Conservatism predicts lapses from vegetarian/vegan diets to meat consumption (through lower social justice concerns and social support)

Revealed preferences on meat substitute consumption and political attitudes - Testing the left-right and environmental concerns framework

The promotion of meat substitutes to reduce meat intake is a promising way to reduce the environmental and public health externalities of meat consumption while preserving the important role of taste and texture in meat products. However, the market for meat substitutes is developing more slowly than expected. Therefore, we analyze the factors associated with the heterogeneity in meat substitute consumption in Germany, a country where meat traditionally plays an important role. We use revealed preference data on meat substitute sales from 1025 individual retailers, sociodemographic data, and election results from 92 regions in Germany over the period 2017-2021, to analyze whether differences in meat substitute consumption are associated with consumers' political orientation (liberal/left or conservative/right) and socio-demographic variables. We also investigate whether election results for parties with stronger climate protection goals are associated with meat substitute consumption. Our results show that meat substitute consumption varies significantly across Germany and that this is related to differences in socio-demographic characteristics and voting behavior across regions. Voting for the Green Party and parties with strong climate protection ambitions is positively related to the market share of meat substitutes. In contrast, voting for Germany's most conservative party, which has the lowest ambitions in terms of climate protection targets, is associated with lower meat substitute consumption. Therefore, manufacturers could develop tailored marketing strategies that specifically target these voter groups in order to increase the market share of meat substitutes as alternatives to meat products.

Older adults' perceptions about meat consumption: a qualitative study in Gasabo district, Kigali, Rwanda

BACKGROUND

The global population is increasingly aging, imposing a substantial burden on social and healthcare systems as aging is associated with gradual muscle wasting and functional decline. Consumption of protein-rich foods, such as livestock-based meat, providing high-quality proteins can prevent muscle wasting and related functional decline in older adults. However, there is a lack of data on the older adults' perceptions about meat consumption, particularly in Sub-Saharan Africa.

OBJECTIVE

To explore the perceptions about dietary meat consumption among older adults in Gasabo district, Kigali, Rwanda.

METHODS

We conducted a descriptive qualitative study, using focus group discussions. A total of eight FGDs, lasting between 55 and 80 min, were conducted with gender-mixed groups, including 31 men and 33 women aged ≥ 55 years old. Eight older adults participated in each FGD session, and all discussions were conducted in the local language (Kinyarwanda) using a pre-designed interview guide. The discussions were audio-recorded and transcribed verbatim and translated into English. The transcript was inductively analyzed using thematic analytical process.

RESULTS

Three themes were identified from the data, predominantly related to motives and barriers of meat consumption. The motives of meat consumption included improved quality and taste of the diet, improving own health, and having a social function. Barriers of meat consumption were perceived to be related to health risks, sustainability concerns (depletion of resources), and religious beliefs. Lastly, it was widely perceived that meat was unavailable and economically inaccessible, thus meat consumption was perceived to be associated with improved wealth.

CONCLUSION

The findings revealed a low and declining meat consumption among older adults due to poverty. Improving financial capacity or strategic public health work to improve protein consumption in the elderly is necessary to meet nutritional needs and facilitate healthy aging.

Motivations matter: moral and health-related motives indirectly relate to differential psychological health indicators among vegetarians

Due to rising popularity of vegetarianism in recent years, research interest has surged in examining the relationship between vegetarianism and psychological health. However, given inconsistent findings in prior research, the answer to whether practicing vegetarianism is associated with better or worse psychological health is still elusive. The present investigation aimed to demonstrate that vegetarians are not homogeneous in terms of psychological experiences, such that it is crucial to consider the motives behind vegetarians' dietary choice when examining their psychological health. In a survey study with 266 vegetarians and 104 omnivores, it was shown that health vegetarians displayed higher levels of disordered eating as compared to moral vegetarians and omnivores. Mediation analyses further revealed that, among vegetarians, health motivation was positively correlated with disordered eating tendencies, indirectly linking it with poorer psychological health; moral motivation was positively correlated with prosocial behavior, which in turn predicted better psychological health. These findings have implications for understanding the psychological health of vegetarians with different dietary motives and for developing interventions to promote their psychological health.

The impact of consumers' preferences for domestic food on dietary sustainability

A sustainable dietary transition requires knowledge of the drivers and barriers of dietary choices. We investigate the role of preferences for domestic food, as well as environmental and health concerns, as drivers for the consumption of red and white meat, fish, ready-made plant-based food products and self-identification as some type of meat reducer (flexitarian, vegetarian, or vegan). A survey of 1102 consumers was conducted in Norway with questions about food attitudes, beliefs and preferences regarding health, the environment and domestic food as well as dietary habits and demographics. The results from interval and logistic regression analyses show that stronger preferences for domestic food are associated with higher consumption of red meat and a lower likelihood of eating plant-based food and identifying as a meat reducer. Health concerns are associated with higher consumption of white meat and fish, and environmental concern is associated with lower consumption of white meat and a higher likelihood of eating plant-based food. The results also confirm previous research results that disbelief regarding the negative health and environmental impacts of meat correlate with higher meat consumption and a lower likelihood of eating plant-based food. In addition, we find that people who believe that Norway is a country primarily suited for livestock production have higher consumption of meat and a lower likelihood of eating plant-based food. We conclude that to make certain consumers transition away from meat, it is important to provide domestically produced, plant-based alternatives and to implement policy measures that will generate positive storylines of improved farmer livelihoods.

Adherence to a culturally adapted soul food vegan diet among African American adults increases diet quality compared to an omnivorous diet in the NEW Soul Study

Adherence to a vegan diet may lower risk of cardiovascular disease among African Americans (AAs). Feasibility and sustainability of adopting a vegan diet may be challenging among AAs who live in regions where soul food is a predominant cuisine. Our hypothesis was that AAs randomized to a culturally adapted vegan diet will have greater adherence to their assigned diet compared with those randomized to a culturally adapted omnivorous diet. AAs (N = 113) with overweight/obesity from South Carolina were included. Dietary intake was measured at months 0, 3, 6, and 12 using 24-hour recalls. Adherence was defined based on recommended animal product intake for each group. Differences in nutrient intakes and dietary indices (Alternative Healthy Eating Index 2010 and healthy plant-based diet index) between groups were evaluated using t-tests. At 12 months, adherence was higher to the vegan (51%) versus omnivorous (35%) diet. Participants assigned to the vegan diet had higher intake of carbohydrates (P = .01) and fiber (P < .001), and lower intake of cholesterol P< .001) and protein (P = .001) compared with participants assigned to the omnivorous diet. Participants adherent to the vegan diet had lower cholesterol intake (P < .001) and higher fiber intake (P = .02) compared with those adherent to the omnivorous diet. Compared with those assigned to the omnivorous diet, participants assigned to the vegan diet had higher Alternative Healthy Eating Index 2010 (P = .01) and healthy plant-based diet index (P < .001) scores. AAs with overweight/obesity were more adherent to a culturally adapted vegan diet versus an omnivorous diet after 1 year, and nutrient and food group intake changes were sustained.

Meat consumption & positive mental health: A scoping review

The objective of this scoping review was to examine the breadth of the existing literature on the relation between meat consumption or meat abstention and positive psychological functioning. In April 2022, we conducted a systematic search of online databases (PubMed, PsycINFO, CINAHL Plus, Medline, Cochrane Library, and Web of Science) for primary research examining positive psychological functioning in meat consumers and those who abstain from meat. Thirteen studies met the inclusion/exclusion criteria, representing 89,138 participants (54,413 females and 33,863 males) with 78,562 meat consumers and 10,148 meat abstainers (13-102 years) from multiple geographic regions. The primary outcomes were life satisfaction, "positive mental health", self-esteem, and vigor. The secondary outcomes were "meaning in life", optimism, positive emotions, and psychological well-being. Eight of the 13 studies demonstrated no differences between the groups on positive psychological functioning, three studies showed mixed results, and two studies showed that compared to meat abstainers, meat consumers had greater self-esteem, "positive mental health", and "meaning in life". Studies varied substantially in methods and outcomes. Although a small minority of studies showed that meat consumers had more positive psychological functioning, no studies suggested that meat abstainers did. There was mixed evidence for temporal relations, but study designs precluded causal inferences. Our review demonstrates the need for future research given the equivocal nature of the extant literature on the relation between meat consumption and meat abstention and positive psychological functioning.

Are cooks more disgust sensitive? Preliminary examination of the food preparation hypothesis

According to the food preparation hypothesis, sex differences in disgust sensitivity may stem from different sex roles that males and females played in our ancestral times. In current times, these differences may be reflected in varying levels of disgust sensitivity between people who frequently versus rarely engage in meal preparation, or who are versus are not professionally responsible for providing meals for others. To test this reasoning, we conducted a preregistered study with 493 individuals (55% female), with 280 of them working in the restaurant industry. Participants reported their weekly time spent on cooking-related activities and completed the Food Disgust Scale and pathogen subscale of Three Domain Disgust Scale. These measures capture specific, food-related disgust sensitivity, and generalised pathogen disgust sensitivity, respectively. We found that while time spent on cooking was not associated with disgust sensitivity, people professionally engaged in food preparation displayed higher levels of food-related disgust sensitivity. There was no effect of cooking on the generalised pathogen disgust sensitivity. Additionally, we observed sex differences in both types of disgust sensitivity and found that vegetarians exhibited lower disgust sensitivity than meat-eaters. Overall, our findings offer preliminary support for the food preparation hypothesis, and point out that the mechanisms adjusting our disgust sensitivity levels are category-specific, even within the broader pathogen disgust domain.

Preference for imperfect produce: The influence of political ideology and openness to experience

Food waste is a critical global issue, posing substantial environmental, social, and financial challenges, even as millions continue to face uncertainty regarding their next meal source. The seriousness of this problem necessitates a closer look into ways to reduce food waste. In this investigation, we identify a key factor which contributes to food waste-imperfect fruits and vegetables (FaVs), defined as foods that are non-uniform in shape, color, or texture. Because of their unusual and sometimes ugly appearance, people are often averse to buying them, making it important to understand factors that influence people's acceptance or rejection of imperfect FaVs. Across four online studies (including an exploratory study) with nearly 1400 U.S. respondents and using varied designs, we test political ideology as a moderator of this aversion to imperfect FaVs. Our findings indicate that politically conservative people are less likely to purchase imperfect FaVs (vs. perfect FaVs) compared to politically liberal people. The last study also uncovers the psychological mechanism underlying this greater aversion to FaVs by conservatives: lower openness to experience explains why this segment of population may be less willing to purchase imperfect FaVs. Implications and future research directions are discussed.

Conservative consumer disinterest in plant-based meat: A problem of message incongruence

The drive to encourage consumers to reduce animal meat protein has resulted in a substantial market for plant-based meat products. Despite willingness and acceptance among certain sectors of the population, there remains a large proportion of consumers unwilling to try plant-based meat. Through the lens of political ideology and applying message congruence theory, we demonstrate that current message framing is incongruent to conservative consumers in the USA. A pre-test (n = 262), using political ideology to predict willingness to try plant-based meat, revealed a significant effect such that conservatives were significantly less likely to want to learn about plant-based meat or to try it. A content analysis (n = 82) of press releases from a major plant-based meat company highlights that plant-based meat is promoted based on three key benefits: taste, health and the environment. Finally, in an experiment, conservative participants (n = 200) were randomly assigned to view an advertisement for a plant-based meat company that either cited environmental benefits or did not. Results demonstrate the presence of incongruence in messaging, where environmental benefits are shown to be less effective for conservative leaning consumers.

Relational climate and openness to plant-forward diets among cohabitating couples

Plant-forward diets offer a potential solution to many of the health and ecological crises that we find ourselves facing today. A key barrier to the adoption and maintenance of plant-forward diets is an anticipated lack of support from family members, friends and romantic partners. The present study examined how relational climate (i.e., the cohesion and flexibility of a partnership) contributes to the tension individuals anticipate in their relationship when a member reduces their animal-product consumption, and their own openness to reducing. Four hundred and ninety-six coupled individuals took part in an online survey. Analyses revealed that couples with more flexible leadership styles anticipated less tension should they or their partner adopt a plant-forward diet. However, dimensions of relational climate were largely unrelated to openness to plant-forward diets. Romantic couples who perceived themselves to be matched in terms of dietary habits were less open to reducing their animal-product consumption than unmatched couples. Politically left-leaning couples and females were more open to plant-forward diets. The meat attachments of male partners were reported as a particular barrier to dietary goals, as were practical concerns about meal coordination, finance, and health. Implications for promoting plant-forward dietary transitions are discussed.

Gradual behaviour change towards meat reduction: Development and validation of a novel decisional balance scale

Meat reduction is gaining attention among consumers, marketers, policymakers and scientists. Yet little is known about decision-making processes and behaviour change towards meat reduction. This paper explores the applicability of the decisional balance (DB) framework to the field of meat reduction. A novel DB scale to measure the perceived importance of beliefs about meat reduction at different stages of behaviour change was developed and validated in two studies with German meat eaters. In Study 1 (N = 309), the item inventory was tested using an exploratory factor analysis and then validated in Study 2 (N = 809). The results yielded two higher-order DB factors (pros and cons), which were subdivided into five lower-order factors (perceived benefits of a plant-based diet, downsides of factory farming, health barriers, legitimation barriers and feasibility barriers). The pros and cons were summarised in a DB index. All DB factors and the DB index were tested for internal consistency (Cronbach's alpha ≥.70) and aspects of validity. The typical DB pattern of the pros and cons of behaviour change was confirmed: the cons outweighed the pros for consumers who did not intend to reduce meat consumption, while the pros outweighed the cons for consumers who intended to reduce meat consumption. The new DB scale for meat reduction has proven to be a suitable measure to gain insights into consumers' decision making and could be used to develop targeted meat reduction interventions.

Why don't politicians talk about meat? The political psychology of human-animal relations in elections

Building on literature from political science and psychology, I argue that political attention on animals and animal-friendly political candidates cause voter backlash. I test this using two different kinds of experiments with large, representative samples. I ask respondents to consider political candidates running for office in a U.S. presidential primary context. I find that, overall, political attention on the need to reduce meat consumption for environmental reasons caused voter backlash compared to both a control condition and attention on the need to reduce reliance on gasoline-powered vehicles (also for environmental reasons). But, the heterogeneous effects of partisan identification were strong: voter backlash was mainly driven by Republicans and Democrats were neutral. Surprisingly, candidates who put attention on farm animal rights during elections faced no voter backlash from Republicans or Democrats. Animal-friendly candidates, particularly Black women and Latinas, with attributes that demonstrate personal concern for farm animals and strong support for animal rights generally fared very well in elections, receiving large boosts in voter support. This work launches a research agenda in political psychology that "brings the animal in" to politics.

Various ways towards animal product limiting - Practical and social engagements in initial phase of dietary change

Reducing one's consumption of foods containing animal products, or avoiding such foods altogether, has become part of everyday life for many people in the Western world. People's motivations for such "animal product limiting" are well-established, but the ways in which individuals enact and experience dietary change in the initial phase are not well understood. Nor is it clear whether, and how, these people present their dietary changes to others. Through the analysis of interviews with 28 people residing in Denmark who had recently (<9 months) embarked on flexitarian, vegetarian or vegan diets, this paper explores how people, in the initial phase of trying to consume fewer, or no, foods with animal products, (i) engage in the practicalities of daily food activities and (ii) communicate their experiences with, and opinions about, the dietary changes they are making in interpersonal interactions. The findings reveal two very different ways of organising the daily food activities: Foodism and Convenience. They also disclose three different ways of communicating in interpersonal interactions: Ethical advocacy, Plant food demonstration and Anonymisation of diet. The paper offers insights into the variation in practices underlying animal product limiting. It suggests that the plant food sector should cater for people relying on convenient food practices as well as those engaged in more advanced ("foodie") practices. Further, in discussing interpersonal communication in the light of community-based social marketing, we argue that the findings highlight how animal product limiters, in everyday social life, may be able to encourage more people to embark on animal product limiting.

Combatting Election Stress: Anticipatory Coping and Daily Self-Reported Physical Health

This study's purpose is to evaluate the effectiveness of anticipatory coping as a possible mechanism to reduce daily self-reported physical health consequences of forecasting election-related stress. Elections are often stressful for people. However, the research on possible physical consequences of anticipated election-related stress and ways to counter its impact is limited. We used data from the 2018 U.S. Midterm Election Stress Coping and Prevention Every Day (ESCAPED) study, which provided daily diary responses from 140 participants across the U.S. and American Samoa, ages 19-86. Participants were recruited using Amazon's Mechanical Turk (mTurk) and were asked to fill out an online survey each day for 22 days before, the day of, and 7 days after the 2018 U.S. midterm election, which fell on November 6, 2018. Questions involved forecasting election-related stress, four forms of anticipatory coping, and daily self-reported physical health. Results from multilevel models suggested that on days when participants experienced an increase in their forecasting of election-related stressors and also experienced a decrease in their anticipatory coping related to problem analysis, their daily self-reported physical health decreased. These results highlight the role that future-oriented tactics could play in managing the physical consequences of election-related stress.

Masculinity Matters for Meat Consumption: An Examination of Self-Rated Gender Typicality, Meat Consumption, and Veg*nism in Australian Men and Women

Previous research shows that men eat more meat than women. We explore the extent to which self-rated gender typicality explains differences in meat consumption intentions and behaviour. We recruited a large sample (N = 4897) of Australian men and women to complete an online survey about their attitudes and intentions regarding meat consumption and abstention and measured their self-rated gender typicality (the extent men view themselves as masculine, and women view themselves as feminine). We used moderated regression analyses to investigate self-rated gender typicality as a moderator of the relationship between gender and meat-related variables. We demonstrated that for men, identifying as more masculine was associated with a lower likelihood of reducing meat consumption or considering veg*nism, and a greater belief that eating meat is normal. We also found that men, and those with more gender-typical self-ratings (regardless of gender), viewed meat as more natural, necessary, and nice. These findings suggest that self-rated gender typicality may be relevant for understanding gender differences in meat consumption behaviours. Appeals to adopt low- or no-meat diets may be more effective if they consider the ways Australian diets are interconnected with genders and identities. Increasing acceptance of alternative masculinities, and developing masculinity-friendly advertising of plant-based foods, could be useful in promoting meat reduction.

Autonomous motivation, goal-facilitating behaviours, and dietary goal progress in individuals transitioning to a veg*n diet: A longitudinal study

Previous studies have consistently shown that autonomous motivation - pursuing goals because one wants to, rather than has to - is associated with greater behaviour maintenance in the context of healthy eating, exercise, and diet maintenance. The present study used a 7-wave longitudinal design to examine how autonomous motivation is related to dietary goal progress in individuals (N = 222) transitioning to a veg*n (i.e., vegetarian or vegan) diet. We hypothesized that when people reported more autonomous motivation (compared to their own average) they would be more successful in reaching their dietary goals. We also explored the role of goal-facilitating behaviours in this process. We found no directional effects of relative autonomous motivation on goal progress or goal-facilitating behaviours, although the concurrent relations were significant. There were also no within-person effects of behaviours on progress. These findings shed light onto the relationship between autonomous motivation, behaviours, and goal progress both at the same time and over time, and highlight the importance of examining within-person fluctuations over time.

Ideological resistance to veg*n advocacy: An identity-based motivational account

Animal-based diets in Western countries are increasingly regarded as unsustainable because of their impact on human health, environmental and animal welfare. Promoting shifts toward more plant-based diets seems an effective way to avoid these harms in practice. Nevertheless, claims against the consumption of animal products contradict the ideology of the omnivorous majority known as carnism. Carnism supports animal-product consumption as a cherished social habit that is harmless and unavoidable and invalidates minorities with plant-based diets: vegetarians and vegans (veg*ns). In this theoretical review, we integrate socio-psychological and empirical literature to provide an identity-based motivational account of ideological resistance to veg*n advocacy. Advocates who argue against the consumption of animal products often make claims that it is harmful, and avoidable by making dietary changes toward veg*n diets. In response, omnivores are likely to experience a simultaneous threat to their moral identity and their identity as consumer of animal products, which may arouse motivations to rationalize animal-product consumption and to obscure harms. If omnivores engage in such motivated reasoning and motivated ignorance, this may also inform negative stereotyping and stigmatization of veg*n advocates. These "pro-carnist" and "counter-veg*n" defenses can be linked with various personal and social motivations to eat animal products (e.g., meat attachment, gender, speciesism) and reinforce commitment to and ambivalence about eating animal products. This does not mean, however, that veg*n advocates cannot exert any influence. An apparent resistance may mask indirect and private acceptance of advocates' claims, priming commitment to change behavior toward veg*n diets often at a later point in time. Based on our theoretical account, we provide directions for future research.

The modulation of sustainability knowledge and impulsivity traits on the consumption of foods of animal and plant origin in Italy and Turkey

Given the environmental challenge we face globally, a transition to sustainable diets seems essential. However, the cognitive aspects underlying sustainable food consumption have received little attention to date. The aims of this cross-cultural study were: (1) to explore how impulsivity traits and individuals' knowledge of food environmental impact influence their frequency of consumption of animal- and plant-based foods; (2) to understand the modulation of individual characteristics (i.e. generation, sex, BMI, and sustainability knowledge). An online survey investigating impulsivity traits, sustainability knowledge and ratings of diverse food items was designed and administered to respondents from Italy (N = 992) and Turkey (N = 896). Results showed that Turkish respondents were higher in impulsivity and animal products consumption. Italians, instead, had greater sustainability knowledge and consumed more plant-based foods. Females in both groups reported greater knowledge of sustainability, consistent with previous findings. In terms of generations, the lowest consumption of animal products was reported by Turkish Generation Z and Italian Millennials. In conclusion, this study shed light on the interaction of psychological factors and individual characteristics with the perceived environmental impact of foods. Moreover, the adopted cross-cultural approach allowed to identify several differences in participants' responses ascribable to their different nationalities and gastronomic cultures.

The relationship between attitudes to human rights and to animal rights is partially mediated by empathy

Veganism has become increasingly popular in recent years in many countries including the UK and the USA. Studies have found that vegans tend to be female, lower in Right-Wing Authoritarianism (RWA) and Social Dominance Orientation (SDO), and higher in feminist perspectives (FPS). Study 1 (n = 311) investigated the relationships among meat consumption, ethical veganism (using a custom-written scale), RWA, SDO, and FPS, in a series of questionnaires completed online. RWA, SDO, and meat consumption correlated together in one group of variables; FPS and ethical veganism correlated together in a distinct group. In Study 2 participants also completed the Toronto Empathy Questionnaire (TEQ) as a potential mediator variable. The relationship between RWA, SDO, and FPS as predictors, and ethical veganism as target, was partially mediated by empathy. This pattern of results suggests that individuals who hold egalitarian and inclusive views as regards human-human relationships also tend to have similar views as regards human-animal relationships, with empathy as an underlying common factor.

Intergroup attitudes between meat-eaters and meat-avoiders: The role of dietary ingroup identification

Why might some meat-eaters and meat-avoiders express negative attitudes toward each other? We investigated intergroup attitudes and potential underpinnings of these attitudes across three different dietary groups—veg*ans (vegetarians and vegans), flexitarians (people who restrict their meat intake partially), and meat-eaters—in Turkey ( NStudy 1 = 366; NStudy 2 = 450). In both studies, veg*ans showed the greatest ingroup favouritism and reported the highest ingroup identification and perceived discrimination. Meat enjoyment, moral consideration, and perceived veg*an threat (among meat-eaters) predicted dietary ingroup identification in Study 1, whereas perceived discrimination towards one’s dietary group was the strongest predictor of identification among all dietary groups in Study 2. Among meat-avoiders, but not among meat-eaters, stronger dietary ingroup identification was associated with more negative outgroup attitudes. Findings are discussed in light of social identity theories and intergroup perspectives.

'Against the cult of veganism': Unpacking the social psychology and ideology of anti-vegans

Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities - groups of individuals who stand vehemently against veganism - have sprung up across the internet. Much scholarship on veganism characterizes anti-vegans in passing, painting them as ill-informed, uneducated, or simply obstinate. However, little empirical work has investigated these communities and the individuals within them. Accordingly, we conducted a study using social media data from the popular platform, Reddit. Specifically, we collected all available submissions (∼3523) and comments (∼45,528) from r/AntiVegan subreddit users (N = 3819) over a five-year period. Using a battery of computerized text analytic tools, we examined the psychosocial characteristics of Reddit users who publicly identify as anti-vegan, how r/AntiVegan users discuss their beliefs, and how the individual user changes as a function of community membership. Results from our analyses suggest several individual differences that align r/AntiVegan users with the community, including dark entertainment, ex-veganism and science denial. Several topics were extensively discussed by r/AntiVegan members, including nuanced discourse on the ethicality and health implications of vegan diets, and the naturalness of animal death, which ran counter to our expectations and lay stereotypes of r/AntiVegan users. Finally, several longitudinal changes in language use were observed within the community, reflecting enhanced group commitment over time, including an increase in group-focused language and a decrease in cognitive processing. Implications for vegan-nonvegan relations are discussed.

Beyond the Choice of What You Put in Your Mouth: A Systematic Mapping Review of Veganism and Vegan Identity

In recent years, and in the current climate crisis, the interest in veganism and sustainable diet/lifestyle has increased. This growing interest can also be seen within academia. Therefore, we set out to systematically document and organize the social psychological literature on veganism and vegan identity to identify where the field currently is, and what we need to do next. Following PRISMA guidelines we identified a data set of 26 academic papers published between 2010 and 2021. Through a thematic analysis of the data, we created four categories of study focus and content: (1) vegans as a disadvantaged/stigmatized group, (2) the role of ideology in negative attitudes toward vegans, (3) the role of moral and ethical beliefs in changing or sustaining dietary preferences, and (4) veganism as a social movement and vegan activism. Our analysis emphasizes issues with merging all non-meat eaters, reduction of veganism into dietary or lifestyle choices neglecting the politicized content and movement, lack of processes underlying emergence and endurance of veganism, and decontextualization of vegan identity. What is needed is a more fine-grained exploration that addresses the identified issues to account for the content of vegan identity. This would expand, for example, the motives literature to include and emphasize intersectionality in a vegan identity context. Specifically, to facilitate a more sustainable lifestyle, the content of social dimensions needs to be qualitatively explored.

Attention to the Details: How Variations in U.S. Grass-Fed Cattle-Feed Supplementation and Finishing Date Influence Human Health

As the global population increases, so does meat consumption. This trend is accompanied by concerns regarding the meat industry, and consumers are demanding transparency on the environmental and health effects of the products they are purchasing. Many leading health organizations recommend reducing red meat consumption. Nevertheless, no differentiation is made among red meats and beef. The beef production system is generally ignored despite nutritional differences between grain- and grass-fed beef. Compared to grain-fed beef, grass-fed beef contains a healthier fatty acid profile, including more omega-3 polyunsaturated fatty acids and conjugated linoleic acid, and increased concentrations of phytochemicals desired by health-conscious customers. However, there is a lack of consistency among grass-fed beef in the United States regarding clear product labeling and cattle dietary components. Grass-fed beef labeling confusion has emerged, including misunderstandings between grass-fed and grass-finished beef. Along with this, previous studies observed significant nutritional variation among grass-finished beef from different producers across the country. Cattle diet has the strongest influence on the nutritional composition of beef. Therefore, understanding differences in feeding practices is key to understanding differing nutritional quality of grass-fed beef. Feeding cattle diverse pastures composed of multiple plant species including grasses and legumes managed in a rotational grazing fashion results in higher omega-3 polyunsaturated fatty acids and phytochemical levels in beef compared to feedlots and monocultures. Seasonal differences including changes in temperature, rainfall, grazing practices, and plant growth cycles affect the nutritional composition of feeds and ultimately meat. Additional feeds utilized in grass-fed beef production systems such as conserved forages may reduce or increase health-promoting nutrients in grass-fed beef, while supplements such as grape byproducts and flaxseed may improve its nutritional profile. Further research should measure the effects of individual feedstuff and the finishing period on the nutritional profile on grass-fed beef. A better understanding of these details will be a step toward the standardization of pasture-raised ruminant products, strengthening the relationship between grass-fed beef consumption and human health.

Perceptions of Vegan Food among Organic Food Consumers Following Different Diets

This article identifies consumer segments for vegan food by analysing perceptions of vegan food among food organic consumers following different diets: vegans, vegetarians, former vegetarians, flexitarians, and omnivores. The analysis is based on responses to a quantitative consumer survey for which 503 participants were recruited from customers at German grocery stores by quota sampling according to diet and region. From the responses to an open-ended question eliciting the participants’ associations with vegan food, the analysis finds that vegans and vegetarians perceive vegan foods primarily as being beneficial for animal welfare, healthy, and environmentally friendly, while those who ate meat perceive vegan food primarily as containing no animal ingredients and as being healthy. The respondents’ varying assessments of the taste, diversity, and environmental benefits of vegan food were found to differ in relation to the various diets they followed, as did their assessments of how long the vegan trend is likely to last. A cluster analysis based on the consumers’ perceptions and attitudes revealed three consumer groups: “vegan fans”, “enjoyment sceptics”, and “originality-sceptics”. Scepticism about the originality of vegan food was found in all diet groups. These findings can help inform more effective targeting of consumer needs for vegan organic food.

A qualitative examination of the motivations behind vegan, vegetarian, and omnivore diets in an Australian population

There is a growing shift towards meat reducing diets, especially in Western nations, in the last decade. Whilst research has examined the potential motivations in adopting meat reducing diets, there are a limited number of studies which directly compare diet-related motivations across dietary groups, especially comparing meat reducing diet groups to omnivores. As such, it is unclear whether these dietary groups have distinctly different motivations for adopting their diets. This study aimed to examine the motivations that underlie people's dietary choices, and to compare these across three dietary groups; vegan, vegetarian, omnivore. A sample of 701 participants participated in the study (Mage = 30.09, SDage = 10.91). Participants were asked to self-describe the diet they follow and provide a written response as to why they choose to follow this diet. A content analysis indicated that the participants' motivations were similar across the three dietary groups. Similar reasons included health and environment, with the health reason common across all three groups. For vegan and vegetarians the most common was animal welfare. However, taste and enjoyment for diet was most common for omnivores. The overlap in responses across the dietary groups suggests that dietary motivations are similar across these three groups. Therefore, rather than simply employing motivations to encourage reduced meat diets, it may be better to develop more personalised interventions to achieve this.

Ideological bases of attitudes towards meat abstention: Vegetarianism as a threat to the cultural and economic status quo

Those on the political right engage in greater meat consumption and animal exploitation than their left-wing counterparts. Previous research suggests this is because they view vegetarianism as threatening the nation’s dietary customs and economy. Across two studies, I extend this concept of “vegetarianism threat” by showing that it separates into two distinct dimensions of concern: cultural (symbolic) threats and economic (realistic) threats. The resultant multidimensional scale allows a finer grained understanding of the roots of ideology-based threat responses to meat-free movements. Together, results implicate symbolic concerns as the key element of vegetarianism threat contributing to negative attitudes towards meat abstention and its proponents.

To meat, or not to meat: A longitudinal investigation of transitioning to and from plant-based diets

Concerns over potential negative effects of excessive meat consumption on both the environment and personal health, coupled with long-standing debates over animal rights, have motivated research on the prevalence and predictors of plant-based versus meat-based diets. Yet few studies have examined longitudinal trends in dietary behaviours using large national samples. We address this gap by examining the prevalence, predictors, and annual change in the self-reported dietary behaviour of a large national probability sample of New Zealand adults (categorised as omnivore, vegetarian, or vegan; Ns = 12,259-50,964). Consistent with our pre-registered hypotheses, omnivore was the most prevalent dietary category (94.1%). Moreover, higher levels of conservative ideologies (i.e., political conservatism, Right-Wing Authoritarianism, and Social Dominance Orientation), lower subjective health, lower environmental efficacy, and lower disgust sensitivity predicted having an omnivore (vs. vegetarian or vegan) diet. Longitudinal analyses further revealed that the probability of shifting from an omnivore diet to a vegetarian or vegan diet over a one-year period was low, and that veganism was the least stable dietary category. Both gender (men) and political conservatism predicted lower probabilities of transitioning from meat to no-meat diets over time.

Pro-environmental behavior predicts adherence to plant-based diets

Plant-based diets are beneficial to human health and environmental sustainability but suffer from low rates of adherence. For example, many people who self-identify as vegetarian sporadically eat meat and eventually give up their vegetarian diet entirely. We theorize that valuing a lifestyle of pro-environmental behaviors can enable people to adhere to a plant-based diet more successfully. In the current survey study, we tested this prediction among plant-based dieters for two outcomes: short-term adherence (for the past three days) and future-intended dietary adherence (intention to continue one's diet for the next 1-2 years). Over and above other dietary, motivational, and demographic factors, pro-environmental behavior positively predicted both short-term and future-intended adherence to plant-based diets. Moreover, pro-environmental behavior mediated links between (a) connectedness to nature and dietary adherence and (b) political ideology and dietary adherence. These findings highlight pro-environmental behavior as a tool for explaining and predicting adherence to plant-based diets.

You don't have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections

Misinformation often has an ongoing effect on people's memory and inferential reasoning even after clear corrections are provided; this is known as the continued influence effect. In pursuit of more effective corrections, one factor that has not yet been investigated systematically is the narrative versus non-narrative format of the correction. Some scholars have suggested that a narrative format facilitates comprehension and retention of complex information and may serve to overcome resistance to worldview-dissonant corrections. It is, therefore, a possibility that misinformation corrections are more effective if they are presented in a narrative format versus a non-narrative format. The present study tests this possibility. We designed corrections that are either narrative or non-narrative, while minimizing differences in informativeness. We compared narrative and non-narrative corrections in three preregistered experiments (total N = 2279). Experiment 1 targeted misinformation contained in fictional event reports; Experiment 2 used false claims commonly encountered in the real world; Experiment 3 used real-world false claims that are controversial, in order to test the notion that a narrative format may facilitate corrective updating primarily when it serves to reduce resistance to correction. In all experiments, we also manipulated test delay (immediate vs. 2 days), as any potential benefit of the narrative format may only arise in the short term (if the story format aids primarily with initial comprehension and updating of the relevant mental model) or after a delay (if the story format aids primarily with later correction retrieval). In all three experiments, it was found that narrative corrections are no more effective than non-narrative corrections. Therefore, while stories and anecdotes can be powerful, there is no fundamental benefit of using a narrative format when debunking misinformation.

A goal-systems perspective on plant-based eating: keys to successful adherence in university students

OBJECTIVE

To explore adherence to a plant-based diet from the perspective of goals- and motivations-based systems.

DESIGN

A cross-sectional, survey-based study was conducted regarding eating patterns, goals and motivations for current eating habits.

SETTING

Data were collected using an online survey platform, including the Goal Systems Assessment Battery (GSAB) and other survey tools.

PARTICIPANTS

University students were recruited, including thirty-three students reporting successful maintenance of a plant-based diet (Adherents) and sixty-three students trying to adhere to a plant-based diet (Non-adherents).

RESULTS

Using GSAB subscale scores, discriminant function analyses significantly differentiated adherents v. non-adherents, accounting for 49·0 % of between-group variance (χ2 (13) = 42·03, P < 0·000). It correctly classified 72·7 % of adherents and 88·9 % of non-adherents. Constructs including value, self-efficacy, planning/stimulus control and positive affect were significant and included in the discriminant function. Logistic regression results suggested that participants who successfully adhered to a plant-based diet were seventeen times more likely to report 'To manage or treat a medical condition' as motivation and almost seven times more likely to report 'To align with my ethical beliefs' as motivation compared with non-adherents. However, these participants were 94 % less likely to report 'To maintain and/or improve my health' as motivation compared with non-adherents. Controlling for motivations, hierarchical logistic regression showed that only planning as part of the GSAB self-regulatory system predicted adherence to a plant-based diet.

CONCLUSIONS

Values-based approaches to plant-based diets, including consideration for ethical beliefs, self-efficacy and proper planning, may be key for successful maintenance of this diet long-term.

A Comprehensive Review of the Benefits of and the Barriers to the Switch to a Plant-Based Diet

In recent decades, the food industry has been faced with new challenges, and it has had to develop new types of diets and produce new types of foods that can slow down the spread of chronic diseases. The aim of our research was to identify the characteristics of plant-based nutrition, based on international and Hungarian literature. The comprehensive analysis was performed based on the theoretical model called Theory of Planned Behavior, in the course of which the perceived and objective benefits of and barriers to the conversion to a plant-based diet were examined. According to our results, the main benefits of plant-based nutrition are its many factors associated with a reduction in risk of developing numerous chronic diseases. This is followed by benefits of well-being and satisfaction, followed by ethical and environmental benefits. The most commonly reported inhibitory factor of a vegetarian diet is the enjoyment of eating meat and the difficulty in giving up meat consumption. This is followed by health considerations, e.g., lack of various ingredients in foods. Convenience and taste factors are also important disincentives, as well as the irrelevant nature of some plant-based nutrition information sources. Besides, social barriers, negative discrimination, and negative effect on mental health associated with them can also be a hindrance, as can financial barriers. The classification developed during our analysis can serve as a relevant guideline for decision-makers, and also as a basis for further primary qualitative and quantitative research.

What Does Our Personality Say About Our Dietary Choices? Insights on the Associations Between Dietary Habits, Primary Emotional Systems and the Dark Triad of Personality

The awareness of the consequences of consuming animal products for the environment and one's own health has been growing in recent years. The aim of the present research project was to examine the relationship between individual differences in biologically rooted primary emotional systems arising from phylogenetically old brain areas and dietary habits including being a vegan/vegetarian or omnivore (Study 1). Additionally, the link between the Dark Triad personality traits and dietary habits was investigated (also Study 1). In Study 2 it was aimed to replicate the associations between the Dark Triad traits and dietary habits in a new sample. In total 1140 (Study 1) and 444 (Study 2) participants took part in the research project. The Affective Neuroscience Personality Scales (ANPS) were applied to assess individual differences in six primary emotional systems. The Short Dark Triad Scale (SD3) was administered to assess individual differences in Machiavellianism, psychopathy and narcissism. The eating style of participants was measured with the Eating Behavior Questionnaire (EBQ). Results of Study 1 demonstrated higher CARE, SADNESS and spirituality scores, and lower PLAY scores in vegans/vegetarians than in omnivores. However, after the sex of the participants was included in the model, the effect on CARE got weaker. Additionally, omnivores scored higher on Machiavellianism, however, this association disappeared when sex was added to the model. In Study 2, higher scores in Machiavellianism, narcissism and psychopathy were reported for the group of omnivores compared to vegans/vegetarians, however, those effects got weaker or disappeared after the sex of participants was added to the model. The present research project adds to the literature by investigating the ANPS model and the Dark Triad of personality in the context of eating style for the first time. The findings of these two studies might help to better understand how people following different types of diet, might differ in their personalities.

Political conservatism and the exploitation of nonhuman animals: An application of system justification theory

Many people in Western societies tolerate the mistreatment of nonhuman animals, despite obvious ethical concerns about the injustice of animal suffering and exploitation. In three studies, we applied system justification theory to examine the ideological basis of human–animal relations. In Studies 1a and 1b, we showed in both a large convenience sample ( N = 2,119) and a nationally representative sample in the US ( N = 1,500) that economic system justification uniquely explained the relationship between political conservatism and animal welfare attitudes even after adjusting for social dominance orientation. In Study 2, we replicated and extended these findings using more elaborate measures of animal welfare attitudes in the context of an MTurk sample of U.S. respondents ( N = 395). Specifically, we found that conservatism was associated with less support for animal welfare and greater endorsement of speciesism (the belief that humans are morally superior to nonhuman animals) and that individual differences in economic system justification mediated these associations. We discuss several ways in which system justification theory may inform interventions designed to promote support for animal welfare in society at large.

A social identity needs perspective to Veg*nism: Associations between perceived discrimination and well-being among Veg*ns in Turkey

We examined the associations between perceived discrimination, social identity need satisfaction, and well-being among a sample of vegetarians and vegans (veg*ns) in Turkey. Drawing on the Rejection Identification Model, Motivated Identity Construction Theory, and the Social Cure approach, we tested whether perceived discrimination was related to the satisfaction of esteem, meaning, belonging, efficacy, distinctiveness, and continuity needs derived from veg*n group membership and whether the satisfaction of these needs, in turn, was associated with psychological well-being and self-esteem. A total of 350 veg*ns living in Turkey participated in an online study and completed measures of perceived discrimination based on veg*n group membership, veg*n identity need satisfaction, psychological well-being, and global level self-esteem. As expected, perceived discrimination was prevalent among Turkish veg*ns (more so among vegans) and was strongly associated with the greater satisfaction of all identity needs. In turn, the satisfaction of efficacy and continuity needs was related to greater well-being, showing an indirect association between perceived discrimination and well-being. Findings also showed that the satisfaction of the esteem need predicted (less strongly) lower levels of psychological well-being and self-esteem, indicating only some aspects of need satisfaction through veg*n identities to have positive implications for well-being. Findings are discussed in terms of the relevant socio-cultural environment, social identity theories, and stigmatization in the context of veg*n group membership.

Eating with our eyes (closed): Effects of visually associating animals with meat on antivegan/vegetarian attitudes and meat consumption willingness

Negative attitudes toward vegetarians/vegans (i.e., veg*ns) are common, particularly among those who desire/like/consume meat more. In two studies, we replicated and extended past work, showing that visual reminders of meat’s animal origins (vs. images of meat alone) decreased meat consumption willingness via increased empathy for animals, distress about meat consumption, and disgust for meat. We also assessed how animal–meat reminders influence antiveg*n attitudes. In Study 1 ( N = 299) experimental animal–meat reminders (vs. meat-alone images) indirectly reduced negative attitudes toward veg*ns via increased empathy and distress (together, but not independently). The same manipulation in Study 2 ( N = 280) lowered antiveg*n attitudes through greater empathy and lowered veg*n threat through greater distress. Implications for promoting less antiveg*n attitudes are discussed.

Meat as a Pharmakon: An Exploration of the Biosocial Complexities of Meat Consumption

In contemporary dietary advice, meat is depicted as a pharmakon: it is believed to either heal or poison the human body (and mind). Often, it also serves as a scapegoat for a wide range of public health issues and other societal problems. Related attitudes, practices, and beliefs pertain to a demarcated mode of thinking or episteme that is characteristic for the so-called post-domestic or industrialized societies. The latter are not only typified by an abundant yet largely concealed production of meat, but increasingly also by moral crisis and confusion about its nutritional meaning. For an improved appreciation of the ambiguous position of meat in human health and disease, as well as the concomitant scattering into different subject positions (e.g., the omnivore, flexitarian, vegetarian, vegan, permaculturalist, and carnivore position), an interdisciplinary approach is required. To this end, the current study tentatively combines food research with a selection of (post-structuralist) concepts from the humanities. The aim is to outline a historical and biosocial need for meat (as well as its rejection) and to analyze how its transformative effects have contributed to a polarized discourse on diet and well-being in academia and society at large. Excessive categorization (for instance with respect to meat's alleged naturalness, normalness, necessity, and niceness) and Manichean thinking in binary opposites are among the key factors that lead to impassioned yet often sterile debates between the advocates and adversaries of meat eating in a post-truth context.

A model of the dynamics of household vegetarian and vegan rates in the U.K

Although there are many studies of determinants of vegetarianism and veganism, there have been no previous studies of how their rates in a population jointly change over time. In this paper, we present a flexible model of vegetarian and vegan dietary choices, and derive the joint dynamics of rates of consumption. We fit our model to a pseudo-panel with 23 years of U.K. household data, and find that while vegetarian rates are largely determined by current household characteristics, vegan rates are additionally influenced by their own lagged value. We solve for equilibrium rates of vegetarianism and veganism, show that rates of consumption return to their equilibrium levels following a temporary event which changes those rates, and estimate the effects of campaigns to promote non-meat diets. We find that a persistent vegetarian campaign has a significantly positive effect on the rate of vegan consumption, in answer to an active debate among vegan campaigners.