a firm and are crucial to firm strategies and control systems. Middle managers play a vital role in information transmission like in the organizational hierarchy while CEOs influence low-level employees through middle managers. In this study, we investigate how the PSR between middle managers and CEOs affects organizational trust and OI. Design/Methodology: In this study, the data concerning OI, integrity perception, and organizational trust are derived from a survey conducted by the internal control research group of the China Securities Regulatory Commission (CSRC). The research group began the survey on September 5, 2014, for the firms listed in the A-share market, accounting firms with securities and future practice qualifications, and institutional investors through the accounting department of the CSRC, the Shanghai Stock Exchange, the Shenzhen Stock Exchange, and the Asset Management Association of China. The research group members surveyed 2,536 A-share firms listed on the Shanghai Stock Exchange and Shenzhen Stock Exchange. As of October 31, 2014, 2,154 sets of questionnaires with a total of 12,551 questionnaires were received, with a response rate of 84.95%. The financial and accounting data are from the China Stock Market and Accounting Research (CSMAR) database. Findings: We find that the PSR between middle managers and CEOs has a positive effect on the OI of middle managers, which is mediated by the organizational trust of middle managers. This study extends the application of the parasocial interaction (PSI) theory, organizational trust theory, and social identity theory in listed firms. Practical Implication: There are practical implications for internal relationship management, corporate governance, and performance management. CEOs should value the influence of organizational trust and improve his/her own social and work abilities on middle-level managers as the organizational trust of middle-level managers has a significant positive impact on their sense of responsibility, ethical behavior, organizational commitment, job satisfaction, and performance. CEOs should adopt various methods to influence different managers because organizational trust mediates the relationship between the PSR and OI. Originality/Value: Our study is one of the first attempts to apply the PSI theory to the corporate world. Given the dynamics of present-day markets and changing stakeholder demands, there is little insight into how this relationship affects organizational health and functioning. Much less what a PSR between CEO and middle management looks like in practice. Our study attempts to fill the gap by investigating how CEOs might come to affect middle managers through their practices and behaviors.
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Affiliation(s)
- Youliang Liao
- School of Business, Sun Yat-sen University, Guangzhou, China.,Robert C. Vackar College of Business & Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, TX, United States.,NUS Business School, National University of Singapore, Singapore, Singapore.,Center for Accounting, Finance and Institutions, Sun Yat-sen University, Guangzhou, China
| | - Bin Lin
- School of Business, Sun Yat-sen University, Guangzhou, China.,Center for Accounting, Finance and Institutions, Sun Yat-sen University, Guangzhou, China
| | - Haiyan Zhou
- Robert C. Vackar College of Business & Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, TX, United States
| | - Xi Yang
- China Institute for Small and Medium Enterprises, Zhejiang University of Technology, Hangzhou, China
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24
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Guan Z, Hou F, Li B, Phang CW, Chong AY. What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model. INFORMATION SYSTEMS JOURNAL 2021. [DOI: 10.1111/isj.12367] [Citation(s) in RCA: 6] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/27/2022]
Affiliation(s)
- Zhengzhi Guan
- Nottingham University Business School China The University of Nottingham Ningbo China Ningbo China
| | - Fangfang Hou
- Nottingham University Business School China The University of Nottingham Ningbo China Ningbo China
| | - Boying Li
- Nottingham University Business School China The University of Nottingham Ningbo China Ningbo China
| | - Chee Wei Phang
- Nottingham University Business School China The University of Nottingham Ningbo China Ningbo China
| | - Alain Yee‐Loong Chong
- Nottingham University Business School China The University of Nottingham Ningbo China Ningbo China
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25
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Kim J, Kim J, Collins C. First impressions in 280 characters or less: Sharing life on Twitter and the mediating role of social presence. TELEMATICS AND INFORMATICS 2021. [DOI: 10.1016/j.tele.2021.101596] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/22/2022]
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26
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Ledbetter AM, Meisner C. Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators. COMPUTERS IN HUMAN BEHAVIOR 2021. [DOI: 10.1016/j.chb.2020.106610] [Citation(s) in RCA: 8] [Impact Index Per Article: 2.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/25/2022]
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27
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Teubner T, Adam M, Camacho S, Hassanein K. What You See is What You G(u)e(s)t: How Profile Photos and Profile Information Drive Providers’ Expectations of Social Reward in Co-usage Sharing. INFORMATION SYSTEMS MANAGEMENT 2021. [DOI: 10.1080/10580530.2020.1871533] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 10/22/2022]
Affiliation(s)
- Timm Teubner
- Einstein Center Digital Future, TU Berlin, Berlin, Germany
| | - Marc Adam
- School of Electrical Engineering and Computing, The University of Newcastle, Callaghan, Australia
| | - Sonia Camacho
- School of Management, Universidad De Los Andes, Bogotá, Colombia
| | - Khaled Hassanein
- DeGroote School of Business, McMaster University, Hamilton, Canada
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28
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AYTULUN G, BÜYÜKŞAHİN SUNAL A. Medya karakterleriyle kurulan parasosyal etkileşim. PSIKIYATRIDE GUNCEL YAKLASIMLAR - CURRENT APPROACHES IN PSYCHIATRY 2020. [DOI: 10.18863/pgy.688117] [Citation(s) in RCA: 3] [Impact Index Per Article: 0.8] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/20/2022]
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29
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Bingaman J. "Dude I've Never Felt This Way Towards a Celebrity Death": Parasocial Grieving and the Collective Mourning of Kobe Bryant on Reddit. OMEGA-JOURNAL OF DEATH AND DYING 2020; 86:364-381. [PMID: 33115332 DOI: 10.1177/0030222820971531] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
Abstract
Although research acknowledges the existence of parasocial relationships, if these relationships are possible then, inevitably, these relationships will dissolve. The emotions associated with parasocial breakups, especially that of grieving, are vital to understanding the totality of relationships between spectators and sports figures. After the devastating death of NBA legend Kobe Bryant, a content analysis was used to explore the emotional and mental responses of grief posted on Reddit. The results suggest that sadness and shock were the most common responses of grief across Reddit threads, while the use of reminiscing and memorializing was also prevalent across both. Additionally, this study provides evidence to support the notion that like real relationships, emotional responses of grief like sadness dissipate over time, while other emotional responses like love increase. Thus, any study examining parasocial grieving must do so longitudinally as parasocial grief, like real grief, is a process not momentary.
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Affiliation(s)
- James Bingaman
- Department of Communication, University of Delaware, Newark, United States
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30
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Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users. COMPUTERS IN HUMAN BEHAVIOR 2020. [DOI: 10.1016/j.chb.2020.106412] [Citation(s) in RCA: 15] [Impact Index Per Article: 3.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/23/2022]
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31
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Hu L, Min Q, Han S, Liu Z. Understanding followers’ stickiness to digital influencers: The effect of psychological responses. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT 2020. [DOI: 10.1016/j.ijinfomgt.2020.102169] [Citation(s) in RCA: 40] [Impact Index Per Article: 10.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
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32
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Kim T, Sung Y, Moon JH. Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. TELEMATICS AND INFORMATICS 2020. [DOI: 10.1016/j.tele.2020.101406] [Citation(s) in RCA: 21] [Impact Index Per Article: 5.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/30/2022]
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33
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34
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Lee EJ, Lee HY, Choi S. Is the message the medium? How politicians’ Twitter blunders affect perceived authenticity of Twitter communication. COMPUTERS IN HUMAN BEHAVIOR 2020. [DOI: 10.1016/j.chb.2019.106188] [Citation(s) in RCA: 12] [Impact Index Per Article: 3.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/25/2022]
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35
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Abstract
Mukbang is a recent Internet phenomenon in which video recordings of hosts eating large amounts of food are streamed on an online video platform. It originated in South Korea around 2014 and has since become a global trend. The aim of this study was to explore how viewers of mukbang videos relate their audience experiences to symptoms of disordered eating. A qualitative analysis of YouTube comments and Reddit posts on the topic of mukbang and disordered eating was performed, employing a netnographic approach. Two overarching themes were identified: a viewer perspective, by which users discuss mukbang without describing any personal involvement, and a participant perspective, by which users describe their own experiences of affects and behaviors in response to watching mukbang. Several topical categories emerged, describing how watching mukbang can both limit and increase eating, reduce loneliness and guilt, and become self-destructive. For some, mukbang appears to be a constructive tool in increasing food intake, preventing binge eating, or reducing loneliness; for others, it is clearly a destructive force that may motivate restrictive eating or trigger a relapse into loss-of-control eating. Notably, watching mukbang is not necessarily experienced as either helpful or destructive, but instead as simultaneously useful and hurtful.
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Affiliation(s)
- Mattias Strand
- Stockholm Centre for Eating Disorders, Wollmar Yxkullsgatan 27B, 118 50, Stockholm, Sweden.
- Centre for Psychiatry Research, Department of Clinical Neuroscience, Karolinska Institutet, & Stockholm Health Care Services, Stockholm County Council, 171 77, Stockholm, Sweden.
| | - Sanna Aila Gustafsson
- University Health Care Research Center, Faculty of Medicine and Health, Örebro University, 701 82, Örebro, Sweden
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36
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Tolbert AN, Drogos KL. Tweens' Wishful Identification and Parasocial Relationships With YouTubers. Front Psychol 2019; 10:2781. [PMID: 31920829 PMCID: PMC6928007 DOI: 10.3389/fpsyg.2019.02781] [Citation(s) in RCA: 14] [Impact Index Per Article: 2.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/15/2019] [Accepted: 11/26/2019] [Indexed: 11/29/2022] Open
Abstract
Children between the ages of 9 and 12 – commonly called tweens – are one of the fastest growing audiences for YouTube content. The current study explores how tweens are watching YouTube and the nature of their parasocial relationships and wishful identification with their favorite YouTube personalities. Results show that tweens identified gender-congruent YouTubers as their favorite. Moreover, tweens perceived male and female YouTubers to have different attributes. For instance, male YouTubers were rated as more violent than female YouTubers, and female YouTubers were rated as more attractive and popular than male YouTubers. Gender also played a role in attachment patterns. Tween boys’ wishful identification was predicted by YouTubers who were violent and funny and their parasocial relationships were predicted by YouTubers who were funny, successful, and attractive. Meanwhile, tween girls’ wishful identification was predicted by YouTubers’ who were funny, and their parasocial relationships were predicted by YouTubers’ who were funny and popular. Results are discussed in terms of gender socialization theory.
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Affiliation(s)
- Amanda N Tolbert
- Department of Communication, University of Illinois at Urbana-Champaign, Champaign, IL, United States
| | - Kristin L Drogos
- Research Center for Group Dynamics, University of Michigan, Institute for Social Research, Ann Arbor, MI, United States
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37
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Lou C, Kim HK. Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents' Parasocial Relationship, Materialism, and Purchase Intentions. Front Psychol 2019; 10:2567. [PMID: 31803110 PMCID: PMC6872518 DOI: 10.3389/fpsyg.2019.02567] [Citation(s) in RCA: 23] [Impact Index Per Article: 4.6] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/12/2019] [Accepted: 10/30/2019] [Indexed: 11/28/2022] Open
Abstract
While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare. Drawing on the literatures of influencer content value, influencer credibility, parental mediation, and parasocial relationship (PSR), this study proposed a conceptual model that expounds the appeal of influencers among adolescents. To test the model, we administered an online survey – recruited in proportion to demographic quotas (i.e., age, gender and ethnicity) – among 500 United States adolescents (aged 10- to 19-years old) via Qualtrics panel. Results revealed that, the entertainment value of influencer-generated content, influencer expertise, trustworthiness, attractiveness, and followers’ perceived similarity to their favorite influencers, are positively related to the perceived PSR between adolescent followers and their favorite influencers, which in turn, are associated with adolescents’ materialistic views and purchase intentions. We also explored the role of parental mediation of adolescents’ social media use in their PSR with influencers. Results indicate that, neither active mediation nor restrictive mediation is related to the PSR between adolescents and influencers. Active mediation is negatively associated with adolescents’ materialism, whereas restrictive mediation is positively related to adolescents’ purchase intentions toward influencer-promoted products. This study proposed and tested a comprehensive conceptual model that accounts for the role of influencers in adolescent followers’ materialism and purchase intentions. This study yields three major theoretical contributions. First, it adopts and applies the concept of PSR from the literature of media psychology to explicate influencers’ appeal among adolescents, which lays a theoretical foundation for future research on the impact of influencers. Second, it advances the current literature on social media influencers by specifying key contributing factors for the development of adolescents’ PSR with influencers. Lastly, it explores the roles of the two facets of parental mediation – active and restrictive mediation – in the appeal of influencers among adolescents, which offers directions for future research of parental mediation in the influencer context.
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Affiliation(s)
- Chen Lou
- Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore.,Wee Kim Wee School of Communication and Information, College of Humanities, Arts, and Social Sciences, Nanyang Technological University, Singapore, Singapore
| | - Hye Kyung Kim
- Wee Kim Wee School of Communication and Information, College of Humanities, Arts, and Social Sciences, Nanyang Technological University, Singapore, Singapore
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Kim J, Merrill Jr. K, Yang H. Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence. TELEMATICS AND INFORMATICS 2019. [DOI: 10.1016/j.tele.2019.101281] [Citation(s) in RCA: 14] [Impact Index Per Article: 2.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/25/2022]
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39
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The relations between YouTube addiction, social anxiety and parasocial relationships with YouTubers: A moderated-mediation model based on a cognitive-behavioral framework. COMPUTERS IN HUMAN BEHAVIOR 2019. [DOI: 10.1016/j.chb.2019.05.007] [Citation(s) in RCA: 57] [Impact Index Per Article: 11.4] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/22/2022]
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40
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Chen CC, Lin YC. What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. TELEMATICS AND INFORMATICS 2018. [DOI: 10.1016/j.tele.2017.12.003] [Citation(s) in RCA: 98] [Impact Index Per Article: 16.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/18/2022]
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41
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Gao W, Liu Z, Li J. How does social presence influence SNS addiction? A belongingness theory perspective. COMPUTERS IN HUMAN BEHAVIOR 2017. [DOI: 10.1016/j.chb.2017.09.002] [Citation(s) in RCA: 36] [Impact Index Per Article: 5.1] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/18/2022]
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42
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Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value. INTERNATIONAL JOURNAL OF FINANCIAL STUDIES 2017. [DOI: 10.3390/ijfs5040025] [Citation(s) in RCA: 10] [Impact Index Per Article: 1.4] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
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43
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The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter. COMPUTERS IN HUMAN BEHAVIOR 2017. [DOI: 10.1016/j.chb.2017.04.042] [Citation(s) in RCA: 27] [Impact Index Per Article: 3.9] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/20/2022]
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44
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Kim J, Song H, Luo W. Broadening the understanding of social presence: Implications and contributions to the mediated communication and online education. COMPUTERS IN HUMAN BEHAVIOR 2016. [DOI: 10.1016/j.chb.2016.07.009] [Citation(s) in RCA: 41] [Impact Index Per Article: 5.1] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/29/2022]
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