Perceptions of the appropriate response to norm violation in 57 societies

Foreign-language effects in cross-cultural behavioral research: Evidence from the Tanzanian Hadza

Behavioral research in traditional subsistence populations is often conducted in a non-native language. Recent studies show that non-native language-use systematically influences behavior, including in widely used methodologies. However, such studies are largely conducted in rich, industrialized societies, using at least one European language. This study expands sample diversity. We presented four standard tasks-a "dictator" game, two sacrificial dilemmas, a wager task, and five Likert-risk tolerance measures-to 129 Hadza participants. We randomly varied study languages-Hadzane and Kiswahili-between participants. We report a moderate impact of study language on wager decisions, alongside a substantial effect on dilemma decisions and responses to Likert-assessments of risk. As expected, non-native languages fostered utilitarian choices in sacrificial dilemmas. Unlike previous studies, non-native-language-use decreased risk preference in wager and Likert-tasks. We consider alternative explanatory mechanisms to account for this reversal, including linguistic relativity and cultural context. Given the strength of the effects reported here, we recommend, where possible, that future cross-cultural research should be conducted in participants' first language.

Evidence from 43 countries that disease leaves cultures unchanged in the short-term

Did cultures change shortly after, and in response to, the COVID-19 outbreak? If so, then in what way? We study these questions for a set of macro-cultural dimensions: collectivism/individualism, duty/joy, traditionalism/autonomy, and pro-fertility/individual-choice norms. We also study specific perceptions and norms like perceived threats to society (e.g. immigration) and hygiene norms. We draw on Evolutionary Modernization Theory, Parasite Stress Theory, and the Behavioural Immune System, and existing evidence, to make an overarching prediction: the COVID-19 pandemic should increase collectivism, duty, traditionalism, conformity (i.e. pro-fertility), and outgroup prejudice. We derive specific hypotheses from this prediction and use survey data from 29,761 respondents, in 55 cities and 43 countries, collected before (April-December 2019) and recently after the emergence of COVID-19 (April-June 2020) to test them. We exploit variation in disease intensity across regions to test potential mechanisms behind any changes. The macro-cultural dimensions remained stable. In contrast, specific perceptions and norms related to the pandemic changed: norms of hygiene substantially increased as did perceived threats related to disease. Taken together, our findings imply that macro-cultural dimensions are primarily stable while specific perceptions and norms, particularly those related to the pandemic, can change rapidly. Our findings provide new evidence for theories of cultural change and have implications for policy, public health, daily life, and future trajectories of our societies.

Cross-societal variation in norm enforcement systems

Across human societies, people are sometimes willing to punish norm violators. Such punishment can take the form of revenge from victims, seemingly altruistic intervention from third parties, or legitimized sanctioning from institutional representatives. Although prior work has documented cross-cultural regularities in norm enforcement, substantial variation exists in the prevalence and forms of punishment across societies. Such cross-societal variation may arise from universal psychological mechanisms responding to different socio-ecological conditions, or from cultural evolutionary processes, resulting in different norm enforcement systems. To date, empirical evidence from comparative studies across diverse societies has remained disconnected, owing to a lack of interdisciplinary integration and a prevalent tendency of empirical studies to focus on different underpinnings of variation in norm enforcement. To provide a more complete view of the shared and unique aspects of punishment across societies, we review prior research in anthropology, economics and psychology, and take a first step towards integrating the plethora of socio-ecological and cultural factors proposed to explain cross-societal variation in norm enforcement. We conclude by discussing how future cross-societal research can use diverse methodologies to illuminate key questions on the domain-specificity of punishment, the diversity of tactics supporting social norms, and their role in processes of norm change. This article is part of the theme issue 'Social norm change: drivers and consequences'.

Anger and disgust shape judgments of social sanctions across cultures, especially in high individual autonomy societies

When someone violates a social norm, others may think that some sanction would be appropriate. We examine how the experience of emotions like anger and disgust relate to the judged appropriateness of sanctions, in a pre-registered analysis of data from a large-scale study in 56 societies. Across the world, we find that individuals who experience anger and disgust over a norm violation are more likely to endorse confrontation, ostracism and, to a smaller extent, gossip. Moreover, we find that the experience of anger is consistently the strongest predictor of judgments of confrontation, compared to other emotions. Although the link between state-based emotions and judgments may seem universal, its strength varies across countries. Aligned with theoretical predictions, this link is stronger in societies, and among individuals, that place higher value on individual autonomy. Thus, autonomy values may increase the role that emotions play in guiding judgments of social sanctions.

Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries

The emergence of COVID-19 dramatically changed social behavior across societies and contexts. Here we study whether social norms also changed. Specifically, we study this question for cultural tightness (the degree to which societies generally have strong norms), specific social norms (e.g. stealing, hand washing), and norms about enforcement, using survey data from 30,431 respondents in 43 countries recorded before and in the early stages following the emergence of COVID-19. Using variation in disease intensity, we shed light on the mechanisms predicting changes in social norm measures. We find evidence that, after the emergence of the COVID-19 pandemic, hand washing norms increased while tightness and punishing frequency slightly decreased but observe no evidence for a robust change in most other norms. Thus, at least in the short term, our findings suggest that cultures are largely stable to pandemic threats except in those norms, hand washing in this case, that are perceived to be directly relevant to dealing with the collective threat.

Norm Dynamics: Interdisciplinary Perspectives on Social Norm Emergence, Persistence, and Change

Social norms are the glue that holds society together, yet our knowledge of them remains heavily intellectually siloed. This article provides an interdisciplinary review of the emerging field of norm dynamics by integrating research across the social sciences through a cultural-evolutionary lens. After reviewing key distinctions in theory and method, we discuss research on norm psychology-the neural and cognitive underpinnings of social norm learning and acquisition. We then overview how norms emerge and spread through intergenerational transmission, social networks, and group-level ecological and historical factors. Next, we discuss multilevel factors that lead norms to persist, change, or erode over time. We also consider cultural mismatches that can arise when a changing environment leads once-beneficial norms to become maladaptive. Finally, we discuss potential future research directions and the implications of norm dynamics for theory and policy.

Prevalence and predictors of social anxiety disorders among Malaysian secondary school students during the COVID-19 pandemic: Exploring the influence of internet gaming disorder and impulsivity

This study aimed to investigate the prevalence of social anxiety disorder (SAD) among Malaysian secondary school students during the COVID-19 pandemic and to explore its correlations with demographic variables, impulsivity behavior, and internet gaming disorder (IGD). A total of 1574 participants from 12 government secondary schools across five Malaysian states, comprising 569 males and 1005 females, completed an online questionnaire containing validated Malay versions of the Social Interaction Anxiety Scale, Barratt Impulsiveness Scale, and Internet Gaming Disorder Scale - Short Form. The findings revealed a notable SAD prevalence rate of 40.53% among Malaysian adolescents. Logistic regression analysis unveiled significant associations between SAD and factors such as attention impulsiveness (OR = 2.58, p < .001), motor impulsiveness (OR = 1.47, p = .03), female gender (OR = 2, p < .001), Malay ethnicity, and IGD (OR = 1.08, p < .001). In conclusion, this study provides valuable insights into the extent of social anxiety experienced by Malaysian secondary school students during the pandemic, shedding light on the demographic and psychosocial factors linked to its emergence. Furthermore, the research underscores a robust link between IGD and SAD, emphasizing the need for comprehensive interventions addressing both issues concurrently. By recognizing the multifaceted nature of these associations, future interventions can be tailored to provide holistic support for adolescents' mental well-being.

The emergence of division of labour through decentralized social sanctioning

Human ecological success relies on our characteristic ability to flexibly self-organize into cooperative social groups, the most successful of which employ substantial specialization and division of labour. Unlike most other animals, humans learn by trial and error during their lives what role to take on. However, when some critical roles are more attractive than others, and individuals are self-interested, then there is a social dilemma: each individual would prefer others take on the critical but unremunerative roles so they may remain free to take one that pays better. But disaster occurs if all act thus and a critical role goes unfilled. In such situations learning an optimum role distribution may not be possible. Consequently, a fundamental question is: how can division of labour emerge in groups of self-interested lifetime-learning individuals? Here, we show that by introducing a model of social norms, which we regard as emergent patterns of decentralized social sanctioning, it becomes possible for groups of self-interested individuals to learn a productive division of labour involving all critical roles. Such social norms work by redistributing rewards within the population to disincentivize antisocial roles while incentivizing prosocial roles that do not intrinsically pay as well as others.

The Loneliness of the Odd One Out: How Deviations From Social Norms Can Help Explain Loneliness Across Cultures

Loneliness is an important health risk, which is why it is important to understand what can cause persistent or severe loneliness. Previous research has identified numerous personal or relational risk factors for loneliness. Cultural predictors, however, have been considered less. The new framework of norm deviations and loneliness (NoDeL) proposes that social norms, which are defining features of culture, can help explain loneliness within and across cultural contexts. Specifically, people who deviate from social norms are suggested to be at an increased risk for feeling lonely because they are more likely to experience alienation, inauthenticity, lower self-worth, social rejection, relationship dissatisfaction, and/or unfulfilled relational needs. Given that social norms vary by social, geographical, and temporal context, they can furthermore be considered cultural moderators between individual-level risk factors and loneliness: Personal or relational characteristics, such as shyness or being single, may increase the risk for loneliness particularly if they do not fit social norms in a specific environment. Integrating previous quantitative and qualitative findings, I hence offer a framework (NoDeL) to predict loneliness and cultural differences in risk factors for it. Thus, the NoDeL framework may help prepare culture-sensitive interventions against loneliness.

Appropriateness ratings of everyday behaviors in the United States now and 50 years ago

Introduction

A crucial aspect of social norms pertains to determining which behaviors are considered appropriate. Here we consider everyday behaviors. Some everyday behaviors are rated as more appropriate than others, and ratings of the appropriateness of a given behavior may vary over time. The objective of this study is to elucidate the reasons behind variation in appropriateness ratings of everyday behaviors in the United States. Our theory focuses on how the evaluation of the appropriateness of a behavior is influenced by its potential for externalities and internalities, and how this influence may cause a change in norms over time.

Method

Employing a preregistered design, we asked American participants to rate 37 different everyday behaviors based on their appropriateness in a range of common situations, as well as their potential negative externalities (e.g., being loud, being aggressive, taking up space) and positive internalities (e.g., pleasurability). Changes over time were calculated as the difference between mean ratings obtained in this study and ratings of the same behavior in a similar study conducted 50 years ago.

Results

As expected, overall appropriateness ratings of everyday behaviors are associated both with their externalities and their internalities, so that the least appropriate behaviors tend to have considerable potential for negative externalities and little potential for positive internalities. Moreover, behaviors that have considerable potential for negative externalities are perceived as less appropriate now than 50 years ago.

Discussion

By describing how social norms for everyday behaviors depend on the externalities and internalities of behaviors, this study contributes to theories about the emergence and change of social norms.

Emotion Norms Are Unique

Emotion norms shape the pursuit, regulation, and experience of emotions, yet much about their nature remains unknown. Like other types of social norms, emotion norms reflect intersubjective consensus, vary in both content and strength, and benefit the well-being of people who adhere to them. However, we propose that emotion norms may also be a unique type of social norm. First, whereas social norms typically target behaviors, emotion norms can target both expressive behavior and subjective states. Second, whereas it may be possible to identify universally held social norms, norms for emotions may lack any universality. Finally, whereas social norms are typically stronger in more collectivist cultures, emotion norms appear to be stronger in more individualist cultures. For each of the potentially distinct features of emotion norms suggested above, we highlight new directions for future research.

Third-party punishers who express emotions are trusted more

Third party punishment (TPP) is thought to be crucial to the evolution and maintenance of human cooperation. However, this type of punishment is often not rewarded, perhaps because punishers' underlying motives are unclear. We propose that the expression of moral emotions could solve this problem by advertising such motives. In each of three experiments (n = 1711), a third-party punishment game was followed by a trust game. Third parties expressed anger or disgust instead of, or in addition to, financial punishment. Results showed that third parties who expressed these emotions were trusted more than those who didn't express (Experiment 1), and more than those who financially punished (Experiment 2). Moreover, third parties who expressed while financially punishing were trusted more than those who punished without expressing (Experiment 3). Findings suggest that emotion expression might play a role in the evolution and maintenance of cooperation by facilitating TPP.

Nudging enforcers: how norm perceptions and motives for lying shape sanctions

We conduct three studies, employing diverse methodologies (a behavioral experiment, a vignette experiment, and a norm elicitation experiment), to investigate when and how norm enforcement patterns can be modified using norm interventions in the context of dishonesty. Our preregistered, three-part data collection effort explores the extent to which norm violations are sanctioned, the impact of norm-nudges on punishment behavior, and the connection to norm perception. Using a representative sample of US participants in Study 1, we present robust evidence that norm enforcement is sensitive not only to the magnitude of the observed transgression (i.e. the size of the lie) but also to its consequences (whether the lie addresses or creates payoff inequalities). We also find that norm enforcers respond to norm-nudges conveying social information about actual lying behavior or its social disapproval. The results of a separate vignette experiment in Study 2 are consistent with the results in our behavioral experiment, thus hinting at the generalizability of our findings. To understand the interplay of norms, information about them, and punishment, we examine norm perceptions across different transgressions in Study 3. We find that norm perceptions are malleable and norm-nudges are most effective when preexisting norms are ambiguous. In sum, we show how norm enforcement can be nudged and which factors matter for doing so across various contexts and discuss their policy implications.

Punishment in the public goods game is evaluated negatively irrespective of non-cooperators' motivation

The evolution of human cooperation toward strangers remains puzzling. While the punishment of non-cooperators is a possible explanation, whether punishments can help cooperation evolve depends on how people evaluate punishers. Thus, it is of vital importance to elucidate the perception of punishers. Previous studies have found that punishment is evaluated differently in different contexts; punishers are negatively and positively evaluated in the public goods game with punishment (PGG-P) and in the third-party punishment game (TPP), respectively. To disentangle the mixed evidence, our research focused on motivations for non-cooperation and examined whether different motivations for non-cooperation could explain the inconsistent findings. We hypothesized that people positively evaluate punishers when they punish those who non-cooperated to exploit others (greed), e.g., in a TPP situation. Contrastingly, people negatively evaluate punishers when they punish those who non-cooperated to avoid exploitation (fear), e.g., in a PGG-P situation. If so, in either game, punishers would be evaluated positively in situations where greed dominates, and negatively in situations where fear dominates the non-cooperation motivation. To test this, we conducted two online experiments with hypothetical scenarios in which the decision-making order was used to manipulate the motivations of non-cooperators. The results of Study 1 (N = 240) using only PGG-P and Study 2 (N = 602) using both PGG-P and TPP showed that the non-cooperation motivation did not have a significant effect on the evaluations of punishers and non-punishers. Punishers (vs non-punishers) were evaluated negatively in PGG-P and positively in TPP regardless of the decision-making order of non-cooperation. We discussed the role of higher-order information in the evaluation of punishment.

Validating the dual evolutionary foundations of political values in a US sample

Psychological research repeatedly identifies two dimensions of political values. Recent work argues that these dimensions reflect the dual evolutionary foundations of human social and political life: a trade-off between cooperation and competition that generates differences in values about social inequality, and a trade-off in managing group coordination that generates differences in values about social control. Existing scales used to measure political values, however, were created prior to this framework. Here, we introduce the Dual Foundations Scale, designed to capture values about the two trade-offs. We validate the scale across two studies, showing it accurately and reliably measures both dimensions. Our results support key predictions of the dual foundations framework and pave the way for future work on the foundations of political ideology.

Inferences about interdependence shape cooperation

During social interactions in daily life, people possess imperfect knowledge of their interdependence (i.e., how behaviors affect each person's outcomes), and what people infer about their interdependence can shape their behaviors. We review theory and research that suggests people can infer their interdependence with others along several dimensions, including mutual dependence, power, and corresponding-versus-conflicting interests. We discuss how perceptions of interdependence affect how people cooperate and punish others' defection in everyday life. We propose that people understand their interdependence with others through knowledge of the action space, cues during social interactions (e.g., partner behaviors), and priors based on experience. Finally, we describe how learning interdependence could occur through domain-specific and domain-general mechanisms.

The Impact of Social Norms on Stock Liquidity

There is a growing body of research that shows the impact of culture on individual’s financial decisions. We aim to investigate how the strength of social norms and the tolerance for deviant behavior influence stock liquidity. Using a panel of 26 developed and 19 emerging countries we show that there is an inverted U-shaped relationship between the measure of cultural tightness-looseness, developed by Gelfand et al. (2011) and stock liquidity. Additionally, our results suggest that financial literacy has a moderating effect on the relationship between social norms and liquidity.

Acculturation of hygiene norms among immigrants to Sweden

Hygiene norms in Sweden are generally loose compared to most other countries. Does this looseness affect the hygiene norms among people who immigrate to Sweden from other countries? In a study of hygiene norms among immigrants to Sweden, the change in the physical environment and material living conditions, acculturation to Swedish culture and norms, and selection effects were all expected to lead immigrant hygiene norms to be closer to Swedish looseness. However, in a sample of 447 immigrants from 12 different countries, immigrants reported hygiene norms that were even stricter than those found in their countries of origin. We propose an explanation based on a combination of uncertainty about prevailing hygiene norms and the social risk and stigma associated with being perceived as unhygienic. We conclude that acculturation processes may rely on mechanisms that are domain specific.

Development of the Cultural Tightness-Looseness Orientation Scale for College Students

Background

"The cultural tightness-looseness orientation of college students", which involves college students' cognition about tolerance for non-learning-behavior in class, strength of learning-behavior norms in class, and strength of social norms in the generalized macro-context, offers a new perspective to explain college students' psychology and behavior and could effectively promote their all-round development. However, there is severely lack of a reliable and valid instrument. Hence, we seek to develop the Cultural Tightness-Looseness Orientation Scale for College Students (CTLOS-S) in the Chinese context.

Methods

We firstly pooled the initial 17 measuring items of CTLOS-S through literature review and the open-ended interview. After conducting questionnaire survey among 264 college students using the initial scale, we did a series of reliability and validity tests to get the formal CTLOS-S, based on which we further administered questionnaire survey among 755 college students to check its reliability, construct validity, criterion validity, content validity, and across-gender invariance.

Results

The formal CTLOS-S contains 7-item subscale of tolerance orientation for non-learning-behavior in class, 4-item subscale of strength orientation of learning-behavior norms in class, and 3-item subscale of strength orientation of social norms in the generalized macro-context. The testing results of the second-stage questionnaire survey data (N = 755) demonstrate that the reliability coefficients of CTLOS-S and its three subscales are 0.85, 0.85, 0.83, and 0.76 separately, the internal 3-factor structure validity of CTLOS-S is satisfactorily acceptable with χ ²(74) = 318.76, CFI = 0.94, TLI = 0.93, RMSEA = 0.06, and SRMR = 0.04, and the content validity and criterion validity are satisfactory as the total score of CTLOS-S is positively correlated with each score of its three subscales and the total score of learning engagement scale. Besides, the 3-factor structure of CTLOS-S is invariant across gender.

Conclusion

The 14-item CTLOS-S we develop is a reliable and valid instrument for researchers to conduct quantitative studies on college students' cultural tightness-looseness orientation.

Beyond Reciprocity: Forgiveness, Generosity, and Punishment in Continuing Dyadic Interactions

There is a long-standing debate in philosophy and the social sciences about how selfishness and cooperation function in dyadic social exchanges. Dyads are the foundation of our social lives, and reciprocity has long been considered the dominant strategy for dyadic interactions. We will argue the repertoire of human behavior during social exchanges ranges from punishment to generosity, and that the nuances of the relationship and interaction will dictate which behavior is likely to occur. We will examine emotional consequences of punishment, reciprocity, and forgiveness in long-term dyadic social exchanges. Finally, we argue that dyads move beyond reciprocity to a more forgiving, generous strategy to reestablish cooperation, and continue the relationship when noncooperation arises, once the motivations shift has occurred.

Cognitive Blame Is Socially Shaped

Blame is not only a cognitive process but also a social act of moral criticism. Such acts of criticism often serve to correct a transgressor’s behavior but can be costly—to the moral critic, the transgressor, and the community. To limit these costs, blame is socially regulated: Communities set standards of evidence for blame and expect individuals to provide warrant, or justification, for their expressed judgments by pointing to appropriate evidence. We describe the path model of blame, which captures the cognitive processes that underlie blame judgments and that specify the kind of evidence that counts as warrant for blame. We then show how the varying costs of blaming put social pressure on the moral critic to be accurate and fair. We also identify conditions under which these pressures are weakened and standards of evidence decline: for example, when the transgressor has low status or is an out-group member, when the critic has high status or is anonymous, or when interactions are online. We close with numerous open questions that we hope will inspire further research into the hypothesis that cognitive blame is socially shaped.

Perceptions of Emotional Functionality: Similarities and Differences Among Dignity, Face, and Honor Cultures

Emotions are linked to wide sets of action tendencies, and it can be difficult to predict which specific action tendency will be motivated or indulged in response to individual experiences of emotion. Building on a functional perspective of emotion, we investigate whether anger and shame connect to different behavioral intentions in dignity, face, and honor cultures. Using simple animations that showed perpetrators taking resources from victims, we conducted two studies across eleven countries investigating the extent to which participants expected victims to feel anger and shame, how they thought victims should respond to such violations, and how expectations of emotions were affected by enacted behavior. Across cultures, anger was associated with desires to reclaim resources or alert others to the violation. In face and honor cultures, but not dignity cultures, shame was associated with the desire for aggressive retaliation. However, we found that when victims indulged motivationally-relevant behavior, expected anger and shame were reduced, and satisfaction increased, in similar ways across cultures. Results suggest similarities and differences in expectations of how emotions functionally elicit behavioral responses across cultures.

Children across societies enforce conventional norms but in culturally variable ways

Individuals in all societies conform to their cultural group's conventional norms, from how to dress on certain occasions to how to play certain games. It is an open question, however, whether individuals in all societies actively enforce the group's conventional norms when others break them. We investigated third-party enforcement of conventional norms in 5- to 8-y-old children (n = 376) from eight diverse small-scale and large-scale societies. Children learned the rules for playing a new sorting game and then, observed a peer who was apparently breaking them. Across societies, observer children intervened frequently to correct their misguided peer (i.e., more frequently than when the peer was following the rules). However, both the magnitude and the style of interventions varied across societies. Detailed analyses of children's interactions revealed societal differences in children's verbal protest styles as well as in their use of actions, gestures, and nonverbal expressions to intervene. Observers' interventions predicted whether their peer adopted the observer's sorting rule. Enforcement of conventional norms appears to be an early emerging human universal that comes to be expressed in culturally variable ways.

Global sex differences in hygiene norms and their relation to sex equality

Strict norms about hygiene may sometimes have health benefits but may also be a burden. Based on research in the United States, it has been suggested that women traditionally shoulder responsibility for hygiene standards and therefore tend to have stricter views on hygiene. However, there is little systematic research on sex differences in hygiene norms at the global scale. We set up two hypotheses: (1) Stricter hygiene norms among women than among men is a global phenomenon. (2) The size of this sex difference varies across nations with the level of sex equality. We examine these hypotheses using data from a recent international survey (N = 17,632). Participants in 56 countries were asked for their views of where it is not appropriate for people to spit and in which situations people should wash their hands. As a measure of sex equality, we use an existing country-level measure of attitudes to equality between the sexes, available for 49 nations in the study. Stricter hygiene norms among women than among men are observed almost everywhere, but there are a few exceptions (most notably Nigeria and Saudi Arabia). The size of the sex difference in hygiene norms varies strongly with the level of sex equality, but in a non-linear way. The sex difference is most pronounced in moderately egalitarian countries with the highest recorded difference being in Chile. In more egalitarian parts of the world, more sex equality is associated with a smaller sex difference in hygiene norms. In the less egalitarian parts of the world, the opposite relation holds. We offer an interpretation in terms of what different levels of sex equality mean for the content of sex roles.

Direct punishment and indirect reputation-based tactics to intervene against offences

Punishment and reputation-based mechanisms play a major role in supporting the evolution of human cooperation. Theoretical accounts and field observations suggest that humans use multiple tactics to intervene against offences-including confrontation, gossip and ostracism-which have unique benefits and costs. Here, we draw a distinction between direct punishment tactics (i.e. physical and verbal confrontation) and indirect reputation-based tactics (i.e. gossip and ostracism). Based on this distinction, we sketch the common and unique social functions that different tactics are tailored to serve and describe information-processing mechanisms that potentially underlie decisions concerning how to intervene against offences. We propose that decision rules guiding direct and indirect tactics should weigh information about the benefits of changing others' behaviour versus the costs of potential retaliation. Based on a synthesis of existing evidence, we highlight the role of situational, relational and emotional factors in motivating distinct punishment tactics. We suggest that delineating between direct and indirect tactics can inform debates about the prevalence and functions of punishment and the reputational consequences of third-party intervention against offences. We emphasize the need to study how people use reputation-based tactics for partner recalibration and partner choice, within interdependent relationships and social networks, and in daily life situations. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

Cooperation in the cross-national context

In this article, we outline the current state of research concerning cooperation in the cross-national context. We present several theoretical approaches and empirical findings regarding national differences in cooperation, as well as how cooperation may depend on the national background of the interaction partner. In addition, we discuss the influence of (national) group norms, cultural similarity, and ingroup membership. This review concludes with a call for research on cooperation to include more non-WEIRD nations and more systematically cover national background as one important social category determining the willingness to cooperate.

The Power of Tolerance vs. Unselfishness as a Cultural Determinant of Cooperation

Cooperation in collective action problems and resource dilemmas is often assumed to depend on the values of the individuals involved, such as their degree of unselfishness and tolerance. Societal differences in cooperation and cooperative norms may therefore result from cultural variation in emphasis on these personal values. Here we draw on several cross-national datasets to examine whether society-level emphasis on unselfishness and tolerance and respect for other people predict how societies vary in cooperation [in a continuous prisoner's dilemma (PD)] and in norms governing cooperation [in a common pool resource dilemma (CPR)]. The results suggest that high levels of cooperation and cooperative norms are promoted specifically by a cultural emphasis on tolerance.

Why do people follow social norms?

Norms prescribe how to make decisions in social situations and play a crucial role in sustaining cooperative relationships and coordinating collective action. However, following norms often requires restricting behavior, demanding to curtail selfishness, or suppressing personal goals. This raises the question why people adhere to norms. We review recent theories and empirical findings that aim at explaining why people follow norms even in private, when violations are difficult to detect and are not sanctioned. We discuss theories of norm internalization, social and self-image concerns, and social learning (i.e. preferences conditional on what others do/believe). Finally, we present two behavioral, incentivized tasks that can be used to elicit norms and measure the individual propensity to follow them.

Human Cooperation and the Crises of Climate Change, COVID-19, and Misinformation

Contemporary society is facing many social dilemmas-including climate change, COVID-19, and misinformation-characterized by a conflict between short-term self-interest and longer-term collective interest. The climate crisis requires paying costs today to benefit distant others (and oneself) in the future. The COVID-19 crisis requires the less vulnerable to pay costs to benefit the more vulnerable in the face of great uncertainty. The misinformation crisis requires investing effort to assess truth and abstain from spreading attractive falsehoods. Addressing these crises requires an understanding of human cooperation. To that end, we present (a) an overview of mechanisms for the evolution of cooperation, including mechanisms based on similarity and interaction; (b) a discussion of how reputation can incentivize cooperation via conditional cooperation and signaling; and (c) a review of social preferences that undergird the proximate psychology of cooperation, including positive regard for others, parochialism, and egalitarianism. We discuss the three focal crises facing our society through the lens of cooperation, emphasizing how cooperation research can inform our efforts to address them. Expected final online publication date for the Annual Review of Psychology, Volume 73 is January 2022. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

How norm violators rise and fall in the eyes of others: The role of sanctions

Norm violators demonstrate that they can behave as they wish, which makes them appear powerful. Potentially, this is the beginning of a self-reinforcing loop, in which greater perceived power invites further norm violations. Here we investigate the possibility that sanctions can break this loop by reducing the power that observers attribute to norm violators. Despite an abundance of research on the effects of sanctions as deterrents for norm-violating behavior, little is known about how sanctions may change perceptions of individuals who do (or do not) violate norms. Replicating previous research, we found in two studies (N₁ = 203, N₂ = 132) that norm violators are perceived as having greater volitional capacity compared to norm abiders. Qualifying previous research, however, we demonstrate that perceptions of volition only translate into attributions of greater power in the absence of sanctions. We discuss implications for social hierarchies and point out avenues for further research on the social dynamics of power.

Measuring Cultural Dimensions: External Validity and Internal Consistency of Hofstede's VSM 2013 Scales

Cross-cultural comparisons often investigate values that are assumed to have long-lasting influence on human conduct and thought. To capture and compare cultural values across cultures, Geert Hofstede's Cultural Dimensions Theory has offered an influential framework. Hofstede also provided a survey instrument, the Values Survey Module (VSM), for measuring cultural values as outlined in his Cultural Dimensions Theory. The VSM has since been subject to a series of revisions. Yet, data on countries have been derived from the original VSM — and not on one of the revised versions of VSM. We tested three scales (indulgence, power distance, and individualism) from the latest version, the VSM 2013, as part of a larger survey across 57 countries. Two main findings emerged. For one thing, country scores based on the VSM 2013 scales correlated only weakly with country scores of the same cultural dimensions obtained in a large previous study. Thus, the validity of the VSM 2013 is in doubt. For another thing, the internal consistency of the VSM 2013 scales was overall poor, indicating that the scales did not reliably measure well-defined constructs. We discuss implications for cross-cultural research.