Hyperspectral Imaging Database of Human Facial Skin

The perceived color of human skin is the result of the interaction of environmental lighting with the skin. Only by resorting to human skin spectral reflectance, it is possible to obtain physical outcomes of this interaction. The purpose of this work was to provide a cured and validated database of hyperspectral images of human faces, useful for several applications, such as psychophysics-based research, object recognition, and material modeling. The hyperspectral imaging data from 29 human faces with different skin tones and sexes, under constant lighting and controlled movements, were described and characterized. Each hyperspectral image, which comprised spectral reflectance of the whole face from 400 to 720 nm in 10 nm steps at each pixel, was analyzed between and within nine facial positions located at different areas of the face. Simultaneously, spectral measurements at the same nine facial positions using conventional local point and/or contact devices were used to ascertain the data. It was found that the spectral reflectance profile changed between skin tones, subjects, and facial locations. Important local variations of the spectral reflectance profile showed that extra care is needed when considering average values from conventional devices at the same area of measurement.

Contextual modulation of the red-attractiveness effect: Differences in affiliation and competitive settings

Color is not just about aesthetics but also communicates specific information and has important implications for psychological functioning. It has been shown that the color red enhances perceived attractiveness when evaluating the opposite sex, which we call the red-attractiveness effect. However, few studies have attached importance to the social context in which attractiveness ratings are made, which means that the red-attractiveness effect is rarely explained by analyzing the role of social context. We conducted two experiments to test the red-attractiveness effect in Chinese culture and the influence of context (affiliation or competitive) on the red-attractiveness effect. Experiment 1 (160 Chinese college students, 80 males) showed that the opposite-sex target in red, compared to white, was rated more attractive, and the red-attractiveness effect was applicable to Chinese culture. Experiment 2 (480 Chinese college students, 240 males) found that perceived attractiveness was strengthened in the affiliation context and weakened in the competitive context, that is, the main effect of context was significant. We did not find any significant effect of the color red in either context, that is, the color main effect was not significant. However, the results indicate that red can enhance perceived attractiveness when evaluating the opposite sex. This study demonstrates that the red attractiveness effect may exist in different cultural backgrounds and contexts.

Predicting Facial Attractiveness from Colour Cues: A New Analytic Framework

Various facial colour cues were identified as valid predictors of facial attractiveness, yet the conventional univariate approach has simplified the complex nature of attractiveness judgement for real human faces. Predicting attractiveness from colour cues is difficult due to the high number of candidate variables and their inherent correlations. Using datasets from Chinese subjects, this study proposed a novel analytic framework for modelling attractiveness from various colour characteristics. One hundred images of real human faces were used in experiments and an extensive set of 65 colour features were extracted. Two separate attractiveness evaluation sets of data were collected through psychophysical experiments in the UK and China as training and testing datasets, respectively. Eight multivariate regression strategies were compared for their predictive accuracy and simplicity. The proposed methodology achieved a comprehensive assessment of diverse facial colour features and their role in attractiveness judgements of real faces; improved the predictive accuracy (the best-fit model achieved an out-of-sample accuracy of 0.66 on a 7-point scale) and significantly mitigated the issue of model overfitting; and effectively simplified the model and identified the most important colour features. It can serve as a useful and repeatable analytic tool for future research on facial impression modelling using high-dimensional datasets.

Influence of colored face masks on judgments of facial attractiveness and gaze patterns

BACKGROUND

Facial aesthetics are of great importance in social interaction. With the widespread adoption of face masks in response to the Covid-19 pandemic, there is growing interest in understanding how wearing masks might impact perceptions of attractiveness, as they partially or completely conceal facial features that are typically associated with attractiveness.

OBJECTIVES

This study aimed to explore the impact of mask wearing on attractiveness and to investigate whether the color (red or blue) of the mask has any effect on the perception of a person's attractiveness, while also considering gender and age as contributing factors. Additionally, the study intended to evaluate gaze patterns, initial focus, and dwell time in response to masked and unmasked faces.

METHODS

30 AI-generated images of 15 female and 15 male faces were presented to 71 participants (35 male, 36 female) in 3 conditions: not wearing any mask, wearing a red surgical mask, and wearing a blue surgical mask. The perceived attractiveness was rated on an ordinal scale of 1-10 (10 being most attractive). Gaze behavior, dwell time and initial focus were recorded using a stationary eye-tracking system.

RESULTS

The study found that wearing masks had no significant effect on the attractiveness ratings of female faces (p = .084), but it did benefit the perceived attractiveness of male faces which were initially rated lower (p = .16). Gender and age also played a significant role, as both male and female participants rated female stimuli higher than male stimuli (p < .001), and younger participants rated both genders as less attractive than older participants (p < .01). However, there was no significant influence of the mask's color on attractiveness. During the eye-tracking analysis, the periorbital region was of greater interest while masked, with the time to first fixation for the eyes being lower than the non-masked stimulus (p < .001) and showed a longer dwell time (p < .001). The lower face was shown less interest while masked as the time to first fixation was higher (p < .001) and the fixation count was less (p < .001). Mask color did not influence the scan path and there was no difference in revisits to the mask area between red or blue masks (p = .202), nor was there a difference in time to first fixation (p = .660).

CONCLUSIONS

The study findings indicate that there is an interplay between the gender and age of the participant and the facial stimuli. The color red did have an effect on the perception attractiveness, however not in female faces. The results suggest that masks, especially red ones, might be more beneficial for male faces, which were perceived as less attractive without a mask. However, wearing a mask did not significantly impact already attractive faces. The eye-tracking results revealed that the periorbital region attracted more attention and was fixated on more quickly while wearing a mask, indicating the importance of eyes in social interaction and aesthetic perception.

Was she wearing red? The function of victim-blaming in women's intrasexual competition

Previous research indicates that women frequently use red clothing to signal their sexual receptivity, with men and women both recognizing this as a reliable cue to such receptivity. Nonetheless, receptivity cues can inform perceptions of women's culpability for experiencing sexual assault. Thus, women experiencing sexual assault could become more of a target for victim-blaming if assaulted while wearing red. Such victim-blaming could be especially apparent especially among those who believe the world is just. The current study presented a sexual assault vignette to American undergraduates (155 women, 66 men) describing a woman wearing either red or green whom participants evaluated for the degree of culpability she has for the assault. Results indicated that the red-wearing target was viewed as more culpable for the assault, particularly for women with heightened just-world beliefs. We frame results from an evolutionary framework considering victim-blaming as part of women's intrasexual competition.

Dense is not green: How visual density influences greenness evaluation on environmentally friendly products

Introduction

The visual design of environmentally friendly products has a strong influence on consumer decisions. The study offers a novel insight, suggesting that consumers' perceptions of environmentally friendly products may be affected by the visual density design.

Methods

Four experiments tested the effect of visual density on the perceived greenness of environmentally friendly products.

Results

Study 1 showed that perceived greenness was higher for environmentally friendly products with low visual density design. Study 2 repeatedly confirmed this impact and found that perceived production cost acted as a mediating factor. Study 3 and 4 found two boundary conditions for this effect. Study 3 showed that the effect of visual density design attenuated for consumers with weak holistic thinking. Study 4 further revealed that when emphasizing the use of environment-friendly materials, the effect of visual density design was also attenuated.

Discussion

The findings enrich the discussion on the visual design of green products, extend the effect of visual density on consumer attitudes, and provide practical implications for marketers to choose the appropriate appearance for environmentally friendly products.

Different colour predictions of facial preference by Caucasian and Chinese observers

Facial colour characteristics convey vital personal information and influence social interactions and mate choices as contributing factors to perceived beauty, health, and age. How various colour characteristics affect facial preference and whether there are cultural differences are not fully understood. Here, we provide a useful and repeatable methodology for skin colour research based on a realistic skin model to investigate the effect of various facial colour characteristics on facial preference and compare the role of colour predictors in Caucasian (CA) and Chinese (CN) samples. Our results show that, although the average skin colour of facial areas plays a limited role, together with colour variation and contrast, there are stronger links between colour and facial preference than previously revealed. We also find large cultural differences in facial colour perceptions; Chinese observers tend to rely more heavily on colour and lightness cues to judge facial preference than Caucasian observers.

Skin coloration is a culturally-specific cue for attractiveness, healthiness, and youthfulness in observers of Chinese and western European descent

Facial skin coloration signals information about an individual and plays an important role in social interactions and mate choice, due its putative association with health, attractiveness, and age. Whether skin coloration as an evolutionary significant cue is universal or specific to a particular culture is unclear and current evidence on the universality of skin color as a cue to health and attractiveness are equivocal. The current study used 80 calibrated, high-resolution, non-manipulated images of real human faces, either of Chinese or western European descent, which were rated in terms of attractiveness, healthiness, and perceived age by 44 observers, 22 western European (13 male; mean age ± SD = 24.27 ± 5.30) and 22 Chinese (7 male; mean age ± SD = 26.05 ± 3.96) observers. To elucidate the associations between skin coloration and these perceptual ratings and whether these associations are modulated by observer or image ethnicity, a linear mixed-effect model was setup with skin lightness (L*; CIELAB), redness (a*) and yellowness (b*), observer and image ethnicity as independent variables and perceived attractiveness, healthiness, and estimated age as dependent variables. We found robust positive associations between facial skin lightness (L*) and attractiveness, healthiness, and youthfulness, but only when Chinese observers judge facial images of their own ethnicity. Observers of European descent, on the other hand, associated an increase in yellowness(b*) with greater attractiveness and healthiness in Chinese facial images. We find no evidence that facial redness is positively associated with these attributes; instead, an increase in redness (a*) is associated with an increase in the estimated age of European facial images. We conclude that observers of both ethnicities make use of skin color and lightness to rate attractiveness, healthiness, and perceived age, but to a lesser degree than previously thought. Furthermore, these coloration cues are not universal and are utilized differently within the Chinese and western European ethnic groups. Our study adds to the growing body of work demonstrating the importance of skin color manipulations within an evolutionary meaningful parameter space, ideally using realistic skin models based on physical parameters.

Facial coloration influences social approach-avoidance through social perception

Perceptions of others' social characteristics are essential for guiding social behaviour and decision making. Recent research has demonstrated that increased facial redness facilitates both positive (e.g. health, attractiveness, happiness) and negative (e.g. dominance, anger) social evaluations. Given that similar facial colouration can lead to diverging evaluations, it is unclear how people integrate these cues to inform social decisions (e.g. approach-avoidance). We suggest that the influence of facial redness on social perceptions and decisions depends on contextual information, including facial-muscular emotion expressions. We test this hypothesis across two studies where participants view faces either increasing or decreasing redness, evaluate them on a range of social characteristics (i.e. aggressiveness, attractiveness, health, friendliness, dominance) and decide whether to approach or avoid them. Increased facial redness facilitated, and decreased redness impeded (to a greater extent), perceptions of each social characteristic. However, the extent of this influence was moderated by the muscular expression (i.e. neutral, happy, angry). Further, we found that the influence of facial redness on approach-avoidance was largely mediated by evaluations of attractiveness and health. Altogether, the current work provides nuanced insights into facial colouration's role as a social signal that informs social perception and decision making.

Sclera color in humans facilitates gaze perception during daytime and nighttime

Species vary widely in the conspicuousness of their eye morphology and this could influence gaze perception. Eyes with conspicuous morphology can enhance gaze perception while eyes with camouflaged morphology may hinder gaze perception. While evidence suggests that conspicuous eye morphology enhances gaze perception, little is known about how environmental conditions affect this interaction. Thus, we investigated whether environmental light conditions affect gaze perception. Human subjects (Homo sapiens) were instructed to find direct-gaze faces within arrays of averted-gaze faces or to find averted-gaze faces within arrays of directed-gaze faces. The faces were displayed under conditions simulating nighttime or daytime conditions. Furthermore, the faces had naturally-colored sclera (white) or modified sclera (same color as the iris). Participants were fastest and most accurate in detecting faces during the daytime and nighttime conditions when the sclera were naturally-colored. Participants were worst at detecting faces with modified sclera during the nighttime conditions. These results suggest that eyes with conspicuous morphology enhance gaze perception during both daytime and nighttime conditions.

The Expressive Triad: Structure, Color, and Texture Similarity of Emotion Expressions Predict Impressions of Neutral Faces

Previous research has demonstrated how emotion resembling cues in the face help shape impression formation (i. e., emotion overgeneralization). Perhaps most notable in the literature to date, has been work suggesting that gender-related appearance cues are visually confounded with certain stereotypic expressive cues (see Adams et al., 2015 for review). Only a couple studies to date have used computer vision to directly map out and test facial structural resemblance to emotion expressions using facial landmark coordinates to estimate face shape. In one study using a Bayesian network classifier trained to detect emotional expressions structural resemblance to a specific expression on a non-expressive (i.e., neutral) face was found to influence trait impressions of others (Said et al., 2009). In another study, a connectionist model trained to detect emotional expressions found different emotion-resembling cues in male vs. female faces (Zebrowitz et al., 2010). Despite this seminal work, direct evidence confirming the theoretical assertion that humans likewise utilize these emotion-resembling cues when forming impressions has been lacking. Across four studies, we replicate and extend these prior findings using new advances in computer vision to examine gender-related, emotion-resembling structure, color, and texture (as well as their weighted combination) and their impact on gender-stereotypic impression formation. We show that all three (plus their combination) are meaningfully related to human impressions of emotionally neutral faces. Further when applying the computer vision algorithms to experimentally manipulate faces, we show that humans derive similar impressions from them as did the computer.

Sclera color enhances gaze perception in humans

Gaze perception is an essential behavior that allows individuals to determine where others are directing their attention but we know relatively little about the ways in which eye morphology influences it. We therefore tested whether eyes with conspicuous morphology have evolved to facilitate gaze perception. During a visual search task, we recorded the eye movements of human participants (Homo sapiens) as they searched for faces with directed gaze within arrays of faces with averted gaze or the reverse; the faces were large and upright, small and upright, or large and inverted. The faces had sclera that were conspicuous (white or colored lighter than the iris color) or inconspicuous (colored the same or darker than the iris color). We found that participants were fastest and most accurate in finding the faces with conspicuous sclera versus inconspicuous sclera. Our results demonstrate that eyes with conspicuous morphology facilitate gaze perception in humans.

Employee emotional displays in the extended service encounter

Purpose

The purpose of this paper is to examine the impact of happiness expressed by service firm employees when they are depicted in marketing communications materials, such as printed ads and videos.

Design/methodology/approach

Two experiments were conducted in a fitness service setting, in which employee display of happiness was manipulated (low vs high).

Findings

Both experiments showed that expressions of high levels of happiness produced a more positive attitude toward the service employee than expressions of low levels of happiness. Moreover, the impact of the expression of happiness on the evaluation of the employee was mediated by several variables, which suggests that the influence of depicted employees’ emotional expressions can take several routes.

Practical implications

The results imply that service firms should not only be mindful about which specific employee they select for appearing in marketing communications materials, they should also pay attention to the emotional displays of selected employees.

Originality/value

The present study contributes to previous research by assessing a set of potential mediators to explain why displays of happiness influence consumers, and by examining these effects in a marketing communications setting in which the customer is exposed to still images or video-based representations of the employee. The present study also focuses explicitly on happiness rather than on smiles.

Social Perception of Facial Color Appearance for Human Trichromatic Versus Dichromatic Color Vision

Typical human color vision is trichromatic, on the basis that we have three distinct classes of photoreceptors. A recent evolutionary account posits that trichromacy facilitates detecting subtle skin color changes to better distinguish important social states related to proceptivity, health, and emotion in others. Across two experiments, we manipulated the facial color appearance of images consistent with a skin blood perfusion response and asked participants to evaluate the perceived attractiveness, health, and anger of the face (trichromatic condition). We additionally simulated what these faces would look like for three dichromatic conditions (protanopia, deuteranopia, tritanopia). The results demonstrated that flushed (relative to baseline) faces were perceived as more attractive, healthy, and angry in the trichromatic and tritanopia conditions, but not in the protanopia and deuteranopia conditions. The results provide empirical support for the social perception account of trichromatic color vision evolution and lead to systematic predictions of social perception based on ecological social perception theory.

Perception and Deception: Human Beauty and the Brain

Human physical characteristics and their perception by the brain are under pressure by natural selection to optimize reproductive success. Men and women have different strategies to appear attractive and have different interests in identifying beauty in people. Nevertheless, men and women from all cultures agree on who is and who is not attractive, and throughout the world attractive people show greater acquisition of resources and greater reproductive success than others. The brain employs at least three modules, composed of interconnected brain regions, to judge facial attractiveness: one for identification, one for interpretation and one for valuing. Key elements that go into the judgment are age and health, as well as symmetry, averageness, face and body proportions, facial color and texture. These elements are all Costly Signals of reproductive fitness because they are difficult to fake. However, people deceive others using tricks such as coloring hair, cosmetics and clothing styles, while at the same time they also focus on detecting fakes. People may also deceive themselves, especially about their own attractiveness, and use self-signally actions to demonstrate to themselves their own true value. The neuroscience of beauty is best understood by considering the evolutionary pressures to maximize reproductive fitness.

Biological Bases of Beauty Revisited: The Effect of Symmetry, Averageness, and Sexual Dimorphism on Female Facial Attractiveness

The factors influencing human female facial attractiveness—symmetry, averageness, and sexual dimorphism—have been extensively studied. However, recent studies, using improved methodologies, have called into question their evolutionary utility and links with life history. The current studies use a range of approaches to quantify how important these factors actually are in perceiving attractiveness, through the use of novel statistical analyses and by addressing methodological weaknesses in the literature. Study One examines how manipulations of symmetry, averageness, femininity, and masculinity affect attractiveness using a two-alternative forced choice task, finding that increased masculinity and also femininity decrease attractiveness, compared to unmanipulated faces. Symmetry and averageness yielded a small and large effect, respectively. Study Two utilises a naturalistic ratings paradigm, finding similar effects of averageness and masculinity as Study One but no effects of symmetry and femininity on attractiveness. Study Three applies geometric face measurements of the factors and a random forest machine learning algorithm to predict perceived attractiveness, finding that shape averageness, dimorphism, and skin texture symmetry are useful features capable of relatively accurate predictions, while shape symmetry is uninformative. However, the factors do not explain as much variance in attractiveness as the literature suggests. The implications for future research on attractiveness are discussed.

Beauty Is in the Eye of the Beholder: The Appraisal of Facial Attractiveness and Its Relation to Conscious Awareness

Previous research suggests that facial attractiveness relies on features such as symmetry, averageness and above-average sexual dimorphic characteristics. Due to the evolutionary and sociobiological value of these characteristics, it has been suggested that attractiveness can be processed in the absence of conscious awareness. This raises the possibility that attractiveness can also be appraised without conscious awareness. In this study, we addressed this hypothesis. We presented neutral and emotional faces that were rated high, medium and low for attractiveness during a pilot experimental stage. We presented these faces for 33.33 ms with backwards masking to a black and white pattern for 116.67 ms and measured face-detection and emotion-discrimination performance, and attractiveness ratings. We found that high-attractiveness faces were detected and discriminated more accurately and rated higher for attractiveness compared with other appearance types. A Bayesian analysis of signal detection performance indicated that faces were not processed significantly at-chance. Further assessment revealed that correct detection (hits) of a presented face was a necessary condition for reporting higher ratings for high-attractiveness faces. These findings suggest that the appraisal of attractiveness requires conscious awareness.

Meta-Analysis of the Effect of Red on Perceived Attractiveness

We conducted meta-analyses of studies that test the red-romance hypothesis, which is that the color red enhances heterosexual attraction in romantic contexts. For men rating women, we found a small, statistically significant effect ( d = 0.26 [0.12, 0.40], p = .0004, N = 2,961), with substantial heterogeneity, Q(44) = 172.5, pQ < .0001, I2 = 89% [82, 94], and equivocal results regarding the possibility of upward bias in the estimate. For women rating men, we found a very small effect ( d = 0.13 [0.01, 0.25], p = .03, N = 2,739), with substantial heterogeneity, Q(35) = 73.0, pQ = .0002, I2 = 53% [33, 80], and evidence of upward bias in the estimate. Moderator analyses suggest effect sizes may have declined over time (both genders), may be largest when an original shade of red is used (men only), and may be smaller in preregistered studies (women only). We present contrasting interpretations and suggestions for future research.

Effects of Facial Skin Smoothness and Blemishes on Trait Impressions

People make trait inferences based on facial appearance, and these inferences guide social approach and avoidance. Here, we investigate the effects of textural features on trait impressions from faces. In contrast to previous work, which exclusively manipulated skin smoothness, we manipulated smoothness and the presence of skin blemishes independently (Study 1) and orthogonally (Study 2). We hypothesized that people are particularly sensitive to skin blemishes because blemishes potentially indicate poor health and the presence of an infectious disease. We therefore predicted that the negative effect of blemished skin is stronger than the positive effect of smoothed skin. The results of both studies are in line with this reasoning. Across ratings of trustworthiness, competence, maturity, attractiveness, and health, the negative influence of skin blemishes was stronger and more consistent than the positive influence of skin smoothness (Study 1). Moreover, the presence of skin blemishes diminished the positive effect of skin smoothness on attractiveness ratings (Study 2). In sum, both facial skin blemishes and facial skin smoothness influence trait impression, but the negative effect of blemished skin is larger and more salient than the positive effect of smooth skin.

Human colour in mate choice and competition

The colour of our skin and clothing affects how others perceive us and how we behave. Human skin colour varies conspicuously with genetic ancestry, but even subtle changes in skin colour due to diet, blood oxygenation and hormone levels influence social perceptions. In this review, we describe the theoretical and empirical frameworks in which human colour is researched. We explore how subtle skin colour differences relate to judgements of health and attractiveness. Also, because humans are one of the few organisms able to manipulate their apparent colour, we review how cosmetics and clothing are implicated in courtship and competition, both inside the laboratory and in the real world. Research on human colour is in its infancy compared with human psychophysics and colour research in non-human animals, and hence we present best-practice guidelines for methods and reporting, which we hope will improve the validity and reproducibility of studies on human coloration.This article is part of the themed issue 'Animal coloration: production, perception, function and application'.

Experimental evidence that primate trichromacy is well suited for detecting primate social colour signals

Primate trichromatic colour vision has been hypothesized to be well tuned for detecting variation in facial coloration, which could be due to selection on either signal wavelengths or the sensitivities of the photoreceptors themselves. We provide one of the first empirical tests of this idea by asking whether, when compared with other visual systems, the information obtained through primate trichromatic vision confers an improved ability to detect the changes in facial colour that female macaque monkeys exhibit when they are proceptive. We presented pairs of digital images of faces of the same monkey to human observers and asked them to select the proceptive face. We tested images that simulated what would be seen by common catarrhine trichromatic vision, two additional trichromatic conditions and three dichromatic conditions. Performance under conditions of common catarrhine trichromacy, and trichromacy with narrowly separated LM cone pigments (common in female platyrrhines), was better than for evenly spaced trichromacy or for any of the dichromatic conditions. These results suggest that primate trichromatic colour vision confers excellent ability to detect meaningful variation in primate face colour. This is consistent with the hypothesis that social information detection has acted on either primate signal spectral reflectance or photoreceptor spectral tuning, or both.

Effects of Lip Color on Perceived Lightness of Human Facial Skin

Whereas geometric illusions in human faces have been reported by several studies, illusions of color or lightness in faces have seldom been explored. Here, we psychophysically investigated whether lip color influences facial skin’s perceived lightness. Results of Experiment 1 demonstrated that redder lips lightened and darker lips darkened the perceived complexion. These lightness or darkness inducing effects differ from the classical illusion of lightness contrast in nonface objects for two reasons. First, illusory effects are more assimilative than contrastive. Second, the inducing area (i.e., lips) is much smaller than the influenced area (facial skin). Experiment 2 showed that the assimilative lightness induction was caused by holistic processing of faces. This is the first study to scientifically substantiate the claim of cosmetics manufacturers and makeup artists that lip colors can alter perceived facial skin color. Implications for face perception, lightness illusion, and perceptual effects of cosmetics are discussed.

Romantic Red: Testing the Characteristics of Color–Attraction Effects in a Novel Paradigm

The red-attraction effect refers to the finding that the color red enhances attractiveness ratings of targets, and is most robustly observed when males rate females. Three previously unexplored aspects of color-attraction effects were tested in a single experiment with a large sample size (N = 778). The effect of exposure to a color and the impact of pairing a color with a target were disentangled using a novel design. Moreover, we tested the proposition that color exerts its effects outside of awareness by examining the association of conscious awareness of color-target pairing with the red-attraction effect. Both prior exposure to red and pairing of red with a target influenced attractiveness ratings, but not always in the direction of increased attractiveness. Results also varied as a function of target and participant sex. However, when conscious awareness of target-color pairing was higher, results converged with the typically-observed red-attraction effect among males rating females.

Facial redness, expression, and masculinity influence perceptions of anger and health

Past research has found that skin colouration, particularly facial redness, influences the perceived health and emotional state of target individuals. In the current work, we explore several extensions of this past research. In Experiment 1, we manipulated facial redness incrementally on neutral and angry faces and had participants rate each face for anger and health. Different red effects emerged, as perceived anger increased in a linear manner as facial redness increased. Health ratings instead showed a curvilinear trend, as both extreme paleness and redness were rated as less healthy than moderate levels of red. Experiment 2 replicated and extended these findings by manipulating the masculinity of both angry and neutral faces that varied in redness. The results found the effect of red on perceived anger and health was moderated by masculine face structure. Collectively, these results show that facial redness has context dependent effects that vary based on facial expression, appearance, and differentially impact ratings of emotional states and health.

Facial Redness Increases Men’s Perceived Healthiness and Attractiveness

Past research has shown that peripheral and facial redness influences perceptions of attractiveness for men viewing women. The current research investigated whether a parallel effect is present when women rate men with varying facial redness. In four experiments, women judged the attractiveness of men’s faces, which were presented with varying degrees of redness. We also examined perceived healthiness and other candidate variables as mediators of the red-attractiveness effect. The results show that facial redness positively influences ratings of men’s attractiveness. Additionally, perceived healthiness was documented as a mediator of this effect, independent of other potential mediator variables. The current research emphasizes facial coloration as an important feature of social judgments.