Engagement of Government Social Media on Facebook during the COVID-19 Pandemic in Macao

The role of social media in public health crises caused by infectious disease: a scoping review

IMPORTANCE

The onset of the COVID-19 global pandemic highlighted the increasing role played by social media in the generation, dissemination and consumption of outbreak-related information.

OBJECTIVE

The objective of the current review is to identify and summarise the role of social media in public health crises caused by infectious disease, using a five-step scoping review protocol.

EVIDENCE REVIEW

Keyword lists for two categories were generated: social media and public health crisis. By combining these keywords, an advanced search of various relevant databases was performed to identify all articles of interest from 2000 to 2021, with an initial retrieval date of 13 December 2021. A total of six medical and health science, psychology, social science and communication databases were searched: PubMed, Web of Science, Scopus, Embase, PsycINFO and CNKI. A three-stage screening process against inclusion and exclusion criteria was conducted.

FINDINGS

A total of 338 studies were identified for data extraction, with the earliest study published in 2010. Thematic analysis of the role of social media revealed three broad themes: surveillance monitoring, risk communication and disease control. Within these themes, 12 subthemes were also identified. Within surveillance monitoring, the subthemes were disease detection and prediction, public attitude and attention, public sentiment and mental health. Within risk communication, the subthemes were health advice, information-seeking behaviour, infodemics/misinformation circulation, seeking help online, online distance education and telehealth. Finally, within disease control, the subthemes were government response, public behaviour change and health education information quality. It was clear that the pace of research in this area has gradually increased over time as social media has evolved, with an explosion in attention following the outbreak of COVID-19.

CONCLUSIONS AND RELEVANCE

Social media has become a hugely powerful force in public health and cannot be ignored or viewed as a minor consideration when developing public health policy. Limitations of the study are discussed, along with implications for government, health authorities and individual users. The pressing need for government and health authorities to formalise evidence-based strategies for communicating via social media is highlighted, as well as issues for individual users in assessing the quality and reliability of information consumed on social media platforms.

The Role of Social Media in Health Misinformation and Disinformation During the COVID-19 Pandemic: Bibliometric Analysis

BACKGROUND

The use of social media platforms to seek information continues to increase. Social media platforms can be used to disseminate important information to people worldwide instantaneously. However, their viral nature also makes it easy to share misinformation, disinformation, unverified information, and fake news. The unprecedented reliance on social media platforms to seek information during the COVID-19 pandemic was accompanied by increased incidents of misinformation and disinformation. Consequently, there was an increase in the number of scientific publications related to the role of social media in disseminating health misinformation and disinformation at the height of the COVID-19 pandemic. Health misinformation and disinformation, especially in periods of global public health disasters, can lead to the erosion of trust in policy makers at best and fatal consequences at worst.

OBJECTIVE

This paper reports a bibliometric analysis aimed at investigating the evolution of research publications related to the role of social media as a driver of health misinformation and disinformation since the start of the COVID-19 pandemic. Additionally, this study aimed to identify the top trending keywords, niche topics, authors, and publishers for publishing papers related to the current research, as well as the global collaboration between authors on topics related to the role of social media in health misinformation and disinformation since the start of the COVID-19 pandemic.

METHODS

The Scopus database was accessed on June 8, 2023, using a combination of Medical Subject Heading and author-defined terms to create the following search phrases that targeted the title, abstract, and keyword fields: ("Health*" OR "Medical") AND ("Misinformation" OR "Disinformation" OR "Fake News") AND ("Social media" OR "Twitter" OR "Facebook" OR "YouTube" OR "WhatsApp" OR "Instagram" OR "TikTok") AND ("Pandemic*" OR "Corona*" OR "Covid*"). A total of 943 research papers published between 2020 and June 2023 were analyzed using Microsoft Excel (Microsoft Corporation), VOSviewer (Centre for Science and Technology Studies, Leiden University), and the Biblioshiny package in Bibliometrix (K-Synth Srl) for RStudio (Posit, PBC).

RESULTS

The highest number of publications was from 2022 (387/943, 41%). Most publications (725/943, 76.9%) were articles. JMIR published the most research papers (54/943, 5.7%). Authors from the United States collaborated the most, with 311 coauthored research papers. The keywords "Covid-19," "social media," and "misinformation" were the top 3 trending keywords, whereas "learning systems," "learning models," and "learning algorithms" were revealed as the niche topics on the role of social media in health misinformation and disinformation during the COVID-19 outbreak.

CONCLUSIONS

Collaborations between authors can increase their productivity and citation counts. Niche topics such as "learning systems," "learning models," and "learning algorithms" could be exploited by researchers in future studies to analyze the influence of social media on health misinformation and disinformation during periods of global public health emergencies.

Public health agencies' use of social media for communication during pandemics: a scoping review of the literature

Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three papers were deemed eligible and selected for review. The results underscored the insufficiency of social media guidance policies for PHAs. Six themes were identified: message source, message topic, message style, message timing, content credibility and reliability, and message recipient profile. These themes encompassed 20 variables that could inform PHAs' social media public health communication during pandemics. Additionally, the findings revealed potential interconnectedness among the variables, and this study concluded by proposing a conceptual model that expands upon existing theoretical foundations for developing and evaluating pandemic-related health messaging.

Dialogic communication on local government social media during the first wave of COVID-19: Evidence from the health commissions of prefecture-level cities in China

Although some scholars have explored the level and determinants of Dialogic Communication on Government Social Media (DCGSM), none have conducted their studies in the context of public crisis. The current study contributes to the understanding on DCGSM by 16,822 posts crawled from the official Sina Weibo accounts of 104 Chinese health commissions in prefecture-level cities during the first wave of the COVID-19 pandemic. Results show that Chinese local government agencies have great variations in their DCGSM during the pandemic and the overall performance is poor. Furthermore, Chinese local governments prefer to conserve visitors and generate return visits, rather than dialogic loops development and the usefulness of information enhancement. The findings suggest that both public pressure and peer pressure contribute to the DCGSM of Chinese local governments during the public health crisis. In addition, the effect of public pressure is stronger than that of the peer pressure, indicating that local government agencies have experienced more demand-pull DCGSM.

Information under lockdown: A content analysis of government communication strategies on Facebook during the COVID-19 outbreak

The aim of this study is to investigate how central government agencies used social media to communicate and disseminate information to the public during the Coronavirus outbreak. In addition, this study seeks to examine the characteristics of the messages, content, and engagement rates of the information which has been published by the four central government bodies responsible for the management of the emerging crisis in Israel. This article is based on content analysis to examine the work of four main government ministries on Facebook (Ministry of Health, Ministry of Defense, Ministry of Education and Ministry of Finance) throughout the first six months of the crisis from February to July 2020. Findings indicate that The Ministry of Health's posts yielded the highest engagement rates compared to the rest of the ministries. Also, we categorized the posts into four main categories: Policy, Advocacy & COVID-19 additional information, Restrictions, Guidelines & Recommendations. In terms of Sentiment analysis, posts containing restrictions have created the highest emotional reactions (positive and negative). Research findings can be deduced regarding modes of distribution in terms of messages, publication dates, and types of content to improve users' responses in terms of audience engagement and sentiment.

Public Engagement with Romanian Government Social Media Accounts during the COVID-19 Pandemic

Following international best practice examples, the Romanian government resorted to its social media accounts to disseminate information and unfold an awareness and persuasion campaign to fight the COVID-19 pandemic. The article focuses on the use of the government's YouTube and Facebook accounts to persuade the population to get vaccinated in 2021 via video messages tailored for this purpose. The research quantified the volume of public engagement with the two waves of the persuasive campaign, finding that, while click-based reactions tended to show a positive attitude toward the campaign, the comments mainly denoted frustration, anger, and anxiety on the part of the public. Moreover, the citizens' engagement with the campaign messages was by far lower than the number of subscribers and followers of the analyzed social media accounts. The goal of the COVID-19 public health persuasion campaign was to build support for the governmental policy and minimize the risks of the pandemic while vaccination was being rolled out. The public reaction to the governmental campaign showed that a finer and more adapted approach was necessary. This study offers a qualitative basis for informing health communication strategies of the challenges posed by social media platforms used in crisis times.

Older adults' exposure to and posting of health-related messages on Facebook by chronic health condition status

Objective

Older adults may be particularly interested in health-related content on Facebook, especially those who have chronic health conditions. The purpose of this study was to compare older adult Facebook users with and without a chronic health condition on their frequency of posting and exposure to health-related content.

Methods

Participants, recruited via Qualtrics, were regular Facebook users aged 50 + years. Participants were asked separately if they had seen, posted, and shared: Health-related information; about others'/their own health behaviors (e.g., exercise); and about others'/their own medical condition. Six logistic regression models, controlling for demographics and Facebook login frequency, were run to assess whether viewing and/or posting health-related messages differed by chronic health condition status.

Results

Respondents (N = 697; 77.9% female) were on average 61.2 (SD = 7.9) years old and (n = 625; 89.7%) were White. One-half reported a chronic health condition (n = 351; 50.4%). In adjusted models, those with a chronic health condition had a higher likelihood of seeing posts containing health information (OR = 1.41; 95% CI: 1.04, 1.93) and about others' medical conditions (OR = 1.67; 95% CI: 1.22, 2.27) at least once a month compared to those with no chronic health conditions. People with and without chronic health conditions did not differ in terms of how often they see others' post about health behaviors. Those with a chronic health condition had a higher likelihood of posting or sharing health information (OR = 1.67; 95% CI: 1.22, 2.27), posting about their own health behaviors (OR = 1.55; 95% CI: 1.00, 2.44; p = 0.048), and about their health condition (OR = 1.96; 95% CI: 1.17, 3.27) at least once a month.

Conclusion

Most older adults on Facebook are exposed to and post multiple forms of health-related content. Therefore, Facebook may be an appropriate channel for conducting health-related communication targeting older adults.

Perception and determinants of Social Networking Sites (SNS) on spreading awareness and panic during the COVID-19 pandemic in Bangladesh

Introduction

The COVID-19 pandemic is an unprecedented and unique fallout worldwide and creates colossal disruption in human survival. During the pandemic, social networking sites (SNS) played a significant role in disseminating news related to the pandemic.

Methods

This research is based on primary data collected from 400 successful respondents via online Google Form. Bivariate Pearson's Chi-square and multivariate binary logistic regression analysis were performed to determine the impact of the explanatory variables on the study variables.

Results

This study reveals that most respondents (n = 360, 90 %) use SNS to get up-to-date news, and 72.5 % (n = 290) read health-related information. The highest number of participants (n = 386, 96.5 %) were Facebook users. Multivariate binary logistic regression reveals that "reading news on SNS" and "sharing information related to COVID-19 on social media" significantly influence the spread of awareness of COVID-19. "Unauthentic news sources" and "stop using social media to stay away from panic" also have a substantial impact on the spread of panic during the COVID-19 pandemic.

Conclusion

SNS has become an inevitable medium of information carrier nowadays. Social media users are found significantly aware of the COVID-19 pandemic. The findings of this study might assist the concerned persons in taking the necessary steps to propagate authentic news and regulate appropriate policies to prevent spreading misinformation.

Perception towards vaccine effectiveness in controlling COVID-19 spread in rural and urban communities: A global survey

Introduction

Several studies exhibited varying reports of perception toward vaccine effectiveness, vaccine hesitancy, and acceptance of COVID-19 vaccines. As this fluctuated with evidence generation, this study explored the perception toward vaccine effectiveness in rural and urban communities among various countries.

Methods

A cross-sectional study was conducted online from April to August 2021 using convenience sampling among people from different countries approved by the Asia Metropolitan University Medical Research and Ethics. We adapted the questionnaire from the World Health Organization's (WHO) survey tool and guidance on COVID-19. The logistic regression models were performed to show perception toward vaccine effectiveness.

Results

A total of 5,673 participants responded to the online survey. Overall, 64% of participants agreed that the vaccine effectively controlled viral spread, and 23% agreed that there was no need for vaccination if others were vaccinated. Males had 14% higher odds of believing that there was no need for vaccination. Less social media users had 39% higher odds of developing the belief that there is no need for vaccination than all other people vaccinated.

Conclusion

People's perceptions toward vaccine acceptance have fluctuated with the information flow in various social media and the severity of COVID-19 cases. Therefore, it is important that the current scenario of peoples' perception toward vaccine acceptance and determinants affecting the acceptance are explored to promote the vaccination approach against COVID-19 prevention and transmission effectively.

The deployment of social media by political authorities and health experts to enhance public information during the COVID-19 pandemic

Social media have increasingly been used by political bodies and experts to disseminate health information to the public. However, we still know little about how the communication of these actors on social media is received by other users and how it reflects trends in public trust. We examined social media dynamics in the communication of information by major actors (n = 188) involved in COVID-19 online discussions in Switzerland. These actors are scientists (experts), policymakers (government officials, cantonal executives, and other parties), and representatives of mass media. We found little correlation between Twitter features (other users' engagement and negativity in other users' replies) and the level of public trust found in representative opinion surveys. We used topic modelling in combination with correspondence analysis, and including additional variables for actor types and the period of the public debate further enabled us to detect salient episodes related to the pandemic on social media. In particular, we found that differing roles were played by the (health) experts and political authorities in terms of both topics and influence on the specific timing of the pandemic. The results of this study provide helpful conclusions for communication among political authorities, health experts, and the public.

Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao

Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media’s potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies.

Improving the Communication and Credibility of Government Media in Response to Public Health Emergencies: Analysis of Tweets From the WeChat Official Accounts of 10 Chinese Health Commissioners

Background

A significant public health emergency has appeared worldwide since the beginning of 2020. The spread of negative information about COVID-19 on social media poses a challenge and threat to public health disposition and the credibility of government public opinion.

Objective

This study aimed to analyze the rules and characteristics of government media in disseminating information on public emergencies. In addition, find ways and means to improve government media's communication power and credibility.

Method

Based on relevant theories and measures of information econometrics, 10 WeChat official accounts of the Chinese government were taken as examples. The Python crawler tool was used to collect data of 10 WeChat official accounts-related tweets. In addition, this study used various tools, such as ROST, UCINET, and SPSS, for statistical analysis and co-word analysis of the data.

Result

From January 17 to March 31, 2020, 6,612 COVID-19-related tweets were published by 10 WeChat official accounts, which broadcast epidemic overview, epidemic prevention and control, science and disinformation, epidemic assistance, epidemic impact, and negative impact. By analyzing the posting time and content of the tweets, we found that changes in the number of articles posted by the WeChat and changes in content and the progress of the COVID-19 pandemic are nearly synchronized, and most tweets are published at 8:00 am. Furthermore, based on the analytics of high dissemination index and high-frequency words, we propose that there is a significant correlation between the strength of independence and the credibility of the WeChat official account.

Conclusion

The three elements of WeChat communication (value, interest, and moving) and the degree of independent innovation of public numbers impact the communication power and credibility of government media. First, if the articles published by the WeChat official account are valuable, interesting, and moving, the communication power of the WeChat official account would get more powerful. Second, increased ability for independent innovation has a positive impact on enhancing the WeChat official account's credibility. Third, government media can improve its governance effects of public health emergencies by enhancing their communication power and credibility.

The Importance of Behavioral and Native Factors on COVID-19 Infection and Severity: Insights from a Preliminary Cross-Sectional Study

The COVID-19 pandemic has had a major impact on a global scale. Understanding the innate and lifestyle-related factors influencing the rate and severity of COVID-19 is important for making evidence-based recommendations. This cross-sectional study aims at establishing a potential relationship between human characteristics and vulnerability/resistance to SARS-CoV-2. We hypothesize that the impact of the virus is not the same due to cultural and ethnic differences. A cross-sectional study was performed using an online questionnaire. The methodology included the development of a multi-language survey, expert evaluation, and data analysis. Data were collected using a 13-item pre-tested questionnaire based on a literature review between 9 December 2020 and 21 July 2021. Data were statistically analyzed using logistic regression. For a total of 1125 respondents, 332 (29.5%) were COVID-19 positive; among them, 130 (11.5%) required home-based treatment, and 14 (1.2%) intensive care. The significant and most influential factors on infection included age, physical activity, and health status (p < 0.05), i.e., better physical activity and better health status significantly reduced the possibility of infection, while older age significantly increased it. The severity of infection was negatively associated with the acceptance (adherence and respect) of preventive measures and positively associated with tobacco (p < 0.05), i.e., smoking regularly significantly increases the severity of COVID-19 infection. This suggests the importance of behavioral factors compared to innate ones. Apparently, individual behavior is mainly responsible for the spread of the virus. Therefore, adopting a healthy lifestyle and scrupulously observing preventive measures, including vaccination, would greatly limit the probability of infection and prevent the development of severe COVID-19.

Engagement Analysis of Canadian Public Health and News Media Facebook Posts and Sentiment Analysis of Corresponding Comments during COVID-19

During the COVID-19 pandemic, key stakeholders have used social media to rapidly disseminate essential information to the public to help them make informed health-related decisions. Our research examined how the public responded to official actors’ Facebook posts during COVID-19 and examined the comment sentiment and post engagement rates. CBC News and CTV News received a greater proportion of negative comments and a lower average post engagement rate compared with Healthy Canadians. Additionally, the proportion of negative and positive comments varied over time for all sources; however, over 30% of the comments for all three actors were consistently negative. Key stakeholders should monitor the public’s response to their social media posts and adapt their messages to increase the effectiveness of their crisis communication efforts to encourage the adoption of protective measures.

Facebook use and its predictive factors among students: Evidence from a lower- and middle-income country, Bangladesh

BACKGROUND

Facebook is a popular social networking site in the modern world. It has an adverse effect such as impairing daily health and psychological health and also interpersonal relationships when the use becomes problematic.

AIMS

To examine problematic Facebook use (PFU) and its predictors among Bangladeshi students during the COVID-19 pandemic.

METHOD

A cross-sectional online survey was conducted among 601 Bangladeshi students and collected data related to socio-demographic information, behavioral health, internet use behavior, depression, anxiety and problematic Facebook use [assessed using the Bergen Facebook Addiction Scale (BFAS)]. The data were analyzed using descriptive (frequencies and percentages) and inferential statistics (independent sample t-tests, one-way ANOVAs, correlations, and multivariable linear regression).

RESULTS

The results indicated that 29.1% of participants were problematic Facebook users (using cutoff ≥18 out of 30). Medical college students had higher mean score on PFU than other students (p < 0.001). In addition, the mean score of PFU was significantly higher among the students who were in a relationship (p = 0.001), did not engage in physical activity (p < 0.001), used the internet more than 5 h per day (p < 0.001), used social media (p < 0.001), and had depression or anxiety symptoms (p < 0.001). PFU was significantly associated with depression and anxiety among the whole sample. Predictive factors for PFU included relationship status, daily internet use time, gaming, social media use, depression, and anxiety. The model predicted almost 33.2% variance for PFU.

CONCLUSIONS

Findings suggest interventions should be implemented for students with a special focus on medical students who had higher score of PFU than other types of students.

Local governments' use of social media during the COVID-19 pandemic: The case of Portugal

While the use of social media by local governments has gained relevance in recent years, crises are critical situations that reinforce the need to reach citizens to disclose information, demonstrate the government's commitment, and increase the citizens' level of preparedness and awareness of resources. This paper examines the factors that influenced local governments' e-disclosure during the first wave of the COVID-19 pandemic. To accomplish this objective, we systematically tracked every post published by the official Facebook page of 304 Portuguese municipalities between March 2 and July 5, 2020. The findings show that financial autonomy is the main predictor of e-disclosure, factors varied on the different phases of the pandemic's first wave, and sociodemographic factors became more prevalent as explanatory factors when the crisis worsened. Our study may help increase the level of preparedness during possible future crises. In particular, establishing communication strategies for prolonged public health crises, making financial resources available for the accomplishment of such strategies, and reducing the digital divide can contribute to more effective disclosure. Future research should explore the dynamics of disclosure during public health crises. This study also highlights the need to incorporate time in research that focuses on the determinants of e-disclosure that could also be tested in normal times.

Mental Health, Information and Being Connected: Qualitative Experiences of Social Media Use during the COVID-19 Pandemic from a Trans-National Sample

Background: Due to the COVID-19 pandemic and the strict national policies regarding social distancing behavior in Europe, America and Australia, people became reliant on social media as a means for gathering information and as a tool for staying connected to family, friends and work. This is the first trans-national study exploring the qualitative experiences and challenges of using social media while in lockdown or shelter-in-place during the current pandemic. Methods: This study was part of a wider cross-sectional online survey conducted in Norway, the UK, USA and Australia during April/May 2020. The manuscript reports on the qualitative free-text component of the study asking about the challenges of social media users during the COVID-19 pandemic in the UK, USA and Australia. A total of 1991 responses were included in the analysis. Thematic analysis was conducted independently by two researchers. Results: Three overarching themes identified were: Emotional/Mental Health, Information and Being Connected. Participants experienced that using social media during the pandemic amplified anxiety, depression, fear, panic, anger, frustration and loneliness. They felt that there was information overload and social media was full of misleading or polarized opinions which were difficult to switch off. Nonetheless, participants also thought that there was an urge for connection and learning, which was positive and stressful at the same time. Conclusion: Using social media while in a shelter-in-place or lockdown could have a negative impact on the emotional and mental health of some of the population. To support policy and practice in strengthening mental health care in the community, social media could be used to deliver practical advice on coping and stress management. Communication with the public should be strengthened by unambiguous and clear messages and clear communication pathways. We should be looking at alternative ways of staying connected.

Capturing the Interplay between Risk Perception and Social Media Posting to Support Risk Response and Decision Making

This research aims to capture the interplay between risk perception and social media posting through a case study of COVID-19 in Wuhan to support risk response and decision making. Dividing users on Sina Weibo into the government, the media, the public, and other users, we address two main research questions: Whose posting affects risk perception and vice versa? How do different categories of social media users’ posts affect risk perception and vice versa? We use Granger causality analysis and impulse response functions to answer the research questions. The results show that from one perspective, the government and the media on Sina Weibo play critical roles in forming and affecting risk perceptions. From another perspective, risk perception promotes the posting of the media and the public on Sina Weibo. Since government’s posting and media’s posting can significantly enhance the public’s perceptions of risk issues, the government and the media must remain vigilant to provide credible risk-related information.