Effects of Subliminal Stimulation on Imagery and Discrimination

In two separate investigations ( Ns = 13, 24), Ss drew spontaneously arising images after exposure of a subliminal visual stimulus. They then tried to discriminate the stimulus when it was again exposed subliminally. While the stimuli exerted a marked effect on Ss' images, they failed to influence Ss' discriminatory ability. It was concluded that a stimulus too faint to be consciously perceived can nevertheless have a pronounced effect on another mode of conscious experience—in this case, imagery.

Unconscious Affective Responses to Food

Affective or hedonic responses to food are crucial for humans, both advantageously (e.g., enhancing survival) and disadvantageously (e.g., promoting overeating and lifestyle-related disease). Although previous psychological studies have reported evidence of unconscious cognitive and behavioral processing related to food, it remains unknown whether affective reactions to food can be triggered unconsciously and its relationship with daily eating behaviors. We investigated these issues by using the subliminal affective priming paradigm. Photographs of food or corresponding mosaic images were presented in the peripheral visual field for 33 ms. Target photos of faces with emotionally neutral expressions were then presented, and participants rated their preferences for the faces. Eating behaviors were also assessed using questionnaires. The food images, relative to the mosaics, increased participants’ preference for subsequent target faces. Furthermore, the difference in the preference induced by food versus mosaic images was positively correlated with the tendency to engage in external eating. These results suggest that unconscious affective reactions are elicited by the sight of food and that these responses contribute to daily eating behaviors related to overeating.

Deliver us from Evil: The Effects of Mortality Salience and Reminders of 9/11 on Support for President George W. Bush

According to terror management theory, heightened concerns about mortality should intensify the appeal of charismatic leaders. To assess this idea, we investigated how thoughts about death and the 9/11 terrorist attacks influence Americans’ attitudes toward current U.S. President George W. Bush. Study 1 found that reminding people of their own mortality (mortality salience) increased support for Bush and his counterterrorism policies. Study 2 demonstrated that subliminal exposure to 9/11-related stimuli brought death-related thoughts closer to consciousness. Study 3 showed that reminders of both mortality and 9/11 increased support for Bush. In Study 4, mortality salience led participants to become more favorable toward Bush and voting for him in the upcoming election but less favorable toward Presidential candidate John Kerry and voting for him. Discussion focused on the role of terror management processes in allegiance to charismatic leaders and political decision making.

The Nonconscious Influence of Religious Symbols in Motivated Performance Situations

Anthropological, sociological, and psychological theories suggest that religious symbols should influence motivational processes during performance of goal-relevant tasks. In two experiments, positive and negative religious (Christian) symbols were presented outside of participants’ conscious awareness. These symbols influenced cardiovascular responses consistent with challenge and threat states during a subsequent speech task, particularly when the speech topic concerned participants’ mortality, and only for Christian participants; similar images lacking Christian meaning were not influential. Results suggested that these effects were due to the learned meaning of the symbols and point to the importance of religion as a coping resource.

When Less Is More: The Consequences of Affective Primacy for Subliminal Priming Effects

This research investigates the consequences of the notion that one can distinguish early-evaluative (when exposure is short) and late-descriptive reactions (when exposure is long) to subliminally primed trait concepts. In three studies, it was found that the evaluative effects instigated by short exposure to primed concepts were bigger than the evaluative + descriptive effects instigated by long exposure: Less is more. Only when exposure was short, target interpretations were accompanied by evaluative inferences (Studies 1 and 3). Similarly, only when exposure was short, descriptively inapplicable trait primes affected the interpretation of an ambiguous target (Studies 2 and 3).

The Correspondence between Attachment to Parents and God: Three Experiments Using Subliminal Separation Cues

Attachment theoretical studies have increased our understanding of the socioemotional foundations for religious development. However, because these studies have been correlational and based on self-reports, they are vulnerable to concerns of self-presentation bias and lack of basis for causal inference. Three subliminal stimulation experiments were therefore performed, where activation of the attachment system was attempted by way of unconsciously administered separation stimuli. In Experiments 1 and 3 (N = 29 and 89), the separation stimulus alluded to God, and in Experiment 2 (N = 47), it alluded to mother. Responses were moderated by perceived attachment history with parents in all experiments. Participants with secure histories increased in religious attachment behaviors, whereas those with insecure histories decreased following attachment system activation compared with control stimulation. There also were suggestions of experimental group increase in proximity seeking in relation to God. The main conclusion supports correspondence between internal working models of parents and God.

Prior Source Exposure and Persuasion: Further Evidence for Misattributional Processes

To assess the persuasive impact of prior source exposure, two studies paired persuasive messages with a source to whom participants had previously been exposed subliminally, explicitly, or not at all. In Experiment 2, participants' attention also was drawn to information that potentially undermined the implications of any reaction to re-exposure. Compared to no exposure, prior subliminal exposure increased the source's persuasiveness, an effect not mediated by source liking. Explicit exposure increased source persuasiveness to the extent that the source was liked more and only absent a recall cue. Results favored misattributional accounts of prior exposure effects.

Partial Awareness Creates the “Illusion” of Subliminal Semantic Priming

We argue that the lack of consensus regarding the existence of subliminal semantic processing arises from not taking into account the fact that linguistic stimuli are represented across several processing levels (features, letters, word form) that can independently reach or not reach awareness. Using masked words, we constructed conditions in which participants were aware of some letters or fragments of a word, while remaining unaware of the whole word. Three experiments using the Stroop priming paradigm show that when the stimulus set is reduced and participants are encouraged to guess the identity of the prime, such partially perceived stimuli can nonetheless give rise to “semantic” processing. We provide evidence that this effect is due to illusory reconstruction of the incompletely perceived stimulus, followed by usual semantic processing of the result. We conclude that previously reported unconscious Stroop priming is in fact a conscious effect, but applied to a perceptual illusion.

Of Two Minds

Because different processes underlie implicit and explicit attitudes, we hypothesized that they are differentially sensitive to different kinds of information. We measured implicit and explicit attitudes over time, as different types of attitude-relevant information about a single attitude object were presented. As expected, explicit attitudes formed and changed in response to the valence of consciously accessible, verbally presented behavioral information about the target. In contrast, implicit attitudes formed and changed in response to the valence of subliminally presented primes, reflecting the progressive accretion of attitude object-evaluation pairings. As a consequence, when subliminal primes and behavioral information were of opposite valence, people formed implicit and explicit attitudes of conflicting valence.

A general magnitude system in human adults: Evidence from a subliminal priming paradigm

Despite general agreement that number and other magnitudes share analog format, there is disagreement about the extent to which representations of numerical and non-numerical magnitude recruit common cognitive and neural resources. Cross-dimensional interactions between number and other magnitudes on Stroop-like tasks have been taken as evidence for integration across magnitudes, but such effects are subject to alternative interpretations that allow for differentiated representations. Here we use a subliminal priming paradigm to test for interactions between different magnitudes (number and area) when one magnitude is not consciously detectable. Across two experiments, we first provide evidence for the feasibility of this paradigm by demonstrating that transfer occurs within the dimension of number; that is, symbolic numerals (Arabic digits) that were subliminally primed affected judgments of non-symbolic numerosities in target displays. Crucially, we also found transfer across magnitudes-from subliminally primed numerals to target displays of cumulative surface area whether participants made an ordinal judgment (i.e., "which array is larger in area?") or judged whether two arrays were the same or different in area. These findings suggest that representations of number and area are not fully differentiated. Moreover, they provide unique support for a general magnitude system that includes direct connections, or overlap, between the neural codes for numerical and non-numerical magnitudes.

The innate alarm circuit in post-traumatic stress disorder: Conscious and subconscious processing of fear- and trauma-related cues

Fast defensive responses to salient threatening stimuli are an important clinical feature of post-traumatic stress disorder (PTSD). We investigated the neural correlates of subliminal and supraliminal processing of fearful faces and individualized trauma-related words in individuals with PTSD (n=26) compared with healthy controls (n=20) using functional magnetic resonance imaging. Increased activity in the right cerebellum and the posterior cingulum was observed in individuals with PTSD during subliminal processing of trauma-related words, whereas increased activity of the basal forebrain was found within the PTSD group when processing supraliminal trauma-related words. Moreover, significant positive correlations were found between re-experiencing symptoms and response within the amygdala, and between hyper-arousal symptoms and response within the periaqueductal gray matter, during subliminal processing of trauma-related words and during supraliminal processing of fearful faces, respectively. These findings further our understanding of rapid threat processing and defensive responses, highlighting the role of the cerebellum and periaqueductal gray matter as part of an 'innate alarm system' in PTSD.

Effect of Subliminal Lexical Priming on the Subjective Perception of Images: A Machine Learning Approach

The purpose of the study is to examine the effect of subliminal priming in terms of the perception of images influenced by words with positive, negative, and neutral emotional content, through electroencephalograms (EEGs). Participants were instructed to rate how much they like the stimuli images, on a 7-point Likert scale, after being subliminally exposed to masked lexical prime words that exhibit positive, negative, and neutral connotations with respect to the images. Simultaneously, the EEGs were recorded. Statistical tests such as repeated measures ANOVAs and two-tailed paired-samples t-tests were performed to measure significant differences in the likability ratings among the three prime affect types; the results showed a strong shift in the likeness judgment for the images in the positively primed condition compared to the other two. The acquired EEGs were examined to assess the difference in brain activity associated with the three different conditions. The consistent results obtained confirmed the overall priming effect on participants' explicit ratings. In addition, machine learning algorithms such as support vector machines (SVMs), and AdaBoost classifiers were applied to infer the prime affect type from the ERPs. The highest classification rates of 95.0% and 70.0% obtained respectively for average-trial binary classifier and average-trial multi-class further emphasize that the ERPs encode information about the different kinds of primes.

[Does Emotional Context Affect Subliminal and Supraliminal Priming?]

OBJECTIVE

Emotions are complex psychophysiological changes experienced during the interactions of internal and external processes. The stimuli that have emotional value have processing efficiency both in encoding and retrieval processes with respect to the neutral stimuli. Processing advantage is present also for implicit memory. Priming effect does not require conscious recollection and leads to changes in responding due to previous exposure to the stimulus. In this study, it was aimed to investigate the effect of presentation type and different emotional contexts on the priming.

METHOD

Sixty-volunteered-university-students were (Female: n=40, X age=19.03±1.23; Male: n=20, X age=19.70±1.92) randomly assigned to the experimental conditions. Presentation type (Subliminal and Supraliminal) was between subject and Emotional Context (pleasant, neutral, and unpleasant pictures) was within subject independent variables. Dependent variables were Word Stem Completion score and completion latencies.

RESULTS

Unpleasant emotional context had more capacity to create priming effect than the other emotional contexts. Both Subliminal and Supraliminal conditions favored the priming. Controversially to the transfer appropriate processing approach, the priming effect that was produced by supraliminal condition significantly higher than the priming created by the subliminal condition.

CONCLUSION

Unpleasant picture context produced more priming due to reason that evolutionarily important, i.e. thread-related, stimuli have processing priority and they capture the attention, utilize other cognitive resources easily. Even in priming, that is a phenomenon based heavily on data driven processes, concept driven processes are also effectual as indicated by levels-of-processing approach.

Unconscious Desire: The Affective and Motivational Aspects of Subliminal Sexual Priming

Sexual arousal is thought to be the result of the processing of sexual cues at two levels: conscious and unconscious. Whereas numerous studies have examined the affective and motivational responses to supraliminal (consciously processed) sexual cues, much less is known regarding the responses to subliminal (processed outside of one's awareness) sexual cues. Five studies examined responses to subliminal sexual cues. Studies 1–3 demonstrated increases in adults' positive affect following exposure to subliminal sexual cues compared to control cues. Study 4 demonstrated that the positive affect resulting from exposure to subliminal sexual cues increased motivation to further engage in a neutral task. Study 5 provided evidence suggesting that the affect and motivation found in Studies 1–4 were associated with motivation to engage in sex specifically, rather than a general approach motivation. The implications of these findings for the processing of subliminal sexual cues and for human sexuality are discussed.

Cognitive neuroscience: integration of sight and sound outside of awareness?

A recent study found that auditory and visual information can be integrated even when you are completely unaware of hearing or seeing the paired stimuli--but only if you have received prior, conscious exposure to the paired stimuli.

Early sensory processing in right hemispheric stroke patients with and without extinction

While extinction is most commonly viewed as an attentional disorder and not as a consequence of a failure to process contralesional sensory information, it has been speculated that early sensory processing of contralesional targets in extinction patients might not be fully normal. We used a masked visuo-motor response priming paradigm to study the influence of both contralesional and ipsilesional peripheral subliminal prime stimuli on central target performance, allowing us to compare the strength of the early sensory processing associated with these prime stimuli between right brain damaged patients with and without extinction as well as healthy elderly subjects. We found that the effect of an informative subliminal prime in the left contralesional visual field on central target performance was significantly reduced in both right brain damaged patients with and without extinction. The results suggest that a low-level early sensory deterioration of the neural representation for contralesional prime stimuli is a general consequence of right hemispheric brain damage unrelated to the presence or absence of extinction. This suggests that the presence of a spatial bias against contralesional information is not sufficient to elicit extinction. For extinction to occur, this spatial bias might need to be accompanied by a pathological (non-directional) reduction of attentional capacity.

[Unconscious Acoustical Stimuli Effects on Event-related Potentials in Humans]

Unconscious perception essentially affects human behavior. The main results in this area obtained in experiments with visual stimuli. However, the acoustical stimuli play not less important role in behavior. The main idea of this paper is the electroencephalographic investigation of unconscious acoustical stimulation effects on electro-physiological activity of the brain. For this purpose, the event-related potentials were acquired under unconscious stimulus priming paradigm. The one syllable, three letter length, Russian words and pseudo-words with single letter substitution were used as primes and targets. As a result, we find out that repetition and alternative priming similarly affects the event-related potential's component with 200 ms latency after target application in frontal parietal and temporal areas. Under alternative priming the direction of potential amplitude modification nearby 400 ms was altered for word and semi-word targets. Alternative priming reliably increase ERP's amplitude in 400 ms locality with pseudo-word targets and decrease it under word targets. Taking into account, that all participants were unable to distinguish the applied prime stimuli, we can assume that the event-related potential changes evoked by unconscious perception of acoustical stimuli. The ERP amplitude dynamics revealed in current investigation demonstrate the opportunity of subliminal acoustical stimuli to modulate the electrical activity evoked by verbal acoustical stimulation.

Influence of positive subliminal and supraliminal affective cues on goal pursuit in schizophrenia

Goal pursuit is known to be impaired in schizophrenia, but nothing much is known in these patients about unconscious affective processes underlying goal pursuit. Evidence suggests that in healthy individuals positive subliminal cues are taken as a signal that goal pursuit is easy and therefore reduce the effort that is mobilized for goal attainment. Patients with schizophrenia and healthy controls were instructed that a long run of successive correct responses in a visual attention task would entitle them to a reward (the goal to attain). Affective pictures were displayed supraliminally or subliminally during each run and electrophysiological activity was recorded. Patients self-assessed the emotional content of the pictures correctly. However, differences between patients and controls emerged during the goal pursuit task. Healthy controls mobilized less effort for the positive than the neutral subliminal pictures, as suggested by increased error rates and the weaker contingent negative variation (CNV). For the patients, no influence of positive subliminal pictures was found on performance and on the CNV. Similarly the influence of positive pictures was absent or abnormal on components which are usually impaired in patients (fronto-central P2 and N2). In contrast, positive pictures influenced normally the parieto-occipital N2, related to a component of visual attention which has been proposed to be preserved in schizophrenia. The present study indicates the difficulties of patients to modulate effort mobilization during goal pursuit in the presence of positive subliminal cues. The results question the role of cognitive deficits on affective influences.

Effects of cognitive-behavioral therapy on brain responses to subliminal and supraliminal threat and their functional significance in specific phobia

BACKGROUND

Neurocircuitry models of anxiety disorders suggest dysregulated mechanisms encompassing both automatic and elaborate threat processing. However, the extent to which these processes might be differentially modified by psychotherapy and the neural basis of such changes are unknown. We examined the effects of cognitive-behavioral therapy (CBT) in patients with anxiety disorder on brain responses to subliminal and supraliminal threat.

METHODS

3-Tesla functional magnetic resonance imaging was used to assess neural responses to disorder-related stimuli, presented during two backward-masking conditions employed to manipulate stimulus awareness. In 28 spider-phobic patients randomly assigned to a therapy group or a waiting-list control group scanning was performed before and after completing CBT or a waiting period. Scanning was performed one time in 16 healthy control subjects. Self-report and behavioral measures were used to relate CBT-mediated brain activation changes with symptom improvement.

RESULTS

Untreated patients demonstrated abnormal hyperactivation in the amygdala, fusiform gyrus, insula, anterior cingulate cortex, and dorsomedial prefrontal cortex. Successful CBT was reflected in an overall downregulation in these fear circuitry structures, especially in the right amygdala and anterior cingulate cortex, with reductions in amygdala responsiveness associated with self-reported symptom improvement. However, subliminal threat induced a pattern of right-lateralized hyperactivation in the amygdala and fusiform gyrus that was subject to intersession habituation across groups without showing significant sensitivity to CBT.

CONCLUSIONS

These results challenge prevailing models that emphasize a role for amygdala automaticity in the maintenance of anxiety. Our results suggest CBT-related changes in neural activation associated with fear responses to consciously perceived threat.

Automatic evaluations and exercise setting preference in frequent exercisers

The goals of this study were to test whether exercise-related stimuli can elicit automatic evaluative responses and whether automatic evaluations reflect exercise setting preference in highly active exercisers. An adapted version of the Affect Misattribution Procedure was employed. Seventy-two highly active exercisers (26 years ± 9.03; 43% female) were subliminally primed (7 ms) with pictures depicting typical fitness center scenarios or gray rectangles (control primes). After each prime, participants consciously evaluated the "pleasantness" of a Chinese symbol. Controlled evaluations were measured with a questionnaire and were more positive in participants who regularly visited fitness centers than in those who reported avoiding this exercise setting. Only center exercisers gave automatic positive evaluations of the fitness center setting (partial eta squared = .08). It is proposed that a subliminal Affect Misattribution Procedure paradigm can elicit automatic evaluations to exercising and that, in highly active exercisers, these evaluations play a role in decisions about the exercise setting rather than the amounts of physical exercise. Findings are interpreted in terms of a dual systems theory of social information processing and behavior.

Priming effects on the perceived grouping of ambiguous dot patterns

For ambiguous stimuli, complex dynamics guide processes of perceptual grouping. Previous studies have suggested two opposing effects on grouping that are produced by the preliminary stimulus state: one that enhances grouping towards the existing structure, and another that opposes this structure. To examine effects of the preliminary state on grouping directly, measurements were made of perceived grouping of dot patterns that followed a visual prime. Three stimuli were presented in sequence: prime, target, and mask. Targets were composed of an evenly spaced dot grid in which grouping was established by similarity in luminance. Subjects indicated the dominant perceived grouping. The prime either corresponded to or opposed the prevailing organization of the target. Contrary to the hypothesis, solid-line primes biased grouping away from the structure of the prime, even when the prevailing organization of dot patterns strongly favored the primes' structure. This effect occurred, although to a lesser extent, when primes did not occupy the same location of targets, but were presented in a marginal area surrounding the grid. Priming effects did not occur for primes constructed of dot patterns. Effects found here may be attributed to a forward masking effect by primes, which more effectively disrupts grouping of patterns matched to the prime. Effects may also be attributed to a type of pattern contrast, in which a grouped pattern dissimilar to primes gains salience. For the pattern contrast model, the partial activation of multiple grouped configurations is compared to the pattern of the solid-line primes.

Fear conditioning to subliminal fear relevant and non fear relevant stimuli

A growing body of evidence suggests that conscious visual awareness is not a prerequisite for human fear learning. For instance, humans can learn to be fearful of subliminal fear relevant images--images depicting stimuli thought to have been fear relevant in our evolutionary context, such as snakes, spiders, and angry human faces. Such stimuli could have a privileged status in relation to manipulations used to suppress usually salient images from awareness, possibly due to the existence of a designated sub-cortical 'fear module'. Here we assess this proposition, and find it wanting. We use binocular masking to suppress awareness of images of snakes and wallabies (particularly cute, non-threatening marsupials). We find that subliminal presentations of both classes of image can induce differential fear conditioning. These data show that learning, as indexed by fear conditioning, is neither contingent on conscious visual awareness nor on subliminal conditional stimuli being fear relevant.

Priming mortality salience: supraliminal, subliminal and "double-death" priming techniques

The study examined whether successively presented subliminal and supraliminal morality salience primes ("double death" prime) would have a stronger influence on death thought accessibility than subliminal or supraliminal primes alone. A between-subjects 2 (subliminal prime/control) × 2 (supraliminal prime/control) design was used. The supraliminal prime prompted participants to answer questions about death. For the subliminal prime, the word death was presented outside of awareness. Both priming techniques differed significantly from a control in ability to elicit mortality salience. There was an interactive influence of both primes. Implications for unconscious neutral networks relating to death are discussed.

A model of subjective report and objective discrimination as categorical decisions in a vast representational space

Subliminal perception studies have shown that one can objectively discriminate a stimulus without subjectively perceiving it. We show how a minimalist framework based on Signal Detection Theory and Bayesian inference can account for this dissociation, by describing subjective and objective tasks with similar decision-theoretic mechanisms. Each of these tasks relies on distinct response classes, and therefore distinct priors and decision boundaries. As a result, they may reach different conclusions. By formalizing, within the same framework, forced-choice discrimination responses, subjective visibility reports and confidence ratings, we show that this decision model suffices to account for several classical characteristics of conscious and unconscious perception. Furthermore, the model provides a set of original predictions on the nonlinear profiles of discrimination performance obtained at various levels of visibility. We successfully test one such prediction in a novel experiment: when varying continuously the degree of perceptual ambiguity between two visual symbols presented at perceptual threshold, identification performance varies quasi-linearly when the stimulus is unseen and in an 'all-or-none' manner when it is seen. The present model highlights how conscious and non-conscious decisions may correspond to distinct categorizations of the same stimulus encoded by a high-dimensional neuronal population vector.