151
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Radillo AE, Veliz-Cuba A, Josić K, Kilpatrick ZP. Performance of normative and approximate evidence accumulation on the dynamic clicks task. NEURONS, BEHAVIOR, DATA ANALYSIS AND THEORY 2019; 3:https://arxiv.org/pdf/1902.01535v3.pdf. [PMID: 32309818 PMCID: PMC7166050] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Subscribe] [Scholar Register] [Indexed: 06/11/2023]
Abstract
The aim of a number of psychophysics tasks is to uncover how mammals make decisions in a world that is in flux. Here we examine the characteristics of ideal and near-ideal observers in a task of this type. We ask when and how performance depends on task parameters and design, and, in turn, what observer performance tells us about their decision-making process. In the dynamic clicks task subjects hear two streams (left and right) of Poisson clicks with different rates. Subjects are rewarded when they correctly identify the side with the higher rate, as this side switches unpredictably. We show that a reduced set of task parameters defines regions in parameter space in which optimal, but not near-optimal observers, maintain constant response accuracy. We also show that for a range of task parameters an approximate normative model must be finely tuned to reach near-optimal performance, illustrating a potential way to distinguish between normative models and their approximations. In addition, we show that using the negative log-likelihood and the 0/1-loss functions to fit these types of models is not equivalent: the 0/1-loss leads to a bias in parameter recovery that increases with sensory noise. These findings suggest ways to tease apart models that are hard to distinguish when tuned exactly, and point to general pitfalls in experimental design, model fitting, and interpretation of the resulting data.
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Affiliation(s)
- Adrian E. Radillo
- Department of Neuroscience, University of Pennsylvania, Philadelphia, PA 19104
| | - Alan Veliz-Cuba
- Department of Mathematics, University of Dayton, Dayton, OH 45469
| | - Krešimir Josić
- Departments of Mathematics and Biology and Biochemistry, University of Houston, Houston, TX 77204
- Department of BioSciences, Rice University, Houston, TX 77251, USA
| | - Zachary P. Kilpatrick
- Department of Applied Mathematics, University of Colorado, Boulder, CO 80309
- Department of Physiology and Biophysics, University of Colorado School of Medicine, Aurora, CO 80045
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152
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Krajbich I. Accounting for attention in sequential sampling models of decision making. Curr Opin Psychol 2019; 29:6-11. [DOI: 10.1016/j.copsyc.2018.10.008] [Citation(s) in RCA: 43] [Impact Index Per Article: 8.6] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/02/2018] [Accepted: 10/09/2018] [Indexed: 01/22/2023]
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153
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Usher M, Tsetsos K, Glickman M, Chater N. Selective Integration: An Attentional Theory of Choice Biases and Adaptive Choice. CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE 2019. [DOI: 10.1177/0963721419862277] [Citation(s) in RCA: 12] [Impact Index Per Article: 2.4] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/15/2022]
Abstract
Human choice behavior shows a range of puzzling anomalies. Even simple binary choices are modified by accept/reject framing and by the presence of decoy options, and they can exhibit circular (i.e., intransitive) patterns of preferences. Each of these phenomena is incompatible with many standard models of choice but may provide crucial clues concerning the elementary mental processes underpinning our choices. One promising theoretical account proposes that choice-related information is selectively gathered through an attentionally limited window favoring goal-consistent information. We review research showing attentional-mediated choice biases and present a computationally explicit model—selective integration—that accounts for these biases.
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Affiliation(s)
- Marius Usher
- The School of Psychological Sciences, Tel Aviv University
- Sagol School of Neuroscience, Tel Aviv University
| | - Konstantinos Tsetsos
- Department of Neurophysiology and Pathophysiology, University Medical Center Hamburg-Eppendorf
| | - Moshe Glickman
- The School of Psychological Sciences, Tel Aviv University
| | - Nick Chater
- Warwick Business School, University of Warwick
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154
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Cochran AL, Rathouz PJ, Kocher KE, Zayas-Cabán G. A latent variable approach to potential outcomes for emergency department admission decisions. Stat Med 2019; 38:3911-3935. [PMID: 31184788 DOI: 10.1002/sim.8210] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/10/2018] [Revised: 04/16/2019] [Accepted: 05/06/2019] [Indexed: 11/07/2022]
Abstract
In emergency departments (EDs), care providers continuously weigh admissions against continued monitoring and treatment often without knowing their condition and health needs. To understand the decision process and its causal effect on outcomes, an observational study must contend with unobserved/missing information and a lack of exchangeability between admitted and discharged patients. Our goal was to provide a general framework to evaluate admission decisions from electronic healthcare records (EHRs). We describe admission decisions as a decision-making process in which the patient's health needs is a binary latent variable. We estimate latent health needs from EHR with only partial knowledge of the decision process (ie, initial evaluation, admission decision, length of stay). Estimated latent health needs are then used to understand the admission decision and the decision's causal impact on outcomes. For the latter, we assume potential outcomes are stochastically independent from the admission decision conditional on latent health needs. As a case study, we apply our approach to over 150 000 patient encounters with the ED from the University of Michigan Health System collected from August 2012 through July 2015. We estimate that while admitting a patient with higher latent needs reduces the 30-day risk of revisiting the ED or later being admitted through the ED by over 79%, admitting a patient with lower latent needs actually increases these 30-day risks by 3.0% and 7.6%, respectively.
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Affiliation(s)
- Amy L Cochran
- Department of Biostatistics and Medical Informatics, University of Wisconsin-Madison, Madison, Wisconsin
| | - Paul J Rathouz
- Department of Population Health, The University of Texas at Austin, Austin, Texas
| | - Keith E Kocher
- Department of Emergency Medicine, University of Michigan Medical School, Ann Arbor, Michigan
| | - Gabriel Zayas-Cabán
- Department of Industrial and Systems Engineering, University of Wisconsin-Madison, Madison, Wisconsin
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155
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Cohen D, Teichman G, Volovich M, Zeevi Y, Elbaum L, Madar A, Louie K, Levy DJ, Rechavi O. Bounded rationality in C. elegans is explained by circuit-specific normalization in chemosensory pathways. Nat Commun 2019; 10:3692. [PMID: 31409788 PMCID: PMC6692327 DOI: 10.1038/s41467-019-11715-7] [Citation(s) in RCA: 10] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/16/2018] [Accepted: 08/01/2019] [Indexed: 12/04/2022] Open
Abstract
Rational choice theory assumes optimality in decision-making. Violations of a basic axiom of economic rationality known as "Independence of Irrelevant Alternatives" (IIA) have been demonstrated in both humans and animals and could stem from common neuronal constraints. Here we develop tests for IIA in the nematode Caenorhabditis elegans, an animal with only 302 neurons, using olfactory chemotaxis assays. We find that in most cases C. elegans make rational decisions. However, by probing multiple neuronal architectures using various choice sets, we show that violations of rationality arise when the circuit of olfactory sensory neurons is asymmetric. We further show that genetic manipulations of the asymmetry between the AWC neurons can make the worm irrational. Last, a context-dependent normalization-based model of value coding and gain control explains how particular neuronal constraints on information coding give rise to irrationality. Thus, we demonstrate that bounded rationality could arise due to basic neuronal constraints.
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Affiliation(s)
- Dror Cohen
- Department of Neurobiology, Wise Faculty of Life Sciences, Tel Aviv University, Tel Aviv-Yafo, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Guy Teichman
- Department of Neurobiology, Wise Faculty of Life Sciences, Tel Aviv University, Tel Aviv-Yafo, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Meshi Volovich
- Department of Neurobiology, Wise Faculty of Life Sciences, Tel Aviv University, Tel Aviv-Yafo, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Yoav Zeevi
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel
- Statistics and Operation Research, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Lilach Elbaum
- Department of Neurobiology, Wise Faculty of Life Sciences, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Asaf Madar
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel
| | - Kenway Louie
- Center for Neural Science, New York University, New York, NY, USA
| | - Dino J Levy
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel.
- Coller School of Management, Tel Aviv University, Tel Aviv-Yafo, Israel.
| | - Oded Rechavi
- Department of Neurobiology, Wise Faculty of Life Sciences, Tel Aviv University, Tel Aviv-Yafo, Israel.
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel.
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156
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Ludwig J, Jaudas A, Achtziger A. The role of motivation and volition in economic decisions: Evidence from eye movements and pupillometry. JOURNAL OF BEHAVIORAL DECISION MAKING 2019. [DOI: 10.1002/bdm.2152] [Citation(s) in RCA: 5] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/11/2022]
Affiliation(s)
- Jonas Ludwig
- Department of Political and Social Sciences; Zeppelin University Friedrichshafen; Friedrichshafen Germany
| | - Alexander Jaudas
- Department of Political and Social Sciences; Zeppelin University Friedrichshafen; Friedrichshafen Germany
- Laboratory for Social and Neural Systems Research, Department of Economics; University of Zurich; Zurich Switzerland
| | - Anja Achtziger
- Department of Political and Social Sciences; Zeppelin University Friedrichshafen; Friedrichshafen Germany
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157
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Optimal policy for multi-alternative decisions. Nat Neurosci 2019; 22:1503-1511. [PMID: 31384015 DOI: 10.1038/s41593-019-0453-9] [Citation(s) in RCA: 33] [Impact Index Per Article: 6.6] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/07/2017] [Accepted: 06/19/2019] [Indexed: 01/05/2023]
Abstract
Everyday decisions frequently require choosing among multiple alternatives. Yet the optimal policy for such decisions is unknown. Here we derive the normative policy for general multi-alternative decisions. This strategy requires evidence accumulation to nonlinear, time-dependent bounds that trigger choices. A geometric symmetry in those boundaries allows the optimal strategy to be implemented by a simple neural circuit involving normalization with fixed decision bounds and an urgency signal. The model captures several key features of the response of decision-making neurons as well as the increase in reaction time as a function of the number of alternatives, known as Hick's law. In addition, we show that in the presence of divisive normalization and internal variability, our model can account for several so-called 'irrational' behaviors, such as the similarity effect as well as the violation of both the independence of irrelevant alternatives principle and the regularity principle.
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158
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Glickman M, Sharoni O, Levy DJ, Niebur E, Stuphorn V, Usher M. The formation of preference in risky choice. PLoS Comput Biol 2019; 15:e1007201. [PMID: 31465438 PMCID: PMC6738658 DOI: 10.1371/journal.pcbi.1007201] [Citation(s) in RCA: 12] [Impact Index Per Article: 2.4] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/19/2018] [Revised: 09/11/2019] [Accepted: 06/20/2019] [Indexed: 12/01/2022] Open
Abstract
A key question in decision-making is how people integrate amounts and probabilities to form preferences between risky alternatives. Here we rely on the general principle of integration-to-boundary to develop several biologically plausible process models of risky-choice, which account for both choices and response-times. These models allowed us to contrast two influential competing theories: i) within-alternative evaluations, based on multiplicative interaction between amounts and probabilities, ii) within-attribute comparisons across alternatives. To constrain the preference formation process, we monitored eye-fixations during decisions between pairs of simple lotteries, designed to systematically span the decision-space. The behavioral results indicate that the participants' eye-scanning patterns were associated with risk-preferences and expected-value maximization. Crucially, model comparisons showed that within-alternative process models decisively outperformed within-attribute ones, in accounting for choices and response-times. These findings elucidate the psychological processes underlying preference formation when making risky-choices, and suggest that compensatory, within-alternative integration is an adaptive mechanism employed in human decision-making.
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Affiliation(s)
- Moshe Glickman
- The School of Psychological Sciences, Tel Aviv University, Tel Aviv, Israel
| | - Orian Sharoni
- The School of Psychological Sciences, Tel Aviv University, Tel Aviv, Israel
| | - Dino J. Levy
- Coller School of Management, Tel Aviv University, Tel Aviv, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel
| | - Ernst Niebur
- Department of Neuroscience and Krieger Mind/Brain Institute, Johns Hopkins University, Baltimore, Maryland, United States of America
| | - Veit Stuphorn
- Department of Neuroscience and Krieger Mind/Brain Institute, Johns Hopkins University, Baltimore, Maryland, United States of America
| | - Marius Usher
- The School of Psychological Sciences, Tel Aviv University, Tel Aviv, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel
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159
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Bakkour A, Palombo DJ, Zylberberg A, Kang YH, Reid A, Verfaellie M, Shadlen MN, Shohamy D. The hippocampus supports deliberation during value-based decisions. eLife 2019; 8:46080. [PMID: 31268419 PMCID: PMC6693920 DOI: 10.7554/elife.46080] [Citation(s) in RCA: 62] [Impact Index Per Article: 12.4] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/25/2019] [Accepted: 06/29/2019] [Indexed: 11/13/2022] Open
Abstract
Choosing between two items involves deliberation and comparison of the features of each item and its value. Such decisions take more time when choosing between options of similar value, possibly because these decisions require more evidence, but the mechanisms involved are not clear. We propose that the hippocampus supports deliberation about value, given its well-known role in prospection and relational cognition. We assessed the role of the hippocampus in deliberation in two experiments. First, using fMRI in healthy participants, we found that BOLD activity in the hippocampus increased as a function of deliberation time. Second, we found that patients with hippocampal damage exhibited more stochastic choices and longer reaction times than controls, possibly due to their failure to construct value-based or internal evidence during deliberation. Both sets of results were stronger in value-based decisions compared to perceptual decisions.
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Affiliation(s)
- Akram Bakkour
- Department of Psychology, Columbia University, New York, United States
| | - Daniela J Palombo
- Memory Disorders Research Center, VA Boston Healthcare System and Boston University School of Medicine, Boston, United States
| | - Ariel Zylberberg
- Department of Neuroscience, Columbia University, New York, United States.,Mortimer B Zuckerman Mind Brain Behavior Institute, Columbia University, New York, United States.,Howard Hughes Medical Institute, Chevy Chase, United States
| | - Yul Hr Kang
- Department of Neuroscience, Columbia University, New York, United States
| | - Allison Reid
- Memory Disorders Research Center, VA Boston Healthcare System and Boston University School of Medicine, Boston, United States
| | - Mieke Verfaellie
- Memory Disorders Research Center, VA Boston Healthcare System and Boston University School of Medicine, Boston, United States
| | - Michael N Shadlen
- Department of Neuroscience, Columbia University, New York, United States.,Mortimer B Zuckerman Mind Brain Behavior Institute, Columbia University, New York, United States.,Howard Hughes Medical Institute, Chevy Chase, United States.,The Kavli Institute for Brain Science, Columbia University, New York, United States
| | - Daphna Shohamy
- Department of Psychology, Columbia University, New York, United States.,Mortimer B Zuckerman Mind Brain Behavior Institute, Columbia University, New York, United States.,The Kavli Institute for Brain Science, Columbia University, New York, United States
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160
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Revealed strength of preference: Inference from response times. JUDGMENT AND DECISION MAKING 2019. [DOI: 10.1017/s1930297500006082] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/04/2023]
Abstract
AbstractRevealed preference is the dominant approach for inferring preferences, but it is limited in that it relies solely on discrete choice data. When a person chooses one alternative over another, we cannot infer the strength of their preference or predict how likely they will be to make the same choice again. However, the choice process also produces response times (RTs), which are continuous and easily observable. It has been shown that RTs often decrease with strength-of-preference. This is a basic property of sequential sampling models such as the drift diffusion model. What remains unclear is whether this relationship is sufficiently strong, relative to the other factors that affect RTs, to allow us to reliably infer strength-of-preference across individuals. Using several experiments, we show that even when every subject chooses the same alternative, we can still rank them based on their RTs and predict their behavior on other choice problems. We can also use RTs to predict whether a subject will repeat or reverse their decision when presented with the same choice problem a second time. Finally, as a proof-of-concept, we demonstrate that it is also possible to recover individual preference parameters from RTs alone. These results demonstrate that it is indeed possible to use RTs to infer preferences.
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161
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Goller J, Mitrovic A, Leder H. Effects of liking on visual attention in faces and paintings. Acta Psychol (Amst) 2019; 197:115-123. [PMID: 31146088 DOI: 10.1016/j.actpsy.2019.05.008] [Citation(s) in RCA: 16] [Impact Index Per Article: 3.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/25/2018] [Revised: 05/10/2019] [Accepted: 05/13/2019] [Indexed: 10/26/2022] Open
Abstract
The visual aesthetics of an object increases visual attention towards the object. It is argued that this relation between liking and attention is an evolutionary adaptation in sexual and natural selection. If this is the case, we would expect this relation to be domain specific, and thus, stronger for biological than for non-biological objects. To test this hypothesis, we conducted two eye-tracking studies, in which we compared the relation between liking and gaze patterns in images of biological (faces) and non-biological (paintings) stimuli. In Study 1, we presented randomly combined image pairs for 20 s in a free-viewing paradigm. Participants then selected the image they liked more in a 2-AFC task and rated the liking of each image on a Likert-scale. In Study 2, we employed the same paradigm but this time, images were combined based on pre-rated liking to ensure that images in each pair were clearly different. In both studies, we found a strong relation between liking and visual attention. Against our expectations, these effects were of similar magnitude for faces as for paintings. We conclude that the relation between liking and visual attention is not limited to biological objects but that its effects are domain general. The evolutionary function of the relation between liking and visual attention might stem from evolutionary adaptations, nonetheless, this link seems to be a rather basic phenomenon that applies across domains.
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162
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Motivation and cognitive control in depression. Neurosci Biobehav Rev 2019; 102:371-381. [PMID: 31047891 DOI: 10.1016/j.neubiorev.2019.04.011] [Citation(s) in RCA: 131] [Impact Index Per Article: 26.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/18/2018] [Revised: 03/25/2019] [Accepted: 04/17/2019] [Indexed: 12/15/2022]
Abstract
Depression is linked to deficits in cognitive control and a host of other cognitive impairments arise as a consequence of these deficits. Despite of their important role in depression, there are no mechanistic models of cognitive control deficits in depression. In this paper we propose how these deficits can emerge from the interaction between motivational and cognitive processes. We review depression-related impairments in key components of motivation along with new cognitive neuroscience models that focus on the role of motivation in the decision-making about cognitive control allocation. Based on this review we propose a unifying framework which connects motivational and cognitive control deficits in depression. This framework is rooted in computational models of cognitive control and offers a mechanistic understanding of cognitive control deficits in depression.
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163
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Mrkva K, Westfall J, Van Boven L. Attention Drives Emotion: Voluntary Visual Attention Increases Perceived Emotional Intensity. Psychol Sci 2019; 30:942-954. [DOI: 10.1177/0956797619844231] [Citation(s) in RCA: 8] [Impact Index Per Article: 1.6] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/15/2022] Open
Abstract
Attention and emotion are fundamental psychological systems. It is well established that emotion intensifies attention. Three experiments reported here ( N = 235) demonstrated the reversed causal direction: Voluntary visual attention intensifies perceived emotion. In Experiment 1, participants repeatedly directed attention toward a target object during sequential search. Participants subsequently perceived their emotional reactions to target objects as more intense than their reactions to control objects. Experiments 2 and 3 used a spatial-cuing procedure to manipulate voluntary visual attention. Spatially cued attention increased perceived emotional intensity. Participants perceived spatially cued objects as more emotionally intense than noncued objects even when participants were asked to mentally rehearse the name of noncued objects. This suggests that the intensifying effect of attention is independent of more extensive mental rehearsal. Across experiments, attended objects were perceived as more visually distinctive, which statistically mediated the effects of attention on emotional intensity.
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Affiliation(s)
- Kellen Mrkva
- Center for Decision Sciences, Columbia University
- Department of Psychology and Neuroscience, University of Colorado Boulder
| | | | - Leaf Van Boven
- Department of Psychology and Neuroscience, University of Colorado Boulder
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164
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Lindskog M, Rogell M, Kenward B, Gredebäck G. Discrimination of Small Forms in a Deviant-Detection Paradigm by 10-month-old Infants. Front Psychol 2019; 10:1032. [PMID: 31156498 PMCID: PMC6528582 DOI: 10.3389/fpsyg.2019.01032] [Citation(s) in RCA: 5] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/07/2018] [Accepted: 04/18/2019] [Indexed: 01/29/2023] Open
Abstract
Using eye tracking, we investigated if 10-month-old infants could discriminate between members of a set of small forms based on geometric properties in a deviant-detection paradigm, as suggested by the idea of a core cognitive system for Euclidian geometry. We also investigated the precision of infants' ability to discriminate as well as how the discrimination process unfolds over time. Our results show that infants can discriminate between small forms based on geometrical properties, but only when the difference is sufficiently large. Furthermore, our results also show that it takes infants, on average, <3.5 s to detect a deviant form. Our findings extend previous research in three ways: by showing that infants can make similar discriminative judgments as children and adults with respect to geometric properties; by providing a first crude estimate on the limit of the discriminative abilities in infants, and finally; by providing a first demonstration of how the discrimination process unfolds over time.
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Affiliation(s)
- Marcus Lindskog
- Department of Psychology, Uppsala University, Uppsala, Sweden
| | - Maria Rogell
- Department of Psychology, Uppsala University, Uppsala, Sweden
| | - Ben Kenward
- Department of Psychology, Uppsala University, Uppsala, Sweden
- Department of Psychology, Health and Professional Development, Oxford Brookes University, Oxford, United Kingdom
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165
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Domenech P, Redouté J, Koechlin E, Dreher JC. The Neuro-Computational Architecture of Value-Based Selection in the Human Brain. Cereb Cortex 2019; 28:585-601. [PMID: 28057725 DOI: 10.1093/cercor/bhw396] [Citation(s) in RCA: 16] [Impact Index Per Article: 3.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/29/2016] [Accepted: 12/05/2016] [Indexed: 11/14/2022] Open
Abstract
Current neural models of value-based decision-making consider choices as a 2-stage process, proceeding from the "valuation" of each option under consideration to the "selection" of the best option on the basis of their subjective values. However, little is known about the computational mechanisms at play at the selection stage and its implementation in the human brain. Here, we used drift-diffusion models combined with model-based functional magnetic resonance imaging, effective connectivity, and multivariate pattern analysis to characterize the neuro-computational architecture of value-based decisions. We found that 2 key drift-diffusion computations at the selection stage, namely integration and choice readout, engage distinct brain regions, with the dorsolateral prefrontal cortex integrating a decision value signal computed in the ventromedial prefrontal cortex, and the posterior parietal cortex reading out choice outcomes. Our findings suggest that this prefronto-parietal network acts as a hub implementing behavioral selection through a distributed drift-diffusion process.
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Affiliation(s)
- Philippe Domenech
- Neuroeconomics, Reward, and Decision-making group, Institut des Sciences Cognitives Marc Jeannerod, Centre National pour la Recherche Scientifique, 69675 Bron, France.,Département de Biologie Humaine, University of Lyon 1, 69622 Villeurbanne, France
| | - Jérôme Redouté
- Neuroeconomics, Reward, and Decision-making group, Institut des Sciences Cognitives Marc Jeannerod, Centre National pour la Recherche Scientifique, 69675 Bron, France.,Département de Biologie Humaine, University of Lyon 1, 69622 Villeurbanne, France
| | - Etienne Koechlin
- Laboratoire de Neuroscience Cognitive, Ecole Normale Supérieure, INSERM, 75005 Paris, France
| | - Jean-Claude Dreher
- Neuroeconomics, Reward, and Decision-making group, Institut des Sciences Cognitives Marc Jeannerod, Centre National pour la Recherche Scientifique, 69675 Bron, France.,Département de Biologie Humaine, University of Lyon 1, 69622 Villeurbanne, France
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166
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Thomas AW, Molter F, Krajbich I, Heekeren HR, Mohr PNC. Gaze bias differences capture individual choice behaviour. Nat Hum Behav 2019; 3:625-635. [PMID: 30988476 DOI: 10.1038/s41562-019-0584-8] [Citation(s) in RCA: 32] [Impact Index Per Article: 6.4] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/04/2017] [Accepted: 03/06/2019] [Indexed: 11/09/2022]
Abstract
How do we make simple choices such as deciding between an apple and an orange? Recent empirical evidence suggests that choice behaviour and gaze allocation are closely linked at the group level, whereby items looked at longer during the decision-making process are more likely to be chosen. However, it is unclear how variable this gaze bias effect is between individuals. Here we investigate this question across four different simple choice experiments and using a computational model that can be easily applied to individuals. We show that an association between gaze and choice is present for most individuals, but differs considerably in strength. Generally, individuals with a strong association between gaze and choice behaviour are worse at choosing the best item from a choice set compared with individuals with a weak association. Accounting for individuals' variability in gaze bias in the model can explain and accurately predict individual differences in choice behaviour.
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Affiliation(s)
- Armin W Thomas
- Department of Electrical Engineering and Computer Science, Technische Universität Berlin, Berlin, Germany.,Department of Education and Psychology, Freie Universität Berlin, Berlin, Germany.,Center for Cognitive Neuroscience Berlin, Freie Universität Berlin, Berlin, Germany
| | - Felix Molter
- Department of Education and Psychology, Freie Universität Berlin, Berlin, Germany.,Center for Cognitive Neuroscience Berlin, Freie Universität Berlin, Berlin, Germany.,School of Business and Economics, Freie Universität Berlin, Berlin, Germany.,WZB Berlin Social Science Center, Berlin, Germany
| | - Ian Krajbich
- Department of Psychology and Department of Economics, The Ohio State University, Columbus, OH, USA
| | - Hauke R Heekeren
- Department of Education and Psychology, Freie Universität Berlin, Berlin, Germany.,Center for Cognitive Neuroscience Berlin, Freie Universität Berlin, Berlin, Germany
| | - Peter N C Mohr
- Department of Education and Psychology, Freie Universität Berlin, Berlin, Germany. .,Center for Cognitive Neuroscience Berlin, Freie Universität Berlin, Berlin, Germany. .,School of Business and Economics, Freie Universität Berlin, Berlin, Germany. .,WZB Berlin Social Science Center, Berlin, Germany.
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167
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Noguchi T, Stewart N. Multialternative decision by sampling: A model of decision making constrained by process data. Psychol Rev 2019; 125:512-544. [PMID: 29952622 PMCID: PMC6022729 DOI: 10.1037/rev0000102] [Citation(s) in RCA: 46] [Impact Index Per Article: 9.2] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/25/2022]
Abstract
Sequential sampling of evidence, or evidence accumulation, has been implemented in a variety of models to explain a range of multialternative choice phenomena. But the existing models do not agree on what, exactly, the evidence is that is accumulated. They also do not agree on how this evidence is accumulated. In this article, we use findings from process-tracing studies to constrain the evidence accumulation process. With these constraints, we extend the decision by sampling model and propose the multialternative decision by sampling (MDbS) model. In MDbS, the evidence accumulated is outcomes of pairwise ordinal comparisons between attribute values. MDbS provides a quantitative account of the attraction, compromise, and similarity effects equal to that of other models, and captures a wider range of empirical phenomena than other models.
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Affiliation(s)
- Takao Noguchi
- Department of Experimental Psychology, University College London
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168
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Cognitive and Neural Bases of Multi-Attribute, Multi-Alternative, Value-based Decisions. Trends Cogn Sci 2019; 23:251-263. [DOI: 10.1016/j.tics.2018.12.003] [Citation(s) in RCA: 89] [Impact Index Per Article: 17.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/22/2018] [Revised: 12/06/2018] [Accepted: 12/10/2018] [Indexed: 11/16/2022]
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169
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Dissociable components of the reward circuit are involved in appraisal versus choice. Sci Rep 2019; 9:1958. [PMID: 30760824 PMCID: PMC6374444 DOI: 10.1038/s41598-019-38927-7] [Citation(s) in RCA: 16] [Impact Index Per Article: 3.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/13/2018] [Accepted: 01/10/2019] [Indexed: 11/22/2022] Open
Abstract
People can evaluate a set of options as a whole, or they can approach those same options with the purpose of making a choice between them. A common network has been implicated across these two types of evaluations, including regions of ventromedial prefrontal cortex and the posterior midline. We test the hypothesis that sub-components of this reward circuit are differentially involved in triggering more automatic appraisal of one’s options (Dorsal Value Network) versus explicitly comparing between those options (Ventral Value Network). Participants undergoing fMRI were instructed to appraise how much they liked a set of products (Like) or to choose the product they most preferred (Choose). Activity in the Dorsal Value Network consistently tracked set liking, across both task-relevant (Like) and task-irrelevant (Choose) trials. In contrast, the Ventral Value Network was particularly sensitive to evaluation condition (more active during Choose than Like trials). Within vmPFC, anatomically distinct regions were dissociated in their sensitivity to choice (ventrally, in medial OFC) versus appraisal (dorsally, in pregenual ACC). Dorsal regions additionally tracked decision certainty across both types of evaluation. These findings suggest that separable mechanisms drive decisions about how good one’s options are versus decisions about which option is best.
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170
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Song M, Wang X, Zhang H, Li J. Proactive Information Sampling in Value-Based Decision-Making: Deciding When and Where to Saccade. Front Hum Neurosci 2019; 13:35. [PMID: 30804770 PMCID: PMC6378309 DOI: 10.3389/fnhum.2019.00035] [Citation(s) in RCA: 9] [Impact Index Per Article: 1.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/03/2018] [Accepted: 01/22/2019] [Indexed: 01/26/2023] Open
Abstract
Evidence accumulation has been the core component in recent development of perceptual and value-based decision-making theories. Most studies have focused on the evaluation of evidence between alternative options. What remains largely unknown is the process that prepares evidence: how may the decision-maker sample different sources of information sequentially, if they can only sample one source at a time? Here we propose a theoretical framework in prescribing how different sources of information should be sampled to facilitate the decision process: beliefs for different noisy sources are updated in a Bayesian manner and participants can proactively allocate resource for sampling (i.e., saccades) among different sources to maximize the information gain in such process. We show that our framework can account for human participants' actual choice and saccade behavior in a two-alternative value-based decision-making task. Moreover, our framework makes novel predictions about the empirical eye movement patterns.
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Affiliation(s)
- Mingyu Song
- School of Psychological and Cognitive Sciences and Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing, China.,Princeton Neuroscience Institute, Princeton University, Princeton, NJ, United States
| | - Xingyu Wang
- School of Psychological and Cognitive Sciences and Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing, China.,Department of Industrial Engineering and Management Sciences, Northwestern University, Evanston, IL, United States
| | - Hang Zhang
- School of Psychological and Cognitive Sciences and Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing, China.,PKU-IDG/McGovern Institute for Brain Research, Peking University, Beijing, China.,Peking-Tsinghua Center for Life Sciences, Beijing, China
| | - Jian Li
- School of Psychological and Cognitive Sciences and Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing, China
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171
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172
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173
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Ballard IC, McClure SM. Joint modeling of reaction times and choice improves parameter identifiability in reinforcement learning models. J Neurosci Methods 2019; 317:37-44. [PMID: 30664916 DOI: 10.1016/j.jneumeth.2019.01.006] [Citation(s) in RCA: 21] [Impact Index Per Article: 4.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/07/2018] [Revised: 01/15/2019] [Accepted: 01/15/2019] [Indexed: 11/28/2022]
Abstract
BACKGROUND Reinforcement learning models provide excellent descriptions of learning in multiple species across a variety of tasks. Many researchers are interested in relating parameters of reinforcement learning models to neural measures, psychological variables or experimental manipulations. We demonstrate that parameter identification is difficult because a range of parameter values provide approximately equal quality fits to data. This identification problem has a large impact on power: we show that a researcher who wants to detect a medium sized correlation (r = .3) with 80% power between a variable and learning rate must collect 60% more subjects than specified by a typical power analysis in order to account for the noise introduced by model fitting. NEW METHOD We derive a Bayesian optimal model fitting technique that takes advantage of information contained in choices and reaction times to constrain parameter estimates. RESULTS We show using simulation and empirical data that this method substantially improves the ability to recover learning rates. COMPARISON WITH EXISTING METHODS We compare this method against the use of Bayesian priors. We show in simulations that the combined use of Bayesian priors and reaction times confers the highest parameter identifiability. However, in real data where the priors may have been misspecified, the use of Bayesian priors interferes with the ability of reaction time data to improve parameter identifiability. CONCLUSIONS We present a simple technique that takes advantage of readily available data to substantially improve the quality of inferences that can be drawn from parameters of reinforcement learning models.
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Affiliation(s)
- Ian C Ballard
- Neurosciences Graduate Training Program, Stanford University, Stanford, CA 94305, USA; Helen Wills Neuroscience Institute, University of California, Berkeley, CA, 94720, USA; Department of Psychology, Arizona State University, Tempe, AZ 85287, USA.
| | - Samuel M McClure
- Department of Psychology, Arizona State University, Tempe, AZ 85287, USA
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174
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The spillover effects of attentional learning on value-based choice. Cognition 2019; 182:294-306. [DOI: 10.1016/j.cognition.2018.10.012] [Citation(s) in RCA: 20] [Impact Index Per Article: 4.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/02/2018] [Revised: 10/11/2018] [Accepted: 10/12/2018] [Indexed: 11/21/2022]
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175
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Abstract
When making decisions, people tend to choose the option they have looked at more. An unanswered question is how attention influences the choice process: whether it amplifies the subjective value of the looked-at option or instead adds a constant, value-independent bias. To address this, we examined choice data from six eye-tracking studies ( Ns = 39, 44, 44, 36, 20, and 45, respectively) to characterize the interaction between value and gaze in the choice process. We found that the summed values of the options influenced response times in every data set and the gaze-choice correlation in most data sets, in line with an amplifying role of attention in the choice process. Our results suggest that this amplifying effect is more pronounced in tasks using large sets of familiar stimuli, compared with tasks using small sets of learned stimuli.
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Affiliation(s)
| | - Ian Krajbich
- 1 Department of Psychology, The Ohio State University.,2 Department of Economics, The Ohio State University
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176
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Shahar N, Pereg M, Teodorescu AR, Moran R, Karmon-Presser A, Meiran N. Formation of abstract task representations: Exploring dosage and mechanisms of working memory training effects. Cognition 2018; 181:151-159. [DOI: 10.1016/j.cognition.2018.08.007] [Citation(s) in RCA: 9] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/25/2018] [Revised: 05/09/2018] [Accepted: 08/16/2018] [Indexed: 01/17/2023]
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177
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Glickman M, Tsetsos K, Usher M. Attentional Selection Mediates Framing and Risk-Bias Effects. Psychol Sci 2018; 29:2010-2019. [PMID: 30403368 DOI: 10.1177/0956797618803643] [Citation(s) in RCA: 18] [Impact Index Per Article: 3.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/16/2022] Open
Abstract
Humans display a number of puzzling choice patterns that contradict basic principles of rationality. For example, they show preferences that change as a result of task framing or of adding irrelevant alternatives into the choice set. A recent theory has proposed that such choice and risk biases arise from an attentional mechanism that increases the relative weighting of goal-consistent information and protects the decision from noise after the sensory stage. Here, using a divided-attention method based on the dot-probe technique, we showed that attentional selection toward values congruent with the task goal takes place while participants make choices between alternatives that consist of payoff sequences. Moreover, we demonstrated that the magnitude of this attentional selection predicts risk attitudes, indicating a common underlying cognitive process. The results highlight the dynamic interplay between attention and choice mechanisms in producing framing effects and risk biases.
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Affiliation(s)
- Moshe Glickman
- The School of Psychological Sciences, Tel Aviv University
| | - Konstantinos Tsetsos
- Department of Neurophysiology and Pathophysiology, University Medical Center Hamburg-Eppendorf
| | - Marius Usher
- The School of Psychological Sciences, Tel Aviv University.,Sagol School of Neuroscience, Tel Aviv University
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178
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Gluth S, Spektor MS, Rieskamp J. Value-based attentional capture affects multi-alternative decision making. eLife 2018; 7:e39659. [PMID: 30394874 PMCID: PMC6218187 DOI: 10.7554/elife.39659] [Citation(s) in RCA: 36] [Impact Index Per Article: 6.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/28/2018] [Accepted: 10/01/2018] [Indexed: 12/23/2022] Open
Abstract
Humans and other animals often violate economic principles when choosing between multiple alternatives, but the underlying neurocognitive mechanisms remain elusive. A robust finding is that adding a third option can alter the relative preference for the original alternatives, but studies disagree on whether the third option's value decreases or increases accuracy. To shed light on this controversy, we used and extended the paradigm of one study reporting a positive effect. However, our four experiments with 147 human participants and a reanalysis of the original data revealed that the positive effect is neither replicable nor reproducible. In contrast, our behavioral and eye-tracking results are best explained by assuming that the third option's value captures attention and thereby impedes accuracy. We propose a computational model that accounts for the complex interplay of value, attention, and choice. Our theory explains how choice sets and environments influence the neurocognitive processes of multi-alternative decision making.
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Affiliation(s)
| | - Mikhail S Spektor
- Department of PsychologyUniversity of BaselBaselSwitzerland
- Department of PsychologyUniversity of FreiburgFreiburgGermany
| | - Jörg Rieskamp
- Department of PsychologyUniversity of BaselBaselSwitzerland
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179
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The diffusion model visualizer: an interactive tool to understand the diffusion model parameters. PSYCHOLOGICAL RESEARCH 2018; 84:1157-1165. [PMID: 30361811 PMCID: PMC7239816 DOI: 10.1007/s00426-018-1112-6] [Citation(s) in RCA: 5] [Impact Index Per Article: 0.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/26/2018] [Accepted: 10/16/2018] [Indexed: 11/29/2022]
Abstract
Response time (RT) data play an important role in psychology. The diffusion model (DM) allows to analyze RT-data in a two-alternative-force-choice paradigm using a particle drift diffusion modeling approach. It accounts for right-skewed distributions in a natural way. However, the model incorporates seven parameters, the roles of which are difficult to comprehend from the model equation. Therefore, the present article introduces the diffusion model visualizer (DMV) allowing for interactive manipulation of each parameter and plotting the resulting RT densities. Thus, the DMV serves as a valuable tool for understanding the specific role of each model parameter. It may come in handy for didactical purposes and in research context. It allows for tracking down parameter estimation problems by delivering the model-based ideal densities, which can be juxtaposed to the data-based densities. It will also serve a valuable purpose in detecting outliers. The article describes the basics of the DM along with technical details of the DMV and gives several hints for its usage.
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180
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Santos-Pata D, Verschure PFMJ. Human Vicarious Trial and Error Is Predictive of Spatial Navigation Performance. Front Behav Neurosci 2018; 12:237. [PMID: 30369873 PMCID: PMC6195106 DOI: 10.3389/fnbeh.2018.00237] [Citation(s) in RCA: 13] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/20/2018] [Accepted: 09/21/2018] [Indexed: 11/13/2022] Open
Abstract
When learning new environments, rats often pause at decision points and look back and forth over their possible trajectories as if they were imagining the future outcome of their actions, a behavior termed “Vicarious trial and error” (VTE). As the animal learns the environmental configuration, rats change from deliberative to habitual behavior, and VTE tends to disappear, suggesting a functional relevance in the early stages of learning. Despite the extensive research on spatial navigation, learning and VTE in the rat model, fewer studies have focused on humans. Here, we tested whether head-scanning behaviors that humans typically exhibit during spatial navigation are as predictive of spatial learning as in the rat. Subjects performed a goal-oriented virtual navigation task in a symmetric environment. Spatial learning was assessed through the analysis of trajectories, timings, and head orientations, under habitual and deliberative spatial navigation conditions. As expected, we found that trajectory length and duration decreased with the trial number, implying that subjects learned the spatial configuration of the environment over trials. Interestingly, IdPhi (a standard metric of VTE) also decreased with the trial number, suggesting that humans benefit from the same head-orientation scanning behavior as rats at spatial decision-points. Moreover, IdPhi captured exclusively at the first decision-point of each trial, was correlated with trial trajectory duration and length. Our findings demonstrate that in VTE is a signature of the stage of spatial learning in humans, and can be used to predict performance in navigation tasks with high accuracy.
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Affiliation(s)
- Diogo Santos-Pata
- SPECS: The Perceptive, Emotive and Cognitive Systems Group, Barcelona, Spain.,Institute for Bioengineering of Catalonia, Barcelona, Spain.,Barcelona Institute of Science and Technology, Barcelona, Spain
| | - Paul F M J Verschure
- SPECS: The Perceptive, Emotive and Cognitive Systems Group, Barcelona, Spain.,Institute for Bioengineering of Catalonia, Barcelona, Spain.,Barcelona Institute of Science and Technology, Barcelona, Spain.,Catalan Institution for Research and Advanced Studies, Barcelona, Spain
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181
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Pleskac TJ, Yu S, Hopwood C, Liu T. Mechanisms of deliberation during preferential choice: Perspectives from computational modeling and individual differences. ACTA ACUST UNITED AC 2018; 6:77-107. [PMID: 30643838 DOI: 10.1037/dec0000092] [Citation(s) in RCA: 7] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/08/2022]
Abstract
Computational models of decision making typically assume as people deliberate between options they mentally simulate outcomes from each one and integrate valuations of these outcomes to form a preference. In two studies, we investigated this deliberation process using a task where participants make a series of decisions between a certain and an uncertain option, which were shown as dynamic visual samples that represented possible payoffs. We developed and validated a method of reverse correlational analysis for the task that measures how this time-varying signal was used to make a choice. The first study used this method to examine how information processing during deliberation differed from a perceptual analog of the task. We found participants were less sensitive to each sample of information during preferential choice. In a second study, we investigated how these different measures of deliberation were related to impulsivity and drug and alcohol use. We found that while properties of the deliberation process were not related to impulsivity, some aspects of the process may be related to substance use. In particular, alcohol abuse was related to diminished sensitivity to the payoff information and drug use was related to how the initial starting point of evidence accumulation. We synthesized our results with a rank-dependent sequential sampling model which suggests that participants allocated more attentional weight to larger potential payoffs during preferential choice.
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Affiliation(s)
| | - Shuli Yu
- Max Planck Institute for Human Development, Berlin, Germany
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182
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Audrin C, Brosch T, Sander D, Chanal J. More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices. Front Behav Neurosci 2018; 12:172. [PMID: 30197590 PMCID: PMC6117418 DOI: 10.3389/fnbeh.2018.00172] [Citation(s) in RCA: 5] [Impact Index Per Article: 0.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/17/2018] [Accepted: 07/20/2018] [Indexed: 12/04/2022] Open
Abstract
Visual attention is an important condition for consumer decision-making. However, not much is known on individuals' determinants of this visual attention. Using eye tracking, this study investigated how psychological values (i.e., materialism) modulate visual attention to specific sources of information (i.e., product, brand and additional information) in the context of luxury consumption. Participants were asked to perform a forced-choice experiment, where products were randomly assigned with luxury and non-luxury brands (Experiment 1) and product information (Experiment 2). Experiment 1 revealed that materialism was related to relatively higher attention to luxury as opposed to non-luxury and higher choice proportion of products displayed with a luxury brand. Experiment 2 showed that when providing additional product information (e.g., regarding the material) in addition to the brand, all participants chose luxury products more often. Interestingly, choices seemed to be driven by enhanced attention to brand for participants with high levels of materialism when choosing luxury products. In contrast, choices were driven by text for participants with low levels of materialism for non-luxury products. This suggests that individuals with high levels of materialism may prefer luxury products for different reasons than individuals with low levels of materialism: while the first focus on the symbolic dimension conveyed by the brand (Experiment 1), the latter pay attention to the actual product characteristics (Experiment 2). Taken together, our results suggest that materialism as a psychological value has an impact on visual attention and information selection during decision-making in the context of luxury consumption.
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Affiliation(s)
- Catherine Audrin
- Swiss Center for Affective Sciences, Geneva, Switzerland.,Department of Psychology, University of Geneva, Geneva Switzerland.,Research Support Centre, University for Teacher Education, Lausanne, Switzerland
| | - Tobias Brosch
- Swiss Center for Affective Sciences, Geneva, Switzerland.,Department of Psychology, University of Geneva, Geneva Switzerland
| | - David Sander
- Swiss Center for Affective Sciences, Geneva, Switzerland.,Department of Psychology, University of Geneva, Geneva Switzerland
| | - Julien Chanal
- Department of Psychology, University of Geneva, Geneva Switzerland
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183
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Single-trial dynamics explain magnitude sensitive decision making. BMC Neurosci 2018; 19:54. [PMID: 30200889 PMCID: PMC6131863 DOI: 10.1186/s12868-018-0457-5] [Citation(s) in RCA: 10] [Impact Index Per Article: 1.7] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/24/2018] [Accepted: 08/31/2018] [Indexed: 11/10/2022] Open
Abstract
BACKGROUND Previous research has reported or predicted, on the basis of theoretical and computational work, magnitude sensitive reaction times. Magnitude sensitivity can arise (1) as a function of single-trial dynamics and/or (2) as recent computational work has suggested, while single-trial dynamics may be magnitude insensitive, magnitude sensitivity could arise as a function of overall reward received which in turn affects the speed at which decision boundaries collapse, allowing faster responses as the overall reward received increases. RESULTS Here, we review previous theoretical and empirical results and we present new evidence for magnitude sensitivity arising as a function of single-trial dynamics. CONCLUSIONS The result of magnitude sensitive reaction times reported is not compatible with single-trial magnitude insensitive models, such as the statistically optimal drift diffusion model.
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184
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Bell L, Vogt J, Willemse C, Routledge T, Butler LT, Sakaki M. Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior. Front Psychol 2018; 9:1655. [PMID: 30245657 PMCID: PMC6137131 DOI: 10.3389/fpsyg.2018.01655] [Citation(s) in RCA: 31] [Impact Index Per Article: 5.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/19/2018] [Accepted: 08/17/2018] [Indexed: 11/13/2022] Open
Abstract
The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience. We review measures of sweat secretion, heart rate, facial muscle activity, eye movements, and electrical brain activity, using techniques including skin conductance, pupillometry, eyetracking, and magnetic brain imaging. For each measure, after a brief explanation of the underlying technique, we illustrate concepts and mechanisms that the measure allows researchers in marketing and consumer science to investigate, with a focus on consumer attitudes and behavior. By providing reviews on recent research that applied these methods in consumer science and relevant related fields, we also highlight methodological and theoretical strengths and limitations, with an emphasis on ecological validity. We argue that the inclusion of physiological and neuroscientific techniques can advance consumer research by providing insights into the often unconscious mechanisms underlying consumer behavior. Therefore, such technologies can help researchers and marketing practitioners understand the mechanisms of consumer behavior and improve predictions of consumer behavior.
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Affiliation(s)
- Lynne Bell
- School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom
| | - Julia Vogt
- School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom
| | | | | | - Laurie T. Butler
- School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom
| | - Michiko Sakaki
- School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom
- Research Institute, Kochi University of Technology, Kami, Japan
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185
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Queuing cues in rapid cortical processing. Nat Hum Behav 2018; 2:620-621. [DOI: 10.1038/s41562-018-0427-z] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/08/2022]
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186
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Xue Q, Markkula G, Yan X, Merat N. Using perceptual cues for brake response to a lead vehicle: Comparing threshold and accumulator models of visual looming. ACCIDENT; ANALYSIS AND PREVENTION 2018; 118:114-124. [PMID: 29929099 DOI: 10.1016/j.aap.2018.06.006] [Citation(s) in RCA: 14] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 03/15/2018] [Revised: 05/27/2018] [Accepted: 06/11/2018] [Indexed: 06/08/2023]
Abstract
Previous studies have shown the effect of a lead vehicle's speed, deceleration rate and headway distance on drivers' brake response times. However, how drivers perceive this information and use it to determine when to apply braking is still not quite clear. To better understand the underlying mechanisms, a driving simulator experiment was performed where each participant experienced nine deceleration scenarios. Previously reported effects of the lead vehicle's speed, deceleration rate and headway distance on brake response time were firstly verified in this paper, using a multilevel model. Then, as an alternative to measures of speed, deceleration rate and distance, two visual looming-based metrics (angular expansion rate θ˙ of the lead vehicle on the driver's retina, and inverse tau τ-1, the ratio between θ˙ and the optical size θ), considered to be more in line with typical human psycho-perceptual responses, were adopted to quantify situation urgency. These metrics were used in two previously proposed mechanistic models predicting brake onset: either when looming surpasses a threshold, or when the accumulated evidence (looming and other cues) reaches a threshold. Results showed that the looming threshold model did not capture the distribution of brake response time. However, regardless of looming metric, the accumulator models fitted the distribution of brake response times better than the pure threshold models. Accumulator models, including brake lights, provided a better model fit than looming-only versions. For all versions of the mechanistic models, models using τ-1 as the measure of looming fitted better than those using θ˙, indicating that the visual cues drivers used during rear-end collision avoidance may be more close to τ-1.
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Affiliation(s)
- Qingwan Xue
- MOE Key Laboratory for Urban Transportation Complex System Theory and Technology, School of Traffic and Transportation, Beijing Jiaotong University, Beijing, 100044, PR China.
| | - Gustav Markkula
- Institute for Transport Studies, University of Leeds, Leeds, LS2 9JT, United Kingdom.
| | - Xuedong Yan
- MOE Key Laboratory for Urban Transportation Complex System Theory and Technology, School of Traffic and Transportation, Beijing Jiaotong University, Beijing, 100044, PR China.
| | - Natasha Merat
- Institute for Transport Studies, University of Leeds, Leeds, LS2 9JT, United Kingdom.
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187
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Giuliani NR, Merchant JS, Cosme D, Berkman ET. Neural predictors of eating behavior and dietary change. Ann N Y Acad Sci 2018; 1428:208-220. [PMID: 29543993 PMCID: PMC6139096 DOI: 10.1111/nyas.13637] [Citation(s) in RCA: 17] [Impact Index Per Article: 2.8] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/31/2017] [Revised: 01/11/2018] [Accepted: 01/16/2018] [Indexed: 01/10/2023]
Abstract
Recently, there has been an increase in the number of human neuroimaging studies seeking to predict behavior above and beyond traditional measurements such as self-report. This trend has been particularly notable in the area of food consumption, as the percentage of people categorized as overweight or obese continues to rise. In this review, we argue that there is considerable utility in this form of health neuroscience, modeling the neural bases of eating behavior and dietary change in healthy community populations. Further, we propose a model and accompanying evidence indicating that several basic processes underlying eating behavior, particularly reactivity, regulation, and valuation, can be predictive of behavior change. We also discuss future directions for this work.
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Affiliation(s)
- Nicole R. Giuliani
- Department of Special Education and Clinical Sciences, University of Oregon
- Center for Translational Neuroscience, University of Oregon
| | | | - Danielle Cosme
- Center for Translational Neuroscience, University of Oregon
- Department of Psychology, University of Oregon
| | - Elliot T. Berkman
- Center for Translational Neuroscience, University of Oregon
- Department of Psychology, University of Oregon
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188
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Hoffmann S, Borges U, Bröker L, Laborde S, Liepelt R, Lobinger BH, Löffler J, Musculus L, Raab M. The Psychophysiology of Action: A Multidisciplinary Endeavor for Integrating Action and Cognition. Front Psychol 2018; 9:1423. [PMID: 30210379 PMCID: PMC6124386 DOI: 10.3389/fpsyg.2018.01423] [Citation(s) in RCA: 7] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/26/2018] [Accepted: 07/20/2018] [Indexed: 01/26/2023] Open
Abstract
There is a vast amount of literature concerning the integration of action and cognition. Although this broad research area is of great interest for many disciplines like sports, psychology and cognitive neuroscience, only a few attempts tried to bring together different perspectives so far. Our goal is to provide a perspective to spark a debate across theoretical borders and integration of different disciplines via psychophysiology. In order to boost advances in this research field it is not only necessary to become aware of the different areas that are relevant but also to consider methodological aspects and challenges. We briefly describe the most relevant theoretical accounts to the question of how internal and external information processes or factors interact and, based on this, argue that research programs should consider the three dimensions: (a) dynamics of movements; (b) multivariate measures and; (c) dynamic statistical parameters. Only with an extended perspective on theoretical and methodological accounts, one would be able to integrate the dynamics of actions into theoretical advances.
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Affiliation(s)
- Sven Hoffmann
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Uirassu Borges
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Laura Bröker
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Sylvain Laborde
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany.,2EA 4260 Normandie Université, Caen, France
| | - Roman Liepelt
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Babett H Lobinger
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Jonna Löffler
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Lisa Musculus
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany
| | - Markus Raab
- Department of Performance Psychology, Institute of Psychology, German Sport University Cologne, Cologne, Germany.,School of Applied Sciences, London Southbank University, London, United Kingdom
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189
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Yoo SBM, Hayden BY. Economic Choice as an Untangling of Options into Actions. Neuron 2018; 99:434-447. [PMID: 30092213 PMCID: PMC6280664 DOI: 10.1016/j.neuron.2018.06.038] [Citation(s) in RCA: 60] [Impact Index Per Article: 10.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/15/2018] [Revised: 05/21/2018] [Accepted: 06/26/2018] [Indexed: 10/28/2022]
Abstract
We propose that economic choice can be understood as a gradual transformation from a domain of options to one of the actions. We draw an analogy with the idea of untangling information in the form vision system and propose that form vision and economic choice may be two aspects of a larger process that sculpts actions based on sensory inputs. From this viewpoint, choice results from the accumulated effect of repetitions of simple computations. These may consist primarily of relative valuations (evaluations relative to the value of rejection, perhaps in a manner akin to divisive normalization) applied to individual offers. With regard to economic choice, cortical brain regions differ primarily in their position and in what information they prioritize, and do not-with a few exceptions-have categorically distinct roles. Each region's specific contribution is determined largely by its inputs; thus, understanding connectivity is crucial for understanding choice. This view suggests that there is no single site of choice, that there is no meaningful distinction between pre- and post-decisionality, and that there is no explicit representation of value in the brain.
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Affiliation(s)
- Seng Bum Michael Yoo
- Department of Neuroscience and Center for Magnetic Resonance Research, University of Minnesota, Minneapolis, MN 55126, USA; Department of Brain and Cognitive Sciences, University of Rochester, Rochester, NY 14267, USA.
| | - Benjamin Yost Hayden
- Department of Neuroscience and Center for Magnetic Resonance Research, University of Minnesota, Minneapolis, MN 55126, USA
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190
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Abstract
The biasing role of stereotypes is a central theme in social cognition research. For example, to understand the role of race in police officers' decisions to shoot, participants have been shown images of Black and White males and instructed to shoot only if the target is holding a gun. Findings show that Black targets are shot more frequently and more quickly than Whites. The decision to shoot has typically been modeled and understood as a signal detection process in which a sample of information is compared against a criterion, with the criterion set for Black targets being lower. We take a different approach, modeling the decision to shoot as a dynamic process in which evidence is accumulated over time until a threshold is reached. The model accounts for both the choice and response time data for both correct and incorrect decisions using a single set of parameters. Across four studies, this dynamic perspective revealed that the target's race did not create an initial bias to shoot Black targets. Instead, race impacted the rate of evidence accumulation with evidence accumulating faster to shoot for Black targets. Some participants also tended to be more cautious with Black targets, setting higher decision thresholds. Besides providing a more cohesive and richer account of the decision to shoot or not, the dynamic model suggests interventions that may address the use of race information in decisions to shoot and a means to measure their effectiveness.
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Affiliation(s)
- Timothy J. Pleskac
- Center for Adaptive Rationality, Max Planck Institute for Human Development, Lentzeallee 94, 14195 Berlin, Germany
| | - Joseph Cesario
- Psychology Building, Michigan State University, 316 Physics Road, Room 255, East Lansing, MI 48824 USA
| | - David J. Johnson
- Psychology Building, Michigan State University, 316 Physics Road, Room 255, East Lansing, MI 48824 USA
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191
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Bakkour A, Botvinik-Nezer R, Cohen N, Hover AM, Poldrack RA, Schonberg T. Spacing of cue-approach training leads to better maintenance of behavioral change. PLoS One 2018; 13:e0201580. [PMID: 30059542 PMCID: PMC6066248 DOI: 10.1371/journal.pone.0201580] [Citation(s) in RCA: 7] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/21/2018] [Accepted: 07/18/2018] [Indexed: 11/22/2022] Open
Abstract
The maintenance of behavioral change over the long term is essential to achieve public health goals such as combatting obesity and drug use. Previous work by our group has demonstrated a reliable shift in preferences for appetitive foods following a novel non-reinforced training paradigm. In the current studies, we tested whether distributing training trials over two consecutive days would affect preferences immediately after training as well as over time at a one-month follow-up. In four studies, three different designs and an additional pre-registered replication of one sample, we found that spacing of cue-approach training induced a shift in food choice preferences over one month. The spacing and massing schedule employed governed the long-term changes in choice behavior. Applying spacing strategies to training paradigms that target automatic processes could prove a useful tool for the long-term maintenance of health improvement goals with the development of real-world behavioral change paradigms that incorporate distributed practice principles.
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Affiliation(s)
- Akram Bakkour
- Imaging Research Center, The University of Texas at Austin, Austin, TX, United States of America
| | - Rotem Botvinik-Nezer
- Department of Neurobiology, Faculty of Life Sciences, Tel Aviv University, Tel Aviv, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel
| | - Neta Cohen
- Department of Neurobiology, Faculty of Life Sciences, Tel Aviv University, Tel Aviv, Israel
| | - Ashleigh M. Hover
- Imaging Research Center, The University of Texas at Austin, Austin, TX, United States of America
| | - Russell A. Poldrack
- Imaging Research Center, The University of Texas at Austin, Austin, TX, United States of America
| | - Tom Schonberg
- Imaging Research Center, The University of Texas at Austin, Austin, TX, United States of America
- Department of Neurobiology, Faculty of Life Sciences, Tel Aviv University, Tel Aviv, Israel
- Sagol School of Neuroscience, Tel Aviv University, Tel Aviv, Israel
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192
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Meiran N, Shahar N. Working memory involvement in reaction time and its contribution to fluid intelligence: An examination of individual differences in reaction-time distributions. INTELLIGENCE 2018. [DOI: 10.1016/j.intell.2018.06.004] [Citation(s) in RCA: 11] [Impact Index Per Article: 1.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/26/2022]
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193
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Abstract
Current reinforcement-learning models often assume simplified decision processes that do not fully reflect the dynamic complexities of choice processes. Conversely, sequential-sampling models of decision making account for both choice accuracy and response time, but assume that decisions are based on static decision values. To combine these two computational models of decision making and learning, we implemented reinforcement-learning models in which the drift diffusion model describes the choice process, thereby capturing both within- and across-trial dynamics. To exemplify the utility of this approach, we quantitatively fit data from a common reinforcement-learning paradigm using hierarchical Bayesian parameter estimation, and compared model variants to determine whether they could capture the effects of stimulant medication in adult patients with attention-deficit hyperactivity disorder (ADHD). The model with the best relative fit provided a good description of the learning process, choices, and response times. A parameter recovery experiment showed that the hierarchical Bayesian modeling approach enabled accurate estimation of the model parameters. The model approach described here, using simultaneous estimation of reinforcement-learning and drift diffusion model parameters, shows promise for revealing new insights into the cognitive and neural mechanisms of learning and decision making, as well as the alteration of such processes in clinical groups.
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194
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Stillman PE, Shen X, Ferguson MJ. How Mouse-tracking Can Advance Social Cognitive Theory. Trends Cogn Sci 2018; 22:531-543. [DOI: 10.1016/j.tics.2018.03.012] [Citation(s) in RCA: 44] [Impact Index Per Article: 7.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/06/2018] [Revised: 03/27/2018] [Accepted: 03/28/2018] [Indexed: 02/08/2023]
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195
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196
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Gorges M, Müller HP, Kassubek J. Structural and Functional Brain Mapping Correlates of Impaired Eye Movement Control in Parkinsonian Syndromes: A Systems-Based Concept. Front Neurol 2018; 9:319. [PMID: 29867729 PMCID: PMC5949537 DOI: 10.3389/fneur.2018.00319] [Citation(s) in RCA: 6] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/15/2018] [Accepted: 04/23/2018] [Indexed: 01/18/2023] Open
Abstract
The investigation of the human oculomotor system by eye movement recordings provides an approach to behavior and its alterations in disease. The neurodegenerative process underlying parkinsonian syndromes, including Parkinson’s disease (PD), progressive supranuclear palsy (PSP), and multisystem atrophy (MSA) changes structural and functional brain organization, and thus affects eye movement control in a characteristic manner. Video-oculography has been established as a non-invasive recording device for eye movements, and systematic investigations of eye movement control in a clinical framework have emerged as a functional diagnostic tool in neurodegenerative parkinsonism. Disease-specific brain atrophy in parkinsonian syndromes has been reported for decades, these findings were refined by studies utilizing diffusion tensor imaging (DTI) and task-based/task-free functional MRI—both MRI techniques revealed disease-specific patterns of altered structural and functional brain organization. Here, characteristic disturbances of eye movement control in parkinsonian syndromes and their correlations with the structural and functional brain network alterations are reviewed. On this basis, we discuss the growing field of graph-based network analysis of the structural and functional connectome as a promising candidate for explaining abnormal phenotypes of eye movement control at the network level, both in health and in disease.
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Affiliation(s)
- Martin Gorges
- Department of Neurology, University of Ulm, Ulm, Germany
| | | | - Jan Kassubek
- Department of Neurology, University of Ulm, Ulm, Germany
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197
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Zoltak MJ, Veling H, Chen Z, Holland RW. Attention! Can choices for low value food over high value food be trained? Appetite 2018. [DOI: 10.1016/j.appet.2017.06.010] [Citation(s) in RCA: 22] [Impact Index Per Article: 3.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/15/2022]
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198
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Hauser CK, Zhu D, Stanford TR, Salinas E. Motor selection dynamics in FEF explain the reaction time variance of saccades to single targets. eLife 2018; 7:33456. [PMID: 29652247 PMCID: PMC5947991 DOI: 10.7554/elife.33456] [Citation(s) in RCA: 22] [Impact Index Per Article: 3.7] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/17/2017] [Accepted: 04/12/2018] [Indexed: 01/26/2023] Open
Abstract
In studies of voluntary movement, a most elemental quantity is the reaction time (RT) between the onset of a visual stimulus and a saccade toward it. However, this RT demonstrates extremely high variability which, in spite of extensive research, remains unexplained. It is well established that, when a visual target appears, oculomotor activity gradually builds up until a critical level is reached, at which point a saccade is triggered. Here, based on computational work and single-neuron recordings from monkey frontal eye field (FEF), we show that this rise-to-threshold process starts from a dynamic initial state that already contains other incipient, internally driven motor plans, which compete with the target-driven activity to varying degrees. The ensuing conflict resolution process, which manifests in subtle covariations between baseline activity, build-up rate, and threshold, consists of fundamentally deterministic interactions, and explains the observed RT distributions while invoking only a small amount of intrinsic randomness. As we examine the space around us our eyes move in short steps, looking toward a new location about four times a second. Neurons in a region of the brain called the frontal eye field help initiate these eye movements, which are known as saccades. Each neuron contributes to a saccade with a specific direction and size. Before a saccade, the relevant neurons in the frontal eye field steadily increase their activity. When this activity reaches a critical threshold, the visual system issues a command to move the eyes in the appropriate direction. So a saccade that moves the eyes to the right requires a specific group of neurons to be strongly activated – but, at the same time, the neurons responsible for movement to the left need to be less active. Imagine that you have to move your eyes as quickly as possible to look at a spot of light that appears on a screen. Some of the time your eyes will start to move about 100 milliseconds after the light appears. But on other attempts, your eyes will not start moving until 300 milliseconds after the light came on. What causes this variability? To find out, Hauser et al. recorded from neurons in monkeys trained to perform such a task. When the spot of light appeared many different neurons were active, suggesting there is conflict between the plan that would move the eyes toward the target and plans to look at other locations. That is, when the target appears, the monkey is already thinking of looking somewhere. The time required to resolve this conflict depends on how far apart the target and the competing locations are from one another, and on how much the competing neurons have increased their activity before the target appears. Similar mechanisms are likely to operate when we sit at the dinner table and look for the salt shaker, for example, and so the results presented by Hauser et al. will help us to understand how we direct our attention to different points in space. Understanding how these processes work in more detail will help us to discern what happens when they go wrong, as occurs in attention deficit disorders like ADHD.
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Affiliation(s)
- Christopher K Hauser
- Department of Neurobiology and Anatomy, Wake Forest School of Medicine, Winston-Salem, United States
| | - Dantong Zhu
- Department of Neurobiology and Anatomy, Wake Forest School of Medicine, Winston-Salem, United States
| | - Terrence R Stanford
- Department of Neurobiology and Anatomy, Wake Forest School of Medicine, Winston-Salem, United States
| | - Emilio Salinas
- Department of Neurobiology and Anatomy, Wake Forest School of Medicine, Winston-Salem, United States
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199
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Marewski JN, Bröder A, Glöckner A. Some Metatheoretical Reflections on Adaptive Decision Making and the Strategy Selection Problem. JOURNAL OF BEHAVIORAL DECISION MAKING 2018. [DOI: 10.1002/bdm.2075] [Citation(s) in RCA: 9] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/12/2022]
Affiliation(s)
- Julian N. Marewski
- Faculty of Business and Economics; University of Lausanne; Lausanne Switzerland
| | - Arndt Bröder
- School of Social Sciences; University of Mannheim; Mannheim Germany
| | - Andreas Glöckner
- Institute for Psychology; University of Hagen; Hagen Germany
- Max Planck Institute for Research on Collective Goods; Bonn Germany
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200
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Lieder F, Griffiths TL, Hsu M. Overrepresentation of extreme events in decision making reflects rational use of cognitive resources. Psychol Rev 2018; 125:1-32. [PMID: 29035078 PMCID: PMC5773401 DOI: 10.1037/rev0000074] [Citation(s) in RCA: 57] [Impact Index Per Article: 9.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/13/2023]
Abstract
People's decisions and judgments are disproportionately swayed by improbable but extreme eventualities, such as terrorism, that come to mind easily. This article explores whether such availability biases can be reconciled with rational information processing by taking into account the fact that decision makers value their time and have limited cognitive resources. Our analysis suggests that to make optimal use of their finite time decision makers should overrepresent the most important potential consequences relative to less important, put potentially more probable, outcomes. To evaluate this account, we derive and test a model we call utility-weighted sampling. Utility-weighted sampling estimates the expected utility of potential actions by simulating their outcomes. Critically, outcomes with more extreme utilities have a higher probability of being simulated. We demonstrate that this model can explain not only people's availability bias in judging the frequency of extreme events but also a wide range of cognitive biases in decisions from experience, decisions from description, and memory recall. (PsycINFO Database Record
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Affiliation(s)
- Falk Lieder
- Helen Wills Neuroscience Institute, University of California, Berkeley
| | | | - Ming Hsu
- Haas School of Business, University of California, Berkeley
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